--- title: "Auckland hair salons in New Zealand: Which brands are most popular in search?" description: "Compare Auckland hair salons in New Zealand by measured brand search demand. Share of Search among Stephen Marr and Servilles, the auckland hair salons Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-auckland-hair-salons" publisher: "Brandwave" --- # Auckland hair salons in New Zealand: Which brands are most popular in search? Compare Auckland hair salons in New Zealand by measured brand search demand. Share of Search among Stephen Marr and Servilles, the auckland hair salons Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Auckland hair salons - **Market**: New Zealand - **Brands compared**: 2 - **Month measured**: Aug 2026 - **Highest Share of Search**: Stephen Marr, 70.8% ## Which brand is most popular in search among auckland hair salons in New Zealand? - In August 2026, Stephen Marr was the most searched among auckland hair salons in New Zealand, with an estimated 4.1K branded searches and 70.8% estimated Share of Search within this set. - Servilles is in 2nd place, 41.7 percentage points behind at 29.2% Share of Search. - Across the 11 months ending August 2026, Stephen Marr’s estimated Share of Search among auckland hair salons in New Zealand increased from 68.3% to 70.8%. - Across the 11 months ending August 2026, Servilles’ estimated Share of Search among auckland hair salons in New Zealand decreased from 31.7% to 29.2%. - Across the 11 months ending August 2026, Stephen Marr’s estimated Share of Search among auckland hair salons in New Zealand peaked at 77.2% in December 2025 and was lowest at 68.3% in October 2025. - Across the 11 months ending August 2026, Servilles’ estimated Share of Search among auckland hair salons in New Zealand peaked at 31.7% in October 2025 and was lowest at 22.8% in December 2025. ## Compare search popularity between leading brands - [Stephen Marr vs Servilles: compare search popularity](/demand/nz/compare/servilles-vs-stephen-marr): 70.8% against 29.2% Share of Search. ## How did search popularity change for New Zealand auckland hair salons in August 2026? - In August 2026, Stephen Marr gained estimated Share of Search among auckland hair salons in New Zealand, from 69.2% to 70.8%. - In August 2026, Servilles lost estimated Share of Search among auckland hair salons in New Zealand, from 30.8% to 29.2%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Stephen Marr | 70.8% | 4.1K | +0.2% | Stephen Marr | | 2 | Servilles | 29.2% | 1.7K | -7.2% | Servilles | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stephen Marr | 4.1K | 68.3% | 1 | | Oct 2025 | Servilles | 1.9K | 31.7% | 2 | | Nov 2025 | Stephen Marr | 4.1K | 70.3% | 1 | | Nov 2025 | Servilles | 1.7K | 29.7% | 2 | | Dec 2025 | Stephen Marr | 5.3K | 77.2% | 1 | | Dec 2025 | Servilles | 1.6K | 22.8% | 2 | | Jan 2026 | Stephen Marr | 4.1K | 71.3% | 1 | | Jan 2026 | Servilles | 1.6K | 28.7% | 2 | | Feb 2026 | Stephen Marr | 5.3K | 77.1% | 1 | | Feb 2026 | Servilles | 1.6K | 22.9% | 2 | | Mar 2026 | Stephen Marr | 5.3K | 73% | 1 | | Mar 2026 | Servilles | 2K | 27% | 2 | | Apr 2026 | Stephen Marr | 4.1K | 72.1% | 1 | | Apr 2026 | Servilles | 1.6K | 27.9% | 2 | | May 2026 | Stephen Marr | 5.3K | 76.2% | 1 | | May 2026 | Servilles | 1.7K | 23.8% | 2 | | Jun 2026 | Stephen Marr | 5.3K | 73.7% | 1 | | Jun 2026 | Servilles | 1.9K | 26.3% | 2 | | Jul 2026 | Stephen Marr | 4.1K | 69.2% | 1 | | Jul 2026 | Servilles | 1.8K | 30.8% | 2 | | Aug 2026 | Stephen Marr | 4.1K | 70.8% | 1 | | Aug 2026 | Servilles | 1.7K | 29.2% | 2 | | Sep 2026 | Servilles | — | — | — | | Sep 2026 | Stephen Marr | — | — | — | ## What is being compared - **Servilles**: Measured on the search terms “servilles”, “servilles academy auckland”, “servilles academy of hairdressing”, “servilles academy reviews”, “servilles academy salon”, “servilles albany”, “servilles auckland”, “servilles city works”, “servilles com”, “servilles hair”, “servilles hair academy”, “servilles hair salon”, “servilles hair salon auckland”, “servilles hairdresser”, “servilles makeup course”, “servilles mission bay”, “servilles near me”, “servilles nz”, “servilles ponsonby”, “servilles prices”, “servilles salon” and “takapuna servilles”, summed into one figure. - **Stephen Marr**: Measured on the search terms “stephen marr”, “stephen marr auckland”, “stephen marr booking”, “stephen marr hair”, “stephen marr hair salon”, “stephen marr hairdresser”, “stephen marr ponsonby”, “stephen marr salon”, “stephen marr stylists”, “stephenmarr” and “stephenmarr co nz”, summed into one figure. - [Servilles](/demand/nz/brands/servilles) - [Stephen Marr](/demand/nz/brands/stephen-marr) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among auckland hair salons in New Zealand? In August 2026, Stephen Marr was the most searched among auckland hair salons in New Zealand, with an estimated 4.1K branded searches and 70.8% estimated Share of Search within this set. ## Cite this page Brandwave. "Auckland hair salons in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-auckland-hair-salons This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-auckland-hair-salons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.