---
title: "Auckland mortgage advisers in New Zealand: Which brands are most popular in search?"
description: "Compare Auckland mortgage advisers using branded search demand from across New Zealand. Share of Search among Global Finance, Mortgage Managers, iLender and Mortgage IQ, the auckland mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-auckland-mortgage-advisers"
publisher: "Brandwave"
---

# Auckland mortgage advisers in New Zealand: Which brands are most popular in search?

Compare Auckland mortgage advisers using branded search demand from across New Zealand. Share of Search among Global Finance, Mortgage Managers, iLender and Mortgage IQ, the auckland mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Auckland mortgage advisers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Global Finance, 81.1%

## Which brand is most popular in search among auckland mortgage advisers in New Zealand?

- In August 2026, Global Finance was the most searched among auckland mortgage advisers in New Zealand, with an estimated 860 branded searches and 81.1% estimated Share of Search within this set.
- Mortgage Managers is in 2nd place, 70.8 percentage points behind at 10.4% Share of Search.
- Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among auckland mortgage advisers in New Zealand increased from 78.9% to 81.1%.
- Across the 11 months ending August 2026, Mortgage Managers’ estimated Share of Search among auckland mortgage advisers in New Zealand decreased from 11.2% to 10.4%.
- Across the 11 months ending August 2026, iLender’s estimated Share of Search among auckland mortgage advisers in New Zealand decreased from 7.2% to 6.6%.
- Across the 11 months ending August 2026, Mortgage IQ’s estimated Share of Search among auckland mortgage advisers in New Zealand decreased from 2.6% to 1.9%.
- Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among auckland mortgage advisers in New Zealand peaked at 83.9% in April 2026 and was lowest at 78.7% in November 2025.
- Across the 11 months ending August 2026, Mortgage Managers’ estimated Share of Search among auckland mortgage advisers in New Zealand peaked at 12.6% in March 2026 and was lowest at 6.2% in July 2026.
- Across the 11 months ending August 2026, iLender’s estimated Share of Search among auckland mortgage advisers in New Zealand peaked at 8.7% in November 2025 and was lowest at 4.2% in April 2026.
- Across the 11 months ending August 2026, Mortgage IQ’s estimated Share of Search among auckland mortgage advisers in New Zealand peaked at 4.4% in July 2026 and was lowest at 1.9% in August 2026.

## Compare search popularity between leading brands

- [Global Finance vs Mortgage Managers: compare search popularity](/demand/nz/compare/global-finance-vs-mortgage-managers): 81.1% against 10.4% Share of Search.
- [Global Finance vs iLender: compare search popularity](/demand/nz/compare/global-finance-vs-ilender): 81.1% against 6.6% Share of Search.
- [Mortgage Managers vs iLender: compare search popularity](/demand/nz/compare/ilender-vs-mortgage-managers): 10.4% against 6.6% Share of Search.

## How did search popularity change for New Zealand auckland mortgage advisers in August 2026?

- In August 2026, Mortgage Managers overtook iLender to rank 2nd among auckland mortgage advisers in New Zealand, at 10.4%.
- In August 2026, Mortgage IQ lost estimated Share of Search among auckland mortgage advisers in New Zealand, from 4.4% to 1.9%.
- In August 2026, Global Finance lost estimated Share of Search among auckland mortgage advisers in New Zealand, from 83.2% to 81.1%.
- iLender’s estimated Share of Search among auckland mortgage advisers in New Zealand has gained ground for 3 months in a row, from 5.5% to 6.6% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Global Finance | 81.1% | 860 | -8.5% | Global Finance |
| 2 | Mortgage Managers | 10.4% | 110 | +57.1% | Mortgage Managers |
| 3 | iLender | 6.6% | 70 | 0.0% | iLender |
| 4 | Mortgage IQ | 1.9% | 20 | -60.0% | Mortgage IQ |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Global Finance | 1.2K | 78.9% | 1 |
| Oct 2025 | Mortgage Managers | 170 | 11.2% | 2 |
| Oct 2025 | iLender | 110 | 7.2% | 3 |
| Oct 2025 | Mortgage IQ | 40 | 2.6% | 4 |
| Nov 2025 | Global Finance | 1K | 78.7% | 1 |
| Nov 2025 | iLender | 110 | 8.7% | 2 |
| Nov 2025 | Mortgage Managers | 110 | 8.7% | 3 |
| Nov 2025 | Mortgage IQ | 50 | 3.9% | 4 |
| Dec 2025 | Global Finance | 1K | 83.7% | 1 |
| Dec 2025 | Mortgage Managers | 90 | 7.3% | 2 |
| Dec 2025 | iLender | 70 | 5.7% | 3 |
| Dec 2025 | Mortgage IQ | 40 | 3.3% | 4 |
| Jan 2026 | Global Finance | 1K | 80.2% | 1 |
| Jan 2026 | Mortgage Managers | 140 | 11.1% | 2 |
| Jan 2026 | iLender | 70 | 5.6% | 3 |
| Jan 2026 | Mortgage IQ | 40 | 3.2% | 4 |
| Feb 2026 | Global Finance | 1K | 82.9% | 1 |
| Feb 2026 | Mortgage Managers | 110 | 8.9% | 2 |
| Feb 2026 | iLender | 70 | 5.7% | 3 |
| Feb 2026 | Mortgage IQ | 30 | 2.4% | 4 |
| Mar 2026 | Global Finance | 1.1K | 79.3% | 1 |
| Mar 2026 | Mortgage Managers | 170 | 12.6% | 2 |
| Mar 2026 | iLender | 70 | 5.2% | 3 |
| Mar 2026 | Mortgage IQ | 40 | 3% | 4 |
| Apr 2026 | Global Finance | 990 | 83.9% | 1 |
| Apr 2026 | Mortgage Managers | 110 | 9.3% | 2 |
| Apr 2026 | iLender | 50 | 4.2% | 3 |
| Apr 2026 | Mortgage IQ | 30 | 2.5% | 4 |
| May 2026 | Global Finance | 1K | 81.1% | 1 |
| May 2026 | Mortgage Managers | 140 | 11% | 2 |
| May 2026 | iLender | 70 | 5.5% | 3 |
| May 2026 | Mortgage IQ | 30 | 2.4% | 4 |
| Jun 2026 | Global Finance | 980 | 79% | 1 |
| Jun 2026 | Mortgage Managers | 140 | 11.3% | 2 |
| Jun 2026 | iLender | 70 | 5.6% | 3 |
| Jun 2026 | Mortgage IQ | 50 | 4% | 4 |
| Jul 2026 | Global Finance | 940 | 83.2% | 1 |
| Jul 2026 | iLender | 70 | 6.2% | 2 |
| Jul 2026 | Mortgage Managers | 70 | 6.2% | 3 |
| Jul 2026 | Mortgage IQ | 50 | 4.4% | 4 |
| Aug 2026 | Global Finance | 860 | 81.1% | 1 |
| Aug 2026 | Mortgage Managers | 110 | 10.4% | 2 |
| Aug 2026 | iLender | 70 | 6.6% | 3 |
| Aug 2026 | Mortgage IQ | 20 | 1.9% | 4 |
| Sep 2026 | Global Finance | — | — | — |
| Sep 2026 | iLender | — | — | — |
| Sep 2026 | Mortgage IQ | — | — | — |
| Sep 2026 | Mortgage Managers | — | — | — |

## What is being compared

- **Global Finance**: Measured on the search terms “global finance”, “global finance auckland”, “global finance company”, “global finance hamilton”, “global finance nz”, “global financial services nz”, “globalfinance” and “globalfinance.co.nz”, summed into one figure.
- **iLender**: Measured on the search term “ilender”.
- **Mortgage IQ**: Measured on the search term “mortgage iq”.
- **Mortgage Managers**: Measured on the search term “mortgage managers”.

- [Global Finance](/demand/nz/brands/global-finance)
- [iLender](/demand/nz/brands/ilender)
- [Mortgage IQ](/demand/nz/brands/mortgage-iq)
- [Mortgage Managers](/demand/nz/brands/mortgage-managers)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among auckland mortgage advisers in New Zealand?

In August 2026, Global Finance was the most searched among auckland mortgage advisers in New Zealand, with an estimated 860 branded searches and 81.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Auckland mortgage advisers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-auckland-mortgage-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-auckland-mortgage-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.