--- title: "Auckland japanese restaurants in New Zealand: Which brands are most popular in search?" description: "Compare Japanese restaurants in Auckland, New Zealand. Share of Search among Azabu, Ebisu and Cocoro, the auckland japanese restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-auckland-japanese-restaurants" publisher: "Brandwave" --- # Auckland japanese restaurants in New Zealand: Which brands are most popular in search? Compare Japanese restaurants in Auckland, New Zealand. Share of Search among Azabu, Ebisu and Cocoro, the auckland japanese restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Auckland Japanese restaurants - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Azabu, 88.9% ## Which brand is most popular in search among auckland japanese restaurants in New Zealand? - In August 2026, Azabu was the most searched among auckland japanese restaurants in New Zealand, with an estimated 20.5K branded searches and 88.9% estimated Share of Search within this set. - Ebisu is in 2nd place, 80.8 percentage points behind at 8% Share of Search. - Across the 11 months ending August 2026, Azabu’s estimated Share of Search among auckland japanese restaurants in New Zealand decreased from 91.5% to 88.9%. - Across the 11 months ending August 2026, Ebisu’s estimated Share of Search among auckland japanese restaurants in New Zealand increased from 6.4% to 8%. - Across the 11 months ending August 2026, Cocoro’s estimated Share of Search among auckland japanese restaurants in New Zealand increased from 2.1% to 3.1%. - Across the 11 months ending August 2026, Azabu’s estimated Share of Search among auckland japanese restaurants in New Zealand peaked at 91.9% in November 2025 and was lowest at 88.1% in April 2026. - Across the 11 months ending August 2026, Ebisu’s estimated Share of Search among auckland japanese restaurants in New Zealand peaked at 8.7% in April 2026 and was lowest at 5.3% in July 2026. - Across the 11 months ending August 2026, Cocoro’s estimated Share of Search among auckland japanese restaurants in New Zealand peaked at 3.3% in June 2026 and was lowest at 2% in December 2025. ## Compare search popularity between leading brands - [Azabu vs Ebisu: compare search popularity](/demand/nz/compare/azabu-vs-ebisu): 88.9% against 8% Share of Search. - [Azabu vs Cocoro: compare search popularity](/demand/nz/compare/azabu-vs-cocoro): 88.9% against 3.1% Share of Search. - [Ebisu vs Cocoro: compare search popularity](/demand/nz/compare/cocoro-vs-ebisu): 8% against 3.1% Share of Search. ## How did search popularity change for New Zealand auckland japanese restaurants in August 2026? - In August 2026, Ebisu gained estimated Share of Search among auckland japanese restaurants in New Zealand, from 5.3% to 8%. - In August 2026, Azabu lost estimated Share of Search among auckland japanese restaurants in New Zealand, from 91.5% to 88.9%. - Estimated monthly branded searches for Cocoro in New Zealand rose 22% over 11 measured months, from 590 to 720 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Azabu | 88.9% | 20.5K | +0.2% | Savor Group | | 2 | Ebisu | 8% | 1.9K | +56.8% | Savor Group | | 3 | Cocoro | 3.1% | 720 | 0.0% | Cocoro | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Azabu | 25.2K | 91.5% | 1 | | Oct 2025 | Ebisu | 1.8K | 6.4% | 2 | | Oct 2025 | Cocoro | 590 | 2.1% | 3 | | Nov 2025 | Azabu | 33K | 91.9% | 1 | | Nov 2025 | Ebisu | 2.2K | 6% | 2 | | Nov 2025 | Cocoro | 730 | 2% | 3 | | Dec 2025 | Azabu | 33.2K | 91% | 1 | | Dec 2025 | Ebisu | 2.6K | 7.1% | 2 | | Dec 2025 | Cocoro | 720 | 2% | 3 | | Jan 2026 | Azabu | 27.1K | 90.3% | 1 | | Jan 2026 | Ebisu | 2.2K | 7.3% | 2 | | Jan 2026 | Cocoro | 720 | 2.4% | 3 | | Feb 2026 | Azabu | 30.7K | 91.3% | 1 | | Feb 2026 | Ebisu | 2.2K | 6.6% | 2 | | Feb 2026 | Cocoro | 720 | 2.1% | 3 | | Mar 2026 | Azabu | 24.6K | 90.2% | 1 | | Mar 2026 | Ebisu | 2.1K | 7.6% | 2 | | Mar 2026 | Cocoro | 590 | 2.2% | 3 | | Apr 2026 | Azabu | 20.6K | 88.1% | 1 | | Apr 2026 | Ebisu | 2K | 8.7% | 2 | | Apr 2026 | Cocoro | 730 | 3.1% | 3 | | May 2026 | Azabu | 24.5K | 89.8% | 1 | | May 2026 | Ebisu | 2.1K | 7.6% | 2 | | May 2026 | Cocoro | 720 | 2.6% | 3 | | Jun 2026 | Azabu | 19.9K | 91% | 1 | | Jun 2026 | Ebisu | 1.3K | 5.7% | 2 | | Jun 2026 | Cocoro | 720 | 3.3% | 3 | | Jul 2026 | Azabu | 20.4K | 91.5% | 1 | | Jul 2026 | Ebisu | 1.2K | 5.3% | 2 | | Jul 2026 | Cocoro | 720 | 3.2% | 3 | | Aug 2026 | Azabu | 20.5K | 88.9% | 1 | | Aug 2026 | Ebisu | 1.9K | 8% | 2 | | Aug 2026 | Cocoro | 720 | 3.1% | 3 | | Sep 2026 | Azabu | — | — | — | | Sep 2026 | Cocoro | — | — | — | | Sep 2026 | Ebisu | — | — | — | ## What is being compared - **Azabu**: Measured on the search terms “azabu”, “azabu auckland”, “azabu cafe”, “azabu japanese restaurant”, “azabu menu”, “azabu menu mission bay”, “azabu mission bay”, “azabu mission bay booking”, “azabu mission bay menu”, “azabu mission bay takeaway”, “azabu mission bay takeaway menu”, “azabu mission bay website”, “azabu ponsonby”, “azabu ponsonby booking”, “azabu restaurant”, “azabu restaurant menu” and “azabu restaurant mission bay”, summed into one figure. - **Cocoro**: Measured on the search terms “cocoro auckland” and “cocoro co nz”, summed into one figure. - **Ebisu**: Measured on the search terms “ebisu auckland”, “ebisu auckland menu” and “ebisu britomart”, summed into one figure. - [Azabu](/demand/nz/brands/azabu) - [Cocoro](/demand/nz/brands/cocoro) - [Ebisu](/demand/nz/brands/ebisu) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among auckland japanese restaurants in New Zealand? In August 2026, Azabu was the most searched among auckland japanese restaurants in New Zealand, with an estimated 20.5K branded searches and 88.9% estimated Share of Search within this set. ## Cite this page Brandwave. "Auckland japanese restaurants in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-auckland-japanese-restaurants This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-auckland-japanese-restaurants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.