--- title: "Auckland renovation builders in New Zealand: Which brands are most popular in search?" description: "Compare Auckland renovation builders using branded search demand from across New Zealand. Share of Search among Refresh Renovations, Smith & Sons and Reliable Renovations, the auckland renovation builders Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-auckland-renovation-builders" publisher: "Brandwave" --- # Auckland renovation builders in New Zealand: Which brands are most popular in search? Compare Auckland renovation builders using branded search demand from across New Zealand. Share of Search among Refresh Renovations, Smith & Sons and Reliable Renovations, the auckland renovation builders Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Auckland renovation builders - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Refresh Renovations, 67.3% ## Which brand is most popular in search among auckland renovation builders in New Zealand? - In August 2026, Refresh Renovations was the most searched among auckland renovation builders in New Zealand, with an estimated 1.1K branded searches and 67.3% estimated Share of Search within this set. - Smith & Sons is in 2nd place, 37.4 percentage points behind at 29.8% Share of Search. - Across the 11 months ending August 2026, Refresh Renovations’ estimated Share of Search among auckland renovation builders in New Zealand decreased from 73% to 67.3%. - Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among auckland renovation builders in New Zealand increased from 24.2% to 29.8%. - Across the 11 months ending August 2026, Refresh Renovations’ estimated Share of Search among auckland renovation builders in New Zealand peaked at 73% in October 2025 and was lowest at 65.5% in December 2025. - Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among auckland renovation builders in New Zealand peaked at 32.8% in December 2025 and was lowest at 24.2% in October 2025. - Across the 11 months ending August 2026, Reliable Renovations’ estimated Share of Search among auckland renovation builders in New Zealand peaked at 4.2% in January 2026 and was lowest at 1.7% in December 2025. - Across the 11 months ending August 2026, Reliable Renovations held steady: its estimated Share of Search among auckland renovation builders in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Refresh Renovations vs Smith & Sons: compare search popularity](/demand/nz/compare/refresh-renovations-vs-smith-sons): 67.3% against 29.8% Share of Search. - [Refresh Renovations vs Reliable Renovations: compare search popularity](/demand/nz/compare/refresh-renovations-vs-reliable-renovations): 67.3% against 2.9% Share of Search. - [Smith & Sons vs Reliable Renovations: compare search popularity](/demand/nz/compare/reliable-renovations-vs-smith-sons): 29.8% against 2.9% Share of Search. ## How did search popularity change for New Zealand auckland renovation builders in August 2026? - In August 2026, Smith & Sons gained estimated Share of Search among auckland renovation builders in New Zealand, from 27.2% to 29.8%. - In August 2026, Refresh Renovations lost estimated Share of Search among auckland renovation builders in New Zealand, from 68.8% to 67.3%. - In August 2026, Reliable Renovations lost estimated Share of Search among auckland renovation builders in New Zealand, from 4% to 2.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Refresh Renovations | 67.3% | 1.1K | -3.4% | Refresh Renovations | | 2 | Smith & Sons | 29.8% | 510 | +8.5% | Smith & Sons | | 3 | Reliable Renovations | 2.9% | 50 | -28.6% | Reliable Renovations | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Refresh Renovations | 1.3K | 73% | 1 | | Oct 2025 | Smith & Sons | 430 | 24.2% | 2 | | Oct 2025 | Reliable Renovations | 50 | 2.8% | 3 | | Nov 2025 | Refresh Renovations | 1.1K | 72.4% | 1 | | Nov 2025 | Smith & Sons | 390 | 25% | 2 | | Nov 2025 | Reliable Renovations | 40 | 2.6% | 3 | | Dec 2025 | Refresh Renovations | 760 | 65.5% | 1 | | Dec 2025 | Smith & Sons | 380 | 32.8% | 2 | | Dec 2025 | Reliable Renovations | 20 | 1.7% | 3 | | Jan 2026 | Refresh Renovations | 1.1K | 67.7% | 1 | | Jan 2026 | Smith & Sons | 470 | 28.1% | 2 | | Jan 2026 | Reliable Renovations | 70 | 4.2% | 3 | | Feb 2026 | Refresh Renovations | 1.2K | 66.1% | 1 | | Feb 2026 | Smith & Sons | 590 | 31.7% | 2 | | Feb 2026 | Reliable Renovations | 40 | 2.2% | 3 | | Mar 2026 | Refresh Renovations | 1.3K | 67% | 1 | | Mar 2026 | Smith & Sons | 610 | 30.5% | 2 | | Mar 2026 | Reliable Renovations | 50 | 2.5% | 3 | | Apr 2026 | Refresh Renovations | 1.1K | 68.5% | 1 | | Apr 2026 | Smith & Sons | 470 | 28.5% | 2 | | Apr 2026 | Reliable Renovations | 50 | 3% | 3 | | May 2026 | Refresh Renovations | 1.4K | 72% | 1 | | May 2026 | Smith & Sons | 500 | 25.9% | 2 | | May 2026 | Reliable Renovations | 40 | 2.1% | 3 | | Jun 2026 | Refresh Renovations | 1.2K | 70.7% | 1 | | Jun 2026 | Smith & Sons | 470 | 27% | 2 | | Jun 2026 | Reliable Renovations | 40 | 2.3% | 3 | | Jul 2026 | Refresh Renovations | 1.2K | 68.8% | 1 | | Jul 2026 | Smith & Sons | 470 | 27.2% | 2 | | Jul 2026 | Reliable Renovations | 70 | 4% | 3 | | Aug 2026 | Refresh Renovations | 1.1K | 67.3% | 1 | | Aug 2026 | Smith & Sons | 510 | 29.8% | 2 | | Aug 2026 | Reliable Renovations | 50 | 2.9% | 3 | | Sep 2026 | Refresh Renovations | — | — | — | | Sep 2026 | Reliable Renovations | — | — | — | | Sep 2026 | Smith & Sons | — | — | — | ## What is being compared - **Refresh Renovations**: Measured on the search terms “refresh renovations”, “refresh renovations auckland”, “refresh renovations christchurch”, “refresh renovations dunedin”, “refresh renovations franklin”, “refresh renovations hawkes bay”, “refresh renovations manawatu”, “refresh renovations nelson”, “refresh renovations north shore”, “refresh renovations rodney”, “refresh renovations tauranga”, “refresh renovations waikato”, “refresh renovations wellington” and “refreshrenovations”, summed into one figure. - **Reliable Renovations**: Measured on the search term “reliable renovations”. - **Smith & Sons**: Measured on the search terms “smith & sons”, “smith & sons dunedin”, “smith & sons tauranga”, “smith and sons”, “smith and sons nz”, “smith and sons renovations”, “smith sons renovations”, “smith&sons”, “smithandsons” and “smithandsons.co.nz”, summed into one figure. - [Refresh Renovations](/demand/nz/brands/refresh-renovations) - [Reliable Renovations](/demand/nz/brands/reliable-renovations) - [Smith & Sons](/demand/nz/brands/smith-sons) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among auckland renovation builders in New Zealand? In August 2026, Refresh Renovations was the most searched among auckland renovation builders in New Zealand, with an estimated 1.1K branded searches and 67.3% estimated Share of Search within this set. ## Cite this page Brandwave. "Auckland renovation builders in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-auckland-renovation-builders This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-auckland-renovation-builders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.