--- title: "Auckland orthodontists in New Zealand: Which brands are most popular in search?" description: "Compare Auckland orthodontists in New Zealand by measured brand search demand. Share of Search among Shakespeare Orthodontics and Milk Orthodontics, the auckland orthodontists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-auckland-orthodontists" publisher: "Brandwave" --- # Auckland orthodontists in New Zealand: Which brands are most popular in search? Compare Auckland orthodontists in New Zealand by measured brand search demand. Share of Search among Shakespeare Orthodontics and Milk Orthodontics, the auckland orthodontists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Auckland orthodontists - **Market**: New Zealand - **Brands compared**: 2 - **Month measured**: Aug 2026 - **Highest Share of Search**: Shakespeare Orthodontics, 70.4% ## Which brand is most popular in search among auckland orthodontists in New Zealand? - In August 2026, Shakespeare Orthodontics was the most searched among auckland orthodontists in New Zealand, with an estimated 2.1K branded searches and 70.4% estimated Share of Search within this set. - Milk Orthodontics is in 2nd place, 40.9 percentage points behind at 29.6% Share of Search. - Across the 11 months ending August 2026, Shakespeare Orthodontics’ estimated Share of Search among auckland orthodontists in New Zealand decreased from 73.7% to 70.4%. - Across the 11 months ending August 2026, Milk Orthodontics’ estimated Share of Search among auckland orthodontists in New Zealand increased from 26.3% to 29.6%. - Across the 11 months ending August 2026, Shakespeare Orthodontics’ estimated Share of Search among auckland orthodontists in New Zealand peaked at 80.6% in March 2026 and was lowest at 70.4% in August 2026. - Across the 11 months ending August 2026, Milk Orthodontics’ estimated Share of Search among auckland orthodontists in New Zealand peaked at 29.6% in August 2026 and was lowest at 19.4% in March 2026. ## Compare search popularity between leading brands - [Shakespeare Orthodontics vs Milk Orthodontics: compare search popularity](/demand/nz/compare/milk-orthodontics-vs-shakespeare-orthodontics): 70.4% against 29.6% Share of Search. ## How did search popularity change for New Zealand auckland orthodontists in August 2026? - In August 2026, Milk Orthodontics gained estimated Share of Search among auckland orthodontists in New Zealand, from 23.5% to 29.6%. - In August 2026, Shakespeare Orthodontics lost estimated Share of Search among auckland orthodontists in New Zealand, from 76.5% to 70.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Shakespeare Orthodontics | 70.4% | 2.1K | -10.9% | Shakespeare Orthodontics | | 2 | Milk Orthodontics | 29.6% | 890 | +21.9% | Milk Orthodontics | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shakespeare Orthodontics | 1.7K | 73.7% | 1 | | Oct 2025 | Milk Orthodontics | 600 | 26.3% | 2 | | Nov 2025 | Shakespeare Orthodontics | 1.6K | 76.6% | 1 | | Nov 2025 | Milk Orthodontics | 490 | 23.4% | 2 | | Dec 2025 | Shakespeare Orthodontics | 1.3K | 77.1% | 1 | | Dec 2025 | Milk Orthodontics | 390 | 22.9% | 2 | | Jan 2026 | Shakespeare Orthodontics | 1.9K | 76.2% | 1 | | Jan 2026 | Milk Orthodontics | 600 | 23.8% | 2 | | Feb 2026 | Shakespeare Orthodontics | 2.2K | 78.9% | 1 | | Feb 2026 | Milk Orthodontics | 590 | 21.1% | 2 | | Mar 2026 | Shakespeare Orthodontics | 2.5K | 80.6% | 1 | | Mar 2026 | Milk Orthodontics | 600 | 19.4% | 2 | | Apr 2026 | Shakespeare Orthodontics | 2.2K | 78.6% | 1 | | Apr 2026 | Milk Orthodontics | 600 | 21.4% | 2 | | May 2026 | Shakespeare Orthodontics | 2.3K | 78.9% | 1 | | May 2026 | Milk Orthodontics | 600 | 21.1% | 2 | | Jun 2026 | Shakespeare Orthodontics | 2.3K | 76.2% | 1 | | Jun 2026 | Milk Orthodontics | 730 | 23.8% | 2 | | Jul 2026 | Shakespeare Orthodontics | 2.4K | 76.5% | 1 | | Jul 2026 | Milk Orthodontics | 730 | 23.5% | 2 | | Aug 2026 | Shakespeare Orthodontics | 2.1K | 70.4% | 1 | | Aug 2026 | Milk Orthodontics | 890 | 29.6% | 2 | | Sep 2026 | Milk Orthodontics | — | — | — | | Sep 2026 | Shakespeare Orthodontics | — | — | — | ## What is being compared - **Milk Orthodontics**: Measured on the search terms “milk orthodontics” and “milk orthodontics auckland”, summed into one figure. - **Shakespeare Orthodontics**: Measured on the search terms “shakespeare ortho”, “shakespeare orthodontics”, “shakespeare orthodontics epsom”, “shakespeare orthodontics howick”, “shakespeare orthodontics takapuna” and “shakespeare orthodontics warkworth”, summed into one figure. - [Milk Orthodontics](/demand/nz/brands/milk-orthodontics) - [Shakespeare Orthodontics](/demand/nz/brands/shakespeare-orthodontics) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among auckland orthodontists in New Zealand? In August 2026, Shakespeare Orthodontics was the most searched among auckland orthodontists in New Zealand, with an estimated 2.1K branded searches and 70.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Auckland orthodontists in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-auckland-orthodontists This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-auckland-orthodontists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.