---
title: "Auckland pilates studios in New Zealand: Which brands are most popular in search?"
description: "Compare Auckland Pilates studios using branded search demand from across New Zealand. Share of Search among Reform Fitness, SO Fitness, Aligne Studio, KX Pilates, Always Pilates, Studio Pilates International and Peak Pilates & Physiotherapy, the auckland pilates studios Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-auckland-pilates-studios"
publisher: "Brandwave"
---

# Auckland pilates studios in New Zealand: Which brands are most popular in search?

Compare Auckland Pilates studios using branded search demand from across New Zealand. Share of Search among Reform Fitness, SO Fitness, Aligne Studio, KX Pilates, Always Pilates, Studio Pilates International and Peak Pilates & Physiotherapy, the auckland pilates studios Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Auckland Pilates studios
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Reform Fitness, 81%

## Which brand is most popular in search among auckland pilates studios in New Zealand?

- In August 2026, Reform Fitness was the most searched among auckland pilates studios in New Zealand, with an estimated 18.2K branded searches and 81% estimated Share of Search within this set.
- SO Fitness is in 2nd place, 74 percentage points behind at 7% Share of Search.
- Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among auckland pilates studios in New Zealand decreased from 83.7% to 81%.
- Across the 11 months ending August 2026, Aligne Studio’s estimated Share of Search among auckland pilates studios in New Zealand increased from 0.28% to 3.3%.
- Across the 11 months ending August 2026, Always Pilates’ estimated Share of Search among auckland pilates studios in New Zealand decreased from 3.6% to 2.8%.
- Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among auckland pilates studios in New Zealand peaked at 86.2% in December 2025 and was lowest at 78.9% in May 2026.
- Across the 11 months ending August 2026, SO Fitness’ estimated Share of Search among auckland pilates studios in New Zealand peaked at 7.9% in February 2026 and was lowest at 5.9% in December 2025.
- Across the 11 months ending August 2026, Aligne Studio’s estimated Share of Search among auckland pilates studios in New Zealand peaked at 3.6% in May 2026 and was lowest at 0.19% in December 2025.
- Across the 11 months ending August 2026, KX Pilates’ estimated Share of Search among auckland pilates studios in New Zealand peaked at 4.7% in May 2026 and was lowest at 2.2% in December 2025.
- Across the 11 months ending August 2026, Always Pilates’ estimated Share of Search among auckland pilates studios in New Zealand peaked at 3.6% in October 2025 and was lowest at 2.3% in January 2026.
- Across the 11 months ending August 2026, Aligne Studio rose from 6th to 3rd among auckland pilates studios in New Zealand.
- Across the 11 months ending August 2026, Always Pilates fell from 3rd to 5th among auckland pilates studios in New Zealand.
- Across the 11 months ending August 2026, Studio Pilates International fell from 5th to 6th among auckland pilates studios in New Zealand.
- Across the 11 months ending August 2026, SO Fitness, KX Pilates and Peak Pilates & Physiotherapy held steady: their estimated Share of Search among auckland pilates studios in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Reform Fitness vs SO Fitness: compare search popularity](/demand/nz/compare/reform-fitness-vs-so-fitness): 81% against 7% Share of Search.
- [Reform Fitness vs Aligne Studio: compare search popularity](/demand/nz/compare/aligne-studio-vs-reform-fitness): 81% against 3.3% Share of Search.
- [Reform Fitness vs KX Pilates: compare search popularity](/demand/nz/compare/kx-pilates-vs-reform-fitness): 81% against 2.9% Share of Search.
- [Reform Fitness vs Always Pilates: compare search popularity](/demand/nz/compare/always-pilates-vs-reform-fitness): 81% against 2.8% Share of Search.
- [SO Fitness vs Aligne Studio: compare search popularity](/demand/nz/compare/aligne-studio-vs-so-fitness): 7% against 3.3% Share of Search.
- [SO Fitness vs KX Pilates: compare search popularity](/demand/nz/compare/kx-pilates-vs-so-fitness): 7% against 2.9% Share of Search.
- [SO Fitness vs Always Pilates: compare search popularity](/demand/nz/compare/always-pilates-vs-so-fitness): 7% against 2.8% Share of Search.
- [Aligne Studio vs KX Pilates: compare search popularity](/demand/nz/compare/aligne-studio-vs-kx-pilates): 3.3% against 2.9% Share of Search.
- [Aligne Studio vs Always Pilates: compare search popularity](/demand/nz/compare/aligne-studio-vs-always-pilates): 3.3% against 2.8% Share of Search.
- [KX Pilates vs Always Pilates: compare search popularity](/demand/nz/compare/always-pilates-vs-kx-pilates): 2.9% against 2.8% Share of Search.

## How did search popularity change for New Zealand auckland pilates studios in August 2026?

- In August 2026, Aligne Studio overtook KX Pilates to rank 3rd among auckland pilates studios in New Zealand, at 3.3%.
- KX Pilates’ estimated Share of Search among auckland pilates studios in New Zealand has lost ground for 3 months in a row, from 4.7% to 2.9% in August 2026.
- Estimated monthly branded searches for Peak Pilates & Physiotherapy in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026.
- Estimated monthly branded searches for Always Pilates in New Zealand fell 32.6% over 11 measured months, from 920 to 620 in August 2026.
- Estimated monthly branded searches for Reform Fitness in New Zealand fell 14.4% over 11 measured months, from 21.2K to 18.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Reform Fitness | 81% | 18.2K | +1.0% | Reform Fitness |
| 2 | SO Fitness | 7% | 1.6K | -3.7% | SO Fitness |
| 3 | Aligne Studio | 3.3% | 750 | +19.0% | Aligne Studio |
| 4 | KX Pilates | 2.9% | 650 | -3.0% | KX Pilates |
| 5 | Always Pilates | 2.8% | 620 | 0.0% | Always Pilates |
| 6 | Studio Pilates International | 2.6% | 590 | -1.7% | Studio Pilates International |
| 7 | Peak Pilates & Physiotherapy | 0.45% | 100 | +42.9% | Peak Pilates & Physiotherapy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Reform Fitness | 21.2K | 83.7% | 1 |
| Oct 2025 | SO Fitness | 1.7K | 6.5% | 2 |
| Oct 2025 | Always Pilates | 920 | 3.6% | 3 |
| Oct 2025 | KX Pilates | 770 | 3% | 4 |
| Oct 2025 | Studio Pilates International | 650 | 2.6% | 5 |
| Oct 2025 | Aligne Studio | 70 | 0.28% | 6 |
| Oct 2025 | Peak Pilates & Physiotherapy | 60 | 0.24% | 7 |
| Nov 2025 | Reform Fitness | 20.9K | 84.6% | 1 |
| Nov 2025 | SO Fitness | 1.6K | 6.7% | 2 |
| Nov 2025 | Studio Pilates International | 780 | 3.2% | 3 |
| Nov 2025 | Always Pilates | 620 | 2.5% | 4 |
| Nov 2025 | KX Pilates | 610 | 2.5% | 5 |
| Nov 2025 | Peak Pilates & Physiotherapy | 80 | 0.32% | 6 |
| Nov 2025 | Aligne Studio | 60 | 0.24% | 7 |
| Dec 2025 | Reform Fitness | 18.2K | 86.2% | 1 |
| Dec 2025 | SO Fitness | 1.3K | 5.9% | 2 |
| Dec 2025 | Studio Pilates International | 600 | 2.8% | 3 |
| Dec 2025 | Always Pilates | 500 | 2.4% | 4 |
| Dec 2025 | KX Pilates | 470 | 2.2% | 5 |
| Dec 2025 | Peak Pilates & Physiotherapy | 60 | 0.28% | 6 |
| Dec 2025 | Aligne Studio | 40 | 0.19% | 7 |
| Jan 2026 | Reform Fitness | 22.5K | 84.2% | 1 |
| Jan 2026 | SO Fitness | 1.9K | 7.1% | 2 |
| Jan 2026 | Studio Pilates International | 840 | 3.1% | 3 |
| Jan 2026 | KX Pilates | 740 | 2.8% | 4 |
| Jan 2026 | Always Pilates | 620 | 2.3% | 5 |
| Jan 2026 | Aligne Studio | 70 | 0.26% | 6 |
| Jan 2026 | Peak Pilates & Physiotherapy | 60 | 0.22% | 7 |
| Feb 2026 | Reform Fitness | 20.7K | 83.5% | 1 |
| Feb 2026 | SO Fitness | 2K | 7.9% | 2 |
| Feb 2026 | Always Pilates | 750 | 3% | 3 |
| Feb 2026 | Studio Pilates International | 680 | 2.7% | 4 |
| Feb 2026 | KX Pilates | 600 | 2.4% | 5 |
| Feb 2026 | Peak Pilates & Physiotherapy | 60 | 0.24% | 6 |
| Feb 2026 | Aligne Studio | 50 | 0.2% | 7 |
| Mar 2026 | Reform Fitness | 21K | 83.6% | 1 |
| Mar 2026 | SO Fitness | 1.9K | 7.6% | 2 |
| Mar 2026 | Always Pilates | 750 | 3% | 3 |
| Mar 2026 | KX Pilates | 620 | 2.5% | 4 |
| Mar 2026 | Studio Pilates International | 580 | 2.3% | 5 |
| Mar 2026 | Aligne Studio | 180 | 0.72% | 6 |
| Mar 2026 | Peak Pilates & Physiotherapy | 80 | 0.32% | 7 |
| Apr 2026 | Reform Fitness | 20.9K | 82.5% | 1 |
| Apr 2026 | SO Fitness | 1.6K | 6.3% | 2 |
| Apr 2026 | KX Pilates | 870 | 3.4% | 3 |
| Apr 2026 | Studio Pilates International | 660 | 2.6% | 4 |
| Apr 2026 | Aligne Studio | 610 | 2.4% | 5 |
| Apr 2026 | Always Pilates | 610 | 2.4% | 6 |
| Apr 2026 | Peak Pilates & Physiotherapy | 80 | 0.32% | 7 |
| May 2026 | Reform Fitness | 20.1K | 78.9% | 1 |
| May 2026 | SO Fitness | 1.6K | 6.3% | 2 |
| May 2026 | KX Pilates | 1.2K | 4.7% | 3 |
| May 2026 | Aligne Studio | 910 | 3.6% | 4 |
| May 2026 | Studio Pilates International | 810 | 3.2% | 5 |
| May 2026 | Always Pilates | 770 | 3% | 6 |
| May 2026 | Peak Pilates & Physiotherapy | 100 | 0.39% | 7 |
| Jun 2026 | Reform Fitness | 19.1K | 81.2% | 1 |
| Jun 2026 | SO Fitness | 1.7K | 7% | 2 |
| Jun 2026 | Aligne Studio | 730 | 3.1% | 3 |
| Jun 2026 | KX Pilates | 730 | 3.1% | 4 |
| Jun 2026 | Always Pilates | 620 | 2.6% | 5 |
| Jun 2026 | Studio Pilates International | 600 | 2.5% | 6 |
| Jun 2026 | Peak Pilates & Physiotherapy | 90 | 0.38% | 7 |
| Jul 2026 | Reform Fitness | 18K | 81% | 1 |
| Jul 2026 | SO Fitness | 1.6K | 7.3% | 2 |
| Jul 2026 | KX Pilates | 670 | 3% | 3 |
| Jul 2026 | Aligne Studio | 630 | 2.8% | 4 |
| Jul 2026 | Always Pilates | 620 | 2.8% | 5 |
| Jul 2026 | Studio Pilates International | 600 | 2.7% | 6 |
| Jul 2026 | Peak Pilates & Physiotherapy | 70 | 0.32% | 7 |
| Aug 2026 | Reform Fitness | 18.2K | 81% | 1 |
| Aug 2026 | SO Fitness | 1.6K | 7% | 2 |
| Aug 2026 | Aligne Studio | 750 | 3.3% | 3 |
| Aug 2026 | KX Pilates | 650 | 2.9% | 4 |
| Aug 2026 | Always Pilates | 620 | 2.8% | 5 |
| Aug 2026 | Studio Pilates International | 590 | 2.6% | 6 |
| Aug 2026 | Peak Pilates & Physiotherapy | 100 | 0.45% | 7 |
| Sep 2026 | Aligne Studio | — | — | — |
| Sep 2026 | Always Pilates | — | — | — |
| Sep 2026 | KX Pilates | — | — | — |
| Sep 2026 | Peak Pilates & Physiotherapy | — | — | — |
| Sep 2026 | Reform Fitness | — | — | — |
| Sep 2026 | SO Fitness | — | — | — |
| Sep 2026 | Studio Pilates International | — | — | — |

## What is being compared

- **Aligne Studio**: Measured on the search terms “aligne studio”, “aligne studio auckland”, “aligne studio pilates”, “aligne studio reformer pilates” and “alignestudio”, summed into one figure.
- **Always Pilates**: Measured on the search terms “always pilates”, “always pilates auckland” and “always pilates nz”, summed into one figure.
- **KX Pilates**: Measured on the search terms “kx pilates”, “kx pilates auckland”, “kx pilates classes”, “kx pilates cost”, “kx pilates hamilton”, “kx pilates near me”, “kx pilates nz”, “kx pilates offer”, “kx pilates online”, “kx pilates price list”, “kx pilates prices”, “kx pilates reformer”, “kx pilates workout”, “kxpilates” and “kxpilates near me”, summed into one figure.
- **Peak Pilates & Physiotherapy**: Measured on the search terms “peak pilates & physiotherapy st heliers” and “peak pilates and physiotherapy”, summed into one figure.
- **Reform Fitness**: Measured on the search terms “reform albany”, “reform ashburton”, “reform auckland”, “reform birkenhead”, “reform cambridge”, “reform christchurch”, “reform commercial bay”, “reform dunedin”, “reform ferrymead”, “reform fitness”, “reform fitness albany”, “reform fitness auckland”, “reform fitness birkenhead”, “reform fitness cambridge”, “reform fitness christchurch”, “reform fitness commercial bay”, “reform fitness dunedin”, “reform fitness hamilton”, “reform fitness hobsonville”, “reform fitness karaka”, “reform fitness mt maunganui”, “reform fitness mt wellington”, “reform fitness new plymouth”, “reform fitness newmarket”, “reform fitness nz”, “reform fitness onehunga”, “reform fitness ormiston”, “reform fitness papamoa”, “reform fitness parnell”, “reform fitness petone”, “reform fitness pilates”, “reform fitness prebbleton”, “reform fitness prices”, “reform fitness queenstown”, “reform fitness rototuna”, “reform fitness silverdale”, “reform fitness takapuna”, “reform fitness victoria park”, “reform fitness wanaka”, “reform fitness wellington”, “reform hamilton”, “reform hobsonville”, “reform karaka”, “reform mt maunganui”, “reform mt wellington”, “reform new plymouth”, “reform newmarket”, “reform onehunga”, “reform ormiston”, “reform papamoa”, “reform parnell”, “reform petone”, “reform pilates”, “reform pilates cambridge”, “reform pilates prices”, “reform prebbleton”, “reform queenstown”, “reform rolleston”, “reform rotorua”, “reform rototuna”, “reform silverdale”, “reform takapuna”, “reform taupo”, “reform victoria park”, “reform wanaka”, “reform wellington” and “reformfitness”, summed into one figure.
- **SO Fitness**: Measured on the search terms “so fitness”, “so fitness auckland”, “so fitness nz”, “so fitness pilates” and “sofitness”, summed into one figure.
- **Studio Pilates International**: Measured on the search terms “studio pilates international”, “studio pilates international albany”, “studio pilates international north shore”, “studio pilates international reformer pilates”, “studio pilates nz” and “studiopilates.com”, summed into one figure.

- [Aligne Studio](/demand/nz/brands/aligne-studio)
- [Always Pilates](/demand/nz/brands/always-pilates)
- [KX Pilates](/demand/nz/brands/kx-pilates)
- [Peak Pilates & Physiotherapy](/demand/nz/brands/peak-pilates-and-physiotherapy)
- [Reform Fitness](/demand/nz/brands/reform-fitness)
- [SO Fitness](/demand/nz/brands/so-fitness)
- [Studio Pilates International](/demand/nz/brands/studio-pilates-international)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among auckland pilates studios in New Zealand?

In August 2026, Reform Fitness was the most searched among auckland pilates studios in New Zealand, with an estimated 18.2K branded searches and 81% estimated Share of Search within this set.

## Cite this page

Brandwave. "Auckland pilates studios in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-auckland-pilates-studios

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-auckland-pilates-studios. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.