--- title: "Kindle vs Kobo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kindle or Kobo? Compare estimated monthly branded-search demand and Share of Search inside the Audiobook and ebook services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-audiobook-and-ebook-services/compare/kindle-vs-kobo" publisher: "Brandwave" --- # Kindle vs Kobo: Which is more popular by branded search in New Zealand? Which is more popular in search, Kindle or Kobo? Compare estimated monthly branded-search demand and Share of Search inside the Audiobook and ebook services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kindle and Kobo - **Competitive set**: Audiobook and ebook services - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kindle Share of Search**: 50% - **Kobo Share of Search**: 25.2% ## Which is more popular in search, Kindle or Kobo? - In August 2026, Kindle had more branded searches than Kobo among audiobook and ebook services in New Zealand. Kindle was estimated to have 36.6K branded searches compared to Kobo’s 18.4K, and held a 50% Share of Search versus Kobo’s 25.2%. - Kindle was ahead of Kobo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kindle’s estimated Share of Search among audiobook and ebook services in New Zealand moved from 53.9% to 50%, and its estimated monthly branded searches moved from 37.1K to 36.6K. - Across the 11 months ending August 2026, Kobo’s estimated Share of Search among audiobook and ebook services in New Zealand moved from 20.3% to 25.2%, and its estimated monthly branded searches moved from 14K to 18.4K. ## How did search popularity change for New Zealand audiobook and ebook services in August 2026? - In August 2026, Kobo gained estimated Share of Search among audiobook and ebook services in New Zealand, from 23.9% to 25.2%. ## Month by month | Month | Kindle estimated searches | Kindle Share of Search | Kindle rank | Kobo estimated searches | Kobo Share of Search | Kobo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 37.1K | 53.9% | 1 | 14K | 20.3% | 2 | | Nov 2025 | 51.4K | 58.1% | 1 | 19.1K | 21.6% | 2 | | Dec 2025 | 51.5K | 56% | 1 | 22.4K | 24.4% | 2 | | Jan 2026 | 52K | 56.5% | 1 | 20.6K | 22.3% | 2 | | Feb 2026 | 35K | 52.8% | 1 | 13.9K | 20.9% | 2 | | Mar 2026 | 37.6K | 52% | 1 | 14.3K | 19.7% | 3 | | Apr 2026 | 38.7K | 50.3% | 1 | 18.4K | 24% | 2 | | May 2026 | 39.5K | 49.8% | 1 | 18.2K | 23% | 2 | | Jun 2026 | 42.1K | 53.2% | 1 | 17.8K | 22.5% | 2 | | Jul 2026 | 38.7K | 50.4% | 1 | 18.3K | 23.9% | 2 | | Aug 2026 | 36.6K | 50% | 1 | 18.4K | 25.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kindle’s and Kobo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kindle**: Measured on the search terms “kindle”, “kindle 11th generation”, “kindle app”, “kindle au”, “kindle audiobooks”, “kindle cloud reader”, “kindle e reader”, “kindle ebooks”, “kindle ereader”, “kindle nz”, “kindle on line”, “kindle paperwhite”, “kindle paperwhite 11th generation”, “kindle paperwhite 12th generation”, “kindle paperwhite e reader”, “kindle store” and “kindle unlimited”, summed into one figure. - **Kobo**: Measured on the search terms “e reader kobo”, “kobo”, “kobo app”, “kobo audiobooks”, “kobo clara”, “kobo clara cover”, “kobo clara2e”, “kobo colour”, “kobo com”, “kobo cover”, “kobo ebooks”, “kobo inc”, “kobo libra”, “kobo libra 2”, “kobo nia”, “kobo nz”, “kobo online”, “kobo sage” and “kobo stylus”, summed into one figure. - [Kindle profile](/demand/nz/brands/kindle) - [Kobo profile](/demand/nz/brands/kobo) - [All audiobook and ebook services in New Zealand](/demand/nz/categories/nz-audiobook-and-ebook-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kindle or Kobo? In August 2026, Kindle had more branded searches than Kobo among audiobook and ebook services in New Zealand. Kindle was estimated to have 36.6K branded searches compared to Kobo’s 18.4K, and held a 50% Share of Search versus Kobo’s 25.2%. ## Cite this page Brandwave. "Kindle vs Kobo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-audiobook-and-ebook-services/compare/kindle-vs-kobo This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-audiobook-and-ebook-services/compare/kindle-vs-kobo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.