---
title: "Auckland shopping centres in New Zealand: Which brands are most popular in search?"
description: "Compare the Auckland malls and shopping centres shoppers head to. Share of Search among Sylvia Park, Westfield Newmarket, Botany Town Centre, Westfield Albany, Westfield St Lukes, Westfield Manukau City, Commercial Bay and LynnMall, the auckland shopping centres Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-auckland-shopping-centres"
publisher: "Brandwave"
---

# Auckland shopping centres in New Zealand: Which brands are most popular in search?

Compare the Auckland malls and shopping centres shoppers head to. Share of Search among Sylvia Park, Westfield Newmarket, Botany Town Centre, Westfield Albany, Westfield St Lukes, Westfield Manukau City, Commercial Bay and LynnMall, the auckland shopping centres Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Auckland shopping centres
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sylvia Park, 40.1%

## Which brand is most popular in search among auckland shopping centres in New Zealand?

- In August 2026, Sylvia Park was the most searched among auckland shopping centres in New Zealand, with an estimated 259K branded searches and 40.1% estimated Share of Search within this set.
- Westfield Newmarket is in 2nd place, 19 percentage points behind at 21.1% Share of Search.
- Across the 11 months ending August 2026, Sylvia Park’s estimated Share of Search among auckland shopping centres in New Zealand increased from 37.9% to 40.1%.
- Across the 11 months ending August 2026, Westfield Newmarket’s estimated Share of Search among auckland shopping centres in New Zealand decreased from 22.1% to 21.1%.
- Across the 11 months ending August 2026, Botany Town Centre’s estimated Share of Search among auckland shopping centres in New Zealand decreased from 10.7% to 10.2%.
- Across the 11 months ending August 2026, Westfield St Lukes’ estimated Share of Search among auckland shopping centres in New Zealand decreased from 7.9% to 7%.
- Across the 11 months ending August 2026, Commercial Bay’s estimated Share of Search among auckland shopping centres in New Zealand increased from 5.2% to 5.9%.
- Across the 11 months ending August 2026, Sylvia Park’s estimated Share of Search among auckland shopping centres in New Zealand peaked at 43.5% in December 2025 and was lowest at 36.7% in June 2026.
- Across the 11 months ending August 2026, Westfield Newmarket’s estimated Share of Search among auckland shopping centres in New Zealand peaked at 23.2% in November 2025 and was lowest at 19.2% in December 2025.
- Across the 11 months ending August 2026, Botany Town Centre’s estimated Share of Search among auckland shopping centres in New Zealand peaked at 10.8% in March 2026 and was lowest at 9.3% in January 2026.
- Across the 11 months ending August 2026, Westfield Albany’s estimated Share of Search among auckland shopping centres in New Zealand peaked at 9.1% in July 2026 and was lowest at 7.7% in August 2026.
- Across the 11 months ending August 2026, Westfield St Lukes’ estimated Share of Search among auckland shopping centres in New Zealand peaked at 7.9% in June 2026 and was lowest at 6.2% in December 2025.
- Across the 11 months ending August 2026, Westfield Manukau City’s estimated Share of Search among auckland shopping centres in New Zealand peaked at 7.9% in February 2026 and was lowest at 5.6% in January 2026.
- Across the 11 months ending August 2026, Commercial Bay’s estimated Share of Search among auckland shopping centres in New Zealand peaked at 6.4% in March 2026 and was lowest at 4.3% in April 2026.
- Across the 11 months ending August 2026, Westfield Albany, Westfield Manukau City and LynnMall held steady: their estimated Share of Search among auckland shopping centres in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sylvia Park vs Westfield Newmarket: compare search popularity](/demand/nz/compare/sylvia-park-vs-westfield-newmarket): 40.1% against 21.1% Share of Search.
- [Sylvia Park vs Botany Town Centre: compare search popularity](/demand/nz/compare/botany-town-centre-vs-sylvia-park): 40.1% against 10.2% Share of Search.
- [Sylvia Park vs Westfield Albany: compare search popularity](/demand/nz/compare/sylvia-park-vs-westfield-albany): 40.1% against 7.7% Share of Search.
- [Sylvia Park vs Westfield St Lukes: compare search popularity](/demand/nz/compare/sylvia-park-vs-westfield-st-lukes): 40.1% against 7% Share of Search.
- [Westfield Newmarket vs Botany Town Centre: compare search popularity](/demand/nz/compare/botany-town-centre-vs-westfield-newmarket): 21.1% against 10.2% Share of Search.
- [Westfield Newmarket vs Westfield Albany: compare search popularity](/demand/nz/compare/westfield-albany-vs-westfield-newmarket): 21.1% against 7.7% Share of Search.
- [Westfield Newmarket vs Westfield St Lukes: compare search popularity](/demand/nz/compare/westfield-newmarket-vs-westfield-st-lukes): 21.1% against 7% Share of Search.
- [Botany Town Centre vs Westfield Albany: compare search popularity](/demand/nz/compare/botany-town-centre-vs-westfield-albany): 10.2% against 7.7% Share of Search.
- [Botany Town Centre vs Westfield St Lukes: compare search popularity](/demand/nz/compare/botany-town-centre-vs-westfield-st-lukes): 10.2% against 7% Share of Search.
- [Westfield Albany vs Westfield St Lukes: compare search popularity](/demand/nz/compare/westfield-albany-vs-westfield-st-lukes): 7.7% against 7% Share of Search.

## How did search popularity change for New Zealand auckland shopping centres in August 2026?

- In August 2026, Commercial Bay gained estimated Share of Search among auckland shopping centres in New Zealand, from 4.8% to 5.9%.
- In August 2026, Westfield Newmarket gained estimated Share of Search among auckland shopping centres in New Zealand, from 20.3% to 21.1%.
- In August 2026, Westfield Albany lost estimated Share of Search among auckland shopping centres in New Zealand, from 9.1% to 7.7%.
- In August 2026, Sylvia Park lost estimated Share of Search among auckland shopping centres in New Zealand, from 40.7% to 40.1%.
- Estimated monthly branded searches for LynnMall in New Zealand rose 12.3% over 11 measured months, from 10.1K to 11.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sylvia Park | 40.1% | 259K | -5.1% | Kiwi Property |
| 2 | Westfield Newmarket | 21.1% | 136K | -0.1% | Scentre Group |
| 3 | Botany Town Centre | 10.2% | 65.8K | -1.8% | Botany Town Centre |
| 4 | Westfield Albany | 7.7% | 49.9K | -18.1% | Scentre Group |
| 5 | Westfield St Lukes | 7% | 45.4K | -5.6% | Scentre Group |
| 6 | Westfield Manukau City | 6.3% | 40.6K | 0.0% | Scentre Group |
| 7 | Commercial Bay | 5.9% | 38K | +19.3% | Commercial Bay |
| 8 | LynnMall | 1.8% | 11.3K | -8.3% | Kiwi Property |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sylvia Park | 235K | 37.9% | 1 |
| Oct 2025 | Westfield Newmarket | 137K | 22.1% | 2 |
| Oct 2025 | Botany Town Centre | 66.3K | 10.7% | 3 |
| Oct 2025 | Westfield Albany | 49.8K | 8.1% | 4 |
| Oct 2025 | Westfield St Lukes | 48.8K | 7.9% | 5 |
| Oct 2025 | Westfield Manukau City | 40.5K | 6.6% | 6 |
| Oct 2025 | Commercial Bay | 32K | 5.2% | 7 |
| Oct 2025 | LynnMall | 10.1K | 1.6% | 8 |
| Nov 2025 | Sylvia Park | 284K | 39.6% | 1 |
| Nov 2025 | Westfield Newmarket | 167K | 23.2% | 2 |
| Nov 2025 | Botany Town Centre | 67.1K | 9.3% | 3 |
| Nov 2025 | Westfield Albany | 61K | 8.5% | 4 |
| Nov 2025 | Westfield St Lukes | 48.9K | 6.8% | 5 |
| Nov 2025 | Westfield Manukau City | 40.6K | 5.6% | 6 |
| Nov 2025 | Commercial Bay | 38.8K | 5.4% | 7 |
| Nov 2025 | LynnMall | 11.2K | 1.6% | 8 |
| Dec 2025 | Sylvia Park | 464K | 43.5% | 1 |
| Dec 2025 | Westfield Newmarket | 204K | 19.2% | 2 |
| Dec 2025 | Botany Town Centre | 101K | 9.5% | 3 |
| Dec 2025 | Westfield Albany | 91.6K | 8.6% | 4 |
| Dec 2025 | Westfield Manukau City | 74K | 6.9% | 5 |
| Dec 2025 | Westfield St Lukes | 65.8K | 6.2% | 6 |
| Dec 2025 | Commercial Bay | 46.6K | 4.4% | 7 |
| Dec 2025 | LynnMall | 18.9K | 1.8% | 8 |
| Jan 2026 | Sylvia Park | 289K | 39.8% | 1 |
| Jan 2026 | Westfield Newmarket | 167K | 23% | 2 |
| Jan 2026 | Botany Town Centre | 67.4K | 9.3% | 3 |
| Jan 2026 | Westfield Albany | 61K | 8.4% | 4 |
| Jan 2026 | Westfield St Lukes | 51.3K | 7.1% | 5 |
| Jan 2026 | Westfield Manukau City | 40.6K | 5.6% | 6 |
| Jan 2026 | Commercial Bay | 38.2K | 5.3% | 7 |
| Jan 2026 | LynnMall | 11.5K | 1.6% | 8 |
| Feb 2026 | Sylvia Park | 233K | 37.3% | 1 |
| Feb 2026 | Westfield Newmarket | 136K | 21.8% | 2 |
| Feb 2026 | Botany Town Centre | 65.6K | 10.5% | 3 |
| Feb 2026 | Westfield Albany | 49.8K | 8% | 4 |
| Feb 2026 | Westfield Manukau City | 49.6K | 7.9% | 5 |
| Feb 2026 | Westfield St Lukes | 42.6K | 6.8% | 6 |
| Feb 2026 | Commercial Bay | 38.1K | 6.1% | 7 |
| Feb 2026 | LynnMall | 9.4K | 1.5% | 8 |
| Mar 2026 | Sylvia Park | 223K | 36.9% | 1 |
| Mar 2026 | Westfield Newmarket | 136K | 22.5% | 2 |
| Mar 2026 | Botany Town Centre | 65.7K | 10.8% | 3 |
| Mar 2026 | Westfield Albany | 49.8K | 8.2% | 4 |
| Mar 2026 | Westfield St Lukes | 41.4K | 6.8% | 5 |
| Mar 2026 | Westfield Manukau City | 40.6K | 6.7% | 6 |
| Mar 2026 | Commercial Bay | 38.4K | 6.4% | 7 |
| Mar 2026 | LynnMall | 10.1K | 1.7% | 8 |
| Apr 2026 | Sylvia Park | 288K | 38.6% | 1 |
| Apr 2026 | Westfield Newmarket | 167K | 22.4% | 2 |
| Apr 2026 | Botany Town Centre | 80.4K | 10.8% | 3 |
| Apr 2026 | Westfield Albany | 61K | 8.2% | 4 |
| Apr 2026 | Westfield St Lukes | 52.9K | 7.1% | 5 |
| Apr 2026 | Westfield Manukau City | 49.6K | 6.6% | 6 |
| Apr 2026 | Commercial Bay | 32.4K | 4.3% | 7 |
| Apr 2026 | LynnMall | 15.1K | 2% | 8 |
| May 2026 | Sylvia Park | 234K | 37.7% | 1 |
| May 2026 | Westfield Newmarket | 136K | 22% | 2 |
| May 2026 | Botany Town Centre | 66.6K | 10.7% | 3 |
| May 2026 | Westfield Albany | 49.8K | 8% | 4 |
| May 2026 | Westfield St Lukes | 48.1K | 7.8% | 5 |
| May 2026 | Westfield Manukau City | 40.6K | 6.5% | 6 |
| May 2026 | Commercial Bay | 33K | 5.3% | 7 |
| May 2026 | LynnMall | 12.2K | 2% | 8 |
| Jun 2026 | Sylvia Park | 223K | 36.7% | 1 |
| Jun 2026 | Westfield Newmarket | 136K | 22.5% | 2 |
| Jun 2026 | Botany Town Centre | 65.6K | 10.8% | 3 |
| Jun 2026 | Westfield Albany | 49.9K | 8.2% | 4 |
| Jun 2026 | Westfield St Lukes | 48.1K | 7.9% | 5 |
| Jun 2026 | Westfield Manukau City | 40.6K | 6.7% | 6 |
| Jun 2026 | Commercial Bay | 31.8K | 5.2% | 7 |
| Jun 2026 | LynnMall | 11.3K | 1.9% | 8 |
| Jul 2026 | Sylvia Park | 273K | 40.7% | 1 |
| Jul 2026 | Westfield Newmarket | 136K | 20.3% | 2 |
| Jul 2026 | Botany Town Centre | 67K | 10% | 3 |
| Jul 2026 | Westfield Albany | 60.9K | 9.1% | 4 |
| Jul 2026 | Westfield St Lukes | 48K | 7.2% | 5 |
| Jul 2026 | Westfield Manukau City | 40.6K | 6.1% | 6 |
| Jul 2026 | Commercial Bay | 31.9K | 4.8% | 7 |
| Jul 2026 | LynnMall | 12.4K | 1.8% | 8 |
| Aug 2026 | Sylvia Park | 259K | 40.1% | 1 |
| Aug 2026 | Westfield Newmarket | 136K | 21.1% | 2 |
| Aug 2026 | Botany Town Centre | 65.8K | 10.2% | 3 |
| Aug 2026 | Westfield Albany | 49.9K | 7.7% | 4 |
| Aug 2026 | Westfield St Lukes | 45.4K | 7% | 5 |
| Aug 2026 | Westfield Manukau City | 40.6K | 6.3% | 6 |
| Aug 2026 | Commercial Bay | 38K | 5.9% | 7 |
| Aug 2026 | LynnMall | 11.3K | 1.8% | 8 |
| Sep 2026 | Botany Town Centre | — | — | — |
| Sep 2026 | Commercial Bay | — | — | — |
| Sep 2026 | LynnMall | — | — | — |
| Sep 2026 | Sylvia Park | — | — | — |
| Sep 2026 | Westfield Albany | — | — | — |
| Sep 2026 | Westfield Manukau City | — | — | — |
| Sep 2026 | Westfield Newmarket | — | — | — |
| Sep 2026 | Westfield St Lukes | — | — | — |

## What is being compared

- **Botany Town Centre**: Measured on the search terms “botany mall”, “botany mall hours”, “botany mall shops”, “botany town centre directory”, “botany town centre doctors”, “botany town centre food”, “botany town centre map”, “botany town centre massage”, “botany town centre medical practice”, “botany town centre near me”, “botany town centre opening hours”, “botany town centre restaurants”, “botany town centre shops”, “florist botany town centre”, “flowers botany town centre”, “hairdressers botany town centre” and “time zone botany town centre”, summed into one figure.
- **Commercial Bay**: Measured on the search terms “aje commercial bay”, “bluebells commercial bay”, “commercial bay”, “commercial bay carpark”, “commercial bay eateries”, “commercial bay hours”, “commercial bay mall”, “commercial bay near me”, “commercial bay new zealand”, “commercial bay nz”, “commercial bay opening hours”, “commercial bay shopping centre”, “commercial bay shops”, “commercial bay stores”, “commercialbay”, “commercialbay co nz”, “cos commercial bay”, “nam nam commercial bay”, “needo commercial bay”, “origine commercial bay”, “rodd and gunn commercial bay”, “shake out commercial bay”, “storm commercial bay” and “the gentry commercial bay”, summed into one figure.
- **LynnMall**: Measured on the search terms “kmart lynn mall”, “lynn mall”, “lynn mall shops”, “lynnmall”, “lynnmall co nz”, “lynnmall near me”, “lynnmall new zealand”, “lynnmall opening hours”, “lynnmall shopping centre”, “lynnmall shops”, “new lynn mall”, “novo lynn mall”, “shaver shop lynn mall”, “shaver shop lynnmall” and “typo lynn mall”, summed into one figure.
- **Sylvia Park**: Measured on the search terms “briscoes sylvia park”, “mountain warehouse sylvia park”, “opening hours sylvia park”, “rebel sports sylvia park”, “sylvia park”, “sylvia park hours”, “sylvia park hours today”, “sylvia park mall”, “sylvia park mall hours”, “sylvia park near me”, “sylvia park pak n save”, “sylvia park shopping mall”, “sylvia park shops”, “sylvia park westfield”, “sylviapark”, “sylviapark co nz”, “sylviapark mall” and “sylviapark shops”, summed into one figure.
- **Westfield Albany**: Measured on the search terms “kmart westfield albany”, “westfield albany”, “westfield albany opening hours”, “westfield albany shops” and “westfieldalbany”, summed into one figure.
- **Westfield Manukau City**: Measured on the search terms “bnz westfield manukau”, “westfield manukau” and “westfield manukau city shopping centre”, summed into one figure.
- **Westfield Newmarket**: Measured on the search terms “bnz westfield newmarket”, “countdown westfield newmarket”, “kmart westfield newmarket”, “shoe shops westfield newmarket”, “westfield newmarket”, “westfield newmarket christmas hours”, “westfield newmarket clothing stores”, “westfield newmarket new zealand”, “westfield newmarket opening hours”, “westfield newmarket photos”, “westfield newmarket shopping centre”, “westfield newmarket shops” and “westfieldnewmarket”, summed into one figure.
- **Westfield St Lukes**: Measured on the search terms “westfield st lukes”, “westfield st lukes nz”, “westfield st lukes opening hours” and “westfield st lukes shopping centre”, summed into one figure.

- [Botany Town Centre](/demand/nz/brands/botany-town-centre)
- [Commercial Bay](/demand/nz/brands/commercial-bay)
- [LynnMall](/demand/nz/brands/lynnmall)
- [Sylvia Park](/demand/nz/brands/sylvia-park)
- [Westfield Albany](/demand/nz/brands/westfield-albany)
- [Westfield Manukau City](/demand/nz/brands/westfield-manukau-city)
- [Westfield Newmarket](/demand/nz/brands/westfield-newmarket)
- [Westfield St Lukes](/demand/nz/brands/westfield-st-lukes)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among auckland shopping centres in New Zealand?

In August 2026, Sylvia Park was the most searched among auckland shopping centres in New Zealand, with an estimated 259K branded searches and 40.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Auckland shopping centres in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-auckland-shopping-centres

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-auckland-shopping-centres. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.