---
title: "Ashburton recruitment agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Ashburton recruitment agencies using branded search demand from across New Zealand. Share of Search among Personnel Placements, XR Recruitment, Agstaff and Fast Force, the ashburton recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ashburton-recruitment-agencies"
publisher: "Brandwave"
---

# Ashburton recruitment agencies in New Zealand: Which brands are most popular in search?

Compare Ashburton recruitment agencies using branded search demand from across New Zealand. Share of Search among Personnel Placements, XR Recruitment, Agstaff and Fast Force, the ashburton recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ashburton recruitment agencies
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Personnel Placements, 32.9%

## Which brand is most popular in search among ashburton recruitment agencies in New Zealand?

- In August 2026, Personnel Placements was the most searched among ashburton recruitment agencies in New Zealand, with an estimated 230 branded searches and 32.9% estimated Share of Search within this set.
- XR Recruitment is in 2nd place, 2.9 percentage points behind at 30% Share of Search.
- Across the 11 months ending August 2026, Personnel Placements’ estimated Share of Search among ashburton recruitment agencies in New Zealand decreased from 36.4% to 32.9%.
- Across the 11 months ending August 2026, XR Recruitment’s estimated Share of Search among ashburton recruitment agencies in New Zealand increased from 18.2% to 30%.
- Across the 11 months ending August 2026, Agstaff’s estimated Share of Search among ashburton recruitment agencies in New Zealand decreased from 37.7% to 22.9%.
- Across the 11 months ending August 2026, Fast Force’s estimated Share of Search among ashburton recruitment agencies in New Zealand increased from 7.8% to 14.3%.
- Across the 11 months ending August 2026, Personnel Placements’ estimated Share of Search among ashburton recruitment agencies in New Zealand peaked at 42.7% in March 2026 and was lowest at 30.9% in December 2025.
- Across the 11 months ending August 2026, XR Recruitment’s estimated Share of Search among ashburton recruitment agencies in New Zealand peaked at 38.2% in December 2025 and was lowest at 14.7% in February 2026.
- Across the 11 months ending August 2026, Fast Force’s estimated Share of Search among ashburton recruitment agencies in New Zealand peaked at 14.3% in August 2026 and was lowest at 5.9% in December 2025.
- Across the 11 months ending August 2026, Personnel Placements rose from 2nd to 1st among ashburton recruitment agencies in New Zealand.
- Across the 11 months ending August 2026, XR Recruitment rose from 3rd to 2nd among ashburton recruitment agencies in New Zealand.
- Across the 11 months ending August 2026, Agstaff fell from 1st to 3rd among ashburton recruitment agencies in New Zealand.

## Compare search popularity between leading brands

- [Personnel Placements vs XR Recruitment: compare search popularity](/demand/nz/compare/personnel-placements-vs-xr-recruitment): 32.9% against 30% Share of Search.
- [Personnel Placements vs Agstaff: compare search popularity](/demand/nz/compare/agstaff-vs-personnel-placements): 32.9% against 22.9% Share of Search.
- [Personnel Placements vs Fast Force: compare search popularity](/demand/nz/compare/fast-force-vs-personnel-placements): 32.9% against 14.3% Share of Search.
- [XR Recruitment vs Agstaff: compare search popularity](/demand/nz/compare/agstaff-vs-xr-recruitment): 30% against 22.9% Share of Search.
- [XR Recruitment vs Fast Force: compare search popularity](/demand/nz/compare/fast-force-vs-xr-recruitment): 30% against 14.3% Share of Search.
- [Agstaff vs Fast Force: compare search popularity](/demand/nz/compare/agstaff-vs-fast-force): 22.9% against 14.3% Share of Search.

## How did search popularity change for New Zealand ashburton recruitment agencies in August 2026?

- In August 2026, XR Recruitment overtook Agstaff to rank 2nd among ashburton recruitment agencies in New Zealand, at 30%.
- In August 2026, Fast Force gained estimated Share of Search among ashburton recruitment agencies in New Zealand, from 8.2% to 14.3%.
- In August 2026, Personnel Placements lost estimated Share of Search among ashburton recruitment agencies in New Zealand, from 38.8% to 32.9%.
- In August 2026, Agstaff lost estimated Share of Search among ashburton recruitment agencies in New Zealand, from 28.2% to 22.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Personnel Placements | 32.9% | 230 | -30.3% | Personnel Placements |
| 2 | XR Recruitment | 30% | 210 | 0.0% | XR Recruitment |
| 3 | Agstaff | 22.9% | 160 | -33.3% | Agstaff |
| 4 | Fast Force | 14.3% | 100 | +42.9% | Fast Force |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Agstaff | 290 | 37.7% | 1 |
| Oct 2025 | Personnel Placements | 280 | 36.4% | 2 |
| Oct 2025 | XR Recruitment | 140 | 18.2% | 3 |
| Oct 2025 | Fast Force | 60 | 7.8% | 4 |
| Nov 2025 | Personnel Placements | 340 | 39.1% | 1 |
| Nov 2025 | Agstaff | 290 | 33.3% | 2 |
| Nov 2025 | XR Recruitment | 170 | 19.5% | 3 |
| Nov 2025 | Fast Force | 70 | 8% | 4 |
| Dec 2025 | XR Recruitment | 260 | 38.2% | 1 |
| Dec 2025 | Personnel Placements | 210 | 30.9% | 2 |
| Dec 2025 | Agstaff | 170 | 25% | 3 |
| Dec 2025 | Fast Force | 40 | 5.9% | 4 |
| Jan 2026 | Agstaff | 290 | 35.8% | 1 |
| Jan 2026 | Personnel Placements | 280 | 34.6% | 2 |
| Jan 2026 | XR Recruitment | 170 | 21% | 3 |
| Jan 2026 | Fast Force | 70 | 8.6% | 4 |
| Feb 2026 | Personnel Placements | 320 | 42.7% | 1 |
| Feb 2026 | Agstaff | 240 | 32% | 2 |
| Feb 2026 | XR Recruitment | 110 | 14.7% | 3 |
| Feb 2026 | Fast Force | 80 | 10.7% | 4 |
| Mar 2026 | Personnel Placements | 440 | 42.7% | 1 |
| Mar 2026 | Agstaff | 330 | 32% | 2 |
| Mar 2026 | XR Recruitment | 170 | 16.5% | 3 |
| Mar 2026 | Fast Force | 90 | 8.7% | 4 |
| Apr 2026 | Personnel Placements | 330 | 33.7% | 1 |
| Apr 2026 | Agstaff | 280 | 28.6% | 2 |
| Apr 2026 | XR Recruitment | 260 | 26.5% | 3 |
| Apr 2026 | Fast Force | 110 | 11.2% | 4 |
| May 2026 | Personnel Placements | 280 | 35% | 1 |
| May 2026 | Agstaff | 270 | 33.8% | 2 |
| May 2026 | XR Recruitment | 170 | 21.3% | 3 |
| May 2026 | Fast Force | 80 | 10% | 4 |
| Jun 2026 | Personnel Placements | 320 | 36% | 1 |
| Jun 2026 | Agstaff | 290 | 32.6% | 2 |
| Jun 2026 | XR Recruitment | 210 | 23.6% | 3 |
| Jun 2026 | Fast Force | 70 | 7.9% | 4 |
| Jul 2026 | Personnel Placements | 330 | 38.8% | 1 |
| Jul 2026 | Agstaff | 240 | 28.2% | 2 |
| Jul 2026 | XR Recruitment | 210 | 24.7% | 3 |
| Jul 2026 | Fast Force | 70 | 8.2% | 4 |
| Aug 2026 | Personnel Placements | 230 | 32.9% | 1 |
| Aug 2026 | XR Recruitment | 210 | 30% | 2 |
| Aug 2026 | Agstaff | 160 | 22.9% | 3 |
| Aug 2026 | Fast Force | 100 | 14.3% | 4 |
| Sep 2026 | Agstaff | — | — | — |
| Sep 2026 | Fast Force | — | — | — |
| Sep 2026 | Personnel Placements | — | — | — |
| Sep 2026 | XR Recruitment | — | — | — |

## What is being compared

- **Agstaff**: Measured on the search terms “agstaff”, “agstaff ashburton”, “agstaff jobs”, “agstaff new zealand”, “agstaff nz” and “agstaff recruitment”, summed into one figure.
- **Fast Force**: Measured on the search terms “fast force”, “fast force recruitment” and “fastforce”, summed into one figure.
- **Personnel Placements**: Measured on the search terms “personnel placements”, “personnel placements ashburton”, “personnel placements jobs”, “personnel placements timaru” and “personnelplacements”, summed into one figure.
- **XR Recruitment**: Measured on the search term “xr recruitment”.

- [Agstaff](/demand/nz/brands/agstaff)
- [Fast Force](/demand/nz/brands/fast-force)
- [Personnel Placements](/demand/nz/brands/personnel-placements)
- [XR Recruitment](/demand/nz/brands/xr-recruitment)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ashburton recruitment agencies in New Zealand?

In August 2026, Personnel Placements was the most searched among ashburton recruitment agencies in New Zealand, with an estimated 230 branded searches and 32.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Ashburton recruitment agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ashburton-recruitment-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ashburton-recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.