---
title: "Auckland funeral directors in New Zealand: Which brands are most popular in search?"
description: "Compare the Auckland funeral directors families arrange services with. Share of Search among Morrison Funeral Directors, Dil's Funeral Services, Davis Funerals, Simplicity Funerals, Sibuns and Natural Funerals, the auckland funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-auckland-funeral-directors"
publisher: "Brandwave"
---

# Auckland funeral directors in New Zealand: Which brands are most popular in search?

Compare the Auckland funeral directors families arrange services with. Share of Search among Morrison Funeral Directors, Dil's Funeral Services, Davis Funerals, Simplicity Funerals, Sibuns and Natural Funerals, the auckland funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Auckland funeral directors
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Morrison Funeral Directors, 54.9%

## Which brand is most popular in search among auckland funeral directors in New Zealand?

- In August 2026, Morrison Funeral Directors was the most searched among auckland funeral directors in New Zealand, with an estimated 4.5K branded searches and 54.9% estimated Share of Search within this set.
- Dil's Funeral Services is in 2nd place, 43 percentage points behind at 11.8% Share of Search.
- Across the 11 months ending August 2026, Morrison Funeral Directors’ estimated Share of Search among auckland funeral directors in New Zealand increased from 48.7% to 54.9%.
- Across the 11 months ending August 2026, Dil's Funeral Services’ estimated Share of Search among auckland funeral directors in New Zealand decreased from 18.1% to 11.8%.
- Across the 11 months ending August 2026, Davis Funerals’ estimated Share of Search among auckland funeral directors in New Zealand decreased from 12% to 11.5%.
- Across the 11 months ending August 2026, Simplicity Funerals’ estimated Share of Search among auckland funeral directors in New Zealand increased from 8.7% to 9.9%.
- Across the 11 months ending August 2026, Sibuns’ estimated Share of Search among auckland funeral directors in New Zealand decreased from 10.4% to 9.2%.
- Across the 11 months ending August 2026, Natural Funerals’ estimated Share of Search among auckland funeral directors in New Zealand increased from 2% to 2.7%.
- Across the 11 months ending August 2026, Morrison Funeral Directors’ estimated Share of Search among auckland funeral directors in New Zealand peaked at 55.7% in May 2026 and was lowest at 34.2% in January 2026.
- Across the 11 months ending August 2026, Dil's Funeral Services’ estimated Share of Search among auckland funeral directors in New Zealand peaked at 24.4% in January 2026 and was lowest at 9.7% in May 2026.
- Across the 11 months ending August 2026, Davis Funerals’ estimated Share of Search among auckland funeral directors in New Zealand peaked at 22.4% in February 2026 and was lowest at 10.5% in March 2026.
- Across the 11 months ending August 2026, Simplicity Funerals’ estimated Share of Search among auckland funeral directors in New Zealand peaked at 15.3% in April 2026 and was lowest at 8.7% in October 2025.
- Across the 11 months ending August 2026, Sibuns’ estimated Share of Search among auckland funeral directors in New Zealand peaked at 11.4% in December 2025 and was lowest at 7.1% in February 2026.
- Across the 11 months ending August 2026, Natural Funerals’ estimated Share of Search among auckland funeral directors in New Zealand peaked at 3.1% in June 2026 and was lowest at 1.9% in December 2025.
- Across the 11 months ending August 2026, Simplicity Funerals rose from 5th to 4th among auckland funeral directors in New Zealand.
- Across the 11 months ending August 2026, Sibuns fell from 4th to 5th among auckland funeral directors in New Zealand.

## Compare search popularity between leading brands

- [Morrison Funeral Directors vs Dil's Funeral Services: compare search popularity](/demand/nz/compare/dils-funeral-services-vs-morrison-funeral-directors): 54.9% against 11.8% Share of Search.
- [Morrison Funeral Directors vs Davis Funerals: compare search popularity](/demand/nz/compare/davis-funerals-vs-morrison-funeral-directors): 54.9% against 11.5% Share of Search.
- [Morrison Funeral Directors vs Simplicity Funerals: compare search popularity](/demand/nz/compare/morrison-funeral-directors-vs-simplicity-funerals): 54.9% against 9.9% Share of Search.
- [Morrison Funeral Directors vs Sibuns: compare search popularity](/demand/nz/compare/morrison-funeral-directors-vs-sibuns): 54.9% against 9.2% Share of Search.
- [Dil's Funeral Services vs Davis Funerals: compare search popularity](/demand/nz/compare/davis-funerals-vs-dils-funeral-services): 11.8% against 11.5% Share of Search.
- [Dil's Funeral Services vs Simplicity Funerals: compare search popularity](/demand/nz/compare/dils-funeral-services-vs-simplicity-funerals): 11.8% against 9.9% Share of Search.
- [Dil's Funeral Services vs Sibuns: compare search popularity](/demand/nz/compare/dils-funeral-services-vs-sibuns): 11.8% against 9.2% Share of Search.
- [Davis Funerals vs Simplicity Funerals: compare search popularity](/demand/nz/compare/davis-funerals-vs-simplicity-funerals): 11.5% against 9.9% Share of Search.
- [Davis Funerals vs Sibuns: compare search popularity](/demand/nz/compare/davis-funerals-vs-sibuns): 11.5% against 9.2% Share of Search.
- [Simplicity Funerals vs Sibuns: compare search popularity](/demand/nz/compare/sibuns-vs-simplicity-funerals): 9.9% against 9.2% Share of Search.

## How did search popularity change for New Zealand auckland funeral directors in August 2026?

- In August 2026, Morrison Funeral Directors gained estimated Share of Search among auckland funeral directors in New Zealand, from 52.2% to 54.9%.
- In August 2026, Dil's Funeral Services lost estimated Share of Search among auckland funeral directors in New Zealand, from 13.6% to 11.8%.
- In August 2026, Davis Funerals lost estimated Share of Search among auckland funeral directors in New Zealand, from 13.1% to 11.5%.
- Estimated monthly branded searches for Natural Funerals in New Zealand rose 46.7% over 11 measured months, from 150 to 220 in August 2026.
- Estimated monthly branded searches for Simplicity Funerals in New Zealand rose 23.1% over 11 measured months, from 650 to 800 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Morrison Funeral Directors | 54.9% | 4.5K | +22.6% | Morrison Funeral Directors |
| 2 | Dil's Funeral Services | 11.8% | 960 | +1.1% | Dil's Funeral Services |
| 3 | Davis Funerals | 11.5% | 930 | +2.2% | Davis Funerals |
| 4 | Simplicity Funerals | 9.9% | 800 | +19.4% | Simplicity Funerals |
| 5 | Sibuns | 9.2% | 750 | +21.0% | Sibuns |
| 6 | Natural Funerals | 2.7% | 220 | +22.2% | Natural Funerals |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Morrison Funeral Directors | 3.6K | 48.7% | 1 |
| Oct 2025 | Dil's Funeral Services | 1.4K | 18.1% | 2 |
| Oct 2025 | Davis Funerals | 900 | 12% | 3 |
| Oct 2025 | Sibuns | 780 | 10.4% | 4 |
| Oct 2025 | Simplicity Funerals | 650 | 8.7% | 5 |
| Oct 2025 | Natural Funerals | 150 | 2% | 6 |
| Nov 2025 | Morrison Funeral Directors | 2.9K | 47% | 1 |
| Nov 2025 | Dil's Funeral Services | 930 | 14.9% | 2 |
| Nov 2025 | Davis Funerals | 910 | 14.6% | 3 |
| Nov 2025 | Sibuns | 670 | 10.7% | 4 |
| Nov 2025 | Simplicity Funerals | 660 | 10.6% | 5 |
| Nov 2025 | Natural Funerals | 140 | 2.2% | 6 |
| Dec 2025 | Morrison Funeral Directors | 2.4K | 45.5% | 1 |
| Dec 2025 | Dil's Funeral Services | 920 | 17.2% | 2 |
| Dec 2025 | Davis Funerals | 740 | 13.9% | 3 |
| Dec 2025 | Sibuns | 610 | 11.4% | 4 |
| Dec 2025 | Simplicity Funerals | 540 | 10.1% | 5 |
| Dec 2025 | Natural Funerals | 100 | 1.9% | 6 |
| Jan 2026 | Morrison Funeral Directors | 1.9K | 34.2% | 1 |
| Jan 2026 | Dil's Funeral Services | 1.4K | 24.4% | 2 |
| Jan 2026 | Davis Funerals | 910 | 16.2% | 3 |
| Jan 2026 | Simplicity Funerals | 790 | 14.1% | 4 |
| Jan 2026 | Sibuns | 460 | 8.2% | 5 |
| Jan 2026 | Natural Funerals | 160 | 2.9% | 6 |
| Feb 2026 | Morrison Funeral Directors | 2.4K | 41% | 1 |
| Feb 2026 | Davis Funerals | 1.3K | 22.4% | 2 |
| Feb 2026 | Dil's Funeral Services | 1.1K | 17.6% | 3 |
| Feb 2026 | Simplicity Funerals | 530 | 8.9% | 4 |
| Feb 2026 | Sibuns | 420 | 7.1% | 5 |
| Feb 2026 | Natural Funerals | 180 | 3% | 6 |
| Mar 2026 | Morrison Funeral Directors | 3.6K | 51% | 1 |
| Mar 2026 | Dil's Funeral Services | 1.4K | 19.2% | 2 |
| Mar 2026 | Davis Funerals | 750 | 10.5% | 3 |
| Mar 2026 | Simplicity Funerals | 670 | 9.4% | 4 |
| Mar 2026 | Sibuns | 560 | 7.9% | 5 |
| Mar 2026 | Natural Funerals | 140 | 2% | 6 |
| Apr 2026 | Morrison Funeral Directors | 2.9K | 46.8% | 1 |
| Apr 2026 | Simplicity Funerals | 960 | 15.3% | 2 |
| Apr 2026 | Dil's Funeral Services | 920 | 14.6% | 3 |
| Apr 2026 | Davis Funerals | 750 | 11.9% | 4 |
| Apr 2026 | Sibuns | 550 | 8.8% | 5 |
| Apr 2026 | Natural Funerals | 160 | 2.5% | 6 |
| May 2026 | Morrison Funeral Directors | 4.4K | 55.7% | 1 |
| May 2026 | Davis Funerals | 1K | 13% | 2 |
| May 2026 | Simplicity Funerals | 800 | 10.1% | 3 |
| May 2026 | Dil's Funeral Services | 770 | 9.7% | 4 |
| May 2026 | Sibuns | 750 | 9.4% | 5 |
| May 2026 | Natural Funerals | 170 | 2.1% | 6 |
| Jun 2026 | Morrison Funeral Directors | 2.9K | 47.1% | 1 |
| Jun 2026 | Davis Funerals | 910 | 14.7% | 2 |
| Jun 2026 | Simplicity Funerals | 790 | 12.7% | 3 |
| Jun 2026 | Dil's Funeral Services | 770 | 12.4% | 4 |
| Jun 2026 | Sibuns | 620 | 10% | 5 |
| Jun 2026 | Natural Funerals | 190 | 3.1% | 6 |
| Jul 2026 | Morrison Funeral Directors | 3.6K | 52.2% | 1 |
| Jul 2026 | Dil's Funeral Services | 950 | 13.6% | 2 |
| Jul 2026 | Davis Funerals | 910 | 13.1% | 3 |
| Jul 2026 | Simplicity Funerals | 670 | 9.6% | 4 |
| Jul 2026 | Sibuns | 620 | 8.9% | 5 |
| Jul 2026 | Natural Funerals | 180 | 2.6% | 6 |
| Aug 2026 | Morrison Funeral Directors | 4.5K | 54.9% | 1 |
| Aug 2026 | Dil's Funeral Services | 960 | 11.8% | 2 |
| Aug 2026 | Davis Funerals | 930 | 11.5% | 3 |
| Aug 2026 | Simplicity Funerals | 800 | 9.9% | 4 |
| Aug 2026 | Sibuns | 750 | 9.2% | 5 |
| Aug 2026 | Natural Funerals | 220 | 2.7% | 6 |
| Sep 2026 | Davis Funerals | — | — | — |
| Sep 2026 | Dil's Funeral Services | — | — | — |
| Sep 2026 | Morrison Funeral Directors | — | — | — |
| Sep 2026 | Natural Funerals | — | — | — |
| Sep 2026 | Sibuns | — | — | — |
| Sep 2026 | Simplicity Funerals | — | — | — |

## What is being compared

- **Davis Funerals**: Measured on the search terms “davis funerals”, “davis funerals near me”, “davis funerals nz”, “davisfunerals” and “davisfunerals co nz”, summed into one figure.
- **Dil's Funeral Services**: Measured on the search terms “dils funeral”, “dils funeral home” and “dils funeral services nz”, summed into one figure.
- **Morrison Funeral Directors**: Measured on the search terms “morrison funeral directors near me”, “morrison funerals” and “morrisonfuneraldirectors”, summed into one figure.
- **Natural Funerals**: Measured on the search terms “natural funerals”, “natural funerals near me” and “natural funerals nz”, summed into one figure.
- **Sibuns**: Measured on the search terms “sibuns”, “sibuns funeral” and “sibuns funeral directors”, summed into one figure.
- **Simplicity Funerals**: Measured on the search terms “simplicity co nz”, “simplicity funeral”, “simplicity funerals cremation”, “simplicity funerals near me” and “simplicity funerals nz”, summed into one figure.

- [Davis Funerals](/demand/nz/brands/davis-funerals)
- [Dil's Funeral Services](/demand/nz/brands/dils-funeral-services)
- [Morrison Funeral Directors](/demand/nz/brands/morrison-funeral-directors)
- [Natural Funerals](/demand/nz/brands/natural-funerals)
- [Sibuns](/demand/nz/brands/sibuns)
- [Simplicity Funerals](/demand/nz/brands/simplicity-funerals)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among auckland funeral directors in New Zealand?

In August 2026, Morrison Funeral Directors was the most searched among auckland funeral directors in New Zealand, with an estimated 4.5K branded searches and 54.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Auckland funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-auckland-funeral-directors

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-auckland-funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.