--- title: "Auckland law firms in New Zealand: Which brands are most popular in search?" description: "Compare Auckland law firms using branded search demand from across New Zealand. Share of Search among Jackson Russell, K3 Legal and Nolen Walters, the auckland law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-auckland-law-firms" publisher: "Brandwave" --- # Auckland law firms in New Zealand: Which brands are most popular in search? Compare Auckland law firms using branded search demand from across New Zealand. Share of Search among Jackson Russell, K3 Legal and Nolen Walters, the auckland law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Auckland law firms - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Jackson Russell, 41.2% ## Which brand is most popular in search among auckland law firms in New Zealand? - Jackson Russell and K3 Legal share the highest estimated Share of Search among auckland law firms in New Zealand, at 41.2% in August 2026. - Across the 11 months ending August 2026, Jackson Russell’s estimated Share of Search among auckland law firms in New Zealand decreased from 42.6% to 41.2%. - Across the 11 months ending August 2026, K3 Legal’s estimated Share of Search among auckland law firms in New Zealand decreased from 42.6% to 41.2%. - Across the 11 months ending August 2026, Nolen Walters’ estimated Share of Search among auckland law firms in New Zealand increased from 14.9% to 17.6%. - Across the 11 months ending August 2026, Jackson Russell’s estimated Share of Search among auckland law firms in New Zealand peaked at 43.8% in May 2026 and was lowest at 26% in February 2026. - Across the 11 months ending August 2026, K3 Legal’s estimated Share of Search among auckland law firms in New Zealand peaked at 57.7% in February 2026 and was lowest at 39.2% in April 2026. - Across the 11 months ending August 2026, Nolen Walters’ estimated Share of Search among auckland law firms in New Zealand peaked at 20.6% in April 2026 and was lowest at 12.3% in July 2026. ## Compare search popularity between leading brands - [Jackson Russell vs K3 Legal: compare search popularity](/demand/nz/compare/jackson-russell-vs-k3-legal): 41.2% Share of Search each. - [Jackson Russell vs Nolen Walters: compare search popularity](/demand/nz/compare/jackson-russell-vs-nolen-walters): 41.2% against 17.6% Share of Search. - [K3 Legal vs Nolen Walters: compare search popularity](/demand/nz/compare/k3-legal-vs-nolen-walters): 41.2% against 17.6% Share of Search. ## How did search popularity change for New Zealand auckland law firms in August 2026? - In August 2026, Jackson Russell overtook K3 Legal to take the highest estimated Share of Search among auckland law firms in New Zealand, at 41.2%. - In August 2026, Nolen Walters gained estimated Share of Search among auckland law firms in New Zealand, from 12.3% to 17.6%. - In August 2026, K3 Legal lost estimated Share of Search among auckland law firms in New Zealand, from 52.6% to 41.2%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Jackson Russell | 41.2% | 490 | +22.5% | Jackson Russell | | 2 | K3 Legal | 41.2% | 490 | -18.3% | K3 Legal | | 3 | Nolen Walters | 17.6% | 210 | +50.0% | Nolen Walters | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jackson Russell | 400 | 42.6% | 1 | | Oct 2025 | K3 Legal | 400 | 42.6% | 2 | | Oct 2025 | Nolen Walters | 140 | 14.9% | 3 | | Nov 2025 | K3 Legal | 400 | 44.4% | 1 | | Nov 2025 | Jackson Russell | 330 | 36.7% | 2 | | Nov 2025 | Nolen Walters | 170 | 18.9% | 3 | | Dec 2025 | K3 Legal | 400 | 47.6% | 1 | | Dec 2025 | Jackson Russell | 270 | 32.1% | 2 | | Dec 2025 | Nolen Walters | 170 | 20.2% | 3 | | Jan 2026 | K3 Legal | 270 | 46.6% | 1 | | Jan 2026 | Jackson Russell | 220 | 37.9% | 2 | | Jan 2026 | Nolen Walters | 90 | 15.5% | 3 | | Feb 2026 | K3 Legal | 600 | 57.7% | 1 | | Feb 2026 | Jackson Russell | 270 | 26% | 2 | | Feb 2026 | Nolen Walters | 170 | 16.3% | 3 | | Mar 2026 | K3 Legal | 600 | 47.2% | 1 | | Mar 2026 | Jackson Russell | 500 | 39.4% | 2 | | Mar 2026 | Nolen Walters | 170 | 13.4% | 3 | | Apr 2026 | Jackson Russell | 410 | 40.2% | 1 | | Apr 2026 | K3 Legal | 400 | 39.2% | 2 | | Apr 2026 | Nolen Walters | 210 | 20.6% | 3 | | May 2026 | Jackson Russell | 490 | 43.8% | 1 | | May 2026 | K3 Legal | 490 | 43.8% | 2 | | May 2026 | Nolen Walters | 140 | 12.5% | 3 | | Jun 2026 | Jackson Russell | 400 | 41.2% | 1 | | Jun 2026 | K3 Legal | 400 | 41.2% | 2 | | Jun 2026 | Nolen Walters | 170 | 17.5% | 3 | | Jul 2026 | K3 Legal | 600 | 52.6% | 1 | | Jul 2026 | Jackson Russell | 400 | 35.1% | 2 | | Jul 2026 | Nolen Walters | 140 | 12.3% | 3 | | Aug 2026 | Jackson Russell | 490 | 41.2% | 1 | | Aug 2026 | K3 Legal | 490 | 41.2% | 2 | | Aug 2026 | Nolen Walters | 210 | 17.6% | 3 | | Sep 2026 | Jackson Russell | — | — | — | | Sep 2026 | K3 Legal | — | — | — | | Sep 2026 | Nolen Walters | — | — | — | ## What is being compared - **Jackson Russell**: Measured on the search terms “jackson russell”, “jackson russell auckland” and “jacksonrussell”, summed into one figure. - **K3 Legal**: Measured on the search terms “k3 legal” and “k3 legal auckland”, summed into one figure. - **Nolen Walters**: Measured on the search term “nolen walters”. - [Jackson Russell](/demand/nz/brands/jackson-russell) - [K3 Legal](/demand/nz/brands/k3-legal) - [Nolen Walters](/demand/nz/brands/nolen-walters) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among auckland law firms in New Zealand? Jackson Russell and K3 Legal share the highest estimated Share of Search among auckland law firms in New Zealand, at 41.2% in August 2026. ## Cite this page Brandwave. "Auckland law firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-auckland-law-firms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-auckland-law-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.