--- title: "Apollo vs Firmable: Which is searched more in New Zealand?" description: "Is Apollo or Firmable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B sales intelligence platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-b2b-sales-intelligence-platforms/compare/apollo-io-vs-firmable" publisher: "Brandwave" --- # Apollo vs Firmable: Which is searched more in New Zealand? Is Apollo or Firmable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B sales intelligence platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apollo and Firmable - **Competitive set**: B2B sales intelligence platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Apollo Share of Search**: 9.8% - **Firmable Share of Search**: 22.4% ## Is Apollo or Firmable more popular in search? - In September 2026, Firmable had more branded searches than Apollo among B2B sales intelligence platforms in New Zealand. Firmable had about 320 branded searches, while Apollo had 140. Firmable made up 22.4% of all B2B sales intelligence platform searches we track, and Apollo accounted for 9.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Apollo took it in December 2025, Firmable took it in February 2026. - Across the 12 months ending September 2026, Apollo’s share of searches among B2B sales intelligence platforms in New Zealand moved from 8.2% to 9.8%, and its estimated monthly branded searches held steady at 140. - Across the 12 months ending September 2026, Firmable’s share of searches among B2B sales intelligence platforms in New Zealand moved from 22.9% to 22.4%, and its estimated monthly branded searches moved from 390 to 320. ## Top B2B sales intelligence platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apollo appeared in all five answers. Firmable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Apollo was listed before Firmable in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LinkedIn Sales Navigator | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Firmable | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Cognism | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Lusha | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about B2B sales intelligence platforms - Asked ChatGPT "Which B2B sales intelligence platform should I use in New Zealand?": 1. Firmable, 2. Apollo, 3. LinkedIn Sales Navigator, 4. ZoomInfo - Asked ChatGPT "What are the best B2B sales intelligence platforms in New Zealand?": 1. Firmable, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. ZoomInfo, 6. Lusha - Asked ChatGPT "What's the best B2B sales intelligence platform in New Zealand for a sales team?": 1. Apollo, 2. LinkedIn Sales Navigator, 3. Cognism, 4. ZoomInfo - Searched Google, AI Overview "b2b sales intelligence platforms": 1. ZoomInfo, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. Lusha - Searched Google, AI Overview "b2b lead generation software": 1. Apollo, 2. LinkedIn Sales Navigator, 3. ZoomInfo, 4. Cognism Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand B2B sales intelligence platforms in September 2026? - In September 2026, ZoomInfo overtook Firmable and Lusha to become the leader among B2B sales intelligence platforms in New Zealand, with 33.6% of the searches. - In September 2026, Apollo gained share of searches among B2B sales intelligence platforms in New Zealand, from 7.9% to 9.8%. - In September 2026, Firmable lost share of searches among B2B sales intelligence platforms in New Zealand, from 28.1% to 22.4%. ## Month by month | Month | Apollo estimated searches | Apollo Share of Search | Apollo rank | Firmable estimated searches | Firmable Share of Search | Firmable rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 8.2% | 4 | 390 | 22.9% | 3 | | Nov 2025 | 320 | 18.3% | 3 | 320 | 18.3% | 4 | | Dec 2025 | 320 | 25.2% | 2 | 140 | 11% | 4 | | Jan 2026 | 320 | 17.2% | 3 | 320 | 17.2% | 4 | | Feb 2026 | 210 | 12.7% | 4 | 320 | 19.3% | 3 | | Mar 2026 | 260 | 12.4% | 4 | 480 | 23% | 2 | | Apr 2026 | 210 | 12.5% | 4 | 390 | 23.2% | 3 | | May 2026 | 170 | 10.4% | 4 | 390 | 23.8% | 3 | | Jun 2026 | 140 | 8.7% | 4 | 480 | 29.8% | 1 | | Jul 2026 | 140 | 9.8% | 4 | 390 | 27.3% | 1 | | Aug 2026 | 110 | 7.9% | 4 | 390 | 28.1% | 1 | | Sep 2026 | 140 | 9.8% | 4 | 320 | 22.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Apollo’s and Firmable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apollo**: Measured on the search terms “apollo io” and “apolloio”, summed into one figure. - **Firmable**: Measured on the search term “firmable”. - [Apollo profile](/demand/nz/brands/apollo-io) - [Firmable profile](/demand/nz/brands/firmable) - [All B2B sales intelligence platforms in New Zealand](/demand/nz/categories/nz-b2b-sales-intelligence-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apollo or Firmable more popular in search? In September 2026, Firmable had more branded searches than Apollo among B2B sales intelligence platforms in New Zealand. Firmable had about 320 branded searches, while Apollo had 140. Firmable made up 22.4% of all B2B sales intelligence platform searches we track, and Apollo accounted for 9.8%. ## Cite this page Brandwave. "Apollo vs Firmable: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-b2b-sales-intelligence-platforms/compare/apollo-io-vs-firmable This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-b2b-sales-intelligence-platforms/compare/apollo-io-vs-firmable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.