---
title: "Auckland orthodontic clinics in New Zealand: Which brands are most popular in search?"
description: "Compare Auckland orthodontic clinics using branded search demand from across New Zealand. Share of Search among The Tooth Company, Shakespeare Orthodontics, Eden Orthodontics, Milk Orthodontics, Bachmann Orthodontics, Max and Beresford Orthodontists, Tōtara Orthodontists and Zaveri Orthodontic & Periodontic Centre, the auckland orthodontic clinics Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-auckland-orthodontic-clinics"
publisher: "Brandwave"
---

# Auckland orthodontic clinics in New Zealand: Which brands are most popular in search?

Compare Auckland orthodontic clinics using branded search demand from across New Zealand. Share of Search among The Tooth Company, Shakespeare Orthodontics, Eden Orthodontics, Milk Orthodontics, Bachmann Orthodontics, Max and Beresford Orthodontists, Tōtara Orthodontists and Zaveri Orthodontic & Periodontic Centre, the auckland orthodontic clinics Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Auckland orthodontic clinics
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: The Tooth Company, 31.3%

## Which brand is most popular in search among auckland orthodontic clinics in New Zealand?

- In August 2026, The Tooth Company was the most searched among auckland orthodontic clinics in New Zealand, with an estimated 3.1K branded searches and 31.3% estimated Share of Search within this set.
- Shakespeare Orthodontics is in 2nd place, 9.6 percentage points behind at 21.7% Share of Search.
- Across the 11 months ending August 2026, The Tooth Company’s estimated Share of Search among auckland orthodontic clinics in New Zealand decreased from 36.2% to 31.3%.
- Across the 11 months ending August 2026, Shakespeare Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand increased from 19.4% to 21.7%.
- Across the 11 months ending August 2026, Eden Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand increased from 11.6% to 13.3%.
- Across the 11 months ending August 2026, Milk Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand increased from 6.9% to 9.1%.
- Across the 11 months ending August 2026, Bachmann Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand decreased from 10.1% to 9%.
- Across the 11 months ending August 2026, Max and Beresford Orthodontists’ estimated Share of Search among auckland orthodontic clinics in New Zealand increased from 7.1% to 8.1%.
- Across the 11 months ending August 2026, Tōtara Orthodontists’ estimated Share of Search among auckland orthodontic clinics in New Zealand decreased from 7.4% to 5.9%.
- Across the 11 months ending August 2026, The Tooth Company’s estimated Share of Search among auckland orthodontic clinics in New Zealand peaked at 36.9% in January 2026 and was lowest at 29.9% in March 2026.
- Across the 11 months ending August 2026, Shakespeare Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand peaked at 26.2% in July 2026 and was lowest at 17.6% in December 2025.
- Across the 11 months ending August 2026, Eden Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand peaked at 17.8% in November 2025 and was lowest at 9.7% in July 2026.
- Across the 11 months ending August 2026, Milk Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand peaked at 9.1% in August 2026 and was lowest at 5.2% in December 2025.
- Across the 11 months ending August 2026, Bachmann Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand peaked at 10.4% in May 2026 and was lowest at 7.9% in April 2026.
- Across the 11 months ending August 2026, Max and Beresford Orthodontists’ estimated Share of Search among auckland orthodontic clinics in New Zealand peaked at 10.2% in December 2025 and was lowest at 7.1% in October 2025.
- Across the 11 months ending August 2026, Tōtara Orthodontists’ estimated Share of Search among auckland orthodontic clinics in New Zealand peaked at 7.4% in October 2025 and was lowest at 5% in April 2026.
- Across the 11 months ending August 2026, Zaveri Orthodontic & Periodontic Centre’s estimated Share of Search among auckland orthodontic clinics in New Zealand peaked at 2.8% in December 2025 and was lowest at 0.83% in January 2026.
- Across the 11 months ending August 2026, Milk Orthodontics rose from 7th to 4th among auckland orthodontic clinics in New Zealand.
- Across the 11 months ending August 2026, Bachmann Orthodontics fell from 4th to 5th among auckland orthodontic clinics in New Zealand.
- Across the 11 months ending August 2026, Tōtara Orthodontists fell from 5th to 7th among auckland orthodontic clinics in New Zealand.
- Across the 11 months ending August 2026, Zaveri Orthodontic & Periodontic Centre held steady: its estimated Share of Search among auckland orthodontic clinics in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [The Tooth Company vs Shakespeare Orthodontics: compare search popularity](/demand/nz/compare/shakespeare-orthodontics-vs-the-tooth-company): 31.3% against 21.7% Share of Search.
- [The Tooth Company vs Eden Orthodontics: compare search popularity](/demand/nz/compare/eden-orthodontics-vs-the-tooth-company): 31.3% against 13.3% Share of Search.
- [The Tooth Company vs Milk Orthodontics: compare search popularity](/demand/nz/compare/milk-orthodontics-vs-the-tooth-company): 31.3% against 9.1% Share of Search.
- [The Tooth Company vs Bachmann Orthodontics: compare search popularity](/demand/nz/compare/bachmann-orthodontics-vs-the-tooth-company): 31.3% against 9% Share of Search.
- [Shakespeare Orthodontics vs Eden Orthodontics: compare search popularity](/demand/nz/compare/eden-orthodontics-vs-shakespeare-orthodontics): 21.7% against 13.3% Share of Search.
- [Shakespeare Orthodontics vs Milk Orthodontics: compare search popularity](/demand/nz/compare/milk-orthodontics-vs-shakespeare-orthodontics): 21.7% against 9.1% Share of Search.
- [Shakespeare Orthodontics vs Bachmann Orthodontics: compare search popularity](/demand/nz/compare/bachmann-orthodontics-vs-shakespeare-orthodontics): 21.7% against 9% Share of Search.
- [Eden Orthodontics vs Milk Orthodontics: compare search popularity](/demand/nz/compare/eden-orthodontics-vs-milk-orthodontics): 13.3% against 9.1% Share of Search.
- [Eden Orthodontics vs Bachmann Orthodontics: compare search popularity](/demand/nz/compare/bachmann-orthodontics-vs-eden-orthodontics): 13.3% against 9% Share of Search.
- [Milk Orthodontics vs Bachmann Orthodontics: compare search popularity](/demand/nz/compare/bachmann-orthodontics-vs-milk-orthodontics): 9.1% against 9% Share of Search.

## How did search popularity change for New Zealand auckland orthodontic clinics in August 2026?

- In August 2026, Milk Orthodontics overtook Max and Beresford Orthodontists to rank 4th among auckland orthodontic clinics in New Zealand, at 9.1%.
- In August 2026, Eden Orthodontics gained estimated Share of Search among auckland orthodontic clinics in New Zealand, from 9.7% to 13.3%.
- In August 2026, Bachmann Orthodontics gained estimated Share of Search among auckland orthodontic clinics in New Zealand, from 8.2% to 9%.
- In August 2026, Zaveri Orthodontic & Periodontic Centre gained estimated Share of Search among auckland orthodontic clinics in New Zealand, from 1.2% to 1.7%.
- In August 2026, Shakespeare Orthodontics lost estimated Share of Search among auckland orthodontic clinics in New Zealand, from 26.2% to 21.7%.
- In August 2026, Tōtara Orthodontists lost estimated Share of Search among auckland orthodontic clinics in New Zealand, from 6.6% to 5.9%.
- Estimated monthly branded searches for Max and Beresford Orthodontists in New Zealand rose 27.4% over 11 measured months, from 620 to 790 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | The Tooth Company | 31.3% | 3.1K | +6.6% | The Tooth Company |
| 2 | Shakespeare Orthodontics | 21.7% | 2.1K | -10.9% | Shakespeare Orthodontics |
| 3 | Eden Orthodontics | 13.3% | 1.3K | +47.7% | Eden Orthodontics |
| 4 | Milk Orthodontics | 9.1% | 890 | +21.9% | Milk Orthodontics |
| 5 | Bachmann Orthodontics | 9% | 880 | +18.9% | Bachmann Orthodontics |
| 6 | Max and Beresford Orthodontists | 8.1% | 790 | +3.9% | Max and Beresford Orthodontists |
| 7 | Tōtara Orthodontists | 5.9% | 580 | -3.3% | Tōtara Orthodontists |
| 8 | Zaveri Orthodontic & Periodontic Centre | 1.7% | 170 | +54.5% | Zaveri Orthodontic & Periodontic Centre |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | The Tooth Company | 3.1K | 36.2% | 1 |
| Oct 2025 | Shakespeare Orthodontics | 1.7K | 19.4% | 2 |
| Oct 2025 | Eden Orthodontics | 1K | 11.6% | 3 |
| Oct 2025 | Bachmann Orthodontics | 880 | 10.1% | 4 |
| Oct 2025 | Tōtara Orthodontists | 640 | 7.4% | 5 |
| Oct 2025 | Max and Beresford Orthodontists | 620 | 7.1% | 6 |
| Oct 2025 | Milk Orthodontics | 600 | 6.9% | 7 |
| Oct 2025 | Zaveri Orthodontic & Periodontic Centre | 110 | 1.3% | 8 |
| Nov 2025 | The Tooth Company | 3.1K | 34.1% | 1 |
| Nov 2025 | Eden Orthodontics | 1.6K | 17.8% | 2 |
| Nov 2025 | Shakespeare Orthodontics | 1.6K | 17.8% | 3 |
| Nov 2025 | Bachmann Orthodontics | 880 | 9.8% | 4 |
| Nov 2025 | Max and Beresford Orthodontists | 750 | 8.3% | 5 |
| Nov 2025 | Tōtara Orthodontists | 500 | 5.6% | 6 |
| Nov 2025 | Milk Orthodontics | 490 | 5.4% | 7 |
| Nov 2025 | Zaveri Orthodontic & Periodontic Centre | 110 | 1.2% | 8 |
| Dec 2025 | The Tooth Company | 2.7K | 36.7% | 1 |
| Dec 2025 | Shakespeare Orthodontics | 1.3K | 17.6% | 2 |
| Dec 2025 | Eden Orthodontics | 880 | 11.8% | 3 |
| Dec 2025 | Max and Beresford Orthodontists | 760 | 10.2% | 4 |
| Dec 2025 | Bachmann Orthodontics | 720 | 9.7% | 5 |
| Dec 2025 | Tōtara Orthodontists | 450 | 6% | 6 |
| Dec 2025 | Milk Orthodontics | 390 | 5.2% | 7 |
| Dec 2025 | Zaveri Orthodontic & Periodontic Centre | 210 | 2.8% | 8 |
| Jan 2026 | The Tooth Company | 3.1K | 36.9% | 1 |
| Jan 2026 | Shakespeare Orthodontics | 1.9K | 22.9% | 2 |
| Jan 2026 | Eden Orthodontics | 880 | 10.5% | 3 |
| Jan 2026 | Bachmann Orthodontics | 720 | 8.6% | 4 |
| Jan 2026 | Max and Beresford Orthodontists | 620 | 7.4% | 5 |
| Jan 2026 | Milk Orthodontics | 600 | 7.1% | 6 |
| Jan 2026 | Tōtara Orthodontists | 490 | 5.8% | 7 |
| Jan 2026 | Zaveri Orthodontic & Periodontic Centre | 70 | 0.83% | 8 |
| Feb 2026 | The Tooth Company | 2.9K | 32.2% | 1 |
| Feb 2026 | Shakespeare Orthodontics | 2.2K | 24.5% | 2 |
| Feb 2026 | Eden Orthodontics | 1K | 11.1% | 3 |
| Feb 2026 | Bachmann Orthodontics | 880 | 9.8% | 4 |
| Feb 2026 | Max and Beresford Orthodontists | 750 | 8.4% | 5 |
| Feb 2026 | Milk Orthodontics | 590 | 6.6% | 6 |
| Feb 2026 | Tōtara Orthodontists | 550 | 6.1% | 7 |
| Feb 2026 | Zaveri Orthodontic & Periodontic Centre | 110 | 1.2% | 8 |
| Mar 2026 | The Tooth Company | 3K | 29.9% | 1 |
| Mar 2026 | Shakespeare Orthodontics | 2.5K | 24.9% | 2 |
| Mar 2026 | Eden Orthodontics | 1.3K | 13% | 3 |
| Mar 2026 | Bachmann Orthodontics | 1K | 10% | 4 |
| Mar 2026 | Max and Beresford Orthodontists | 910 | 9.1% | 5 |
| Mar 2026 | Milk Orthodontics | 600 | 6% | 6 |
| Mar 2026 | Tōtara Orthodontists | 580 | 5.8% | 7 |
| Mar 2026 | Zaveri Orthodontic & Periodontic Centre | 140 | 1.4% | 8 |
| Apr 2026 | The Tooth Company | 2.8K | 31.2% | 1 |
| Apr 2026 | Shakespeare Orthodontics | 2.2K | 24.1% | 2 |
| Apr 2026 | Eden Orthodontics | 1.3K | 14.3% | 3 |
| Apr 2026 | Max and Beresford Orthodontists | 900 | 9.9% | 4 |
| Apr 2026 | Bachmann Orthodontics | 720 | 7.9% | 5 |
| Apr 2026 | Milk Orthodontics | 600 | 6.6% | 6 |
| Apr 2026 | Tōtara Orthodontists | 460 | 5% | 7 |
| Apr 2026 | Zaveri Orthodontic & Periodontic Centre | 90 | 0.99% | 8 |
| May 2026 | The Tooth Company | 3K | 30.6% | 1 |
| May 2026 | Shakespeare Orthodontics | 2.3K | 23.3% | 2 |
| May 2026 | Eden Orthodontics | 1.3K | 13.5% | 3 |
| May 2026 | Bachmann Orthodontics | 1K | 10.4% | 4 |
| May 2026 | Max and Beresford Orthodontists | 780 | 8.1% | 5 |
| May 2026 | Tōtara Orthodontists | 630 | 6.5% | 6 |
| May 2026 | Milk Orthodontics | 600 | 6.2% | 7 |
| May 2026 | Zaveri Orthodontic & Periodontic Centre | 140 | 1.4% | 8 |
| Jun 2026 | The Tooth Company | 3K | 30% | 1 |
| Jun 2026 | Shakespeare Orthodontics | 2.3K | 23.3% | 2 |
| Jun 2026 | Eden Orthodontics | 1.3K | 12.9% | 3 |
| Jun 2026 | Max and Beresford Orthodontists | 920 | 9.2% | 4 |
| Jun 2026 | Bachmann Orthodontics | 880 | 8.8% | 5 |
| Jun 2026 | Milk Orthodontics | 730 | 7.3% | 6 |
| Jun 2026 | Tōtara Orthodontists | 690 | 6.9% | 7 |
| Jun 2026 | Zaveri Orthodontic & Periodontic Centre | 170 | 1.7% | 8 |
| Jul 2026 | The Tooth Company | 2.9K | 31.6% | 1 |
| Jul 2026 | Shakespeare Orthodontics | 2.4K | 26.2% | 2 |
| Jul 2026 | Eden Orthodontics | 880 | 9.7% | 3 |
| Jul 2026 | Max and Beresford Orthodontists | 760 | 8.4% | 4 |
| Jul 2026 | Bachmann Orthodontics | 740 | 8.2% | 5 |
| Jul 2026 | Milk Orthodontics | 730 | 8% | 6 |
| Jul 2026 | Tōtara Orthodontists | 600 | 6.6% | 7 |
| Jul 2026 | Zaveri Orthodontic & Periodontic Centre | 110 | 1.2% | 8 |
| Aug 2026 | The Tooth Company | 3.1K | 31.3% | 1 |
| Aug 2026 | Shakespeare Orthodontics | 2.1K | 21.7% | 2 |
| Aug 2026 | Eden Orthodontics | 1.3K | 13.3% | 3 |
| Aug 2026 | Milk Orthodontics | 890 | 9.1% | 4 |
| Aug 2026 | Bachmann Orthodontics | 880 | 9% | 5 |
| Aug 2026 | Max and Beresford Orthodontists | 790 | 8.1% | 6 |
| Aug 2026 | Tōtara Orthodontists | 580 | 5.9% | 7 |
| Aug 2026 | Zaveri Orthodontic & Periodontic Centre | 170 | 1.7% | 8 |
| Sep 2026 | Bachmann Orthodontics | — | — | — |
| Sep 2026 | Eden Orthodontics | — | — | — |
| Sep 2026 | Max and Beresford Orthodontists | — | — | — |
| Sep 2026 | Milk Orthodontics | — | — | — |
| Sep 2026 | Shakespeare Orthodontics | — | — | — |
| Sep 2026 | The Tooth Company | — | — | — |
| Sep 2026 | Tōtara Orthodontists | — | — | — |
| Sep 2026 | Zaveri Orthodontic & Periodontic Centre | — | — | — |

## What is being compared

- **Bachmann Orthodontics**: Measured on the search terms “bachmann orthodontics”, “bachmann orthodontics auckland”, “bachmann orthodontics nz” and “bachmannorthodontics”, summed into one figure.
- **Eden Orthodontics**: Measured on the search terms “eden orthodontics” and “eden orthodontics review”, summed into one figure.
- **Max and Beresford Orthodontists**: Measured on the search terms “max & beresford”, “max and beresford”, “max and beresford orthodontists” and “max and beresford orthodontists nz”, summed into one figure.
- **Milk Orthodontics**: Measured on the search terms “milk orthodontics” and “milk orthodontics auckland”, summed into one figure.
- **Shakespeare Orthodontics**: Measured on the search terms “shakespeare ortho”, “shakespeare orthodontics”, “shakespeare orthodontics epsom”, “shakespeare orthodontics howick”, “shakespeare orthodontics takapuna” and “shakespeare orthodontics warkworth”, summed into one figure.
- **The Tooth Company**: Measured on the search terms “the tooth company”, “the tooth company auckland”, “the tooth company britomart”, “the tooth company eastridge”, “the tooth company near me”, “the tooth company nz”, “the tooth company prices”, “the tooth company reviews”, “the tooth company smales”, “the tooth company smales farm”, “thetoothcompany”, “thetoothcompany co nz” and “thetoothcompany.co.nz”, summed into one figure.
- **Tōtara Orthodontists**: Measured on the search terms “totara ortho”, “totara orthodontics” and “totara orthodontists”, summed into one figure.
- **Zaveri Orthodontic & Periodontic Centre**: Measured on the search terms “zaveri orthodontic & periodontic centre” and “zaveri orthodontic and periodontic centre”, summed into one figure.

- [Bachmann Orthodontics](/demand/nz/brands/bachmann-orthodontics)
- [Eden Orthodontics](/demand/nz/brands/eden-orthodontics)
- [Max and Beresford Orthodontists](/demand/nz/brands/max-and-beresford-orthodontists)
- [Milk Orthodontics](/demand/nz/brands/milk-orthodontics)
- [Shakespeare Orthodontics](/demand/nz/brands/shakespeare-orthodontics)
- [The Tooth Company](/demand/nz/brands/the-tooth-company)
- [Tōtara Orthodontists](/demand/nz/brands/totara-orthodontists)
- [Zaveri Orthodontic & Periodontic Centre](/demand/nz/brands/zaveri-orthodontic-periodontic-centre)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among auckland orthodontic clinics in New Zealand?

In August 2026, The Tooth Company was the most searched among auckland orthodontic clinics in New Zealand, with an estimated 3.1K branded searches and 31.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Auckland orthodontic clinics in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-auckland-orthodontic-clinics

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-auckland-orthodontic-clinics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.