---
title: "Auckland IT service providers in New Zealand: Which brands are most popular in search?"
description: "Compare Auckland IT service providers using branded search demand from across New Zealand. Share of Search among First Focus, CodeBlue, iT360 and ThinkConcepts, the auckland IT service providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-auckland-it-service-providers"
publisher: "Brandwave"
---

# Auckland IT service providers in New Zealand: Which brands are most popular in search?

Compare Auckland IT service providers using branded search demand from across New Zealand. Share of Search among First Focus, CodeBlue, iT360 and ThinkConcepts, the auckland IT service providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Auckland IT service providers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: First Focus, 36.6%

## Which brand is most popular in search among auckland IT service providers in New Zealand?

- In August 2026, First Focus was the most searched among auckland IT service providers in New Zealand, with an estimated 710 branded searches and 36.6% estimated Share of Search within this set.
- CodeBlue is in 2nd place, 2.1 percentage points behind at 34.5% Share of Search.
- Across the 11 months ending August 2026, First Focus’ estimated Share of Search among auckland IT service providers in New Zealand increased from 3.1% to 36.6%.
- Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among auckland IT service providers in New Zealand decreased from 57% to 34.5%.
- Across the 11 months ending August 2026, iT360’s estimated Share of Search among auckland IT service providers in New Zealand decreased from 21.9% to 14.9%.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among auckland IT service providers in New Zealand decreased from 18% to 13.9%.
- Across the 11 months ending August 2026, First Focus’ estimated Share of Search among auckland IT service providers in New Zealand peaked at 36.6% in August 2026 and was lowest at 2.1% in December 2025.
- Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among auckland IT service providers in New Zealand peaked at 60% in January 2026 and was lowest at 33.7% in May 2026.
- Across the 11 months ending August 2026, iT360’s estimated Share of Search among auckland IT service providers in New Zealand peaked at 25% in July 2026 and was lowest at 14.1% in June 2026.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among auckland IT service providers in New Zealand peaked at 18.9% in December 2025 and was lowest at 10% in July 2026.
- Across the 11 months ending August 2026, First Focus rose from 4th to 1st among auckland IT service providers in New Zealand.
- Across the 11 months ending August 2026, CodeBlue fell from 1st to 2nd among auckland IT service providers in New Zealand.
- Across the 11 months ending August 2026, iT360 fell from 2nd to 3rd among auckland IT service providers in New Zealand.
- Across the 11 months ending August 2026, ThinkConcepts fell from 3rd to 4th among auckland IT service providers in New Zealand.

## Compare search popularity between leading brands

- [First Focus vs CodeBlue: compare search popularity](/demand/nz/compare/codeblue-vs-first-focus): 36.6% against 34.5% Share of Search.
- [First Focus vs iT360: compare search popularity](/demand/nz/compare/first-focus-vs-it360): 36.6% against 14.9% Share of Search.
- [First Focus vs ThinkConcepts: compare search popularity](/demand/nz/compare/first-focus-vs-thinkconcepts): 36.6% against 13.9% Share of Search.
- [CodeBlue vs iT360: compare search popularity](/demand/nz/compare/codeblue-vs-it360): 34.5% against 14.9% Share of Search.
- [CodeBlue vs ThinkConcepts: compare search popularity](/demand/nz/compare/codeblue-vs-thinkconcepts): 34.5% against 13.9% Share of Search.
- [iT360 vs ThinkConcepts: compare search popularity](/demand/nz/compare/it360-vs-thinkconcepts): 14.9% against 13.9% Share of Search.

## How did search popularity change for New Zealand auckland IT service providers in August 2026?

- In August 2026, First Focus overtook iT360 to take the highest estimated Share of Search among auckland IT service providers in New Zealand, at 36.6%.
- In August 2026, ThinkConcepts gained estimated Share of Search among auckland IT service providers in New Zealand, from 10% to 13.9%.
- In August 2026, iT360 lost estimated Share of Search among auckland IT service providers in New Zealand, from 25% to 14.9%.
- In August 2026, CodeBlue lost estimated Share of Search among auckland IT service providers in New Zealand, from 40.7% to 34.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | First Focus | 36.6% | 710 | +108.8% | First Focus |
| 2 | CodeBlue | 34.5% | 670 | +17.5% | CodeBlue |
| 3 | iT360 | 14.9% | 290 | -17.1% | iT360 |
| 4 | ThinkConcepts | 13.9% | 270 | +92.9% | ThinkConcepts |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CodeBlue | 730 | 57% | 1 |
| Oct 2025 | iT360 | 280 | 21.9% | 2 |
| Oct 2025 | ThinkConcepts | 230 | 18% | 3 |
| Oct 2025 | First Focus | 40 | 3.1% | 4 |
| Nov 2025 | CodeBlue | 710 | 59.7% | 1 |
| Nov 2025 | iT360 | 220 | 18.5% | 2 |
| Nov 2025 | ThinkConcepts | 220 | 18.5% | 3 |
| Nov 2025 | First Focus | 40 | 3.4% | 4 |
| Dec 2025 | CodeBlue | 560 | 58.9% | 1 |
| Dec 2025 | iT360 | 190 | 20% | 2 |
| Dec 2025 | ThinkConcepts | 180 | 18.9% | 3 |
| Dec 2025 | First Focus | 20 | 2.1% | 4 |
| Jan 2026 | CodeBlue | 600 | 60% | 1 |
| Jan 2026 | iT360 | 180 | 18% | 2 |
| Jan 2026 | ThinkConcepts | 180 | 18% | 3 |
| Jan 2026 | First Focus | 40 | 4% | 4 |
| Feb 2026 | CodeBlue | 640 | 53.3% | 1 |
| Feb 2026 | iT360 | 230 | 19.2% | 2 |
| Feb 2026 | ThinkConcepts | 180 | 15% | 3 |
| Feb 2026 | First Focus | 150 | 12.5% | 4 |
| Mar 2026 | CodeBlue | 890 | 57.1% | 1 |
| Mar 2026 | iT360 | 240 | 15.4% | 2 |
| Mar 2026 | ThinkConcepts | 220 | 14.1% | 3 |
| Mar 2026 | First Focus | 210 | 13.5% | 4 |
| Apr 2026 | CodeBlue | 600 | 50% | 1 |
| Apr 2026 | iT360 | 290 | 24.2% | 2 |
| Apr 2026 | ThinkConcepts | 180 | 15% | 3 |
| Apr 2026 | First Focus | 130 | 10.8% | 4 |
| May 2026 | First Focus | 630 | 36% | 1 |
| May 2026 | CodeBlue | 590 | 33.7% | 2 |
| May 2026 | iT360 | 350 | 20% | 3 |
| May 2026 | ThinkConcepts | 180 | 10.3% | 4 |
| Jun 2026 | CodeBlue | 630 | 38.7% | 1 |
| Jun 2026 | First Focus | 560 | 34.4% | 2 |
| Jun 2026 | iT360 | 230 | 14.1% | 3 |
| Jun 2026 | ThinkConcepts | 210 | 12.9% | 4 |
| Jul 2026 | CodeBlue | 570 | 40.7% | 1 |
| Jul 2026 | iT360 | 350 | 25% | 2 |
| Jul 2026 | First Focus | 340 | 24.3% | 3 |
| Jul 2026 | ThinkConcepts | 140 | 10% | 4 |
| Aug 2026 | First Focus | 710 | 36.6% | 1 |
| Aug 2026 | CodeBlue | 670 | 34.5% | 2 |
| Aug 2026 | iT360 | 290 | 14.9% | 3 |
| Aug 2026 | ThinkConcepts | 270 | 13.9% | 4 |
| Sep 2026 | CodeBlue | — | — | — |
| Sep 2026 | First Focus | — | — | — |
| Sep 2026 | iT360 | — | — | — |
| Sep 2026 | ThinkConcepts | — | — | — |

## What is being compared

- **CodeBlue**: Measured on the search terms “code blue it”, “code blue it services”, “codeblue auckland”, “codeblue christchurch”, “codeblue fujifilm”, “codeblue hamilton”, “codeblue it”, “codeblue managed services”, “codeblue new zealand”, “codeblue nz”, “codeblue wellington” and “codeblue.co.nz”, summed into one figure.
- **First Focus**: Measured on the search terms “first focus”, “first focus auckland”, “first focus christchurch”, “first focus core”, “first focus it”, “first focus new zealand”, “first focus nz” and “firstfocus”, summed into one figure.
- **iT360**: Measured on the search terms “it 360”, “it360”, “it360 auckland” and “it360 nz”, summed into one figure.
- **ThinkConcepts**: Measured on the search terms “think concepts” and “thinking.co.nz”, summed into one figure.

- [CodeBlue](/demand/nz/brands/codeblue)
- [First Focus](/demand/nz/brands/first-focus)
- [iT360](/demand/nz/brands/it360)
- [ThinkConcepts](/demand/nz/brands/thinkconcepts)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among auckland IT service providers in New Zealand?

In August 2026, First Focus was the most searched among auckland IT service providers in New Zealand, with an estimated 710 branded searches and 36.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Auckland IT service providers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-auckland-it-service-providers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-auckland-it-service-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.