--- title: "Auckland recruitment agencies in New Zealand: Which brands are most popular in search?" description: "Compare Auckland recruitment agencies using branded search demand from across New Zealand. Share of Search among Coverstaff, Hays, Madison Recruitment, Randstad and Alpha Recruitment, the auckland recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-auckland-recruitment-agencies" publisher: "Brandwave" --- # Auckland recruitment agencies in New Zealand: Which brands are most popular in search? Compare Auckland recruitment agencies using branded search demand from across New Zealand. Share of Search among Coverstaff, Hays, Madison Recruitment, Randstad and Alpha Recruitment, the auckland recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Auckland recruitment agencies - **Market**: New Zealand - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Coverstaff, 35.6% ## Which brand is most popular in search among auckland recruitment agencies in New Zealand? - In August 2026, Coverstaff was the most searched among auckland recruitment agencies in New Zealand, with an estimated 5.6K branded searches and 35.6% estimated Share of Search within this set. - Hays is in 2nd place, 9.6 percentage points behind at 25.9% Share of Search. - Across the 11 months ending August 2026, Coverstaff’s estimated Share of Search among auckland recruitment agencies in New Zealand increased from 22.4% to 35.6%. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand increased from 19.2% to 25.9%. - Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand increased from 10.7% to 15.2%. - Across the 11 months ending August 2026, Randstad’s estimated Share of Search among auckland recruitment agencies in New Zealand decreased from 41.2% to 12.6%. - Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand increased from 6.6% to 10.6%. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 29.7% in April 2026 and was lowest at 19.2% in October 2025. - Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 19.1% in February 2026 and was lowest at 10.7% in October 2025. - Across the 11 months ending August 2026, Randstad’s estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 41.2% in October 2025 and was lowest at 11.3% in February 2026. - Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 12.3% in June 2026 and was lowest at 6.6% in October 2025. - Across the 11 months ending August 2026, Coverstaff rose from 2nd to 1st among auckland recruitment agencies in New Zealand. - Across the 11 months ending August 2026, Hays rose from 3rd to 2nd among auckland recruitment agencies in New Zealand. - Across the 11 months ending August 2026, Madison Recruitment rose from 4th to 3rd among auckland recruitment agencies in New Zealand. - Across the 11 months ending August 2026, Randstad fell from 1st to 4th among auckland recruitment agencies in New Zealand. ## Compare search popularity between leading brands - [Coverstaff vs Hays: compare search popularity](/demand/nz/compare/coverstaff-vs-hays): 35.6% against 25.9% Share of Search. - [Coverstaff vs Madison Recruitment: compare search popularity](/demand/nz/compare/coverstaff-vs-madison-recruitment): 35.6% against 15.2% Share of Search. - [Coverstaff vs Randstad: compare search popularity](/demand/nz/compare/coverstaff-vs-randstad): 35.6% against 12.6% Share of Search. - [Coverstaff vs Alpha Recruitment: compare search popularity](/demand/nz/compare/alpha-recruitment-vs-coverstaff): 35.6% against 10.6% Share of Search. - [Hays vs Madison Recruitment: compare search popularity](/demand/nz/compare/hays-vs-madison-recruitment): 25.9% against 15.2% Share of Search. - [Hays vs Randstad: compare search popularity](/demand/nz/compare/hays-vs-randstad): 25.9% against 12.6% Share of Search. - [Hays vs Alpha Recruitment: compare search popularity](/demand/nz/compare/alpha-recruitment-vs-hays): 25.9% against 10.6% Share of Search. - [Madison Recruitment vs Randstad: compare search popularity](/demand/nz/compare/madison-recruitment-vs-randstad): 15.2% against 12.6% Share of Search. - [Madison Recruitment vs Alpha Recruitment: compare search popularity](/demand/nz/compare/alpha-recruitment-vs-madison-recruitment): 15.2% against 10.6% Share of Search. - [Randstad vs Alpha Recruitment: compare search popularity](/demand/nz/compare/alpha-recruitment-vs-randstad): 12.6% against 10.6% Share of Search. ## How did search popularity change for New Zealand auckland recruitment agencies in August 2026? - In August 2026, Coverstaff gained estimated Share of Search among auckland recruitment agencies in New Zealand, from 33.1% to 35.6%. - In August 2026, Alpha Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 11.7% to 10.6%. - In August 2026, Madison Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 16.2% to 15.2%. - Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand has lost ground for 3 months in a row, from 28.7% to 25.9% in August 2026. - Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Coverstaff | 35.6% | 5.6K | +10.1% | Coverstaff | | 2 | Hays | 25.9% | 4.1K | +1.2% | Hays | | 3 | Madison Recruitment | 15.2% | 2.4K | -4.0% | Madison Recruitment Limited | | 4 | Randstad | 12.6% | 2K | +0.5% | Randstad | | 5 | Alpha Recruitment | 10.6% | 1.7K | -6.7% | Alpha Recruitment | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Randstad | 9.4K | 41.2% | 1 | | Oct 2025 | Coverstaff | 5.1K | 22.4% | 2 | | Oct 2025 | Hays | 4.4K | 19.2% | 3 | | Oct 2025 | Madison Recruitment | 2.4K | 10.7% | 4 | | Oct 2025 | Alpha Recruitment | 1.5K | 6.6% | 5 | | Nov 2025 | Coverstaff | 5.5K | 32.8% | 1 | | Nov 2025 | Hays | 4.7K | 27.6% | 2 | | Nov 2025 | Randstad | 2.6K | 15.3% | 3 | | Nov 2025 | Madison Recruitment | 2.4K | 14.2% | 4 | | Nov 2025 | Alpha Recruitment | 1.7K | 10.2% | 5 | | Dec 2025 | Coverstaff | 3.7K | 30.4% | 1 | | Dec 2025 | Hays | 3.3K | 27.6% | 2 | | Dec 2025 | Madison Recruitment | 2.1K | 17.5% | 3 | | Dec 2025 | Randstad | 1.7K | 14.4% | 4 | | Dec 2025 | Alpha Recruitment | 1.2K | 10.1% | 5 | | Jan 2026 | Coverstaff | 5.6K | 32.4% | 1 | | Jan 2026 | Hays | 5K | 29% | 2 | | Jan 2026 | Madison Recruitment | 3.1K | 18.1% | 3 | | Jan 2026 | Randstad | 2.1K | 12.3% | 4 | | Jan 2026 | Alpha Recruitment | 1.4K | 8.2% | 5 | | Feb 2026 | Coverstaff | 5.5K | 33.9% | 1 | | Feb 2026 | Hays | 4.4K | 27.2% | 2 | | Feb 2026 | Madison Recruitment | 3.1K | 19.1% | 3 | | Feb 2026 | Randstad | 1.9K | 11.3% | 4 | | Feb 2026 | Alpha Recruitment | 1.4K | 8.4% | 5 | | Mar 2026 | Coverstaff | 6.1K | 32.3% | 1 | | Mar 2026 | Hays | 5.5K | 29.4% | 2 | | Mar 2026 | Madison Recruitment | 3K | 15.9% | 3 | | Mar 2026 | Randstad | 2.2K | 11.9% | 4 | | Mar 2026 | Alpha Recruitment | 2K | 10.5% | 5 | | Apr 2026 | Coverstaff | 5K | 30.4% | 1 | | Apr 2026 | Hays | 4.9K | 29.7% | 2 | | Apr 2026 | Madison Recruitment | 2.4K | 14.7% | 3 | | Apr 2026 | Randstad | 2.3K | 13.6% | 4 | | Apr 2026 | Alpha Recruitment | 1.9K | 11.6% | 5 | | May 2026 | Coverstaff | 5K | 30.3% | 1 | | May 2026 | Hays | 4.7K | 28.7% | 2 | | May 2026 | Madison Recruitment | 2.6K | 15.8% | 3 | | May 2026 | Randstad | 2.2K | 13.5% | 4 | | May 2026 | Alpha Recruitment | 1.9K | 11.7% | 5 | | Jun 2026 | Coverstaff | 5.1K | 32% | 1 | | Jun 2026 | Hays | 4.4K | 27.5% | 2 | | Jun 2026 | Madison Recruitment | 2.6K | 16.3% | 3 | | Jun 2026 | Alpha Recruitment | 1.9K | 12.3% | 4 | | Jun 2026 | Randstad | 1.9K | 11.9% | 5 | | Jul 2026 | Coverstaff | 5.1K | 33.1% | 1 | | Jul 2026 | Hays | 4K | 26.2% | 2 | | Jul 2026 | Madison Recruitment | 2.5K | 16.2% | 3 | | Jul 2026 | Randstad | 2K | 12.8% | 4 | | Jul 2026 | Alpha Recruitment | 1.8K | 11.7% | 5 | | Aug 2026 | Coverstaff | 5.6K | 35.6% | 1 | | Aug 2026 | Hays | 4.1K | 25.9% | 2 | | Aug 2026 | Madison Recruitment | 2.4K | 15.2% | 3 | | Aug 2026 | Randstad | 2K | 12.6% | 4 | | Aug 2026 | Alpha Recruitment | 1.7K | 10.6% | 5 | | Sep 2026 | Alpha Recruitment | — | — | — | | Sep 2026 | Coverstaff | — | — | — | | Sep 2026 | Hays | — | — | — | | Sep 2026 | Madison Recruitment | — | — | — | | Sep 2026 | Randstad | — | — | — | ## What is being compared - **Alpha Recruitment**: Measured on the search terms “alpha jobs”, “alpha recruitment”, “alpha recruitment agency”, “alpha recruitment alphajobs”, “alpha recruitment auckland”, “alpha recruitment jobs”, “alpha recruitment nz”, “alpha recruitment services”, “alpha recruitment wellington”, “alphajobs”, “alphajobs.co.nz” and “alpharecruitment”, summed into one figure. - **Coverstaff**: Measured on the search terms “cover staff agency”, “coverstaff”, “coverstaff manukau”, “coverstaff new zealand”, “coverstaff nz”, “coverstaff palmerston north”, “coverstaff recruitment”, “coverstaff recruitment east tamaki”, “coverstaff rosebank” and “coverstaff south auckland”, summed into one figure. - **Hays**: Measured on the search terms “hays”, “hays auckland”, “hays christchurch”, “hays dunedin”, “hays labour hire”, “hays new zealand”, “hays nz”, “hays recruitment”, “hays tauranga”, “hays temp agency”, “hays wellington” and “hays.net.nz”, summed into one figure. - **Madison Recruitment**: Measured on the search terms “madison co nz”, “Madison Recruitment”, “madison recruitment agency”, “madison recruitment auckland”, “madison recruitment christchurch”, “madison recruitment hamilton”, “madison recruitment jobs”, “madison recruitment masterton”, “madison recruitment new zealand”, “madison recruitment nz”, “madison recruitment tauranga”, “madison recruitment wellington” and “madison.co.nz”, summed into one figure. - **Randstad**: Measured on the search terms “randstad”, “randstad accounting”, “randstad agency”, “randstad au”, “randstad co nz”, “randstad company”, “randstad executive search”, “randstad near me”, “randstad new zealand”, “randstad nz”, “randstad online”, “randstad positions”, “randstad recruitment”, “randstad services”, “randstad staffing”, “randstad staffing agency”, “randstad temp agency”, “randstad website” and “randstad.co.nz”, summed into one figure. - [Alpha Recruitment](/demand/nz/brands/alpha-recruitment) - [Coverstaff](/demand/nz/brands/coverstaff) - [Hays](/demand/nz/brands/hays) - [Madison Recruitment](/demand/nz/brands/madison-recruitment) - [Randstad](/demand/nz/brands/randstad) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among auckland recruitment agencies in New Zealand? In August 2026, Coverstaff was the most searched among auckland recruitment agencies in New Zealand, with an estimated 5.6K branded searches and 35.6% estimated Share of Search within this set. ## Cite this page Brandwave. "Auckland recruitment agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-auckland-recruitment-agencies This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-auckland-recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.