--- title: "Automotive workshop software in New Zealand: Which brands are most popular in search?" description: "Compare workshop management systems available to New Zealand automotive repair businesses. Share of Search among MechanicDesk, Workshop Software and SAM, the automotive workshop software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-automotive-workshop-software" publisher: "Brandwave" --- # Automotive workshop software in New Zealand: Which brands are most popular in search? Compare workshop management systems available to New Zealand automotive repair businesses. Share of Search among MechanicDesk, Workshop Software and SAM, the automotive workshop software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Automotive workshop software - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: MechanicDesk, 74.4% ## Which brand is most popular in search among automotive workshop software in New Zealand? - In August 2026, MechanicDesk was the most searched among automotive workshop software in New Zealand, with an estimated 1.2K branded searches and 74.4% estimated Share of Search within this set. - Workshop Software is in 2nd place, 59 percentage points behind at 15.4% Share of Search. - Across the 11 months ending August 2026, MechanicDesk’s estimated Share of Search among automotive workshop software in New Zealand increased from 65% to 74.4%. - Across the 11 months ending August 2026, Workshop Software’s estimated Share of Search among automotive workshop software in New Zealand decreased from 20.3% to 15.4%. - Across the 11 months ending August 2026, SAM’s estimated Share of Search among automotive workshop software in New Zealand decreased from 14.7% to 10.3%. - Across the 11 months ending August 2026, MechanicDesk’s estimated Share of Search among automotive workshop software in New Zealand peaked at 74.7% in May 2026 and was lowest at 63.5% in November 2025. - Across the 11 months ending August 2026, Workshop Software’s estimated Share of Search among automotive workshop software in New Zealand peaked at 22.9% in March 2026 and was lowest at 15.4% in December 2025. - Across the 11 months ending August 2026, SAM’s estimated Share of Search among automotive workshop software in New Zealand peaked at 16.7% in January 2026 and was lowest at 8.7% in May 2026. ## Compare search popularity between leading brands - [MechanicDesk vs Workshop Software: compare search popularity](/demand/nz/compare/mechanicdesk-vs-workshop-software): 74.4% against 15.4% Share of Search. - [MechanicDesk vs SAM: compare search popularity](/demand/nz/compare/mechanicdesk-vs-sam): 74.4% against 10.3% Share of Search. - [Workshop Software vs SAM: compare search popularity](/demand/nz/compare/sam-vs-workshop-software): 15.4% against 10.3% Share of Search. ## How did search popularity change for New Zealand automotive workshop software in August 2026? - In August 2026, MechanicDesk gained estimated Share of Search among automotive workshop software in New Zealand, from 71.3% to 74.4%. - In August 2026, SAM gained estimated Share of Search among automotive workshop software in New Zealand, from 9.6% to 10.3%. - In August 2026, Workshop Software lost estimated Share of Search among automotive workshop software in New Zealand, from 19.1% to 15.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | MechanicDesk | 74.4% | 1.2K | +3.6% | MechanicDesk | | 2 | Workshop Software | 15.4% | 240 | -20.0% | Workshop Software | | 3 | SAM | 10.3% | 160 | +6.7% | Auxo Software | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | MechanicDesk | 930 | 65% | 1 | | Oct 2025 | Workshop Software | 290 | 20.3% | 2 | | Oct 2025 | SAM | 210 | 14.7% | 3 | | Nov 2025 | MechanicDesk | 940 | 63.5% | 1 | | Nov 2025 | Workshop Software | 300 | 20.3% | 2 | | Nov 2025 | SAM | 240 | 16.2% | 3 | | Dec 2025 | MechanicDesk | 950 | 73.1% | 1 | | Dec 2025 | Workshop Software | 200 | 15.4% | 2 | | Dec 2025 | SAM | 150 | 11.5% | 3 | | Jan 2026 | MechanicDesk | 950 | 66% | 1 | | Jan 2026 | Workshop Software | 250 | 17.4% | 2 | | Jan 2026 | SAM | 240 | 16.7% | 3 | | Feb 2026 | MechanicDesk | 940 | 68.1% | 1 | | Feb 2026 | Workshop Software | 260 | 18.8% | 2 | | Feb 2026 | SAM | 180 | 13% | 3 | | Mar 2026 | MechanicDesk | 1.1K | 65.1% | 1 | | Mar 2026 | Workshop Software | 380 | 22.9% | 2 | | Mar 2026 | SAM | 200 | 12% | 3 | | Apr 2026 | MechanicDesk | 1.1K | 70.2% | 1 | | Apr 2026 | Workshop Software | 290 | 19.2% | 2 | | Apr 2026 | SAM | 160 | 10.6% | 3 | | May 2026 | MechanicDesk | 1.1K | 74.7% | 1 | | May 2026 | Workshop Software | 250 | 16.7% | 2 | | May 2026 | SAM | 130 | 8.7% | 3 | | Jun 2026 | MechanicDesk | 1.1K | 74% | 1 | | Jun 2026 | Workshop Software | 240 | 16% | 2 | | Jun 2026 | SAM | 150 | 10% | 3 | | Jul 2026 | MechanicDesk | 1.1K | 71.3% | 1 | | Jul 2026 | Workshop Software | 300 | 19.1% | 2 | | Jul 2026 | SAM | 150 | 9.6% | 3 | | Aug 2026 | MechanicDesk | 1.2K | 74.4% | 1 | | Aug 2026 | Workshop Software | 240 | 15.4% | 2 | | Aug 2026 | SAM | 160 | 10.3% | 3 | | Sep 2026 | MechanicDesk | — | — | — | | Sep 2026 | SAM | — | — | — | | Sep 2026 | Workshop Software | — | — | — | ## What is being compared - **MechanicDesk**: Measured on the search terms “mechanic desk”, “mechanic desk app”, “mechanic desk nz”, “mechanic desk software”, “mechanicdesk”, “mechanicdesk app”, “mechanicdesk com au”, “mechanicdesk nz” and “mechanicdesk review”, summed into one figure. - **SAM**: Measured on the search terms “sam automotive”, “sam automotive software”, “sam workshop software”, “web sam” and “websam”, summed into one figure. - **Workshop Software**: Measured on the search terms “workshop software”, “workshop software nz”, “workshopsoftware com” and “workshopsoftware com au”, summed into one figure. - [MechanicDesk](/demand/nz/brands/mechanicdesk) - [SAM](/demand/nz/brands/sam) - [Workshop Software](/demand/nz/brands/workshop-software) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among automotive workshop software in New Zealand? In August 2026, MechanicDesk was the most searched among automotive workshop software in New Zealand, with an estimated 1.2K branded searches and 74.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Automotive workshop software in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-automotive-workshop-software This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-automotive-workshop-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.