--- title: "DeWalt vs Irwin: Which is searched more in New Zealand?" description: "Is DeWalt or Irwin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Aviation snips brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-aviation-snips-brands/compare/dewalt-vs-irwin" publisher: "Brandwave" --- # DeWalt vs Irwin: Which is searched more in New Zealand? Is DeWalt or Irwin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Aviation snips brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Irwin - **Competitive set**: Aviation snips brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 46.2% - **Irwin Share of Search**: 1.6% ## Is DeWalt or Irwin more popular in search? - In September 2026, DeWalt had more branded searches than Irwin among aviation snips brands in New Zealand. DeWalt had about 4,990 branded searches, while Irwin had 170. DeWalt made up 46.2% of all aviation snips brand searches we track, and Irwin accounted for 1.6%. - DeWalt was ahead of Irwin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among aviation snips brands in New Zealand moved from 49.9% to 46.2%, and its estimated monthly branded searches moved from 4.2K to 5K. - Across the 12 months ending September 2026, Irwin’s share of searches among aviation snips brands in New Zealand moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 150 to 170. ## Top aviation snips brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Irwin appeared in all three answers. DeWalt did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Midwest Snips | 1st | 3 of 3 | 3 of 3 | | Wiss | 2nd | 3 of 3 | 3 of 3 | | Milwaukee | 3rd | 2 of 3 | 2 of 3 | | Irwin | 4th | 3 of 3 | 3 of 3 | | DeWalt | Not ranked | 0 of 3 | 0 of 3 | | Knipex | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about aviation snips brands - Asked ChatGPT "Which aviation snips brand should I buy in New Zealand?": 1. Milwaukee, 2. Wiss, 3. Irwin, 4. Midwest Snips - Asked ChatGPT "What are the best aviation snips brands in New Zealand?": 1. Midwest Snips, 2. Wiss, 3. Milwaukee, 4. Irwin - Asked ChatGPT "What's the best aviation snips brand in New Zealand for sheet metal cutting?": 1. Midwest Snips, 2. Wiss, 3. Irwin Not named in any answer: DeWalt and Knipex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand aviation snips brands in September 2026? - In September 2026, DeWalt gained share of searches among aviation snips brands in New Zealand, from 40.8% to 46.2%. - In September 2026, Irwin lost share of searches among aviation snips brands in New Zealand, from 2.3% to 1.6%. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Irwin estimated searches | Irwin Share of Search | Irwin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 49.9% | 1 | 150 | 1.8% | 4 | | Nov 2025 | 6K | 57.5% | 1 | 160 | 1.5% | 4 | | Dec 2025 | 4.3K | 51% | 1 | 150 | 1.8% | 4 | | Jan 2026 | 4.2K | 53.7% | 1 | 160 | 2.1% | 4 | | Feb 2026 | 4.3K | 51.1% | 1 | 160 | 1.9% | 4 | | Mar 2026 | 4.5K | 47.9% | 1 | 180 | 1.9% | 4 | | Apr 2026 | 4.2K | 48.6% | 1 | 190 | 2.2% | 4 | | May 2026 | 4.3K | 43% | 1 | 190 | 1.9% | 4 | | Jun 2026 | 5.3K | 45.3% | 1 | 210 | 1.8% | 5 | | Jul 2026 | 4.3K | 42.4% | 1 | 210 | 2.1% | 5 | | Aug 2026 | 5K | 40.8% | 1 | 280 | 2.3% | 4 | | Sep 2026 | 5K | 46.2% | 1 | 170 | 1.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure. - **Irwin**: Measured on the search terms “irwin clamps” and “irwin tools”, summed into one figure. - [DeWalt profile](/demand/nz/brands/dewalt) - [Irwin profile](/demand/nz/brands/irwin) - [All aviation snips brands in New Zealand](/demand/nz/categories/nz-aviation-snips-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Irwin more popular in search? In September 2026, DeWalt had more branded searches than Irwin among aviation snips brands in New Zealand. DeWalt had about 4,990 branded searches, while Irwin had 170. DeWalt made up 46.2% of all aviation snips brand searches we track, and Irwin accounted for 1.6%. ## Cite this page Brandwave. "DeWalt vs Irwin: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-aviation-snips-brands/compare/dewalt-vs-irwin This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-aviation-snips-brands/compare/dewalt-vs-irwin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.