---
title: "Auckland escape rooms in New Zealand: Which brands are most popular in search?"
description: "Compare the Auckland escape room venues groups book for team events and nights out. Share of Search among Escape Masters, Escape HQ, Escapade and Escapism, the auckland escape rooms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-auckland-escape-rooms"
publisher: "Brandwave"
---

# Auckland escape rooms in New Zealand: Which brands are most popular in search?

Compare the Auckland escape room venues groups book for team events and nights out. Share of Search among Escape Masters, Escape HQ, Escapade and Escapism, the auckland escape rooms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Auckland escape rooms
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Escape Masters, 46.3%

## Which brand is most popular in search among auckland escape rooms in New Zealand?

- Escape Masters and Escape HQ share the highest estimated Share of Search among auckland escape rooms in New Zealand, at 46.3% and 46% in August 2026.
- Across the 11 months ending August 2026, Escape Masters’ estimated Share of Search among auckland escape rooms in New Zealand decreased from 71.4% to 46.3%.
- Across the 11 months ending August 2026, Escape HQ’s estimated Share of Search among auckland escape rooms in New Zealand increased from 17% to 46%.
- Across the 11 months ending August 2026, Escapade’s estimated Share of Search among auckland escape rooms in New Zealand decreased from 7.8% to 5.7%.
- Across the 11 months ending August 2026, Escapism’s estimated Share of Search among auckland escape rooms in New Zealand decreased from 3.9% to 2%.
- Across the 11 months ending August 2026, Escapade’s estimated Share of Search among auckland escape rooms in New Zealand peaked at 7.8% in October 2025 and was lowest at 3.9% in December 2025.
- Across the 11 months ending August 2026, Escapism’s estimated Share of Search among auckland escape rooms in New Zealand peaked at 3.9% in October 2025 and was lowest at 1.9% in March 2026.

## Compare search popularity between leading brands

- [Escape Masters vs Escape HQ: compare search popularity](/demand/nz/compare/escape-hq-vs-escape-masters): 46.3% against 46% Share of Search.
- [Escape Masters vs Escapade: compare search popularity](/demand/nz/compare/escapade-vs-escape-masters): 46.3% against 5.7% Share of Search.
- [Escape Masters vs Escapism: compare search popularity](/demand/nz/compare/escape-masters-vs-escapism): 46.3% against 2% Share of Search.
- [Escape HQ vs Escapade: compare search popularity](/demand/nz/compare/escapade-vs-escape-hq): 46% against 5.7% Share of Search.
- [Escape HQ vs Escapism: compare search popularity](/demand/nz/compare/escape-hq-vs-escapism): 46% against 2% Share of Search.
- [Escapade vs Escapism: compare search popularity](/demand/nz/compare/escapade-vs-escapism): 5.7% against 2% Share of Search.

## How did search popularity change for New Zealand auckland escape rooms in August 2026?

- In August 2026, Escape HQ gained estimated Share of Search among auckland escape rooms in New Zealand, from 32.7% to 46%.
- In August 2026, Escape Masters lost estimated Share of Search among auckland escape rooms in New Zealand, from 57.2% to 46.3%.
- In August 2026, Escapade lost estimated Share of Search among auckland escape rooms in New Zealand, from 7.3% to 5.7%.
- In August 2026, Escapism lost estimated Share of Search among auckland escape rooms in New Zealand, from 2.8% to 2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Escape Masters | 46.3% | 1.6K | -29.1% | Escape Masters |
| 2 | Escape HQ | 46% | 1.6K | +23.1% | Escape HQ |
| 3 | Escapade | 5.7% | 200 | -31.0% | Escapade |
| 4 | Escapism | 2% | 70 | -36.4% | Escapism |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Escape Masters | 2K | 71.4% | 1 |
| Oct 2025 | Escape HQ | 480 | 17% | 2 |
| Oct 2025 | Escapade | 220 | 7.8% | 3 |
| Oct 2025 | Escapism | 110 | 3.9% | 4 |
| Nov 2025 | Escape Masters | 2.2K | 63.5% | 1 |
| Nov 2025 | Escape HQ | 1K | 29.2% | 2 |
| Nov 2025 | Escapade | 180 | 5.3% | 3 |
| Nov 2025 | Escapism | 70 | 2% | 4 |
| Dec 2025 | Escape Masters | 2.6K | 62.1% | 1 |
| Dec 2025 | Escape HQ | 1.3K | 31.6% | 2 |
| Dec 2025 | Escapade | 160 | 3.9% | 3 |
| Dec 2025 | Escapism | 100 | 2.4% | 4 |
| Jan 2026 | Escape Masters | 2.2K | 58% | 1 |
| Jan 2026 | Escape HQ | 1.3K | 33.9% | 2 |
| Jan 2026 | Escapade | 180 | 4.7% | 3 |
| Jan 2026 | Escapism | 130 | 3.4% | 4 |
| Feb 2026 | Escape Masters | 1.8K | 61.9% | 1 |
| Feb 2026 | Escape HQ | 880 | 30.8% | 2 |
| Feb 2026 | Escapade | 130 | 4.5% | 3 |
| Feb 2026 | Escapism | 80 | 2.8% | 4 |
| Mar 2026 | Escape Masters | 1.8K | 65.8% | 1 |
| Mar 2026 | Escape HQ | 720 | 27.1% | 2 |
| Mar 2026 | Escapade | 140 | 5.3% | 3 |
| Mar 2026 | Escapism | 50 | 1.9% | 4 |
| Apr 2026 | Escape Masters | 2.3K | 58.8% | 1 |
| Apr 2026 | Escape HQ | 1.3K | 33.2% | 2 |
| Apr 2026 | Escapade | 200 | 5.1% | 3 |
| Apr 2026 | Escapism | 110 | 2.8% | 4 |
| May 2026 | Escape Masters | 1.9K | 54.9% | 1 |
| May 2026 | Escape HQ | 1.3K | 37.4% | 2 |
| May 2026 | Escapade | 150 | 4.3% | 3 |
| May 2026 | Escapism | 120 | 3.4% | 4 |
| Jun 2026 | Escape Masters | 1.9K | 59.7% | 1 |
| Jun 2026 | Escape HQ | 1K | 31.9% | 2 |
| Jun 2026 | Escapade | 190 | 6.1% | 3 |
| Jun 2026 | Escapism | 70 | 2.2% | 4 |
| Jul 2026 | Escape Masters | 2.3K | 57.2% | 1 |
| Jul 2026 | Escape HQ | 1.3K | 32.7% | 2 |
| Jul 2026 | Escapade | 290 | 7.3% | 3 |
| Jul 2026 | Escapism | 110 | 2.8% | 4 |
| Aug 2026 | Escape Masters | 1.6K | 46.3% | 1 |
| Aug 2026 | Escape HQ | 1.6K | 46% | 2 |
| Aug 2026 | Escapade | 200 | 5.7% | 3 |
| Aug 2026 | Escapism | 70 | 2% | 4 |
| Sep 2026 | Escapade | — | — | — |
| Sep 2026 | Escape HQ | — | — | — |
| Sep 2026 | Escape Masters | — | — | — |
| Sep 2026 | Escapism | — | — | — |

## What is being compared

- **Escapade**: Measured on the search terms “escapade auckland”, “escapade escape game” and “escapade escape room”, summed into one figure.
- **Escape HQ**: Measured on the search terms “escape hq” and “escapehq”, summed into one figure.
- **Escape Masters**: Measured on the search terms “escape masters”, “escape masters cbd”, “escape masters escape room”, “escape masters near me”, “escape masters nz”, “escape masters online” and “escapemasters”, summed into one figure.
- **Escapism**: Measured on the search terms “escapism auckland” and “escapism escape room”, summed into one figure.

- [Escapade](/demand/nz/brands/escapade)
- [Escape HQ](/demand/nz/brands/escape-hq)
- [Escape Masters](/demand/nz/brands/escape-masters)
- [Escapism](/demand/nz/brands/escapism)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among auckland escape rooms in New Zealand?

Escape Masters and Escape HQ share the highest estimated Share of Search among auckland escape rooms in New Zealand, at 46.3% and 46% in August 2026.

## Cite this page

Brandwave. "Auckland escape rooms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-auckland-escape-rooms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-auckland-escape-rooms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.