---
title: "Aviation snips brands in New Zealand: Which are searched most?"
description: "Compare the aviation snips brands people buy. Share of Search among DeWalt, Milwaukee, Knipex, Midwest Snips, Irwin and Wiss, the aviation snips brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-aviation-snips-brands"
publisher: "Brandwave"
---

# Aviation snips brands in New Zealand: Which are searched most?

Compare the aviation snips brands people buy. Share of Search among DeWalt, Milwaukee, Knipex, Midwest Snips, Irwin and Wiss, the aviation snips brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Aviation snips brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: DeWalt, 46.2%

## Which brand is most popular in search among aviation snips brands in New Zealand?

- In September 2026, DeWalt was the most searched among aviation snips brands in New Zealand, with an estimated 5K branded searches, 46.2% of all searches for the six we track.
- Milwaukee is in 2nd place, 18.9 percentage points behind at 27.3%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among aviation snips brands in New Zealand decreased from 49.9% to 46.2%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among aviation snips brands in New Zealand increased from 26.2% to 27.3%.
- Across the 12 months ending September 2026, Knipex’s share of searches among aviation snips brands in New Zealand increased from 19.9% to 22.1%.
- Across the 12 months ending September 2026, Midwest Snips’ share of searches among aviation snips brands in New Zealand increased from 1.3% to 1.9%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among aviation snips brands in New Zealand peaked at 57.5% in November 2025 and was lowest at 40.8% in August 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among aviation snips brands in New Zealand peaked at 30.7% in August 2026 and was lowest at 22.7% in January 2026.
- Across the 12 months ending September 2026, Knipex’s share of searches among aviation snips brands in New Zealand peaked at 26.2% in July 2026 and was lowest at 15.4% in November 2025.
- Across the 12 months ending September 2026, Midwest Snips’ share of searches among aviation snips brands in New Zealand peaked at 2.6% in July 2026 and was lowest at 1.2% in January 2026.
- Across the 12 months ending September 2026, Wiss’ share of searches among aviation snips brands in New Zealand peaked at 2.3% in June 2026 and was lowest at 0.71% in February 2026.
- Across the 12 months ending September 2026, Midwest Snips rose from 5th to 4th among aviation snips brands in New Zealand.
- Across the 12 months ending September 2026, Irwin fell from 4th to 5th among aviation snips brands in New Zealand.
- Across the 12 months ending September 2026, Wiss held steady: its share of searches among aviation snips brands in New Zealand moved less than 0.5 percentage points.

## Top aviation snips brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Midwest Snips, Irwin and Wiss appeared every time. Midwest Snips was recommended most often, coming first in two out of three answers. Wiss was second, and Milwaukee was third. DeWalt, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Midwest Snips | 1st | 3 of 3 | 3 of 3 |
| Wiss | 2nd | 3 of 3 | 3 of 3 |
| Milwaukee | 3rd | 2 of 3 | 2 of 3 |
| Irwin | 4th | 3 of 3 | 3 of 3 |
| DeWalt | Not ranked | 0 of 3 | 0 of 3 |
| Knipex | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about aviation snips brands

- Asked ChatGPT "Which aviation snips brand should I buy in New Zealand?": 1. Milwaukee, 2. Wiss, 3. Irwin, 4. Midwest Snips
- Asked ChatGPT "What are the best aviation snips brands in New Zealand?": 1. Midwest Snips, 2. Wiss, 3. Milwaukee, 4. Irwin
- Asked ChatGPT "What's the best aviation snips brand in New Zealand for sheet metal cutting?": 1. Midwest Snips, 2. Wiss, 3. Irwin

Not named in any answer: DeWalt and Knipex.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 46.2% against 27.3% Share of Search.
- [DeWalt vs Knipex: compare search popularity](/demand/nz/compare/dewalt-vs-knipex): 46.2% against 22.1% Share of Search.
- [Milwaukee vs Knipex: compare search popularity](/demand/nz/compare/knipex-vs-milwaukee): 27.3% against 22.1% Share of Search.

## How did search popularity change for New Zealand aviation snips brands in September 2026?

- In September 2026, DeWalt gained share of searches among aviation snips brands in New Zealand, from 40.8% to 46.2%.
- In September 2026, Milwaukee lost share of searches among aviation snips brands in New Zealand, from 30.7% to 27.3%.
- In September 2026, Knipex lost share of searches among aviation snips brands in New Zealand, from 23.3% to 22.1%.
- In September 2026, Irwin lost share of searches among aviation snips brands in New Zealand, from 2.3% to 1.6%.
- In September 2026, Midwest Snips rose from 5th to 4th among aviation snips brands in New Zealand.
- Estimated monthly branded searches for Wiss in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DeWalt | 46.2% | 5K | 0.0% | DeWalt |
| 2 | Milwaukee | 27.3% | 3K | -21.3% | Milwaukee |
| 3 | Knipex | 22.1% | 2.4K | -16.5% | Knipex |
| 4 | Midwest Snips | 1.9% | 210 | -19.2% | Midwest Snips |
| 5 | Irwin | 1.6% | 170 | -39.3% | Irwin |
| 6 | Wiss | 0.83% | 90 | -10.0% | Apex Tool Group |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DeWalt | 4.2K | 49.9% | 1 |
| Oct 2025 | Milwaukee | 2.2K | 26.2% | 2 |
| Oct 2025 | Knipex | 1.7K | 19.9% | 3 |
| Oct 2025 | Irwin | 150 | 1.8% | 4 |
| Oct 2025 | Midwest Snips | 110 | 1.3% | 5 |
| Oct 2025 | Wiss | 80 | 0.95% | 6 |
| Nov 2025 | DeWalt | 6K | 57.5% | 1 |
| Nov 2025 | Milwaukee | 2.5K | 23.5% | 2 |
| Nov 2025 | Knipex | 1.6K | 15.4% | 3 |
| Nov 2025 | Irwin | 160 | 1.5% | 4 |
| Nov 2025 | Midwest Snips | 140 | 1.3% | 5 |
| Nov 2025 | Wiss | 80 | 0.77% | 6 |
| Dec 2025 | DeWalt | 4.3K | 51% | 1 |
| Dec 2025 | Milwaukee | 2.1K | 25.1% | 2 |
| Dec 2025 | Knipex | 1.7K | 19.6% | 3 |
| Dec 2025 | Irwin | 150 | 1.8% | 4 |
| Dec 2025 | Midwest Snips | 110 | 1.3% | 5 |
| Dec 2025 | Wiss | 100 | 1.2% | 6 |
| Jan 2026 | DeWalt | 4.2K | 53.7% | 1 |
| Jan 2026 | Milwaukee | 1.8K | 22.7% | 2 |
| Jan 2026 | Knipex | 1.5K | 19.6% | 3 |
| Jan 2026 | Irwin | 160 | 2.1% | 4 |
| Jan 2026 | Midwest Snips | 90 | 1.2% | 5 |
| Jan 2026 | Wiss | 60 | 0.77% | 6 |
| Feb 2026 | DeWalt | 4.3K | 51.1% | 1 |
| Feb 2026 | Milwaukee | 2.1K | 25.4% | 2 |
| Feb 2026 | Knipex | 1.6K | 19.2% | 3 |
| Feb 2026 | Irwin | 160 | 1.9% | 4 |
| Feb 2026 | Midwest Snips | 140 | 1.7% | 5 |
| Feb 2026 | Wiss | 60 | 0.71% | 6 |
| Mar 2026 | DeWalt | 4.5K | 47.9% | 1 |
| Mar 2026 | Milwaukee | 2.3K | 24.2% | 2 |
| Mar 2026 | Knipex | 2.2K | 23.3% | 3 |
| Mar 2026 | Irwin | 180 | 1.9% | 4 |
| Mar 2026 | Midwest Snips | 170 | 1.8% | 5 |
| Mar 2026 | Wiss | 80 | 0.86% | 6 |
| Apr 2026 | DeWalt | 4.2K | 48.6% | 1 |
| Apr 2026 | Milwaukee | 2.1K | 24.5% | 2 |
| Apr 2026 | Knipex | 1.9K | 22.5% | 3 |
| Apr 2026 | Irwin | 190 | 2.2% | 4 |
| Apr 2026 | Midwest Snips | 110 | 1.3% | 5 |
| Apr 2026 | Wiss | 80 | 0.93% | 6 |
| May 2026 | DeWalt | 4.3K | 43% | 1 |
| May 2026 | Milwaukee | 2.7K | 26.9% | 2 |
| May 2026 | Knipex | 2.5K | 25% | 3 |
| May 2026 | Irwin | 190 | 1.9% | 4 |
| May 2026 | Midwest Snips | 170 | 1.7% | 5 |
| May 2026 | Wiss | 150 | 1.5% | 6 |
| Jun 2026 | DeWalt | 5.3K | 45.3% | 1 |
| Jun 2026 | Knipex | 2.9K | 24.9% | 2 |
| Jun 2026 | Milwaukee | 2.8K | 23.9% | 3 |
| Jun 2026 | Wiss | 270 | 2.3% | 4 |
| Jun 2026 | Irwin | 210 | 1.8% | 5 |
| Jun 2026 | Midwest Snips | 210 | 1.8% | 6 |
| Jul 2026 | DeWalt | 4.3K | 42.4% | 1 |
| Jul 2026 | Knipex | 2.7K | 26.2% | 2 |
| Jul 2026 | Milwaukee | 2.6K | 25.4% | 3 |
| Jul 2026 | Midwest Snips | 260 | 2.6% | 4 |
| Jul 2026 | Irwin | 210 | 2.1% | 5 |
| Jul 2026 | Wiss | 130 | 1.3% | 6 |
| Aug 2026 | DeWalt | 5K | 40.8% | 1 |
| Aug 2026 | Milwaukee | 3.8K | 30.7% | 2 |
| Aug 2026 | Knipex | 2.9K | 23.3% | 3 |
| Aug 2026 | Irwin | 280 | 2.3% | 4 |
| Aug 2026 | Midwest Snips | 260 | 2.1% | 5 |
| Aug 2026 | Wiss | 100 | 0.82% | 6 |
| Sep 2026 | DeWalt | 5K | 46.2% | 1 |
| Sep 2026 | Milwaukee | 3K | 27.3% | 2 |
| Sep 2026 | Knipex | 2.4K | 22.1% | 3 |
| Sep 2026 | Midwest Snips | 210 | 1.9% | 4 |
| Sep 2026 | Irwin | 170 | 1.6% | 5 |
| Sep 2026 | Wiss | 90 | 0.83% | 6 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **Irwin**: Measured on the search terms “irwin clamps” and “irwin tools”, summed into one figure.
- **Knipex**: Measured on the search terms “cobra knipex pliers”, “knipex”, “knipex cable stripper”, “knipex circlip pliers”, “knipex cobra”, “knipex cobra xs”, “knipex cutters”, “knipex ergostrip”, “knipex pliers”, “knipex side cutters” and “knipex tool”, summed into one figure.
- **Midwest Snips**: Measured on the search term “midwest snips”.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **Wiss**: Measured on the search terms “wiss scissors” and “wiss snips”, summed into one figure.

- [DeWalt](/demand/nz/brands/dewalt)
- [Irwin](/demand/nz/brands/irwin)
- [Knipex](/demand/nz/brands/knipex)
- [Midwest Snips](/demand/nz/brands/midwest-snips)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Wiss](/demand/nz/brands/wiss)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among aviation snips brands in New Zealand?

In September 2026, DeWalt was the most searched among aviation snips brands in New Zealand, with an estimated 5K branded searches, 46.2% of all searches for the six we track.

## Cite this page

Brandwave. "Aviation snips brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-aviation-snips-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-aviation-snips-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.