---
title: "Auckland insurance brokers in New Zealand: Which brands are most popular in search?"
description: "Compare Auckland insurance brokers using branded search demand from across New Zealand. Share of Search among Gallagher Insurance, PIC Insurance Brokers, ICIB BROKERWEB, Frank Risk Management, PSC Insurance Brokers and Primesure Insurance Brokers, the auckland insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-auckland-insurance-brokers"
publisher: "Brandwave"
---

# Auckland insurance brokers in New Zealand: Which brands are most popular in search?

Compare Auckland insurance brokers using branded search demand from across New Zealand. Share of Search among Gallagher Insurance, PIC Insurance Brokers, ICIB BROKERWEB, Frank Risk Management, PSC Insurance Brokers and Primesure Insurance Brokers, the auckland insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Auckland insurance brokers
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Gallagher Insurance, 88.7%

## Which brand is most popular in search among auckland insurance brokers in New Zealand?

- In August 2026, Gallagher Insurance was the most searched among auckland insurance brokers in New Zealand, with an estimated 14.3K branded searches and 88.7% estimated Share of Search within this set.
- PIC Insurance Brokers is in 2nd place, 83.8 percentage points behind at 4.9% Share of Search.
- Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among auckland insurance brokers in New Zealand decreased from 90.5% to 88.7%.
- Across the 11 months ending August 2026, PIC Insurance Brokers’ estimated Share of Search among auckland insurance brokers in New Zealand increased from 3.3% to 4.9%.
- Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among auckland insurance brokers in New Zealand peaked at 90.7% in January 2026 and was lowest at 85.7% in April 2026.
- Across the 11 months ending August 2026, PIC Insurance Brokers’ estimated Share of Search among auckland insurance brokers in New Zealand peaked at 5.9% in April 2026 and was lowest at 3.3% in October 2025.
- Across the 11 months ending August 2026, ICIB BROKERWEB’s estimated Share of Search among auckland insurance brokers in New Zealand peaked at 5.1% in April 2026 and was lowest at 3.6% in January 2026.
- Across the 11 months ending August 2026, PIC Insurance Brokers rose from 3rd to 2nd among auckland insurance brokers in New Zealand.
- Across the 11 months ending August 2026, ICIB BROKERWEB fell from 2nd to 3rd among auckland insurance brokers in New Zealand.
- Across the 11 months ending August 2026, Frank Risk Management rose from 5th to 4th among auckland insurance brokers in New Zealand.
- Across the 11 months ending August 2026, PSC Insurance Brokers fell from 4th to 5th among auckland insurance brokers in New Zealand.
- Across the 11 months ending August 2026, Primesure Insurance Brokers held steady: its estimated Share of Search among auckland insurance brokers in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Gallagher Insurance vs PIC Insurance Brokers: compare search popularity](/demand/nz/compare/gallagher-insurance-vs-pic-insurance-brokers): 88.7% against 4.9% Share of Search.
- [Gallagher Insurance vs ICIB BROKERWEB: compare search popularity](/demand/nz/compare/gallagher-insurance-vs-icib-brokerweb): 88.7% against 4% Share of Search.
- [PIC Insurance Brokers vs ICIB BROKERWEB: compare search popularity](/demand/nz/compare/icib-brokerweb-vs-pic-insurance-brokers): 4.9% against 4% Share of Search.

## How did search popularity change for New Zealand auckland insurance brokers in August 2026?

- In August 2026, PIC Insurance Brokers overtook ICIB BROKERWEB to rank 2nd among auckland insurance brokers in New Zealand, at 4.9%.
- In August 2026, ICIB BROKERWEB lost estimated Share of Search among auckland insurance brokers in New Zealand, from 4.6% to 4%.
- In August 2026, Frank Risk Management rose from 5th to 4th among auckland insurance brokers in New Zealand.
- In August 2026, PSC Insurance Brokers fell from 4th to 5th among auckland insurance brokers in New Zealand.
- Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gallagher Insurance | 88.7% | 14.3K | +1.2% | Gallagher Insurance |
| 2 | PIC Insurance Brokers | 4.9% | 790 | +19.7% | PIC Insurance Brokers |
| 3 | ICIB BROKERWEB | 4% | 640 | -12.3% | ICIB BROKERWEB |
| 4 | Frank Risk Management | 0.99% | 160 | +23.1% | Frank Risk Management |
| 5 | PSC Insurance Brokers | 0.81% | 130 | -7.1% | PSC Insurance Brokers |
| 6 | Primesure Insurance Brokers | 0.62% | 100 | -9.1% | Primesure Insurance Brokers |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gallagher Insurance | 16.4K | 90.5% | 1 |
| Oct 2025 | ICIB BROKERWEB | 710 | 3.9% | 2 |
| Oct 2025 | PIC Insurance Brokers | 600 | 3.3% | 3 |
| Oct 2025 | PSC Insurance Brokers | 200 | 1.1% | 4 |
| Oct 2025 | Frank Risk Management | 110 | 0.61% | 5 |
| Oct 2025 | Primesure Insurance Brokers | 100 | 0.55% | 6 |
| Nov 2025 | Gallagher Insurance | 14.3K | 88.9% | 1 |
| Nov 2025 | PIC Insurance Brokers | 700 | 4.4% | 2 |
| Nov 2025 | ICIB BROKERWEB | 650 | 4.1% | 3 |
| Nov 2025 | PSC Insurance Brokers | 180 | 1.1% | 4 |
| Nov 2025 | Frank Risk Management | 130 | 0.81% | 5 |
| Nov 2025 | Primesure Insurance Brokers | 120 | 0.75% | 6 |
| Dec 2025 | Gallagher Insurance | 11.1K | 90.1% | 1 |
| Dec 2025 | ICIB BROKERWEB | 460 | 3.7% | 2 |
| Dec 2025 | PIC Insurance Brokers | 460 | 3.7% | 3 |
| Dec 2025 | Primesure Insurance Brokers | 120 | 0.97% | 4 |
| Dec 2025 | PSC Insurance Brokers | 110 | 0.89% | 5 |
| Dec 2025 | Frank Risk Management | 70 | 0.57% | 6 |
| Jan 2026 | Gallagher Insurance | 13.8K | 90.7% | 1 |
| Jan 2026 | PIC Insurance Brokers | 570 | 3.7% | 2 |
| Jan 2026 | ICIB BROKERWEB | 550 | 3.6% | 3 |
| Jan 2026 | PSC Insurance Brokers | 130 | 0.85% | 4 |
| Jan 2026 | Frank Risk Management | 90 | 0.59% | 5 |
| Jan 2026 | Primesure Insurance Brokers | 80 | 0.52% | 6 |
| Feb 2026 | Gallagher Insurance | 14.1K | 88.7% | 1 |
| Feb 2026 | PIC Insurance Brokers | 780 | 4.9% | 2 |
| Feb 2026 | ICIB BROKERWEB | 620 | 3.9% | 3 |
| Feb 2026 | PSC Insurance Brokers | 160 | 1% | 4 |
| Feb 2026 | Frank Risk Management | 140 | 0.88% | 5 |
| Feb 2026 | Primesure Insurance Brokers | 100 | 0.63% | 6 |
| Mar 2026 | Gallagher Insurance | 14.4K | 87.5% | 1 |
| Mar 2026 | ICIB BROKERWEB | 810 | 4.9% | 2 |
| Mar 2026 | PIC Insurance Brokers | 810 | 4.9% | 3 |
| Mar 2026 | PSC Insurance Brokers | 180 | 1.1% | 4 |
| Mar 2026 | Frank Risk Management | 160 | 0.97% | 5 |
| Mar 2026 | Primesure Insurance Brokers | 100 | 0.61% | 6 |
| Apr 2026 | Gallagher Insurance | 11.4K | 85.7% | 1 |
| Apr 2026 | PIC Insurance Brokers | 790 | 5.9% | 2 |
| Apr 2026 | ICIB BROKERWEB | 680 | 5.1% | 3 |
| Apr 2026 | Frank Risk Management | 170 | 1.3% | 4 |
| Apr 2026 | Primesure Insurance Brokers | 130 | 0.98% | 5 |
| Apr 2026 | PSC Insurance Brokers | 130 | 0.98% | 6 |
| May 2026 | Gallagher Insurance | 14.1K | 88.3% | 1 |
| May 2026 | PIC Insurance Brokers | 830 | 5.2% | 2 |
| May 2026 | ICIB BROKERWEB | 670 | 4.2% | 3 |
| May 2026 | PSC Insurance Brokers | 140 | 0.88% | 4 |
| May 2026 | Frank Risk Management | 130 | 0.82% | 5 |
| May 2026 | Primesure Insurance Brokers | 90 | 0.57% | 6 |
| Jun 2026 | Gallagher Insurance | 14.2K | 88.8% | 1 |
| Jun 2026 | PIC Insurance Brokers | 690 | 4.3% | 2 |
| Jun 2026 | ICIB BROKERWEB | 670 | 4.2% | 3 |
| Jun 2026 | PSC Insurance Brokers | 170 | 1.1% | 4 |
| Jun 2026 | Primesure Insurance Brokers | 140 | 0.87% | 5 |
| Jun 2026 | Frank Risk Management | 130 | 0.81% | 6 |
| Jul 2026 | Gallagher Insurance | 14.1K | 88.9% | 1 |
| Jul 2026 | ICIB BROKERWEB | 730 | 4.6% | 2 |
| Jul 2026 | PIC Insurance Brokers | 660 | 4.2% | 3 |
| Jul 2026 | PSC Insurance Brokers | 140 | 0.88% | 4 |
| Jul 2026 | Frank Risk Management | 130 | 0.82% | 5 |
| Jul 2026 | Primesure Insurance Brokers | 110 | 0.69% | 6 |
| Aug 2026 | Gallagher Insurance | 14.3K | 88.7% | 1 |
| Aug 2026 | PIC Insurance Brokers | 790 | 4.9% | 2 |
| Aug 2026 | ICIB BROKERWEB | 640 | 4% | 3 |
| Aug 2026 | Frank Risk Management | 160 | 0.99% | 4 |
| Aug 2026 | PSC Insurance Brokers | 130 | 0.81% | 5 |
| Aug 2026 | Primesure Insurance Brokers | 100 | 0.62% | 6 |
| Sep 2026 | Frank Risk Management | — | — | — |
| Sep 2026 | Gallagher Insurance | — | — | — |
| Sep 2026 | ICIB BROKERWEB | — | — | — |
| Sep 2026 | PIC Insurance Brokers | — | — | — |
| Sep 2026 | Primesure Insurance Brokers | — | — | — |
| Sep 2026 | PSC Insurance Brokers | — | — | — |

## What is being compared

- **Frank Risk Management**: Measured on the search terms “frank risk management”, “frank risk management hamilton” and “frankrisk”, summed into one figure.
- **Gallagher Insurance**: Measured on the search terms “aj gallagher insurance”, “aj gallagher insurance brokers”, “ajg co nz”, “ajg insurance”, “ajg insurance agency”, “ajg insurance broker”, “ajg nz”, “ajg.co.nz”, “arthur g gallagher insurance”, “arthur gallagher insurance”, “arthur gallagher insurance brokers”, “arthur gallagher insurance company”, “arthur j gallagher insurance”, “arthur j gallagher insurance agency”, “arthur j gallagher insurance brokers”, “arthur j gallagher insurance company”, “gallagher boat insurance”, “gallagher car insurance”, “gallagher health insurance”, “gallagher home insurance”, “gallagher insurance”, “gallagher insurance agency”, “gallagher insurance and risk management”, “gallagher insurance ashburton”, “gallagher insurance auckland”, “gallagher insurance blenheim”, “gallagher insurance broker”, “gallagher insurance christchurch”, “gallagher insurance company”, “gallagher insurance dunedin”, “gallagher insurance hamilton”, “gallagher insurance invercargill”, “gallagher insurance kaitaia”, “gallagher insurance napier”, “gallagher insurance nelson”, “gallagher insurance new plymouth”, “gallagher insurance new zealand”, “gallagher insurance nz”, “gallagher insurance palmerston north”, “gallagher insurance quote”, “gallagher insurance risk management”, “gallagher insurance services”, “gallagher insurance taupo”, “gallagher insurance tauranga”, “gallagher insurance timaru”, “gallagher insurance wanaka”, “gallagher insurance wellington”, “gallagher insurance whangarei”, “gallagher landlord insurance”, “gallagher life insurance”, “gallagher pet insurance”, “gallagher travel insurance” and “gallagherinsurance”, summed into one figure.
- **ICIB BROKERWEB**: Measured on the search terms “icib”, “icib brokerweb”, “icib brokerweb christchurch”, “icib brokerweb hamilton” and “icib insurance”, summed into one figure.
- **PIC Insurance Brokers**: Measured on the search terms “pic insurance brokers”, “pic insurance brokers auckland”, “pic insurance brokers new zealand”, “pic insurance brokers nz” and “pic.co.nz”, summed into one figure.
- **Primesure Insurance Brokers**: Measured on the search terms “primesure”, “primesure brokers”, “primesure insurance” and “primesure insurance brokers”, summed into one figure.
- **PSC Insurance Brokers**: Measured on the search terms “psc broking”, “psc insurance brokers” and “psc insurance brokers nz”, summed into one figure.

- [Frank Risk Management](/demand/nz/brands/frank-risk-management)
- [Gallagher Insurance](/demand/nz/brands/gallagher-insurance)
- [ICIB BROKERWEB](/demand/nz/brands/icib-brokerweb)
- [PIC Insurance Brokers](/demand/nz/brands/pic-insurance-brokers)
- [Primesure Insurance Brokers](/demand/nz/brands/primesure-insurance-brokers)
- [PSC Insurance Brokers](/demand/nz/brands/psc-insurance-brokers)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among auckland insurance brokers in New Zealand?

In August 2026, Gallagher Insurance was the most searched among auckland insurance brokers in New Zealand, with an estimated 14.3K branded searches and 88.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Auckland insurance brokers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-auckland-insurance-brokers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-auckland-insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.