--- title: "B2B contact data providers in New Zealand: Which brands are most popular in search?" description: "Compare the B2B contact and company data providers New Zealand sales and marketing teams build lists with. Share of Search among Hunter, ZoomInfo, Lusha, Apollo.io and Cognism, the B2B contact data providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-b2b-contact-data-providers" publisher: "Brandwave" --- # B2B contact data providers in New Zealand: Which brands are most popular in search? Compare the B2B contact and company data providers New Zealand sales and marketing teams build lists with. Share of Search among Hunter, ZoomInfo, Lusha, Apollo.io and Cognism, the B2B contact data providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: B2B contact data providers - **Market**: New Zealand - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Hunter, 75.5% ## Which brand is most popular in search among B2B contact data providers in New Zealand? - In August 2026, Hunter was the most searched among B2B contact data providers in New Zealand, with an estimated 3K branded searches and 75.5% estimated Share of Search within this set. - ZoomInfo is in 2nd place, 65.1 percentage points behind at 10.5% Share of Search. - Across the 11 months ending August 2026, Hunter’s estimated Share of Search among B2B contact data providers in New Zealand increased from 51.2% to 75.5%. - Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among B2B contact data providers in New Zealand decreased from 19.8% to 10.5%. - Across the 11 months ending August 2026, Lusha’s estimated Share of Search among B2B contact data providers in New Zealand decreased from 20.2% to 10.2%. - Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among B2B contact data providers in New Zealand decreased from 6% to 2.8%. - Across the 11 months ending August 2026, Cognism’s estimated Share of Search among B2B contact data providers in New Zealand decreased from 2.8% to 1%. - Across the 11 months ending August 2026, Hunter’s estimated Share of Search among B2B contact data providers in New Zealand peaked at 75.5% in August 2026 and was lowest at 46.9% in November 2025. - Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among B2B contact data providers in New Zealand peaked at 19.8% in October 2025 and was lowest at 9.6% in June 2026. - Across the 11 months ending August 2026, Lusha’s estimated Share of Search among B2B contact data providers in New Zealand peaked at 23.4% in November 2025 and was lowest at 10.2% in August 2026. - Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among B2B contact data providers in New Zealand peaked at 12.5% in November 2025 and was lowest at 2.8% in August 2026. - Across the 11 months ending August 2026, Cognism’s estimated Share of Search among B2B contact data providers in New Zealand peaked at 2.8% in October 2025 and was lowest at 0.71% in June 2026. - Across the 11 months ending August 2026, ZoomInfo rose from 3rd to 2nd among B2B contact data providers in New Zealand. - Across the 11 months ending August 2026, Lusha fell from 2nd to 3rd among B2B contact data providers in New Zealand. ## Compare search popularity between leading brands - [Hunter vs ZoomInfo: compare search popularity](/demand/nz/compare/hunter-vs-zoominfo): 75.5% against 10.5% Share of Search. - [Hunter vs Lusha: compare search popularity](/demand/nz/compare/hunter-vs-lusha): 75.5% against 10.2% Share of Search. - [Hunter vs Apollo.io: compare search popularity](/demand/nz/compare/apollo-io-vs-hunter): 75.5% against 2.8% Share of Search. - [ZoomInfo vs Lusha: compare search popularity](/demand/nz/compare/lusha-vs-zoominfo): 10.5% against 10.2% Share of Search. - [ZoomInfo vs Apollo.io: compare search popularity](/demand/nz/compare/apollo-io-vs-zoominfo): 10.5% against 2.8% Share of Search. - [Lusha vs Apollo.io: compare search popularity](/demand/nz/compare/apollo-io-vs-lusha): 10.2% against 2.8% Share of Search. ## How did search popularity change for New Zealand B2B contact data providers in August 2026? - In August 2026, Hunter gained estimated Share of Search among B2B contact data providers in New Zealand, from 73.4% to 75.5%. - In August 2026, Apollo.io lost estimated Share of Search among B2B contact data providers in New Zealand, from 4.1% to 2.8%. - In August 2026, Lusha lost estimated Share of Search among B2B contact data providers in New Zealand, from 10.8% to 10.2%. - In August 2026, ZoomInfo rose from 3rd to 2nd among B2B contact data providers in New Zealand. - Estimated monthly branded searches for Cognism in New Zealand fell 42.9% over 11 measured months, from 70 to 40 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Hunter | 75.5% | 3K | +9.2% | Hunter | | 2 | ZoomInfo | 10.5% | 410 | +2.5% | ZoomInfo | | 3 | Lusha | 10.2% | 400 | 0.0% | Lusha | | 4 | Apollo.io | 2.8% | 110 | -26.7% | Apollo.io | | 5 | Cognism | 1% | 40 | +33.3% | Cognism | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hunter | 1.3K | 51.2% | 1 | | Oct 2025 | Lusha | 500 | 20.2% | 2 | | Oct 2025 | ZoomInfo | 490 | 19.8% | 3 | | Oct 2025 | Apollo.io | 150 | 6% | 4 | | Oct 2025 | Cognism | 70 | 2.8% | 5 | | Nov 2025 | Hunter | 1.2K | 46.9% | 1 | | Nov 2025 | Lusha | 600 | 23.4% | 2 | | Nov 2025 | ZoomInfo | 400 | 15.6% | 3 | | Nov 2025 | Apollo.io | 320 | 12.5% | 4 | | Nov 2025 | Cognism | 40 | 1.6% | 5 | | Dec 2025 | Hunter | 1.9K | 63.9% | 1 | | Dec 2025 | Lusha | 410 | 13.7% | 2 | | Dec 2025 | Apollo.io | 320 | 10.7% | 3 | | Dec 2025 | ZoomInfo | 320 | 10.7% | 4 | | Dec 2025 | Cognism | 30 | 1% | 5 | | Jan 2026 | Hunter | 1.8K | 55.9% | 1 | | Jan 2026 | Lusha | 600 | 18.2% | 2 | | Jan 2026 | ZoomInfo | 490 | 14.9% | 3 | | Jan 2026 | Apollo.io | 320 | 9.7% | 4 | | Jan 2026 | Cognism | 40 | 1.2% | 5 | | Feb 2026 | Hunter | 1.5K | 53.3% | 1 | | Feb 2026 | Lusha | 610 | 22.3% | 2 | | Feb 2026 | ZoomInfo | 410 | 15% | 3 | | Feb 2026 | Apollo.io | 220 | 8% | 4 | | Feb 2026 | Cognism | 40 | 1.5% | 5 | | Mar 2026 | Hunter | 1.7K | 52.9% | 1 | | Mar 2026 | Lusha | 740 | 22.5% | 2 | | Mar 2026 | ZoomInfo | 500 | 15.2% | 3 | | Mar 2026 | Apollo.io | 270 | 8.2% | 4 | | Mar 2026 | Cognism | 40 | 1.2% | 5 | | Apr 2026 | Hunter | 2.8K | 69.1% | 1 | | Apr 2026 | ZoomInfo | 500 | 12.6% | 2 | | Apr 2026 | Lusha | 490 | 12.3% | 3 | | Apr 2026 | Apollo.io | 210 | 5.3% | 4 | | Apr 2026 | Cognism | 30 | 0.75% | 5 | | May 2026 | Hunter | 2.1K | 63.9% | 1 | | May 2026 | ZoomInfo | 500 | 15.1% | 2 | | May 2026 | Lusha | 490 | 14.8% | 3 | | May 2026 | Apollo.io | 180 | 5.4% | 4 | | May 2026 | Cognism | 30 | 0.9% | 5 | | Jun 2026 | Hunter | 3.2K | 74.8% | 1 | | Jun 2026 | Lusha | 490 | 11.5% | 2 | | Jun 2026 | ZoomInfo | 410 | 9.6% | 3 | | Jun 2026 | Apollo.io | 140 | 3.3% | 4 | | Jun 2026 | Cognism | 30 | 0.71% | 5 | | Jul 2026 | Hunter | 2.7K | 73.4% | 1 | | Jul 2026 | Lusha | 400 | 10.8% | 2 | | Jul 2026 | ZoomInfo | 400 | 10.8% | 3 | | Jul 2026 | Apollo.io | 150 | 4.1% | 4 | | Jul 2026 | Cognism | 30 | 0.81% | 5 | | Aug 2026 | Hunter | 3K | 75.5% | 1 | | Aug 2026 | ZoomInfo | 410 | 10.5% | 2 | | Aug 2026 | Lusha | 400 | 10.2% | 3 | | Aug 2026 | Apollo.io | 110 | 2.8% | 4 | | Aug 2026 | Cognism | 40 | 1% | 5 | | Sep 2026 | Apollo.io | — | — | — | | Sep 2026 | Cognism | — | — | — | | Sep 2026 | Hunter | — | — | — | | Sep 2026 | Lusha | — | — | — | | Sep 2026 | ZoomInfo | — | — | — | ## What is being compared - **Apollo.io**: Measured on the search terms “apollo io”, “apollo io email finder” and “apolloio”, summed into one figure. - **Cognism**: Measured on the search terms “cognism” and “cognism com”, summed into one figure. - **Hunter**: Measured on the search terms “hunter boots”, “hunter boots original tall”, “hunter boots rain boots”, “hunter boots usa”, “hunter boots women”, “hunter email finder”, “hunter gumboots”, “hunter io”, “hunter rubber boots” and “hunter wellies”, summed into one figure. - **Lusha**: Measured on the search terms “lusha”, “lusha com”, “lusha email finder” and “lusha near me”, summed into one figure. - **ZoomInfo**: Measured on the search terms “zoominfo”, “zoominfo b2b data”, “zoominfo com” and “zoominfo email finder”, summed into one figure. - [Apollo.io](/demand/nz/brands/apollo-io) - [Cognism](/demand/nz/brands/cognism) - [Hunter](/demand/nz/brands/hunter) - [Lusha](/demand/nz/brands/lusha) - [ZoomInfo](/demand/nz/brands/zoominfo) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among B2B contact data providers in New Zealand? In August 2026, Hunter was the most searched among B2B contact data providers in New Zealand, with an estimated 3K branded searches and 75.5% estimated Share of Search within this set. ## Cite this page Brandwave. "B2B contact data providers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-b2b-contact-data-providers This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-b2b-contact-data-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.