---
title: "Audio interface brands in New Zealand: Which are most popular?"
description: "Compare the audio interface brands New Zealanders buy. Share of Search among Focusrite, Universal Audio, MOTU, PreSonus and Audient, the audio interface brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-audio-interface-brands"
publisher: "Brandwave"
---

# Audio interface brands in New Zealand: Which are most popular?

Compare the audio interface brands New Zealanders buy. Share of Search among Focusrite, Universal Audio, MOTU, PreSonus and Audient, the audio interface brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Audio interface brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Oct 2026
- **Highest Share of Search**: Focusrite, 44.8%

## Which brand is most popular in search among audio interface brands in New Zealand?

- In October 2026, Focusrite was the most searched among audio interface brands in New Zealand, with an estimated 430 branded searches, 44.8% of all searches for the five tracked by the Brandwave Brand Demand Index.
- Universal Audio is in 2nd place, 21.9 percentage points behind at 22.9%.
- Across the 12 months ending October 2026, Focusrite’s share of searches among audio interface brands in New Zealand increased from 39.3% to 44.8%.
- Across the 12 months ending October 2026, Universal Audio’s share of searches among audio interface brands in New Zealand decreased from 30.7% to 22.9%.
- Across the 12 months ending October 2026, MOTU’s share of searches among audio interface brands in New Zealand increased from 10% to 17.7%.
- Across the 12 months ending October 2026, PreSonus’ share of searches among audio interface brands in New Zealand decreased from 16.4% to 10.4%.
- Across the 12 months ending October 2026, Audient’s share of searches among audio interface brands in New Zealand increased from 3.6% to 4.2%.
- Across the 12 months ending October 2026, Focusrite’s share of searches among audio interface brands in New Zealand peaked at 47.7% in April 2026 and was lowest at 37.9% in December 2025.
- Across the 12 months ending October 2026, Universal Audio’s share of searches among audio interface brands in New Zealand peaked at 31.4% in December 2025 and was lowest at 19.1% in August 2026.
- Across the 12 months ending October 2026, MOTU’s share of searches among audio interface brands in New Zealand peaked at 20.2% in July 2026 and was lowest at 10% in November 2025.
- Across the 12 months ending October 2026, PreSonus’ share of searches among audio interface brands in New Zealand peaked at 17.2% in January 2026 and was lowest at 10.1% in June 2026.
- Across the 12 months ending October 2026, Audient’s share of searches among audio interface brands in New Zealand peaked at 6.9% in March 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending October 2026, MOTU rose from 4th to 3rd among audio interface brands in New Zealand.
- Across the 12 months ending October 2026, PreSonus fell from 3rd to 4th among audio interface brands in New Zealand.

## Top audio interface brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Focusrite appeared every time. Focusrite was recommended most often, coming first in three out of four answers that gave a list. MOTU was second, and Audient was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Focusrite | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| MOTU | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Audient | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Universal Audio | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| PreSonus | 4th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about audio interface brands

- Asked ChatGPT "Which audio interface brand should I buy in New Zealand?": 1. Focusrite, 2. Audient, 3. MOTU, 4. Universal Audio
- Asked ChatGPT "What are the best audio interface brands in New Zealand?": 1. Focusrite, 2. MOTU, 3. Universal Audio, 4. Audient
- Asked ChatGPT "What's the best audio interface brand in New Zealand for home recording?": 1. Focusrite, 2. Audient, 3. MOTU, 4. Universal Audio
- Searched Google, AI Overview "audio interface nz": 1. PreSonus, 2. MOTU, 3. Focusrite
- Searched Google, AI Overview "usb audio interface": 1. Focusrite

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Focusrite vs Universal Audio: compare search popularity](/demand/nz/compare/focusrite-vs-universal-audio): 44.8% against 22.9% Share of Search.
- [Focusrite vs MOTU: compare search popularity](/demand/nz/compare/focusrite-vs-motu-audio): 44.8% against 17.7% Share of Search.
- [Focusrite vs PreSonus: compare search popularity](/demand/nz/compare/focusrite-vs-presonus): 44.8% against 10.4% Share of Search.
- [Focusrite vs Audient: compare search popularity](/demand/nz/compare/audient-vs-focusrite): 44.8% against 4.2% Share of Search.
- [Universal Audio vs MOTU: compare search popularity](/demand/nz/compare/motu-audio-vs-universal-audio): 22.9% against 17.7% Share of Search.
- [Universal Audio vs PreSonus: compare search popularity](/demand/nz/compare/presonus-vs-universal-audio): 22.9% against 10.4% Share of Search.
- [Universal Audio vs Audient: compare search popularity](/demand/nz/compare/audient-vs-universal-audio): 22.9% against 4.2% Share of Search.
- [MOTU vs PreSonus: compare search popularity](/demand/nz/compare/motu-audio-vs-presonus): 17.7% against 10.4% Share of Search.
- [MOTU vs Audient: compare search popularity](/demand/nz/compare/audient-vs-motu-audio): 17.7% against 4.2% Share of Search.
- [PreSonus vs Audient: compare search popularity](/demand/nz/compare/audient-vs-presonus): 10.4% against 4.2% Share of Search.

## How did search popularity change for New Zealand audio interface brands in October 2026?

- In October 2026, Focusrite gained share of searches among audio interface brands in New Zealand, from 41.5% to 44.8%.
- In October 2026, MOTU gained share of searches among audio interface brands in New Zealand, from 17% to 17.7%.
- In October 2026, Audient lost share of searches among audio interface brands in New Zealand, from 6.6% to 4.2%.
- In October 2026, PreSonus lost share of searches among audio interface brands in New Zealand, from 11.3% to 10.4%.
- In October 2026, Universal Audio lost share of searches among audio interface brands in New Zealand, from 23.6% to 22.9%.

## Which audio interface brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Focusrite | 44.8% | 430 | -2.3% | Focusrite |
| 2 | Universal Audio | 22.9% | 220 | -12.0% | Universal Audio |
| 3 | MOTU | 17.7% | 170 | -5.6% | MOTU |
| 4 | PreSonus | 10.4% | 100 | -16.7% | PreSonus |
| 5 | Audient | 4.2% | 40 | -42.9% | Audient |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Focusrite | 550 | 39.3% | 1 |
| Nov 2025 | Universal Audio | 430 | 30.7% | 2 |
| Nov 2025 | PreSonus | 230 | 16.4% | 3 |
| Nov 2025 | MOTU | 140 | 10% | 4 |
| Nov 2025 | Audient | 50 | 3.6% | 5 |
| Dec 2025 | Focusrite | 530 | 37.9% | 1 |
| Dec 2025 | Universal Audio | 440 | 31.4% | 2 |
| Dec 2025 | MOTU | 200 | 14.3% | 3 |
| Dec 2025 | PreSonus | 160 | 11.4% | 4 |
| Dec 2025 | Audient | 70 | 5% | 5 |
| Jan 2026 | Focusrite | 530 | 39.6% | 1 |
| Jan 2026 | Universal Audio | 360 | 26.9% | 2 |
| Jan 2026 | PreSonus | 230 | 17.2% | 3 |
| Jan 2026 | MOTU | 170 | 12.7% | 4 |
| Jan 2026 | Audient | 50 | 3.7% | 5 |
| Feb 2026 | Focusrite | 440 | 44.4% | 1 |
| Feb 2026 | Universal Audio | 210 | 21.2% | 2 |
| Feb 2026 | PreSonus | 160 | 16.2% | 3 |
| Feb 2026 | MOTU | 130 | 13.1% | 4 |
| Feb 2026 | Audient | 50 | 5.1% | 5 |
| Mar 2026 | Focusrite | 460 | 45.5% | 1 |
| Mar 2026 | Universal Audio | 210 | 20.8% | 2 |
| Mar 2026 | PreSonus | 150 | 14.9% | 3 |
| Mar 2026 | MOTU | 120 | 11.9% | 4 |
| Mar 2026 | Audient | 70 | 6.9% | 5 |
| Apr 2026 | Focusrite | 520 | 47.7% | 1 |
| Apr 2026 | Universal Audio | 250 | 22.9% | 2 |
| Apr 2026 | MOTU | 140 | 12.8% | 3 |
| Apr 2026 | PreSonus | 130 | 11.9% | 4 |
| Apr 2026 | Audient | 50 | 4.6% | 5 |
| May 2026 | Focusrite | 530 | 46.5% | 1 |
| May 2026 | Universal Audio | 240 | 21.1% | 2 |
| May 2026 | MOTU | 200 | 17.5% | 3 |
| May 2026 | PreSonus | 120 | 10.5% | 4 |
| May 2026 | Audient | 50 | 4.4% | 5 |
| Jun 2026 | Focusrite | 550 | 46.2% | 1 |
| Jun 2026 | Universal Audio | 260 | 21.8% | 2 |
| Jun 2026 | MOTU | 210 | 17.6% | 3 |
| Jun 2026 | PreSonus | 120 | 10.1% | 4 |
| Jun 2026 | Audient | 50 | 4.2% | 5 |
| Jul 2026 | Focusrite | 430 | 43.4% | 1 |
| Jul 2026 | Universal Audio | 210 | 21.2% | 2 |
| Jul 2026 | MOTU | 200 | 20.2% | 3 |
| Jul 2026 | PreSonus | 100 | 10.1% | 4 |
| Jul 2026 | Audient | 50 | 5.1% | 5 |
| Aug 2026 | Focusrite | 530 | 46.1% | 1 |
| Aug 2026 | Universal Audio | 220 | 19.1% | 2 |
| Aug 2026 | MOTU | 200 | 17.4% | 3 |
| Aug 2026 | PreSonus | 150 | 13% | 4 |
| Aug 2026 | Audient | 50 | 4.3% | 5 |
| Sep 2026 | Focusrite | 440 | 41.5% | 1 |
| Sep 2026 | Universal Audio | 250 | 23.6% | 2 |
| Sep 2026 | MOTU | 180 | 17% | 3 |
| Sep 2026 | PreSonus | 120 | 11.3% | 4 |
| Sep 2026 | Audient | 70 | 6.6% | 5 |
| Oct 2026 | Focusrite | 430 | 44.8% | 1 |
| Oct 2026 | Universal Audio | 220 | 22.9% | 2 |
| Oct 2026 | MOTU | 170 | 17.7% | 3 |
| Oct 2026 | PreSonus | 100 | 10.4% | 4 |
| Oct 2026 | Audient | 40 | 4.2% | 5 |

## How are branded searches counted for audio interface brands?

- **Audient**: Measured on the search term “audient”.
- **Focusrite**: Measured on the search terms “focusrite” and “focusrite audio interface”, summed into one figure.
- **MOTU**: Measured on the search terms “motu audio”, “motu interface” and “motu m2”, summed into one figure.
- **PreSonus**: Measured on the search terms “presonus” and “presonus audio interface”, summed into one figure.
- **Universal Audio**: Measured on the search terms “universal audio” and “universal audio interface”, summed into one figure.

- [Audient](/demand/nz/brands/audient)
- [Focusrite](/demand/nz/brands/focusrite)
- [MOTU](/demand/nz/brands/motu-audio)
- [PreSonus](/demand/nz/brands/presonus)
- [Universal Audio](/demand/nz/brands/universal-audio)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among audio interface brands in New Zealand?

In October 2026, Focusrite was the most searched among audio interface brands in New Zealand, with an estimated 430 branded searches, 44.8% of all searches for the five tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Audio interface brands in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-audio-interface-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-audio-interface-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.