---
title: "ATV and side-by-side brands in New Zealand: Which brands are most popular in search?"
description: "Compare the quad bike, ATV and side-by-side brands New Zealand farmers ride. Share of Search among CFMOTO, Polaris, Can-Am, Honda ATV and Suzuki ATV, the ATV and side-by-side brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-atv-and-side-by-side-brands"
publisher: "Brandwave"
---

# ATV and side-by-side brands in New Zealand: Which brands are most popular in search?

Compare the quad bike, ATV and side-by-side brands New Zealand farmers ride. Share of Search among CFMOTO, Polaris, Can-Am, Honda ATV and Suzuki ATV, the ATV and side-by-side brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: ATV and side-by-side brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: CFMOTO, 40.4%

## Which brand is most popular in search among ATV and side-by-side brands in New Zealand?

- In August 2026, CFMOTO was the most searched among ATV and side-by-side brands in New Zealand, with an estimated 7K branded searches and 40.4% estimated Share of Search within this set.
- Polaris is in 2nd place, 12.8 percentage points behind at 27.6% Share of Search.
- Across the 11 months ending August 2026, CFMOTO’s estimated Share of Search among ATV and side-by-side brands in New Zealand increased from 35.7% to 40.4%.
- Across the 11 months ending August 2026, Can-Am’s estimated Share of Search among ATV and side-by-side brands in New Zealand decreased from 28.5% to 26.2%.
- Across the 11 months ending August 2026, Honda ATV’s estimated Share of Search among ATV and side-by-side brands in New Zealand decreased from 4.4% to 3.6%.
- Across the 11 months ending August 2026, Suzuki ATV’s estimated Share of Search among ATV and side-by-side brands in New Zealand decreased from 3.6% to 2.4%.
- Across the 11 months ending August 2026, CFMOTO’s estimated Share of Search among ATV and side-by-side brands in New Zealand peaked at 41.1% in July 2026 and was lowest at 32.9% in December 2025.
- Across the 11 months ending August 2026, Polaris’ estimated Share of Search among ATV and side-by-side brands in New Zealand peaked at 30% in December 2025 and was lowest at 24.9% in May 2026.
- Across the 11 months ending August 2026, Can-Am’s estimated Share of Search among ATV and side-by-side brands in New Zealand peaked at 30.1% in January 2026 and was lowest at 26% in March 2026.
- Across the 11 months ending August 2026, Honda ATV’s estimated Share of Search among ATV and side-by-side brands in New Zealand peaked at 5% in February 2026 and was lowest at 2.8% in June 2026.
- Across the 11 months ending August 2026, Suzuki ATV’s estimated Share of Search among ATV and side-by-side brands in New Zealand peaked at 3.7% in February 2026 and was lowest at 2.4% in August 2026.
- Across the 11 months ending August 2026, Polaris rose from 3rd to 2nd among ATV and side-by-side brands in New Zealand.
- Across the 11 months ending August 2026, Can-Am fell from 2nd to 3rd among ATV and side-by-side brands in New Zealand.

## Compare search popularity between leading brands

- [CFMOTO vs Polaris: compare search popularity](/demand/nz/compare/cfmoto-vs-polaris): 40.4% against 27.6% Share of Search.
- [CFMOTO vs Can-Am: compare search popularity](/demand/nz/compare/can-am-vs-cfmoto): 40.4% against 26.2% Share of Search.
- [CFMOTO vs Honda ATV: compare search popularity](/demand/nz/compare/cfmoto-vs-honda-atv): 40.4% against 3.6% Share of Search.
- [CFMOTO vs Suzuki ATV: compare search popularity](/demand/nz/compare/cfmoto-vs-suzuki-atv): 40.4% against 2.4% Share of Search.
- [Polaris vs Can-Am: compare search popularity](/demand/nz/compare/can-am-vs-polaris): 27.6% against 26.2% Share of Search.
- [Polaris vs Honda ATV: compare search popularity](/demand/nz/compare/honda-atv-vs-polaris): 27.6% against 3.6% Share of Search.
- [Polaris vs Suzuki ATV: compare search popularity](/demand/nz/compare/polaris-vs-suzuki-atv): 27.6% against 2.4% Share of Search.
- [Can-Am vs Honda ATV: compare search popularity](/demand/nz/compare/can-am-vs-honda-atv): 26.2% against 3.6% Share of Search.
- [Can-Am vs Suzuki ATV: compare search popularity](/demand/nz/compare/can-am-vs-suzuki-atv): 26.2% against 2.4% Share of Search.
- [Honda ATV vs Suzuki ATV: compare search popularity](/demand/nz/compare/honda-atv-vs-suzuki-atv): 3.6% against 2.4% Share of Search.

## How did search popularity change for New Zealand ATV and side-by-side brands in August 2026?

- In August 2026, Polaris overtook Can-Am to rank 2nd among ATV and side-by-side brands in New Zealand, at 27.6%.
- In August 2026, CFMOTO lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 41.1% to 40.4%.
- In August 2026, Suzuki ATV lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 3.1% to 2.4%.
- In August 2026, Can-Am lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 26.7% to 26.2%.
- Estimated monthly branded searches for Honda ATV in New Zealand fell 15.1% over 11 measured months, from 730 to 620 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CFMOTO | 40.4% | 7K | +2.3% | CFMOTO |
| 2 | Polaris | 27.6% | 4.8K | +12.1% | Polaris |
| 3 | Can-Am | 26.2% | 4.6K | +2.2% | Can-Am |
| 4 | Honda ATV | 3.6% | 620 | +8.8% | Honda ATV |
| 5 | Suzuki ATV | 2.4% | 410 | -21.2% | Suzuki ATV |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CFMOTO | 5.9K | 35.7% | 1 |
| Oct 2025 | Can-Am | 4.7K | 28.5% | 2 |
| Oct 2025 | Polaris | 4.6K | 27.8% | 3 |
| Oct 2025 | Honda ATV | 730 | 4.4% | 4 |
| Oct 2025 | Suzuki ATV | 600 | 3.6% | 5 |
| Nov 2025 | CFMOTO | 6K | 37.2% | 1 |
| Nov 2025 | Polaris | 4.5K | 27.8% | 2 |
| Nov 2025 | Can-Am | 4.4K | 27.6% | 3 |
| Nov 2025 | Honda ATV | 620 | 3.9% | 4 |
| Nov 2025 | Suzuki ATV | 550 | 3.4% | 5 |
| Dec 2025 | CFMOTO | 4.9K | 32.9% | 1 |
| Dec 2025 | Polaris | 4.5K | 30% | 2 |
| Dec 2025 | Can-Am | 4.5K | 29.9% | 3 |
| Dec 2025 | Honda ATV | 600 | 4% | 4 |
| Dec 2025 | Suzuki ATV | 480 | 3.2% | 5 |
| Jan 2026 | CFMOTO | 6K | 35.4% | 1 |
| Jan 2026 | Can-Am | 5.1K | 30.1% | 2 |
| Jan 2026 | Polaris | 4.6K | 26.9% | 3 |
| Jan 2026 | Honda ATV | 710 | 4.2% | 4 |
| Jan 2026 | Suzuki ATV | 580 | 3.4% | 5 |
| Feb 2026 | CFMOTO | 5.9K | 37.3% | 1 |
| Feb 2026 | Can-Am | 4.4K | 27.5% | 2 |
| Feb 2026 | Polaris | 4.2K | 26.5% | 3 |
| Feb 2026 | Honda ATV | 800 | 5% | 4 |
| Feb 2026 | Suzuki ATV | 590 | 3.7% | 5 |
| Mar 2026 | CFMOTO | 7.2K | 40.5% | 1 |
| Mar 2026 | Polaris | 4.7K | 26.5% | 2 |
| Mar 2026 | Can-Am | 4.6K | 26% | 3 |
| Mar 2026 | Honda ATV | 720 | 4.1% | 4 |
| Mar 2026 | Suzuki ATV | 510 | 2.9% | 5 |
| Apr 2026 | CFMOTO | 7.3K | 39.9% | 1 |
| Apr 2026 | Polaris | 5K | 27.3% | 2 |
| Apr 2026 | Can-Am | 4.7K | 26.1% | 3 |
| Apr 2026 | Honda ATV | 780 | 4.3% | 4 |
| Apr 2026 | Suzuki ATV | 440 | 2.4% | 5 |
| May 2026 | CFMOTO | 6.7K | 39% | 1 |
| May 2026 | Can-Am | 4.9K | 28.5% | 2 |
| May 2026 | Polaris | 4.3K | 24.9% | 3 |
| May 2026 | Honda ATV | 780 | 4.5% | 4 |
| May 2026 | Suzuki ATV | 510 | 3% | 5 |
| Jun 2026 | CFMOTO | 7.6K | 39.7% | 1 |
| Jun 2026 | Polaris | 5.5K | 28.5% | 2 |
| Jun 2026 | Can-Am | 5K | 26.2% | 3 |
| Jun 2026 | Suzuki ATV | 560 | 2.9% | 4 |
| Jun 2026 | Honda ATV | 530 | 2.8% | 5 |
| Jul 2026 | CFMOTO | 6.9K | 41.1% | 1 |
| Jul 2026 | Can-Am | 4.5K | 26.7% | 2 |
| Jul 2026 | Polaris | 4.3K | 25.6% | 3 |
| Jul 2026 | Honda ATV | 570 | 3.4% | 4 |
| Jul 2026 | Suzuki ATV | 520 | 3.1% | 5 |
| Aug 2026 | CFMOTO | 7K | 40.4% | 1 |
| Aug 2026 | Polaris | 4.8K | 27.6% | 2 |
| Aug 2026 | Can-Am | 4.6K | 26.2% | 3 |
| Aug 2026 | Honda ATV | 620 | 3.6% | 4 |
| Aug 2026 | Suzuki ATV | 410 | 2.4% | 5 |
| Sep 2026 | Can-Am | — | — | — |
| Sep 2026 | CFMOTO | — | — | — |
| Sep 2026 | Honda ATV | — | — | — |
| Sep 2026 | Polaris | — | — | — |
| Sep 2026 | Suzuki ATV | — | — | — |

## What is being compared

- **Can-Am**: Measured on the search terms “can am”, “can am atv”, “can am bikes”, “can am brp com”, “can am buggy”, “can am commander”, “can am defender”, “can am limited”, “can am maverick”, “can am maverick x3”, “can am near me”, “can am nz”, “can am online”, “can am outlander”, “can am outlander 570”, “can am outlander 650”, “can am quad”, “can am quad bike”, “can am side by side”, “can am side by side defender”, “can am spyder”, “can am spyder f3”, “can am spyder for sale”, “can am three wheeler”, “can am utv”, “canam”, “canam atv”, “canam defender”, “canam maverick”, “canam nz”, “canam quad bike”, “canam ryker”, “canam side by side” and “canam utv”, summed into one figure.
- **CFMOTO**: Measured on the search terms “cf moto”, “cf moto 1000”, “cf moto 300”, “cf moto 450”, “cf moto 650”, “cf moto australia”, “cf moto moto”, “cf moto quad”, “cf moto side by side”, “cfmoto”, “cfmoto 300nk”, “cfmoto 300sr”, “cfmoto 450sr”, “cfmoto 450ss”, “cfmoto 650mt”, “cfmoto 650nk”, “cfmoto 800mt”, “cfmoto atv”, “cfmoto bike”, “cfmoto dealer near me”, “cfmoto dealers”, “cfmoto near me”, “cfmoto new zealand”, “cfmoto nz”, “cfmoto online”, “cfmoto quad bike”, “cfmoto scooter”, “cfmoto uforce”, “cfmoto uforce 1000”, “cfmoto uforce 600” and “cfmoto utv”, summed into one figure.
- **Honda ATV**: Measured on the search terms “big red honda quad”, “honda atv”, “honda atv 160”, “honda atv side by side”, “honda quad”, “honda quad bike”, “honda quad bikes for sale” and “second hand honda quad bikes for sale”, summed into one figure.
- **Polaris**: Measured on the search terms “polaris”, “polaris 570”, “polaris atv”, “polaris buggies”, “polaris com”, “polaris near me”, “polaris nz”, “polaris online”, “polaris quad bike”, “polaris quads”, “polaris ranger 1000”, “polaris ranger 500”, “polaris ranger 570”, “polaris ranger utv”, “polaris ranger xp1000”, “polaris rangers”, “polaris rzr”, “polaris side by side”, “polaris slingshot”, “polaris snowmobiles”, “polaris sportsman 500”, “polaris sportsman 570”, “polaris utv” and “polaris xp1000”, summed into one figure.
- **Suzuki ATV**: Measured on the search terms “500 suzuki quad”, “suzuki atv”, “suzuki atv 400 king quad”, “suzuki atv bike”, “suzuki atv king quad”, “suzuki atv side by side”, “suzuki kingquad”, “suzuki kingquad 750” and “suzuki quad”, summed into one figure.

- [Can-Am](/demand/nz/brands/can-am)
- [CFMOTO](/demand/nz/brands/cfmoto)
- [Honda ATV](/demand/nz/brands/honda-atv)
- [Polaris](/demand/nz/brands/polaris)
- [Suzuki ATV](/demand/nz/brands/suzuki-atv)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ATV and side-by-side brands in New Zealand?

In August 2026, CFMOTO was the most searched among ATV and side-by-side brands in New Zealand, with an estimated 7K branded searches and 40.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "ATV and side-by-side brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-atv-and-side-by-side-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-atv-and-side-by-side-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.