--- title: "Kawasaki vs Yamaha: Which is searched more in New Zealand?" description: "Is Kawasaki or Yamaha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the ATV and side-by-side brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-atv-and-side-by-side-brands/compare/kawasaki-vs-yamaha" publisher: "Brandwave" --- # Kawasaki vs Yamaha: Which is searched more in New Zealand? Is Kawasaki or Yamaha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the ATV and side-by-side brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kawasaki and Yamaha - **Competitive set**: ATV and side-by-side brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kawasaki Share of Search**: 36.9% - **Yamaha Share of Search**: 1.4% ## Is Kawasaki or Yamaha more popular in search? - In September 2026, Kawasaki had more branded searches than Yamaha among ATV and side-by-side brands in New Zealand. Kawasaki had about 4,190 branded searches, while Yamaha had 160. Kawasaki made up 36.9% of all ATV and side-by-side brand searches we track, and Yamaha accounted for 1.4%. - Kawasaki was ahead of Yamaha in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kawasaki’s share of searches among ATV and side-by-side brands in New Zealand moved from 39.2% to 36.9%, and its estimated monthly branded searches moved from 5.2K to 4.2K. - Across the 12 months ending September 2026, Yamaha’s share of searches among ATV and side-by-side brands in New Zealand held steady at 1.4%, and its estimated monthly branded searches moved from 180 to 160. ## Top ATV and side-by-side brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Yamaha was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kawasaki was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Yamaha was listed before Kawasaki in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yamaha | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Polaris | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Can-Am | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Honda ATV | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | CFMOTO | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Kawasaki | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Suzuki ATV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ATV and side-by-side brands - Asked ChatGPT "Which ATV or side-by-side brand should I buy in New Zealand?": 1. Yamaha, 2. Polaris, 3. Can-Am, 4. Kawasaki, 5. Honda ATV, 6. CFMOTO - Asked ChatGPT "What are the best ATV and side-by-side brands in New Zealand?": 1. Yamaha, 2. Can-Am, 3. Polaris, 4. Kawasaki, 5. CFMOTO, 6. Honda ATV - Asked ChatGPT "What's the best ATV or side-by-side brand in New Zealand for farm work?": 1. Yamaha, 2. Polaris, 3. Can-Am, 4. CFMOTO - Searched Google, AI Overview "side by side brands": 1. Polaris, 2. Can-Am, 3. Yamaha, 4. Honda ATV, 5. Kawasaki, 6. CFMOTO - Searched Google, AI Overview "best atv nz": 1. Honda ATV, 2. CFMOTO Not named in any answer: Suzuki ATV. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand ATV and side-by-side brands in September 2026? - In September 2026, Kawasaki lost share of searches among ATV and side-by-side brands in New Zealand, from 38.5% to 36.9%. - In September 2026, Yamaha rose from 7th to 6th among ATV and side-by-side brands in New Zealand. ## Month by month | Month | Kawasaki estimated searches | Kawasaki Share of Search | Kawasaki rank | Yamaha estimated searches | Yamaha Share of Search | Yamaha rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.2K | 39.2% | 1 | 180 | 1.4% | 6 | | Nov 2025 | 5K | 39% | 1 | 190 | 1.5% | 6 | | Dec 2025 | 4.2K | 35.6% | 1 | 160 | 1.4% | 6 | | Jan 2026 | 4.3K | 33.9% | 1 | 200 | 1.6% | 6 | | Feb 2026 | 4.2K | 35.3% | 1 | 180 | 1.5% | 7 | | Mar 2026 | 5.1K | 38.2% | 1 | 160 | 1.2% | 7 | | Apr 2026 | 5K | 37.6% | 1 | 160 | 1.2% | 6 | | May 2026 | 5.1K | 39.6% | 1 | 210 | 1.6% | 6 | | Jun 2026 | 4.8K | 36.3% | 1 | 140 | 1% | 7 | | Jul 2026 | 4.1K | 35% | 1 | 130 | 1.1% | 7 | | Aug 2026 | 4.8K | 38.5% | 1 | 130 | 1% | 7 | | Sep 2026 | 4.2K | 36.9% | 1 | 160 | 1.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Kawasaki’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kawasaki**: Measured on the search terms “kawasaki”, “kawasaki 650r”, “kawasaki hr”, “kawasaki mc”, “kawasaki mule” and “kawasaki vn”, summed into one figure. - **Yamaha**: Measured on the search terms “yamaha atv” and “yamaha quad bike”, summed into one figure. - [Kawasaki profile](/demand/nz/brands/kawasaki) - [Yamaha profile](/demand/nz/brands/yamaha) - [All ATV and side-by-side brands in New Zealand](/demand/nz/categories/nz-atv-and-side-by-side-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kawasaki or Yamaha more popular in search? In September 2026, Kawasaki had more branded searches than Yamaha among ATV and side-by-side brands in New Zealand. Kawasaki had about 4,190 branded searches, while Yamaha had 160. Kawasaki made up 36.9% of all ATV and side-by-side brand searches we track, and Yamaha accounted for 1.4%. ## Cite this page Brandwave. "Kawasaki vs Yamaha: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-atv-and-side-by-side-brands/compare/kawasaki-vs-yamaha This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-atv-and-side-by-side-brands/compare/kawasaki-vs-yamaha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.