---
title: "Awnings brands in New Zealand: Which are searched most?"
description: "Compare the awnings brands people buy. Share of Search among Stratco, Cool Awnings, Luxaflex, Sunbrella, Awnings Direct and Llaza, the awnings brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-awnings-brands"
publisher: "Brandwave"
---

# Awnings brands in New Zealand: Which are searched most?

Compare the awnings brands people buy. Share of Search among Stratco, Cool Awnings, Luxaflex, Sunbrella, Awnings Direct and Llaza, the awnings brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Awnings brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Stratco, 45%

## Which brand is most popular in search among awnings brands in New Zealand?

- In September 2026, Stratco was the most searched among awnings brands in New Zealand, with an estimated 720 branded searches, 45% of all searches for the six we track.
- Cool Awnings is in 2nd place, 15 percentage points behind at 30%.
- Across the 12 months ending September 2026, Stratco’s share of searches among awnings brands in New Zealand decreased from 57% to 45%.
- Across the 12 months ending September 2026, Cool Awnings’ share of searches among awnings brands in New Zealand increased from 25.9% to 30%.
- Across the 12 months ending September 2026, Luxaflex’s share of searches among awnings brands in New Zealand increased from 9.2% to 13.1%.
- Across the 12 months ending September 2026, Sunbrella’s share of searches among awnings brands in New Zealand increased from 6.1% to 8.8%.
- Across the 12 months ending September 2026, Awnings Direct’s share of searches among awnings brands in New Zealand increased from 0.88% to 1.9%.
- Across the 12 months ending September 2026, Cool Awnings’ share of searches among awnings brands in New Zealand peaked at 30.4% in August 2026 and was lowest at 20.6% in April 2026.
- Across the 12 months ending September 2026, Luxaflex’s share of searches among awnings brands in New Zealand peaked at 15.4% in July 2026 and was lowest at 7.8% in December 2025.
- Across the 12 months ending September 2026, Sunbrella’s share of searches among awnings brands in New Zealand peaked at 14.8% in November 2025 and was lowest at 5.1% in July 2026.
- Across the 12 months ending September 2026, Awnings Direct’s share of searches among awnings brands in New Zealand peaked at 2.5% in August 2026 and was lowest at 0.56% in December 2025.
- Across the 12 months ending September 2026, Llaza’s share of searches among awnings brands in New Zealand peaked at 1.9% in August 2026 and was lowest at 0.57% in February 2026.
- Across the 12 months ending September 2026, Llaza held steady: its share of searches among awnings brands in New Zealand moved less than 0.5 percentage points.

## Top awnings brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Cool Awnings was mentioned most often, in four of the five answers. Cool Awnings was recommended most often, coming first in all three answers that gave a list. Awnings Direct was second, and Llaza was third. Stratco, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Cool Awnings | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Awnings Direct | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Llaza | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Stratco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Luxaflex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sunbrella | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about awnings brands

- Asked ChatGPT "Which awning brand should I buy in New Zealand?": 1. Cool Awnings, 2. Awnings Direct
- Asked ChatGPT "What are the best awning brands in New Zealand?": 1. Cool Awnings, 2. Awnings Direct, 3. Llaza
- Asked ChatGPT "What's the best awning brand in New Zealand for outdoor shade?": 1. Cool Awnings, 2. Llaza
- Searched Google, AI Overview "awnings nz": 1. Cool Awnings
- Searched Google, AI Overview "window awnings nz": named none of the brands we track

Not named in any answer: Stratco, Luxaflex and Sunbrella.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Stratco vs Cool Awnings: compare search popularity](/demand/nz/compare/cool-awnings-vs-stratco): 45% against 30% Share of Search.
- [Stratco vs Luxaflex: compare search popularity](/demand/nz/compare/luxaflex-vs-stratco): 45% against 13.1% Share of Search.
- [Stratco vs Sunbrella: compare search popularity](/demand/nz/compare/stratco-vs-sunbrella): 45% against 8.8% Share of Search.
- [Cool Awnings vs Luxaflex: compare search popularity](/demand/nz/compare/cool-awnings-vs-luxaflex): 30% against 13.1% Share of Search.
- [Cool Awnings vs Sunbrella: compare search popularity](/demand/nz/compare/cool-awnings-vs-sunbrella): 30% against 8.8% Share of Search.
- [Luxaflex vs Sunbrella: compare search popularity](/demand/nz/compare/luxaflex-vs-sunbrella): 13.1% against 8.8% Share of Search.

## How did search popularity change for New Zealand awnings brands in September 2026?

- In September 2026, Luxaflex gained share of searches among awnings brands in New Zealand, from 10.8% to 13.1%.
- In September 2026, Awnings Direct lost share of searches among awnings brands in New Zealand, from 2.5% to 1.9%.
- In September 2026, Llaza lost share of searches among awnings brands in New Zealand, from 1.9% to 1.3%.
- In September 2026, Stratco lost share of searches among awnings brands in New Zealand, from 45.6% to 45%.
- Estimated monthly branded searches for Cool Awnings in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Stratco | 45% | 720 | 0.0% | Stratco |
| 2 | Cool Awnings | 30% | 480 | 0.0% | Cool Awnings |
| 3 | Luxaflex | 13.1% | 210 | +23.5% | Luxaflex |
| 4 | Sunbrella | 8.8% | 140 | 0.0% | Sunbrella |
| 5 | Awnings Direct | 1.9% | 30 | -25.0% | Awnings Direct |
| 6 | Llaza | 1.3% | 20 | -33.3% | Douglas Innovation |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stratco | 1.3K | 57% | 1 |
| Oct 2025 | Cool Awnings | 590 | 25.9% | 2 |
| Oct 2025 | Luxaflex | 210 | 9.2% | 3 |
| Oct 2025 | Sunbrella | 140 | 6.1% | 4 |
| Oct 2025 | Awnings Direct | 20 | 0.88% | 5 |
| Oct 2025 | Llaza | 20 | 0.88% | 6 |
| Nov 2025 | Stratco | 1K | 46.3% | 1 |
| Nov 2025 | Cool Awnings | 590 | 27.3% | 2 |
| Nov 2025 | Sunbrella | 320 | 14.8% | 3 |
| Nov 2025 | Luxaflex | 210 | 9.7% | 4 |
| Nov 2025 | Awnings Direct | 20 | 0.93% | 5 |
| Nov 2025 | Llaza | 20 | 0.93% | 6 |
| Dec 2025 | Stratco | 880 | 49.2% | 1 |
| Dec 2025 | Cool Awnings | 480 | 26.8% | 2 |
| Dec 2025 | Sunbrella | 260 | 14.5% | 3 |
| Dec 2025 | Luxaflex | 140 | 7.8% | 4 |
| Dec 2025 | Llaza | 20 | 1.1% | 5 |
| Dec 2025 | Awnings Direct | 10 | 0.56% | 6 |
| Jan 2026 | Stratco | 880 | 49.2% | 1 |
| Jan 2026 | Cool Awnings | 480 | 26.8% | 2 |
| Jan 2026 | Sunbrella | 210 | 11.7% | 3 |
| Jan 2026 | Luxaflex | 170 | 9.5% | 4 |
| Jan 2026 | Llaza | 30 | 1.7% | 5 |
| Jan 2026 | Awnings Direct | 20 | 1.1% | 6 |
| Feb 2026 | Stratco | 880 | 50.3% | 1 |
| Feb 2026 | Cool Awnings | 480 | 27.4% | 2 |
| Feb 2026 | Luxaflex | 210 | 12% | 3 |
| Feb 2026 | Sunbrella | 140 | 8% | 4 |
| Feb 2026 | Awnings Direct | 30 | 1.7% | 5 |
| Feb 2026 | Llaza | 10 | 0.57% | 6 |
| Mar 2026 | Stratco | 880 | 51.5% | 1 |
| Mar 2026 | Cool Awnings | 480 | 28.1% | 2 |
| Mar 2026 | Luxaflex | 210 | 12.3% | 3 |
| Mar 2026 | Sunbrella | 110 | 6.4% | 4 |
| Mar 2026 | Llaza | 20 | 1.2% | 5 |
| Mar 2026 | Awnings Direct | 10 | 0.58% | 6 |
| Apr 2026 | Stratco | 880 | 56.8% | 1 |
| Apr 2026 | Cool Awnings | 320 | 20.6% | 2 |
| Apr 2026 | Luxaflex | 170 | 11% | 3 |
| Apr 2026 | Sunbrella | 140 | 9% | 4 |
| Apr 2026 | Awnings Direct | 20 | 1.3% | 5 |
| Apr 2026 | Llaza | 20 | 1.3% | 6 |
| May 2026 | Stratco | 720 | 48.3% | 1 |
| May 2026 | Cool Awnings | 390 | 26.2% | 2 |
| May 2026 | Luxaflex | 210 | 14.1% | 3 |
| May 2026 | Sunbrella | 140 | 9.4% | 4 |
| May 2026 | Llaza | 20 | 1.3% | 5 |
| May 2026 | Awnings Direct | 10 | 0.67% | 6 |
| Jun 2026 | Stratco | 720 | 49% | 1 |
| Jun 2026 | Cool Awnings | 390 | 26.5% | 2 |
| Jun 2026 | Luxaflex | 210 | 14.3% | 3 |
| Jun 2026 | Sunbrella | 110 | 7.5% | 4 |
| Jun 2026 | Awnings Direct | 20 | 1.4% | 5 |
| Jun 2026 | Llaza | 20 | 1.4% | 6 |
| Jul 2026 | Stratco | 720 | 52.9% | 1 |
| Jul 2026 | Cool Awnings | 320 | 23.5% | 2 |
| Jul 2026 | Luxaflex | 210 | 15.4% | 3 |
| Jul 2026 | Sunbrella | 70 | 5.1% | 4 |
| Jul 2026 | Awnings Direct | 20 | 1.5% | 5 |
| Jul 2026 | Llaza | 20 | 1.5% | 6 |
| Aug 2026 | Stratco | 720 | 45.6% | 1 |
| Aug 2026 | Cool Awnings | 480 | 30.4% | 2 |
| Aug 2026 | Luxaflex | 170 | 10.8% | 3 |
| Aug 2026 | Sunbrella | 140 | 8.9% | 4 |
| Aug 2026 | Awnings Direct | 40 | 2.5% | 5 |
| Aug 2026 | Llaza | 30 | 1.9% | 6 |
| Sep 2026 | Stratco | 720 | 45% | 1 |
| Sep 2026 | Cool Awnings | 480 | 30% | 2 |
| Sep 2026 | Luxaflex | 210 | 13.1% | 3 |
| Sep 2026 | Sunbrella | 140 | 8.8% | 4 |
| Sep 2026 | Awnings Direct | 30 | 1.9% | 5 |
| Sep 2026 | Llaza | 20 | 1.3% | 6 |

## What is being compared

- **Awnings Direct**: Measured on the search term “awnings direct”.
- **Cool Awnings**: Measured on the search term “cool awnings”.
- **Llaza**: Measured on the search terms “llaza” and “llaza awnings”, summed into one figure.
- **Luxaflex**: Measured on the search term “luxaflex”.
- **Stratco**: Measured on the search term “stratco”.
- **Sunbrella**: Measured on the search term “sunbrella”.

- [Awnings Direct](/demand/nz/brands/awnings-direct-nz)
- [Cool Awnings](/demand/nz/brands/cool-awnings)
- [Llaza](/demand/nz/brands/llaza)
- [Luxaflex](/demand/nz/brands/luxaflex)
- [Stratco](/demand/nz/brands/stratco)
- [Sunbrella](/demand/nz/brands/sunbrella)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among awnings brands in New Zealand?

In September 2026, Stratco was the most searched among awnings brands in New Zealand, with an estimated 720 branded searches, 45% of all searches for the six we track.

## Cite this page

Brandwave. "Awnings brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-awnings-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-awnings-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.