---
title: "B2B intent data platforms in New Zealand: Which are searched most?"
description: "Compare providers of buyer-intent signals that help B2B teams prioritize accounts and campaigns. Share of Search among 6sense, ZoomInfo, Demandbase, Bombora, Informa TechTarget, Intentsify and G2, the B2B intent data platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-b2b-intent-data-platforms"
publisher: "Brandwave"
---

# B2B intent data platforms in New Zealand: Which are searched most?

Compare providers of buyer-intent signals that help B2B teams prioritize accounts and campaigns. Share of Search among 6sense, ZoomInfo, Demandbase, Bombora, Informa TechTarget, Intentsify and G2, the B2B intent data platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: B2B intent data platforms
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: 6sense, 41.4%

## Which brand is most popular in search among B2B intent data platforms in New Zealand?

- 6sense and ZoomInfo share the highest share of searches among B2B intent data platforms in New Zealand, at 41.4% in September 2026.
- Across the 12 months ending September 2026, 6sense’s share of searches among B2B intent data platforms in New Zealand increased from 40.6% to 41.4%.
- Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B intent data platforms in New Zealand decreased from 50% to 41.4%.
- Across the 12 months ending September 2026, Demandbase’s share of searches among B2B intent data platforms in New Zealand increased from 1% to 9.5%.
- Across the 12 months ending September 2026, Bombora’s share of searches among B2B intent data platforms in New Zealand decreased from 7.3% to 6%.
- Across the 12 months ending September 2026, Informa TechTarget’s share of searches among B2B intent data platforms in New Zealand increased from 0% to 0.86%.
- Across the 12 months ending September 2026, 6sense’s share of searches among B2B intent data platforms in New Zealand peaked at 62.4% in July 2026 and was lowest at 33.7% in March 2026.
- Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B intent data platforms in New Zealand peaked at 53.9% in May 2026 and was lowest at 27.7% in July 2026.
- Across the 12 months ending September 2026, Bombora’s share of searches among B2B intent data platforms in New Zealand peaked at 11.8% in February 2026 and was lowest at 5.6% in May 2026.
- Across the 12 months ending September 2026, Informa TechTarget’s share of searches among B2B intent data platforms in New Zealand peaked at 1.4% in December 2025 and was lowest at 0% in October 2025.
- Across the 12 months ending September 2026, Intentsify’s share of searches among B2B intent data platforms in New Zealand peaked at 1.4% in December 2025 and was lowest at 0% in November 2025.
- Across the 12 months ending September 2026, G2’s share of searches among B2B intent data platforms in New Zealand peaked at 1.4% in December 2025 and was lowest at 0% in October 2025.
- Across the 12 months ending September 2026, 6sense rose from 2nd to 1st among B2B intent data platforms in New Zealand.
- Across the 12 months ending September 2026, ZoomInfo fell from 1st to 2nd among B2B intent data platforms in New Zealand.
- Across the 12 months ending September 2026, Demandbase rose from 4th to 3rd among B2B intent data platforms in New Zealand.
- Across the 12 months ending September 2026, Bombora fell from 3rd to 4th among B2B intent data platforms in New Zealand.
- Across the 12 months ending September 2026, Informa TechTarget rose from 7th to 5th among B2B intent data platforms in New Zealand.
- Across the 12 months ending September 2026, Intentsify fell from 5th to 6th among B2B intent data platforms in New Zealand.
- Across the 12 months ending September 2026, G2 fell from 6th to 7th among B2B intent data platforms in New Zealand.

## Top B2B intent data platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, 6sense, Demandbase and Bombora were mentioned most often, in four of the five answers. Bombora was recommended most often, coming first in three out of four answers that gave a list. 6sense was second, and Demandbase was third. Informa TechTarget, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bombora | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| 6sense | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Demandbase | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| G2 | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| ZoomInfo | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Informa TechTarget | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Intentsify | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about B2B intent data platforms

- Asked ChatGPT "Which B2B intent data platform should I use in New Zealand?": 1. Bombora, 2. 6sense, 3. Demandbase
- Asked ChatGPT "What are the best B2B intent data platforms in New Zealand?": 1. Bombora, 2. 6sense, 3. Demandbase, 4. G2, 5. ZoomInfo
- Asked ChatGPT "What's the best B2B intent data platform in New Zealand for prioritising accounts?": 1. 6sense, 2. Bombora, 3. Demandbase, 4. G2
- Searched Google, AI Overview "intent data software": 1. Bombora, 2. 6sense, 3. Demandbase, 4. ZoomInfo, 5. G2
- Searched Google, AI Overview "buyer intent data": named none of the brands we track

Not named in any answer: Informa TechTarget and Intentsify.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [6sense vs ZoomInfo: compare search popularity](/demand/nz/compare/6sense-vs-zoominfo): 41.4% Share of Search each.
- [6sense vs Demandbase: compare search popularity](/demand/nz/compare/6sense-vs-demandbase): 41.4% against 9.5% Share of Search.
- [6sense vs Bombora: compare search popularity](/demand/nz/compare/6sense-vs-bombora): 41.4% against 6% Share of Search.
- [ZoomInfo vs Demandbase: compare search popularity](/demand/nz/compare/demandbase-vs-zoominfo): 41.4% against 9.5% Share of Search.
- [ZoomInfo vs Bombora: compare search popularity](/demand/nz/compare/bombora-vs-zoominfo): 41.4% against 6% Share of Search.
- [Demandbase vs Bombora: compare search popularity](/demand/nz/compare/bombora-vs-demandbase): 9.5% against 6% Share of Search.

## How did search popularity change for New Zealand B2B intent data platforms in September 2026?

- In September 2026, Demandbase overtook Bombora to rank 3rd among B2B intent data platforms in New Zealand, with 9.5% of the searches.
- In September 2026, 6sense lost share of searches among B2B intent data platforms in New Zealand, from 44.3% to 41.4%.
- In September 2026, ZoomInfo lost share of searches among B2B intent data platforms in New Zealand, from 44.3% to 41.4%.
- In September 2026, Bombora lost share of searches among B2B intent data platforms in New Zealand, from 8% to 6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | 6sense | 41.4% | 480 | +23.1% | 6sense |
| 2 | ZoomInfo | 41.4% | 480 | +23.1% | ZoomInfo |
| 3 | Demandbase | 9.5% | 110 | +1000.0% | Demandbase |
| 4 | Bombora | 6% | 70 | 0.0% | Bombora |
| 5 | Informa TechTarget | 0.86% | 10 | 0.0% | Informa TechTarget |
| 6 | Intentsify | 0.86% | 10 | 0.0% | Intentsify |
| 7 | G2 | 0% | 0 | — | G2 |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ZoomInfo | 480 | 50% | 1 |
| Oct 2025 | 6sense | 390 | 40.6% | 2 |
| Oct 2025 | Bombora | 70 | 7.3% | 3 |
| Oct 2025 | Demandbase | 10 | 1% | 4 |
| Oct 2025 | Intentsify | 10 | 1% | 5 |
| Oct 2025 | G2 | 0 | 0% | 6 |
| Oct 2025 | Informa TechTarget | 0 | 0% | 7 |
| Nov 2025 | 6sense | 390 | 44.3% | 1 |
| Nov 2025 | ZoomInfo | 390 | 44.3% | 2 |
| Nov 2025 | Bombora | 70 | 8% | 3 |
| Nov 2025 | Demandbase | 20 | 2.3% | 4 |
| Nov 2025 | Informa TechTarget | 10 | 1.1% | 5 |
| Nov 2025 | G2 | 0 | 0% | 6 |
| Nov 2025 | Intentsify | 0 | 0% | 7 |
| Dec 2025 | 6sense | 320 | 43.2% | 1 |
| Dec 2025 | ZoomInfo | 320 | 43.2% | 2 |
| Dec 2025 | Bombora | 50 | 6.8% | 3 |
| Dec 2025 | Demandbase | 20 | 2.7% | 4 |
| Dec 2025 | G2 | 10 | 1.4% | 5 |
| Dec 2025 | Informa TechTarget | 10 | 1.4% | 6 |
| Dec 2025 | Intentsify | 10 | 1.4% | 7 |
| Jan 2026 | ZoomInfo | 480 | 51.6% | 1 |
| Jan 2026 | 6sense | 320 | 34.4% | 2 |
| Jan 2026 | Bombora | 90 | 9.7% | 3 |
| Jan 2026 | Demandbase | 30 | 3.2% | 4 |
| Jan 2026 | Informa TechTarget | 10 | 1.1% | 5 |
| Jan 2026 | G2 | 0 | 0% | 6 |
| Jan 2026 | Intentsify | 0 | 0% | 7 |
| Feb 2026 | ZoomInfo | 390 | 51.3% | 1 |
| Feb 2026 | 6sense | 260 | 34.2% | 2 |
| Feb 2026 | Bombora | 90 | 11.8% | 3 |
| Feb 2026 | Demandbase | 20 | 2.6% | 4 |
| Feb 2026 | G2 | 0 | 0% | 5 |
| Feb 2026 | Informa TechTarget | 0 | 0% | 6 |
| Feb 2026 | Intentsify | 0 | 0% | 7 |
| Mar 2026 | ZoomInfo | 480 | 50.5% | 1 |
| Mar 2026 | 6sense | 320 | 33.7% | 2 |
| Mar 2026 | Bombora | 90 | 9.5% | 3 |
| Mar 2026 | Demandbase | 30 | 3.2% | 4 |
| Mar 2026 | G2 | 10 | 1.1% | 5 |
| Mar 2026 | Informa TechTarget | 10 | 1.1% | 6 |
| Mar 2026 | Intentsify | 10 | 1.1% | 7 |
| Apr 2026 | ZoomInfo | 480 | 48% | 1 |
| Apr 2026 | 6sense | 390 | 39% | 2 |
| Apr 2026 | Bombora | 70 | 7% | 3 |
| Apr 2026 | Demandbase | 30 | 3% | 4 |
| Apr 2026 | G2 | 10 | 1% | 5 |
| Apr 2026 | Informa TechTarget | 10 | 1% | 6 |
| Apr 2026 | Intentsify | 10 | 1% | 7 |
| May 2026 | ZoomInfo | 480 | 53.9% | 1 |
| May 2026 | 6sense | 320 | 36% | 2 |
| May 2026 | Bombora | 50 | 5.6% | 3 |
| May 2026 | Demandbase | 20 | 2.2% | 4 |
| May 2026 | Informa TechTarget | 10 | 1.1% | 5 |
| May 2026 | Intentsify | 10 | 1.1% | 6 |
| May 2026 | G2 | 0 | 0% | 7 |
| Jun 2026 | ZoomInfo | 390 | 47.6% | 1 |
| Jun 2026 | 6sense | 320 | 39% | 2 |
| Jun 2026 | Bombora | 70 | 8.5% | 3 |
| Jun 2026 | Demandbase | 20 | 2.4% | 4 |
| Jun 2026 | Informa TechTarget | 10 | 1.2% | 5 |
| Jun 2026 | Intentsify | 10 | 1.2% | 6 |
| Jun 2026 | G2 | 0 | 0% | 7 |
| Jul 2026 | 6sense | 880 | 62.4% | 1 |
| Jul 2026 | ZoomInfo | 390 | 27.7% | 2 |
| Jul 2026 | Bombora | 90 | 6.4% | 3 |
| Jul 2026 | Demandbase | 20 | 1.4% | 4 |
| Jul 2026 | G2 | 10 | 0.71% | 5 |
| Jul 2026 | Informa TechTarget | 10 | 0.71% | 6 |
| Jul 2026 | Intentsify | 10 | 0.71% | 7 |
| Aug 2026 | 6sense | 390 | 44.3% | 1 |
| Aug 2026 | ZoomInfo | 390 | 44.3% | 2 |
| Aug 2026 | Bombora | 70 | 8% | 3 |
| Aug 2026 | Demandbase | 10 | 1.1% | 4 |
| Aug 2026 | Informa TechTarget | 10 | 1.1% | 5 |
| Aug 2026 | Intentsify | 10 | 1.1% | 6 |
| Aug 2026 | G2 | 0 | 0% | 7 |
| Sep 2026 | 6sense | 480 | 41.4% | 1 |
| Sep 2026 | ZoomInfo | 480 | 41.4% | 2 |
| Sep 2026 | Demandbase | 110 | 9.5% | 3 |
| Sep 2026 | Bombora | 70 | 6% | 4 |
| Sep 2026 | Informa TechTarget | 10 | 0.86% | 5 |
| Sep 2026 | Intentsify | 10 | 0.86% | 6 |
| Sep 2026 | G2 | 0 | 0% | 7 |

## What is being compared

- **6sense**: Measured on the search term “6sense”.
- **Bombora**: Measured on the search term “bombora”.
- **Demandbase**: Measured on the search term “demandbase”.
- **G2**: Measured on the search term “g2 buyer intent”.
- **Informa TechTarget**: Measured on the search term “informa techtarget”.
- **Intentsify**: Measured on the search term “intentsify”.
- **ZoomInfo**: Measured on the search term “zoominfo”.

- [6sense](/demand/nz/brands/6sense)
- [Bombora](/demand/nz/brands/bombora)
- [Demandbase](/demand/nz/brands/demandbase)
- [G2](/demand/nz/brands/g2)
- [Informa TechTarget](/demand/nz/brands/informa-techtarget)
- [Intentsify](/demand/nz/brands/intentsify)
- [ZoomInfo](/demand/nz/brands/zoominfo)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among B2B intent data platforms in New Zealand?

6sense and ZoomInfo share the highest share of searches among B2B intent data platforms in New Zealand, at 41.4% in September 2026.

## Cite this page

Brandwave. "B2B intent data platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-b2b-intent-data-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-b2b-intent-data-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.