---
title: "Authentication platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the login, SSO and identity platforms New Zealand developers add to apps. Share of Search among Okta, Auth0, WorkOS and Clerk, the authentication platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-authentication-platforms"
publisher: "Brandwave"
---

# Authentication platforms in New Zealand: Which brands are most popular in search?

Compare the login, SSO and identity platforms New Zealand developers add to apps. Share of Search among Okta, Auth0, WorkOS and Clerk, the authentication platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Authentication platforms
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Okta, 66.3%

## Which brand is most popular in search among authentication platforms in New Zealand?

- In August 2026, Okta was the most searched among authentication platforms in New Zealand, with an estimated 1.8K branded searches and 66.3% estimated Share of Search within this set.
- Auth0 is in 2nd place, 46.2 percentage points behind at 20.1% Share of Search.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among authentication platforms in New Zealand decreased from 70.7% to 66.3%.
- Across the 11 months ending August 2026, Auth0’s estimated Share of Search among authentication platforms in New Zealand decreased from 21% to 20.1%.
- Across the 11 months ending August 2026, WorkOS’s estimated Share of Search among authentication platforms in New Zealand increased from 6.2% to 10.6%.
- Across the 11 months ending August 2026, Clerk’s estimated Share of Search among authentication platforms in New Zealand increased from 2.2% to 2.9%.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among authentication platforms in New Zealand peaked at 74% in July 2026 and was lowest at 61.2% in May 2026.
- Across the 11 months ending August 2026, Auth0’s estimated Share of Search among authentication platforms in New Zealand peaked at 25.6% in May 2026 and was lowest at 15.9% in July 2026.
- Across the 11 months ending August 2026, WorkOS’s estimated Share of Search among authentication platforms in New Zealand peaked at 10.6% in August 2026 and was lowest at 5.3% in November 2025.
- Across the 11 months ending August 2026, Clerk’s estimated Share of Search among authentication platforms in New Zealand peaked at 4% in December 2025 and was lowest at 2.2% in October 2025.

## Compare search popularity between leading brands

- [Okta vs Auth0: compare search popularity](/demand/nz/compare/auth0-vs-okta): 66.3% against 20.1% Share of Search.
- [Okta vs WorkOS: compare search popularity](/demand/nz/compare/okta-vs-workos): 66.3% against 10.6% Share of Search.
- [Okta vs Clerk: compare search popularity](/demand/nz/compare/clerk-auth-vs-okta): 66.3% against 2.9% Share of Search.
- [Auth0 vs WorkOS: compare search popularity](/demand/nz/compare/auth0-vs-workos): 20.1% against 10.6% Share of Search.
- [Auth0 vs Clerk: compare search popularity](/demand/nz/compare/auth0-vs-clerk-auth): 20.1% against 2.9% Share of Search.
- [WorkOS vs Clerk: compare search popularity](/demand/nz/compare/clerk-auth-vs-workos): 10.6% against 2.9% Share of Search.

## How did search popularity change for New Zealand authentication platforms in August 2026?

- In August 2026, Auth0 gained estimated Share of Search among authentication platforms in New Zealand, from 15.9% to 20.1%.
- In August 2026, WorkOS gained estimated Share of Search among authentication platforms in New Zealand, from 7.1% to 10.6%.
- In August 2026, Okta lost estimated Share of Search among authentication platforms in New Zealand, from 74% to 66.3%.
- Estimated monthly branded searches for Clerk in New Zealand rose 14.3% over 11 measured months, from 70 to 80 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Okta | 66.3% | 1.8K | -27.9% | Okta |
| 2 | Auth0 | 20.1% | 550 | +1.9% | Okta |
| 3 | WorkOS | 10.6% | 290 | +20.8% | WorkOS |
| 4 | Clerk | 2.9% | 80 | -20.0% | Clerk |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Okta | 2.3K | 70.7% | 1 |
| Oct 2025 | Auth0 | 680 | 21% | 2 |
| Oct 2025 | WorkOS | 200 | 6.2% | 3 |
| Oct 2025 | Clerk | 70 | 2.2% | 4 |
| Nov 2025 | Okta | 2.1K | 69.4% | 1 |
| Nov 2025 | Auth0 | 660 | 21.9% | 2 |
| Nov 2025 | WorkOS | 160 | 5.3% | 3 |
| Nov 2025 | Clerk | 100 | 3.3% | 4 |
| Dec 2025 | Okta | 1.7K | 68% | 1 |
| Dec 2025 | Auth0 | 530 | 21.5% | 2 |
| Dec 2025 | WorkOS | 160 | 6.5% | 3 |
| Dec 2025 | Clerk | 100 | 4% | 4 |
| Jan 2026 | Okta | 2K | 68.8% | 1 |
| Jan 2026 | Auth0 | 650 | 22.3% | 2 |
| Jan 2026 | WorkOS | 170 | 5.8% | 3 |
| Jan 2026 | Clerk | 90 | 3.1% | 4 |
| Feb 2026 | Okta | 1.7K | 65.9% | 1 |
| Feb 2026 | Auth0 | 670 | 25.4% | 2 |
| Feb 2026 | WorkOS | 150 | 5.7% | 3 |
| Feb 2026 | Clerk | 80 | 3% | 4 |
| Mar 2026 | Okta | 2.5K | 69.6% | 1 |
| Mar 2026 | Auth0 | 790 | 21.8% | 2 |
| Mar 2026 | WorkOS | 210 | 5.8% | 3 |
| Mar 2026 | Clerk | 100 | 2.8% | 4 |
| Apr 2026 | Okta | 2K | 67.4% | 1 |
| Apr 2026 | Auth0 | 670 | 22.3% | 2 |
| Apr 2026 | WorkOS | 190 | 6.3% | 3 |
| Apr 2026 | Clerk | 120 | 4% | 4 |
| May 2026 | Okta | 1.9K | 61.2% | 1 |
| May 2026 | Auth0 | 790 | 25.6% | 2 |
| May 2026 | WorkOS | 290 | 9.4% | 3 |
| May 2026 | Clerk | 120 | 3.9% | 4 |
| Jun 2026 | Okta | 2.1K | 67.4% | 1 |
| Jun 2026 | Auth0 | 680 | 21.7% | 2 |
| Jun 2026 | WorkOS | 270 | 8.6% | 3 |
| Jun 2026 | Clerk | 70 | 2.2% | 4 |
| Jul 2026 | Okta | 2.5K | 74% | 1 |
| Jul 2026 | Auth0 | 540 | 15.9% | 2 |
| Jul 2026 | WorkOS | 240 | 7.1% | 3 |
| Jul 2026 | Clerk | 100 | 2.9% | 4 |
| Aug 2026 | Okta | 1.8K | 66.3% | 1 |
| Aug 2026 | Auth0 | 550 | 20.1% | 2 |
| Aug 2026 | WorkOS | 290 | 10.6% | 3 |
| Aug 2026 | Clerk | 80 | 2.9% | 4 |
| Sep 2026 | Auth0 | — | — | — |
| Sep 2026 | Clerk | — | — | — |
| Sep 2026 | Okta | — | — | — |
| Sep 2026 | WorkOS | — | — | — |

## What is being compared

- **Auth0**: Measured on the search terms “auth0”, “auth0 authentication”, “auth0 com”, “auth0 identity”, “auth0 pricing” and “auth0 sso”, summed into one figure.
- **Clerk**: Measured on the search terms “clerk auth”, “clerk dev”, “clerk identity” and “clerk sso”, summed into one figure.
- **Okta**: Measured on the search terms “lineage okta”, “okta”, “okta com”, “okta identity”, “okta near me”, “okta nz”, “okta online”, “okta sso”, “okta verify” and “okta what is”, summed into one figure.
- **WorkOS**: Measured on the search terms “workos”, “workos authentication”, “workos com” and “workos sso”, summed into one figure.

- [Auth0](/demand/nz/brands/auth0)
- [Clerk](/demand/nz/brands/clerk-auth)
- [Okta](/demand/nz/brands/okta)
- [WorkOS](/demand/nz/brands/workos)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among authentication platforms in New Zealand?

In August 2026, Okta was the most searched among authentication platforms in New Zealand, with an estimated 1.8K branded searches and 66.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Authentication platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-authentication-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-authentication-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.