---
title: "Asphalt cutter brands in New Zealand: Which are searched most?"
description: "Compare the asphalt cutter brands people buy. Share of Search among Husqvarna, Stihl, Bobcat and Wacker Neuson, the asphalt cutter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-asphalt-cutter-brands"
publisher: "Brandwave"
---

# Asphalt cutter brands in New Zealand: Which are searched most?

Compare the asphalt cutter brands people buy. Share of Search among Husqvarna, Stihl, Bobcat and Wacker Neuson, the asphalt cutter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Asphalt cutter brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Husqvarna, 49.2%

## Which brand is most popular in search among asphalt cutter brands in New Zealand?

- Husqvarna and Stihl share the highest share of searches among asphalt cutter brands in New Zealand, at 49.2% and 49.1% in September 2026.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among asphalt cutter brands in New Zealand decreased from 58.4% to 49.2%.
- Across the 12 months ending September 2026, Stihl’s share of searches among asphalt cutter brands in New Zealand increased from 40.1% to 49.1%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among asphalt cutter brands in New Zealand peaked at 58.4% in October 2025 and was lowest at 47% in August 2026.
- Across the 12 months ending September 2026, Stihl’s share of searches among asphalt cutter brands in New Zealand peaked at 50.9% in August 2026 and was lowest at 40.1% in October 2025.
- Across the 12 months ending September 2026, Bobcat and Wacker Neuson held steady: their share of searches among asphalt cutter brands in New Zealand each moved less than 0.5 percentage points.

## Top asphalt cutter brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Husqvarna and Wacker Neuson were mentioned most often, in three of the four answers. Husqvarna was recommended most often, coming first in all three answers that gave a list. Wacker Neuson was second, and Stihl was third. Bobcat, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Husqvarna | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Wacker Neuson | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Stihl | 3rd | 1 of 3 | 0 of 1 | 1 of 4 |
| Bobcat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about asphalt cutter brands

- Asked ChatGPT "Which asphalt cutter brand should I buy in New Zealand?": 1. Husqvarna, 2. Wacker Neuson
- Asked ChatGPT "What are the best asphalt cutter brands in New Zealand?": 1. Husqvarna, 2. Wacker Neuson
- Asked ChatGPT "What's the best asphalt cutter brand in New Zealand for heavy cutting work?": 1. Husqvarna, 2. Wacker Neuson, 3. Stihl
- Searched Google, AI Overview "heavy duty cutter": named none of the brands we track

Not named in any answer: Bobcat.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Husqvarna vs Stihl: compare search popularity](/demand/nz/compare/husqvarna-vs-stihl): 49.2% against 49.1% Share of Search.

## How did search popularity change for New Zealand asphalt cutter brands in September 2026?

- In September 2026, Husqvarna overtook Stihl to become the leader among asphalt cutter brands in New Zealand, with 49.2% of the searches.
- In September 2026, Stihl lost share of searches among asphalt cutter brands in New Zealand, from 50.9% to 49.1%.
- Estimated monthly branded searches for Wacker Neuson in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
- Estimated monthly branded searches for Bobcat in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Husqvarna | 49.2% | 7.3K | +7.2% | Husqvarna |
| 2 | Stihl | 49.1% | 7.3K | -1.1% | Stihl |
| 3 | Bobcat | 0.95% | 140 | -17.6% | Bobcat Company |
| 4 | Wacker Neuson | 0.75% | 110 | -21.4% | Wacker Neuson |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Husqvarna | 10.4K | 58.4% | 1 |
| Oct 2025 | Stihl | 7.2K | 40.1% | 2 |
| Oct 2025 | Bobcat | 170 | 0.95% | 3 |
| Oct 2025 | Wacker Neuson | 90 | 0.5% | 4 |
| Nov 2025 | Husqvarna | 10.5K | 54% | 1 |
| Nov 2025 | Stihl | 8.7K | 44.7% | 2 |
| Nov 2025 | Bobcat | 170 | 0.88% | 3 |
| Nov 2025 | Wacker Neuson | 70 | 0.36% | 4 |
| Dec 2025 | Husqvarna | 8.8K | 50% | 1 |
| Dec 2025 | Stihl | 8.6K | 49.1% | 2 |
| Dec 2025 | Bobcat | 90 | 0.51% | 3 |
| Dec 2025 | Wacker Neuson | 70 | 0.4% | 4 |
| Jan 2026 | Husqvarna | 8.7K | 49.7% | 1 |
| Jan 2026 | Stihl | 8.6K | 49.2% | 2 |
| Jan 2026 | Bobcat | 110 | 0.63% | 3 |
| Jan 2026 | Wacker Neuson | 70 | 0.4% | 4 |
| Feb 2026 | Husqvarna | 8.8K | 49.5% | 1 |
| Feb 2026 | Stihl | 8.8K | 49.1% | 2 |
| Feb 2026 | Wacker Neuson | 140 | 0.79% | 3 |
| Feb 2026 | Bobcat | 110 | 0.62% | 4 |
| Mar 2026 | Husqvarna | 8.6K | 53.6% | 1 |
| Mar 2026 | Stihl | 7.2K | 44.6% | 2 |
| Mar 2026 | Bobcat | 140 | 0.87% | 3 |
| Mar 2026 | Wacker Neuson | 140 | 0.87% | 4 |
| Apr 2026 | Husqvarna | 8.5K | 53.2% | 1 |
| Apr 2026 | Stihl | 7.3K | 45.4% | 2 |
| Apr 2026 | Bobcat | 110 | 0.69% | 3 |
| Apr 2026 | Wacker Neuson | 110 | 0.69% | 4 |
| May 2026 | Stihl | 8.8K | 50.5% | 1 |
| May 2026 | Husqvarna | 8.4K | 48.1% | 2 |
| May 2026 | Bobcat | 140 | 0.8% | 3 |
| May 2026 | Wacker Neuson | 110 | 0.63% | 4 |
| Jun 2026 | Stihl | 7.2K | 49.7% | 1 |
| Jun 2026 | Husqvarna | 7K | 48.4% | 2 |
| Jun 2026 | Bobcat | 170 | 1.2% | 3 |
| Jun 2026 | Wacker Neuson | 110 | 0.76% | 4 |
| Jul 2026 | Stihl | 7.2K | 50.6% | 1 |
| Jul 2026 | Husqvarna | 6.8K | 47.8% | 2 |
| Jul 2026 | Bobcat | 140 | 0.98% | 3 |
| Jul 2026 | Wacker Neuson | 90 | 0.63% | 4 |
| Aug 2026 | Stihl | 7.3K | 50.9% | 1 |
| Aug 2026 | Husqvarna | 6.8K | 47% | 2 |
| Aug 2026 | Bobcat | 170 | 1.2% | 3 |
| Aug 2026 | Wacker Neuson | 140 | 0.97% | 4 |
| Sep 2026 | Husqvarna | 7.3K | 49.2% | 1 |
| Sep 2026 | Stihl | 7.3K | 49.1% | 2 |
| Sep 2026 | Bobcat | 140 | 0.95% | 3 |
| Sep 2026 | Wacker Neuson | 110 | 0.75% | 4 |

## What is being compared

- **Bobcat**: Measured on the search term “bobcat digger”.
- **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna hamilton”, “husqvarna hedge cutter”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure.
- **Stihl**: Measured on the search terms “500i stihl”, “stihl” and “stihl brush cutter”, summed into one figure.
- **Wacker Neuson**: Measured on the search term “wacker neuson”.

- [Bobcat](/demand/nz/brands/bobcat)
- [Husqvarna](/demand/nz/brands/husqvarna)
- [Stihl](/demand/nz/brands/stihl)
- [Wacker Neuson](/demand/nz/brands/wacker-neuson)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among asphalt cutter brands in New Zealand?

Husqvarna and Stihl share the highest share of searches among asphalt cutter brands in New Zealand, at 49.2% and 49.1% in September 2026.

## Cite this page

Brandwave. "Asphalt cutter brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-asphalt-cutter-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-asphalt-cutter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.