--- title: "Irwin vs Milwaukee: Which is searched more in New Zealand?" description: "Is Irwin or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Aviation snips brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-aviation-snips-brands/compare/irwin-vs-milwaukee" publisher: "Brandwave" --- # Irwin vs Milwaukee: Which is searched more in New Zealand? Is Irwin or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Aviation snips brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Irwin and Milwaukee - **Competitive set**: Aviation snips brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Irwin Share of Search**: 1.6% - **Milwaukee Share of Search**: 27.3% ## Is Irwin or Milwaukee more popular in search? - In September 2026, Milwaukee had more branded searches than Irwin among aviation snips brands in New Zealand. Milwaukee had about 2,950 branded searches, while Irwin had 170. Milwaukee made up 27.3% of all aviation snips brand searches we track, and Irwin accounted for 1.6%. - Milwaukee was ahead of Irwin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Irwin’s share of searches among aviation snips brands in New Zealand moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 150 to 170. - Across the 12 months ending September 2026, Milwaukee’s share of searches among aviation snips brands in New Zealand moved from 26.2% to 27.3%, and its estimated monthly branded searches moved from 2.2K to 3K. ## Top aviation snips brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Irwin appeared in all three answers. Milwaukee was mentioned in two out of three: in two of the three ChatGPT answers. Milwaukee was listed before Irwin in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Midwest Snips | 1st | 3 of 3 | 3 of 3 | | Wiss | 2nd | 3 of 3 | 3 of 3 | | Milwaukee | 3rd | 2 of 3 | 2 of 3 | | Irwin | 4th | 3 of 3 | 3 of 3 | | DeWalt | Not ranked | 0 of 3 | 0 of 3 | | Knipex | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about aviation snips brands - Asked ChatGPT "Which aviation snips brand should I buy in New Zealand?": 1. Milwaukee, 2. Wiss, 3. Irwin, 4. Midwest Snips - Asked ChatGPT "What are the best aviation snips brands in New Zealand?": 1. Midwest Snips, 2. Wiss, 3. Milwaukee, 4. Irwin - Asked ChatGPT "What's the best aviation snips brand in New Zealand for sheet metal cutting?": 1. Midwest Snips, 2. Wiss, 3. Irwin Not named in any answer: DeWalt and Knipex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand aviation snips brands in September 2026? - In September 2026, Milwaukee lost share of searches among aviation snips brands in New Zealand, from 30.7% to 27.3%. - In September 2026, Irwin lost share of searches among aviation snips brands in New Zealand, from 2.3% to 1.6%. ## Month by month | Month | Irwin estimated searches | Irwin Share of Search | Irwin rank | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150 | 1.8% | 4 | 2.2K | 26.2% | 2 | | Nov 2025 | 160 | 1.5% | 4 | 2.5K | 23.5% | 2 | | Dec 2025 | 150 | 1.8% | 4 | 2.1K | 25.1% | 2 | | Jan 2026 | 160 | 2.1% | 4 | 1.8K | 22.7% | 2 | | Feb 2026 | 160 | 1.9% | 4 | 2.1K | 25.4% | 2 | | Mar 2026 | 180 | 1.9% | 4 | 2.3K | 24.2% | 2 | | Apr 2026 | 190 | 2.2% | 4 | 2.1K | 24.5% | 2 | | May 2026 | 190 | 1.9% | 4 | 2.7K | 26.9% | 2 | | Jun 2026 | 210 | 1.8% | 5 | 2.8K | 23.9% | 3 | | Jul 2026 | 210 | 2.1% | 5 | 2.6K | 25.4% | 3 | | Aug 2026 | 280 | 2.3% | 4 | 3.8K | 30.7% | 2 | | Sep 2026 | 170 | 1.6% | 5 | 3K | 27.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Irwin’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Irwin**: Measured on the search terms “irwin clamps” and “irwin tools”, summed into one figure. - **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure. - [Irwin profile](/demand/nz/brands/irwin) - [Milwaukee profile](/demand/nz/brands/milwaukee) - [All aviation snips brands in New Zealand](/demand/nz/categories/nz-aviation-snips-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Irwin or Milwaukee more popular in search? In September 2026, Milwaukee had more branded searches than Irwin among aviation snips brands in New Zealand. Milwaukee had about 2,950 branded searches, while Irwin had 170. Milwaukee made up 27.3% of all aviation snips brand searches we track, and Irwin accounted for 1.6%. ## Cite this page Brandwave. "Irwin vs Milwaukee: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-aviation-snips-brands/compare/irwin-vs-milwaukee This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-aviation-snips-brands/compare/irwin-vs-milwaukee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.