---
title: "Authenticator apps in New Zealand: Which brands are most popular in search?"
description: "Compare the two-factor authenticator apps New Zealanders secure accounts with. Share of Search among Google Authenticator, Microsoft Authenticator, Authy and Cisco Duo, the authenticator apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-authenticator-apps"
publisher: "Brandwave"
---

# Authenticator apps in New Zealand: Which brands are most popular in search?

Compare the two-factor authenticator apps New Zealanders secure accounts with. Share of Search among Google Authenticator, Microsoft Authenticator, Authy and Cisco Duo, the authenticator apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Authenticator apps
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Google Authenticator, 57.3%

## Which brand is most popular in search among authenticator apps in New Zealand?

- In August 2026, Google Authenticator was the most searched among authenticator apps in New Zealand, with an estimated 6.5K branded searches and 57.3% estimated Share of Search within this set.
- Microsoft Authenticator is in 2nd place, 19.9 percentage points behind at 37.4% Share of Search.
- Across the 11 months ending August 2026, Google Authenticator’s estimated Share of Search among authenticator apps in New Zealand increased from 45.7% to 57.3%.
- Across the 11 months ending August 2026, Microsoft Authenticator’s estimated Share of Search among authenticator apps in New Zealand decreased from 47.3% to 37.4%.
- Across the 11 months ending August 2026, Authy’s estimated Share of Search among authenticator apps in New Zealand decreased from 5.4% to 3.8%.
- Across the 11 months ending August 2026, Google Authenticator’s estimated Share of Search among authenticator apps in New Zealand peaked at 64.2% in June 2026 and was lowest at 45.2% in November 2025.
- Across the 11 months ending August 2026, Microsoft Authenticator’s estimated Share of Search among authenticator apps in New Zealand peaked at 47.6% in November 2025 and was lowest at 30.6% in June 2026.
- Across the 11 months ending August 2026, Authy’s estimated Share of Search among authenticator apps in New Zealand peaked at 5.9% in December 2025 and was lowest at 3.7% in July 2026.
- Across the 11 months ending August 2026, Cisco Duo’s estimated Share of Search among authenticator apps in New Zealand peaked at 3% in December 2025 and was lowest at 1.4% in June 2026.
- Across the 11 months ending August 2026, Google Authenticator rose from 2nd to 1st among authenticator apps in New Zealand.
- Across the 11 months ending August 2026, Microsoft Authenticator fell from 1st to 2nd among authenticator apps in New Zealand.
- Across the 11 months ending August 2026, Cisco Duo held steady: its estimated Share of Search among authenticator apps in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Google Authenticator vs Microsoft Authenticator: compare search popularity](/demand/nz/compare/google-authenticator-vs-microsoft-authenticator): 57.3% against 37.4% Share of Search.
- [Google Authenticator vs Authy: compare search popularity](/demand/nz/compare/authy-vs-google-authenticator): 57.3% against 3.8% Share of Search.
- [Microsoft Authenticator vs Authy: compare search popularity](/demand/nz/compare/authy-vs-microsoft-authenticator): 37.4% against 3.8% Share of Search.

## How did search popularity change for New Zealand authenticator apps in August 2026?

- In August 2026, Microsoft Authenticator gained estimated Share of Search among authenticator apps in New Zealand, from 34.7% to 37.4%.
- In August 2026, Google Authenticator lost estimated Share of Search among authenticator apps in New Zealand, from 59.6% to 57.3%.
- Estimated monthly branded searches for Authy in New Zealand fell 25.9% over 11 measured months, from 580 to 430 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Authenticator | 57.3% | 6.5K | -10.6% | Google |
| 2 | Microsoft Authenticator | 37.4% | 4.3K | +0.2% | Microsoft |
| 3 | Authy | 3.8% | 430 | -4.4% | Authy |
| 4 | Cisco Duo | 1.6% | 180 | -25.0% | Cisco |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Microsoft Authenticator | 5.1K | 47.3% | 1 |
| Oct 2025 | Google Authenticator | 5K | 45.7% | 2 |
| Oct 2025 | Authy | 580 | 5.4% | 3 |
| Oct 2025 | Cisco Duo | 180 | 1.7% | 4 |
| Nov 2025 | Microsoft Authenticator | 4.3K | 47.6% | 1 |
| Nov 2025 | Google Authenticator | 4.1K | 45.2% | 2 |
| Nov 2025 | Authy | 480 | 5.3% | 3 |
| Nov 2025 | Cisco Duo | 170 | 1.9% | 4 |
| Dec 2025 | Google Authenticator | 3.2K | 46.4% | 1 |
| Dec 2025 | Microsoft Authenticator | 3.1K | 44.7% | 2 |
| Dec 2025 | Authy | 410 | 5.9% | 3 |
| Dec 2025 | Cisco Duo | 210 | 3% | 4 |
| Jan 2026 | Google Authenticator | 5K | 48.3% | 1 |
| Jan 2026 | Microsoft Authenticator | 4.6K | 44.6% | 2 |
| Jan 2026 | Authy | 490 | 4.8% | 3 |
| Jan 2026 | Cisco Duo | 240 | 2.3% | 4 |
| Feb 2026 | Google Authenticator | 5.8K | 50% | 1 |
| Feb 2026 | Microsoft Authenticator | 5K | 43.5% | 2 |
| Feb 2026 | Authy | 490 | 4.2% | 3 |
| Feb 2026 | Cisco Duo | 260 | 2.2% | 4 |
| Mar 2026 | Google Authenticator | 5.9K | 49.9% | 1 |
| Mar 2026 | Microsoft Authenticator | 5.1K | 43.5% | 2 |
| Mar 2026 | Authy | 500 | 4.2% | 3 |
| Mar 2026 | Cisco Duo | 280 | 2.4% | 4 |
| Apr 2026 | Google Authenticator | 4.9K | 48.2% | 1 |
| Apr 2026 | Microsoft Authenticator | 4.6K | 45.4% | 2 |
| Apr 2026 | Authy | 450 | 4.5% | 3 |
| Apr 2026 | Cisco Duo | 200 | 2% | 4 |
| May 2026 | Google Authenticator | 7.1K | 56.2% | 1 |
| May 2026 | Microsoft Authenticator | 4.7K | 37.5% | 2 |
| May 2026 | Authy | 610 | 4.8% | 3 |
| May 2026 | Cisco Duo | 190 | 1.5% | 4 |
| Jun 2026 | Google Authenticator | 8.9K | 64.2% | 1 |
| Jun 2026 | Microsoft Authenticator | 4.2K | 30.6% | 2 |
| Jun 2026 | Authy | 520 | 3.7% | 3 |
| Jun 2026 | Cisco Duo | 200 | 1.4% | 4 |
| Jul 2026 | Google Authenticator | 7.3K | 59.6% | 1 |
| Jul 2026 | Microsoft Authenticator | 4.2K | 34.7% | 2 |
| Jul 2026 | Authy | 450 | 3.7% | 3 |
| Jul 2026 | Cisco Duo | 240 | 2% | 4 |
| Aug 2026 | Google Authenticator | 6.5K | 57.3% | 1 |
| Aug 2026 | Microsoft Authenticator | 4.3K | 37.4% | 2 |
| Aug 2026 | Authy | 430 | 3.8% | 3 |
| Aug 2026 | Cisco Duo | 180 | 1.6% | 4 |
| Sep 2026 | Authy | — | — | — |
| Sep 2026 | Cisco Duo | — | — | — |
| Sep 2026 | Google Authenticator | — | — | — |
| Sep 2026 | Microsoft Authenticator | — | — | — |

## What is being compared

- **Authy**: Measured on the search terms “authy”, “authy 2fa”, “authy app”, “authy authenticator”, “authy com”, “authy desktop”, “authy near me”, “authy online” and “authy two factor”, summed into one figure.
- **Cisco Duo**: Measured on the search terms “duo com”, “duo mobile”, “duo mobile 2fa”, “duo mobile app”, “duo mobile authenticator”, “duo mobile nz”, “duo mobile online”, “duo security”, “duomobile” and “duomobile nz”, summed into one figure.
- **Google Authenticator**: Measured on the search terms “2fa google authenticator”, “google auth”, “google authenticator app”, “google authenticator app download”, “google authenticator authenticator”, “google authenticator desktop”, “google authenticator near me”, “google authenticator online”, “google authenticator pc”, “google authenticator two factor”, “google google authenticator”, “googleauthenticator” and “support google com”, summed into one figure.
- **Microsoft Authenticator**: Measured on the search terms “android microsoft authenticator app”, “app microsoft authenticator”, “download microsoft authenticator app”, “microsoft authenticator”, “microsoft authenticator 2fa”, “microsoft authenticator app for windows”, “microsoft authenticator authenticator”, “microsoft authenticator near me”, “microsoft authenticator online”, “microsoftauthenticator”, “set up microsoft authenticator” and “transferring microsoft authenticator to new phone”, summed into one figure.

- [Authy](/demand/nz/brands/authy)
- [Cisco Duo](/demand/nz/brands/cisco-duo)
- [Google Authenticator](/demand/nz/brands/google-authenticator)
- [Microsoft Authenticator](/demand/nz/brands/microsoft-authenticator)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among authenticator apps in New Zealand?

In August 2026, Google Authenticator was the most searched among authenticator apps in New Zealand, with an estimated 6.5K branded searches and 57.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Authenticator apps in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-authenticator-apps

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-authenticator-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.