--- title: "Sony vs Yamaha: Which is searched more in New Zealand?" description: "Is Sony or Yamaha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AV receiver brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-av-receiver-brands/compare/sony-vs-yamaha" publisher: "Brandwave" --- # Sony vs Yamaha: Which is searched more in New Zealand? Is Sony or Yamaha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AV receiver brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sony and Yamaha - **Competitive set**: AV receiver brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Sony Share of Search**: 4.3% - **Yamaha Share of Search**: 14.9% ## Is Sony or Yamaha more popular in search? - In September 2026, Yamaha had more branded searches than Sony among AV receiver brands in New Zealand. Yamaha had about 140 branded searches, while Sony had 40. Yamaha made up 14.9% of all AV receiver brand searches we track, and Sony accounted for 4.3%. - Yamaha was ahead of Sony in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sony’s share of searches among AV receiver brands in New Zealand moved from 8.1% to 4.3%, and its estimated monthly branded searches moved from 80 to 40. - Across the 12 months ending September 2026, Yamaha’s share of searches among AV receiver brands in New Zealand moved from 14.1% to 14.9%, and its estimated monthly branded searches held steady at 140. ## Top AV receiver brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Yamaha appeared in all four answers. Sony was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Yamaha was listed before Sony in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Denon | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Yamaha | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Marantz | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Onkyo | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Sony | 5th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about AV receiver brands - Asked ChatGPT "Which AV receiver brand should I buy in New Zealand?": 1. Denon, 2. Yamaha, 3. Onkyo, 4. Marantz - Asked ChatGPT "What are the best AV receiver brands in New Zealand?": 1. Denon, 2. Yamaha, 3. Marantz, 4. Onkyo, 5. Sony - Asked ChatGPT "What's the best AV receiver brand in New Zealand for a home theatre?": 1. Denon, 2. Yamaha, 3. Marantz, 4. Onkyo, 5. Sony - Searched Google, AI Overview "home theatre receiver nz": 1. Denon, 2. Yamaha Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand AV receiver brands in September 2026? - In September 2026, Yamaha gained share of searches among AV receiver brands in New Zealand, from 13.9% to 14.9%. - In September 2026, Sony lost share of searches among AV receiver brands in New Zealand, from 5% to 4.3%. ## Month by month | Month | Sony estimated searches | Sony Share of Search | Sony rank | Yamaha estimated searches | Yamaha Share of Search | Yamaha rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 80 | 8.1% | 5 | 140 | 14.1% | 4 | | Nov 2025 | 90 | 8.9% | 5 | 120 | 11.9% | 4 | | Dec 2025 | 90 | 8.1% | 5 | 140 | 12.6% | 4 | | Jan 2026 | 70 | 5.9% | 5 | 140 | 11.9% | 4 | | Feb 2026 | 40 | 5.2% | 5 | 100 | 13% | 4 | | Mar 2026 | 60 | 6.8% | 5 | 130 | 14.8% | 4 | | Apr 2026 | 80 | 8.6% | 5 | 120 | 12.9% | 4 | | May 2026 | 70 | 7.2% | 5 | 180 | 18.6% | 4 | | Jun 2026 | 60 | 6.7% | 5 | 140 | 15.6% | 4 | | Jul 2026 | 70 | 6.5% | 5 | 140 | 13% | 4 | | Aug 2026 | 50 | 5% | 5 | 140 | 13.9% | 4 | | Sep 2026 | 40 | 4.3% | 5 | 140 | 14.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Sony’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sony**: Measured on the search terms “sony av receiver” and “sony receiver”, summed into one figure. - **Yamaha**: Measured on the search terms “yamaha av receiver” and “yamaha receiver”, summed into one figure. - [Sony profile](/demand/nz/brands/sony) - [Yamaha profile](/demand/nz/brands/yamaha) - [All AV receiver brands in New Zealand](/demand/nz/categories/nz-av-receiver-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sony or Yamaha more popular in search? In September 2026, Yamaha had more branded searches than Sony among AV receiver brands in New Zealand. Yamaha had about 140 branded searches, while Sony had 40. Yamaha made up 14.9% of all AV receiver brand searches we track, and Sony accounted for 4.3%. ## Cite this page Brandwave. "Sony vs Yamaha: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-av-receiver-brands/compare/sony-vs-yamaha This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-av-receiver-brands/compare/sony-vs-yamaha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.