--- title: "Auckland optometrists in New Zealand: Which brands are most popular in search?" description: "Compare Auckland optometrists in New Zealand by measured brand search demand. Share of Search among Mortimer Hirst and Frith & Laird, the auckland optometrists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-auckland-optometrists" publisher: "Brandwave" --- # Auckland optometrists in New Zealand: Which brands are most popular in search? Compare Auckland optometrists in New Zealand by measured brand search demand. Share of Search among Mortimer Hirst and Frith & Laird, the auckland optometrists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Auckland optometrists - **Market**: New Zealand - **Brands compared**: 2 - **Month measured**: Aug 2026 - **Highest Share of Search**: Mortimer Hirst, 91.2% ## Which brand is most popular in search among auckland optometrists in New Zealand? - In August 2026, Mortimer Hirst was the most searched among auckland optometrists in New Zealand, with an estimated 2.3K branded searches and 91.2% estimated Share of Search within this set. - Frith & Laird is in 2nd place, 82.4 percentage points behind at 8.8% Share of Search. - Across the 11 months ending August 2026, Mortimer Hirst’s estimated Share of Search among auckland optometrists in New Zealand decreased from 92.3% to 91.2%. - Across the 11 months ending August 2026, Frith & Laird’s estimated Share of Search among auckland optometrists in New Zealand increased from 7.7% to 8.8%. - Across the 11 months ending August 2026, Mortimer Hirst’s estimated Share of Search among auckland optometrists in New Zealand peaked at 93.2% in January 2026 and was lowest at 90.4% in April 2026. - Across the 11 months ending August 2026, Frith & Laird’s estimated Share of Search among auckland optometrists in New Zealand peaked at 9.6% in April 2026 and was lowest at 6.8% in January 2026. ## Compare search popularity between leading brands - [Mortimer Hirst vs Frith & Laird: compare search popularity](/demand/nz/compare/frith-and-laird-vs-mortimer-hirst): 91.2% against 8.8% Share of Search. ## How did search popularity change for New Zealand auckland optometrists in August 2026? - In August 2026, Frith & Laird gained estimated Share of Search among auckland optometrists in New Zealand, from 6.8% to 8.8%. - In August 2026, Mortimer Hirst lost estimated Share of Search among auckland optometrists in New Zealand, from 93.2% to 91.2%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Mortimer Hirst | 91.2% | 2.3K | -16.5% | Mortimer Hirst | | 2 | Frith & Laird | 8.8% | 220 | +10.0% | Frith & Laird | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mortimer Hirst | 2.4K | 92.3% | 1 | | Oct 2025 | Frith & Laird | 200 | 7.7% | 2 | | Nov 2025 | Mortimer Hirst | 2.5K | 91.4% | 1 | | Nov 2025 | Frith & Laird | 230 | 8.6% | 2 | | Dec 2025 | Mortimer Hirst | 2.5K | 91.1% | 1 | | Dec 2025 | Frith & Laird | 240 | 8.9% | 2 | | Jan 2026 | Mortimer Hirst | 2.8K | 93.2% | 1 | | Jan 2026 | Frith & Laird | 200 | 6.8% | 2 | | Feb 2026 | Mortimer Hirst | 2.1K | 91.7% | 1 | | Feb 2026 | Frith & Laird | 190 | 8.3% | 2 | | Mar 2026 | Mortimer Hirst | 2.4K | 91.2% | 1 | | Mar 2026 | Frith & Laird | 230 | 8.8% | 2 | | Apr 2026 | Mortimer Hirst | 2.2K | 90.4% | 1 | | Apr 2026 | Frith & Laird | 230 | 9.6% | 2 | | May 2026 | Mortimer Hirst | 2.4K | 91.1% | 1 | | May 2026 | Frith & Laird | 230 | 8.9% | 2 | | Jun 2026 | Mortimer Hirst | 2.4K | 91.4% | 1 | | Jun 2026 | Frith & Laird | 230 | 8.6% | 2 | | Jul 2026 | Mortimer Hirst | 2.7K | 93.2% | 1 | | Jul 2026 | Frith & Laird | 200 | 6.8% | 2 | | Aug 2026 | Mortimer Hirst | 2.3K | 91.2% | 1 | | Aug 2026 | Frith & Laird | 220 | 8.8% | 2 | | Sep 2026 | Frith & Laird | — | — | — | | Sep 2026 | Mortimer Hirst | — | — | — | ## What is being compared - **Frith & Laird**: Measured on the search terms “frith & laird optometrists”, “frith & laird optometrists manurewa”, “visique frith & laird optometrists” and “visique frith & laird optometrists manurewa”, summed into one figure. - **Mortimer Hirst**: Measured on the search terms “mortimer hirst”, “mortimer hirst auckland”, “mortimer hirst newmarket”, “mortimer hirst optometrist”, “mortimer hirst optometrist auckland”, “mortimer hirst optometrist high street auckland”, “mortimer hirst optometrist st heliers”, “mortimer hirst st heliers” and “mortimer hirst takapuna”, summed into one figure. - [Frith & Laird](/demand/nz/brands/frith-and-laird) - [Mortimer Hirst](/demand/nz/brands/mortimer-hirst) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among auckland optometrists in New Zealand? In August 2026, Mortimer Hirst was the most searched among auckland optometrists in New Zealand, with an estimated 2.3K branded searches and 91.2% estimated Share of Search within this set. ## Cite this page Brandwave. "Auckland optometrists in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-auckland-optometrists This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-auckland-optometrists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.