---
title: "Auckland pR agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Auckland pR agencies using branded search demand from across New Zealand. Share of Search among Undertow Media, Wright Communications, Impact PR, Boyd PR and Goode PR, the auckland pR agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-auckland-pr-agencies"
publisher: "Brandwave"
---

# Auckland pR agencies in New Zealand: Which brands are most popular in search?

Compare Auckland pR agencies using branded search demand from across New Zealand. Share of Search among Undertow Media, Wright Communications, Impact PR, Boyd PR and Goode PR, the auckland pR agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Auckland pR agencies
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Undertow Media, 61.4%

## Which brand is most popular in search among auckland pR agencies in New Zealand?

- In August 2026, Undertow Media was the most searched among auckland pR agencies in New Zealand, with an estimated 350 branded searches and 61.4% estimated Share of Search within this set.
- Wright Communications is in 2nd place, 45.6 percentage points behind at 15.8% Share of Search.
- Across the 11 months ending August 2026, Undertow Media’s estimated Share of Search among auckland pR agencies in New Zealand increased from 45.2% to 61.4%.
- Across the 11 months ending August 2026, Impact PR’s estimated Share of Search among auckland pR agencies in New Zealand decreased from 19.4% to 10.5%.
- Across the 11 months ending August 2026, Boyd PR’s estimated Share of Search among auckland pR agencies in New Zealand increased from 8.1% to 8.8%.
- Across the 11 months ending August 2026, Goode PR’s estimated Share of Search among auckland pR agencies in New Zealand decreased from 11.3% to 3.5%.
- Across the 11 months ending August 2026, Undertow Media’s estimated Share of Search among auckland pR agencies in New Zealand peaked at 61.4% in August 2026 and was lowest at 45% in December 2025.
- Across the 11 months ending August 2026, Wright Communications’ estimated Share of Search among auckland pR agencies in New Zealand peaked at 22.5% in December 2025 and was lowest at 9.4% in May 2026.
- Across the 11 months ending August 2026, Boyd PR’s estimated Share of Search among auckland pR agencies in New Zealand peaked at 12.5% in December 2025 and was lowest at 6.5% in January 2026.
- Across the 11 months ending August 2026, Wright Communications rose from 3rd to 2nd among auckland pR agencies in New Zealand.
- Across the 11 months ending August 2026, Impact PR fell from 2nd to 3rd among auckland pR agencies in New Zealand.
- Across the 11 months ending August 2026, Boyd PR rose from 5th to 4th among auckland pR agencies in New Zealand.
- Across the 11 months ending August 2026, Goode PR fell from 4th to 5th among auckland pR agencies in New Zealand.

## Compare search popularity between leading brands

- [Undertow Media vs Wright Communications: compare search popularity](/demand/nz/compare/undertow-media-vs-wright-communications): 61.4% against 15.8% Share of Search.
- [Undertow Media vs Impact PR: compare search popularity](/demand/nz/compare/impact-pr-vs-undertow-media): 61.4% against 10.5% Share of Search.
- [Undertow Media vs Boyd PR: compare search popularity](/demand/nz/compare/boyd-pr-vs-undertow-media): 61.4% against 8.8% Share of Search.
- [Undertow Media vs Goode PR: compare search popularity](/demand/nz/compare/goode-pr-vs-undertow-media): 61.4% against 3.5% Share of Search.
- [Wright Communications vs Impact PR: compare search popularity](/demand/nz/compare/impact-pr-vs-wright-communications): 15.8% against 10.5% Share of Search.
- [Wright Communications vs Boyd PR: compare search popularity](/demand/nz/compare/boyd-pr-vs-wright-communications): 15.8% against 8.8% Share of Search.
- [Wright Communications vs Goode PR: compare search popularity](/demand/nz/compare/goode-pr-vs-wright-communications): 15.8% against 3.5% Share of Search.
- [Impact PR vs Boyd PR: compare search popularity](/demand/nz/compare/boyd-pr-vs-impact-pr): 10.5% against 8.8% Share of Search.
- [Impact PR vs Goode PR: compare search popularity](/demand/nz/compare/goode-pr-vs-impact-pr): 10.5% against 3.5% Share of Search.
- [Boyd PR vs Goode PR: compare search popularity](/demand/nz/compare/boyd-pr-vs-goode-pr): 8.8% against 3.5% Share of Search.

## How did search popularity change for New Zealand auckland pR agencies in August 2026?

- In August 2026, Wright Communications overtook Boyd PR to rank 2nd among auckland pR agencies in New Zealand, at 15.8%.
- In August 2026, Undertow Media gained estimated Share of Search among auckland pR agencies in New Zealand, from 56.7% to 61.4%.
- In August 2026, Impact PR lost estimated Share of Search among auckland pR agencies in New Zealand, from 16.7% to 10.5%.
- In August 2026, Boyd PR lost estimated Share of Search among auckland pR agencies in New Zealand, from 11.7% to 8.8%.
- In August 2026, Goode PR lost estimated Share of Search among auckland pR agencies in New Zealand, from 5% to 3.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Undertow Media | 61.4% | 350 | +2.9% | Undertow Media |
| 2 | Wright Communications | 15.8% | 90 | +50.0% | Wright Communications |
| 3 | Impact PR | 10.5% | 60 | -40.0% | Impact PR |
| 4 | Boyd PR | 8.8% | 50 | -28.6% | Boyd PR |
| 5 | Goode PR | 3.5% | 20 | -33.3% | Goode PR |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Undertow Media | 280 | 45.2% | 1 |
| Oct 2025 | Impact PR | 120 | 19.4% | 2 |
| Oct 2025 | Wright Communications | 100 | 16.1% | 3 |
| Oct 2025 | Goode PR | 70 | 11.3% | 4 |
| Oct 2025 | Boyd PR | 50 | 8.1% | 5 |
| Nov 2025 | Undertow Media | 250 | 50% | 1 |
| Nov 2025 | Wright Communications | 100 | 20% | 2 |
| Nov 2025 | Impact PR | 70 | 14% | 3 |
| Nov 2025 | Boyd PR | 50 | 10% | 4 |
| Nov 2025 | Goode PR | 30 | 6% | 5 |
| Dec 2025 | Undertow Media | 180 | 45% | 1 |
| Dec 2025 | Wright Communications | 90 | 22.5% | 2 |
| Dec 2025 | Impact PR | 60 | 15% | 3 |
| Dec 2025 | Boyd PR | 50 | 12.5% | 4 |
| Dec 2025 | Goode PR | 20 | 5% | 5 |
| Jan 2026 | Undertow Media | 230 | 50% | 1 |
| Jan 2026 | Wright Communications | 80 | 17.4% | 2 |
| Jan 2026 | Impact PR | 70 | 15.2% | 3 |
| Jan 2026 | Goode PR | 50 | 10.9% | 4 |
| Jan 2026 | Boyd PR | 30 | 6.5% | 5 |
| Feb 2026 | Undertow Media | 340 | 58.6% | 1 |
| Feb 2026 | Wright Communications | 90 | 15.5% | 2 |
| Feb 2026 | Impact PR | 70 | 12.1% | 3 |
| Feb 2026 | Boyd PR | 40 | 6.9% | 4 |
| Feb 2026 | Goode PR | 40 | 6.9% | 5 |
| Mar 2026 | Undertow Media | 380 | 60.3% | 1 |
| Mar 2026 | Wright Communications | 90 | 14.3% | 2 |
| Mar 2026 | Impact PR | 70 | 11.1% | 3 |
| Mar 2026 | Boyd PR | 50 | 7.9% | 4 |
| Mar 2026 | Goode PR | 40 | 6.3% | 5 |
| Apr 2026 | Undertow Media | 310 | 53.4% | 1 |
| Apr 2026 | Impact PR | 80 | 13.8% | 2 |
| Apr 2026 | Wright Communications | 80 | 13.8% | 3 |
| Apr 2026 | Goode PR | 60 | 10.3% | 4 |
| Apr 2026 | Boyd PR | 50 | 8.6% | 5 |
| May 2026 | Undertow Media | 350 | 54.7% | 1 |
| May 2026 | Impact PR | 100 | 15.6% | 2 |
| May 2026 | Boyd PR | 70 | 10.9% | 3 |
| May 2026 | Goode PR | 60 | 9.4% | 4 |
| May 2026 | Wright Communications | 60 | 9.4% | 5 |
| Jun 2026 | Undertow Media | 340 | 56.7% | 1 |
| Jun 2026 | Wright Communications | 100 | 16.7% | 2 |
| Jun 2026 | Impact PR | 70 | 11.7% | 3 |
| Jun 2026 | Boyd PR | 50 | 8.3% | 4 |
| Jun 2026 | Goode PR | 40 | 6.7% | 5 |
| Jul 2026 | Undertow Media | 340 | 56.7% | 1 |
| Jul 2026 | Impact PR | 100 | 16.7% | 2 |
| Jul 2026 | Boyd PR | 70 | 11.7% | 3 |
| Jul 2026 | Wright Communications | 60 | 10% | 4 |
| Jul 2026 | Goode PR | 30 | 5% | 5 |
| Aug 2026 | Undertow Media | 350 | 61.4% | 1 |
| Aug 2026 | Wright Communications | 90 | 15.8% | 2 |
| Aug 2026 | Impact PR | 60 | 10.5% | 3 |
| Aug 2026 | Boyd PR | 50 | 8.8% | 4 |
| Aug 2026 | Goode PR | 20 | 3.5% | 5 |
| Sep 2026 | Boyd PR | — | — | — |
| Sep 2026 | Goode PR | — | — | — |
| Sep 2026 | Impact PR | — | — | — |
| Sep 2026 | Undertow Media | — | — | — |
| Sep 2026 | Wright Communications | — | — | — |

## What is being compared

- **Boyd PR**: Measured on the search term “boyd pr”.
- **Goode PR**: Measured on the search terms “goode pr”, “goode pr auckland”, “goode pr nz” and “goodepr”, summed into one figure.
- **Impact PR**: Measured on the search terms “impact pr”, “impact pr agency”, “impact pr and communications”, “impact pr nz” and “impactpr”, summed into one figure.
- **Undertow Media**: Measured on the search terms “undertow media” and “undertow media nz”, summed into one figure.
- **Wright Communications**: Measured on the search terms “wright communications”, “wright communications auckland” and “wright communications nz”, summed into one figure.

- [Boyd PR](/demand/nz/brands/boyd-pr)
- [Goode PR](/demand/nz/brands/goode-pr)
- [Impact PR](/demand/nz/brands/impact-pr)
- [Undertow Media](/demand/nz/brands/undertow-media)
- [Wright Communications](/demand/nz/brands/wright-communications)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among auckland pR agencies in New Zealand?

In August 2026, Undertow Media was the most searched among auckland pR agencies in New Zealand, with an estimated 350 branded searches and 61.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Auckland pR agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-auckland-pr-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-auckland-pr-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.