---
title: "Ashburton real estate agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Ashburton real estate agencies using branded search demand from across New Zealand. Share of Search among Ray White, Harcourts, Bayleys, Property Brokers, Arizto, Total Realty and McLeod Real Estate, the ashburton real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ashburton-real-estate-agencies"
publisher: "Brandwave"
---

# Ashburton real estate agencies in New Zealand: Which brands are most popular in search?

Compare Ashburton real estate agencies using branded search demand from across New Zealand. Share of Search among Ray White, Harcourts, Bayleys, Property Brokers, Arizto, Total Realty and McLeod Real Estate, the ashburton real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ashburton real estate agencies
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ray White, 43.1%

## Which brand is most popular in search among ashburton real estate agencies in New Zealand?

- In August 2026, Ray White was the most searched among ashburton real estate agencies in New Zealand, with an estimated 63.6K branded searches and 43.1% estimated Share of Search within this set.
- Harcourts is in 2nd place, 19.8 percentage points behind at 23.3% Share of Search.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among ashburton real estate agencies in New Zealand increased from 41% to 43.1%.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among ashburton real estate agencies in New Zealand decreased from 24.9% to 23.3%.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among ashburton real estate agencies in New Zealand decreased from 16.9% to 14.8%.
- Across the 11 months ending August 2026, Arizto’s estimated Share of Search among ashburton real estate agencies in New Zealand increased from 5.6% to 7.3%.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among ashburton real estate agencies in New Zealand peaked at 45.8% in April 2026 and was lowest at 41% in October 2025.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among ashburton real estate agencies in New Zealand peaked at 24.9% in October 2025 and was lowest at 21.8% in July 2026.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among ashburton real estate agencies in New Zealand peaked at 17.1% in November 2025 and was lowest at 14.3% in April 2026.
- Across the 11 months ending August 2026, Property Brokers’ estimated Share of Search among ashburton real estate agencies in New Zealand peaked at 11.5% in May 2026 and was lowest at 9.8% in April 2026.
- Across the 11 months ending August 2026, Arizto’s estimated Share of Search among ashburton real estate agencies in New Zealand peaked at 7.3% in August 2026 and was lowest at 5% in November 2025.
- Across the 11 months ending August 2026, Property Brokers, Total Realty and McLeod Real Estate held steady: their estimated Share of Search among ashburton real estate agencies in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ray White vs Harcourts: compare search popularity](/demand/nz/compare/harcourts-vs-ray-white): 43.1% against 23.3% Share of Search.
- [Ray White vs Bayleys: compare search popularity](/demand/nz/compare/bayleys-vs-ray-white): 43.1% against 14.8% Share of Search.
- [Ray White vs Property Brokers: compare search popularity](/demand/nz/compare/property-brokers-vs-ray-white): 43.1% against 10.4% Share of Search.
- [Ray White vs Arizto: compare search popularity](/demand/nz/compare/arizto-vs-ray-white): 43.1% against 7.3% Share of Search.
- [Harcourts vs Bayleys: compare search popularity](/demand/nz/compare/bayleys-vs-harcourts): 23.3% against 14.8% Share of Search.
- [Harcourts vs Property Brokers: compare search popularity](/demand/nz/compare/harcourts-vs-property-brokers): 23.3% against 10.4% Share of Search.
- [Harcourts vs Arizto: compare search popularity](/demand/nz/compare/arizto-vs-harcourts): 23.3% against 7.3% Share of Search.
- [Bayleys vs Property Brokers: compare search popularity](/demand/nz/compare/bayleys-vs-property-brokers): 14.8% against 10.4% Share of Search.
- [Bayleys vs Arizto: compare search popularity](/demand/nz/compare/arizto-vs-bayleys): 14.8% against 7.3% Share of Search.
- [Property Brokers vs Arizto: compare search popularity](/demand/nz/compare/arizto-vs-property-brokers): 10.4% against 7.3% Share of Search.

## How did search popularity change for New Zealand ashburton real estate agencies in August 2026?

- In August 2026, Harcourts gained estimated Share of Search among ashburton real estate agencies in New Zealand, from 21.8% to 23.3%.
- In August 2026, Arizto gained estimated Share of Search among ashburton real estate agencies in New Zealand, from 6.4% to 7.3%.
- In August 2026, Ray White lost estimated Share of Search among ashburton real estate agencies in New Zealand, from 45.7% to 43.1%.
- Estimated monthly branded searches for Bayleys in New Zealand fell 26.3% over 11 measured months, from 29.6K to 21.8K in August 2026.
- Estimated monthly branded searches for Property Brokers in New Zealand fell 17.4% over 11 measured months, from 18.6K to 15.3K in August 2026.
- Estimated monthly branded searches for Total Realty in New Zealand fell 11.4% over 11 measured months, from 1.5K to 1.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ray White | 43.1% | 63.6K | -0.7% | Ray White New Zealand |
| 2 | Harcourts | 23.3% | 34.5K | +12.8% | Harcourts New Zealand |
| 3 | Bayleys | 14.8% | 21.8K | +6.3% | Bayleys Real Estate |
| 4 | Property Brokers | 10.4% | 15.3K | +4.3% | Property Brokers |
| 5 | Arizto | 7.3% | 10.7K | +18.6% | Arizto Real Estate |
| 6 | Total Realty | 0.89% | 1.3K | +29.4% | Total Realty |
| 7 | McLeod Real Estate | 0.22% | 330 | -5.7% | McLeod Real Estate |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ray White | 72K | 41% | 1 |
| Oct 2025 | Harcourts | 43.7K | 24.9% | 2 |
| Oct 2025 | Bayleys | 29.6K | 16.9% | 3 |
| Oct 2025 | Property Brokers | 18.6K | 10.6% | 4 |
| Oct 2025 | Arizto | 9.9K | 5.6% | 5 |
| Oct 2025 | Total Realty | 1.5K | 0.85% | 6 |
| Oct 2025 | McLeod Real Estate | 320 | 0.18% | 7 |
| Nov 2025 | Ray White | 72.7K | 43% | 1 |
| Nov 2025 | Harcourts | 38.7K | 22.9% | 2 |
| Nov 2025 | Bayleys | 28.8K | 17.1% | 3 |
| Nov 2025 | Property Brokers | 18.4K | 10.9% | 4 |
| Nov 2025 | Arizto | 8.5K | 5% | 5 |
| Nov 2025 | Total Realty | 1.3K | 0.79% | 6 |
| Nov 2025 | McLeod Real Estate | 490 | 0.29% | 7 |
| Dec 2025 | Ray White | 58.3K | 44.7% | 1 |
| Dec 2025 | Harcourts | 30.2K | 23.2% | 2 |
| Dec 2025 | Bayleys | 21.2K | 16.3% | 3 |
| Dec 2025 | Property Brokers | 12.8K | 9.8% | 4 |
| Dec 2025 | Arizto | 6.7K | 5.1% | 5 |
| Dec 2025 | Total Realty | 890 | 0.68% | 6 |
| Dec 2025 | McLeod Real Estate | 190 | 0.15% | 7 |
| Jan 2026 | Ray White | 71.7K | 44% | 1 |
| Jan 2026 | Harcourts | 37.2K | 22.8% | 2 |
| Jan 2026 | Bayleys | 24.3K | 14.9% | 3 |
| Jan 2026 | Property Brokers | 18.5K | 11.3% | 4 |
| Jan 2026 | Arizto | 9.9K | 6% | 5 |
| Jan 2026 | Total Realty | 1.2K | 0.76% | 6 |
| Jan 2026 | McLeod Real Estate | 330 | 0.2% | 7 |
| Feb 2026 | Ray White | 71.4K | 42.5% | 1 |
| Feb 2026 | Harcourts | 37.4K | 22.2% | 2 |
| Feb 2026 | Bayleys | 27.1K | 16.1% | 3 |
| Feb 2026 | Property Brokers | 18.4K | 11% | 4 |
| Feb 2026 | Arizto | 12K | 7.1% | 5 |
| Feb 2026 | Total Realty | 1.4K | 0.86% | 6 |
| Feb 2026 | McLeod Real Estate | 350 | 0.21% | 7 |
| Mar 2026 | Ray White | 78.3K | 43.4% | 1 |
| Mar 2026 | Harcourts | 42.2K | 23.4% | 2 |
| Mar 2026 | Bayleys | 27.9K | 15.5% | 3 |
| Mar 2026 | Property Brokers | 18.2K | 10.1% | 4 |
| Mar 2026 | Arizto | 12.1K | 6.7% | 5 |
| Mar 2026 | Total Realty | 1.3K | 0.72% | 6 |
| Mar 2026 | McLeod Real Estate | 220 | 0.12% | 7 |
| Apr 2026 | Ray White | 70.7K | 45.8% | 1 |
| Apr 2026 | Harcourts | 34.5K | 22.4% | 2 |
| Apr 2026 | Bayleys | 22K | 14.3% | 3 |
| Apr 2026 | Property Brokers | 15.2K | 9.8% | 4 |
| Apr 2026 | Arizto | 10.4K | 6.7% | 5 |
| Apr 2026 | Total Realty | 1.3K | 0.82% | 6 |
| Apr 2026 | McLeod Real Estate | 250 | 0.16% | 7 |
| May 2026 | Ray White | 65K | 42.4% | 1 |
| May 2026 | Harcourts | 34.6K | 22.6% | 2 |
| May 2026 | Bayleys | 23.9K | 15.6% | 3 |
| May 2026 | Property Brokers | 17.6K | 11.5% | 4 |
| May 2026 | Arizto | 10.6K | 6.9% | 5 |
| May 2026 | Total Realty | 1.2K | 0.76% | 6 |
| May 2026 | McLeod Real Estate | 280 | 0.18% | 7 |
| Jun 2026 | Ray White | 65.2K | 44.6% | 1 |
| Jun 2026 | Harcourts | 33.6K | 23% | 2 |
| Jun 2026 | Bayleys | 21.7K | 14.8% | 3 |
| Jun 2026 | Property Brokers | 14.8K | 10.1% | 4 |
| Jun 2026 | Arizto | 9.6K | 6.6% | 5 |
| Jun 2026 | Total Realty | 990 | 0.68% | 6 |
| Jun 2026 | McLeod Real Estate | 330 | 0.23% | 7 |
| Jul 2026 | Ray White | 64.1K | 45.7% | 1 |
| Jul 2026 | Harcourts | 30.5K | 21.8% | 2 |
| Jul 2026 | Bayleys | 20.5K | 14.6% | 3 |
| Jul 2026 | Property Brokers | 14.7K | 10.5% | 4 |
| Jul 2026 | Arizto | 9K | 6.4% | 5 |
| Jul 2026 | Total Realty | 1K | 0.73% | 6 |
| Jul 2026 | McLeod Real Estate | 350 | 0.25% | 7 |
| Aug 2026 | Ray White | 63.6K | 43.1% | 1 |
| Aug 2026 | Harcourts | 34.5K | 23.3% | 2 |
| Aug 2026 | Bayleys | 21.8K | 14.8% | 3 |
| Aug 2026 | Property Brokers | 15.3K | 10.4% | 4 |
| Aug 2026 | Arizto | 10.7K | 7.3% | 5 |
| Aug 2026 | Total Realty | 1.3K | 0.89% | 6 |
| Aug 2026 | McLeod Real Estate | 330 | 0.22% | 7 |
| Sep 2026 | Arizto | — | — | — |
| Sep 2026 | Bayleys | — | — | — |
| Sep 2026 | Harcourts | — | — | — |
| Sep 2026 | McLeod Real Estate | — | — | — |
| Sep 2026 | Property Brokers | — | — | — |
| Sep 2026 | Ray White | — | — | — |
| Sep 2026 | Total Realty | — | — | — |

## What is being compared

- **Arizto**: Measured on the search terms “arizto”, “arizto ashburton”, “arizto fees”, “arizto listings”, “arizto listings wanganui”, “arizto new zealand”, “arizto nz”, “arizto real estate”, “arizto real estate ashburton”, “arizto real estate nz”, “arizto real estate wanganui”, “arizto reviews”, “arizto rotorua”, “arizto whakatane” and “arizto whanganui”, summed into one figure.
- **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys ashburton”, “bayleys blenheim”, “bayleys blenheim nz”, “bayleys cambridge”, “bayleys co nz”, “bayleys gisborne”, “bayleys gisborne rentals”, “bayleys hastings”, “bayleys houses for sale”, “bayleys kapiti”, “bayleys masterton”, “bayleys new zealand”, “bayleys nz”, “bayleys paraparaumu”, “bayleys property management”, “bayleys property management whanganui”, “bayleys real estate”, “bayleys real estate agents”, “bayleys real estate ashburton”, “bayleys real estate ashburton nz”, “bayleys real estate blenheim”, “bayleys real estate blenheim nz”, “bayleys real estate hastings”, “bayleys real estate hastings nz”, “bayleys real estate kapiti”, “bayleys real estate masterton”, “bayleys real estate new zealand”, “bayleys real estate nz”, “bayleys real estate paraparaumu”, “bayleys real estate properties for sale”, “bayleys real estate queenstown”, “bayleys real estate rentals”, “bayleys real estate whakatane”, “bayleys real estate whanganui”, “bayleys realestate”, “bayleys rentals”, “bayleys rentals blenheim”, “bayleys rentals nz”, “bayleys timaru”, “bayleys whakatane”, “bayleys whanganui”, “bayleys whangarei” and “bayleys.co.nz”, summed into one figure.
- **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts ashburton”, “harcourts auckland”, “harcourts auckland rentals”, “harcourts blenheim”, “harcourts blenheim nz”, “harcourts blenheim rentals”, “harcourts christchurch”, “harcourts christchurch nz”, “harcourts hamilton”, “harcourts hastings”, “harcourts hastings nz”, “harcourts houses for sale”, “harcourts houses for sale ashburton”, “harcourts houses for sale blenheim”, “harcourts invercargill”, “harcourts new zealand”, “harcourts nz”, “harcourts property for sale”, “harcourts property management”, “harcourts real estate”, “harcourts real estate agents”, “harcourts real estate ashburton”, “harcourts real estate blenheim”, “harcourts real estate hastings”, “harcourts real estate rentals”, “harcourts rentals”, “harcourts rentals blenheim”, “harcourts rentals hastings”, “harcourts rotorua”, “harcourts rotorua rentals”, “harcourts taupo”, “harcourts tauranga”, “harcourts timaru”, “harcourts timaru nz”, “harcourts wellington”, “harcourts whakatane”, “harcourts whanganui”, “harcourts whangarei”, “harcourts.net”, “harcourtstaupo” and “harcourtswhangarei”, summed into one figure.
- **McLeod Real Estate**: Measured on the search terms “mcleod real estate” and “mcleod real estate ashburton”, summed into one figure.
- **Property Brokers**: Measured on the search terms “property brokers”, “property brokers ashburton”, “property brokers co nz”, “property brokers hastings”, “property brokers hastings nz”, “property brokers hastings rentals”, “property brokers kapiti”, “property brokers kapiti coast”, “property brokers listings”, “property brokers masterton”, “property brokers napier”, “property brokers new zealand”, “property brokers nz”, “property brokers paraparaumu”, “property brokers property management”, “property brokers queenstown”, “property brokers real estate”, “property brokers real estate ashburton”, “property brokers rentals”, “property brokers rentals hastings”, “property brokers timaru”, “property brokers timaru rentals”, “property brokers wanganui”, “property brokers whakatane”, “property brokers whanganui”, “propertybrokers”, “propertybrokers co nz”, “propertybrokers co nz hastings”, “propertybrokers.co.nz” and “propertybrokers.co.nz hastings”, summed into one figure.
- **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white ashburton”, “ray white ashburton rentals”, “ray white auckland”, “ray white auckland rentals”, “ray white blenheim”, “ray white cambridge”, “ray white christchurch”, “ray white christchurch rentals”, “ray white gisborne”, “ray white gisborne nz”, “ray white gisborne rentals”, “ray white hamilton”, “ray white houses for sale”, “ray white houses for sale blenheim”, “ray white invercargill”, “ray white masterton”, “ray white near me”, “ray white new zealand”, “ray white nz”, “ray white nz rentals”, “ray white otaki”, “ray white queenstown”, “ray white queenstown nz”, “ray white queenstown rentals”, “ray white real estate”, “ray white real estate agents”, “ray white real estate ashburton”, “ray white real estate blenheim”, “ray white real estate new zealand”, “ray white real estate nz”, “ray white real estate otaki”, “ray white real estate queenstown”, “ray white real estate rentals”, “ray white real estate waikanae”, “ray white real estate wanganui”, “ray white rentals”, “ray white rentals queenstown”, “ray white rentals wanganui”, “ray white rotorua”, “ray white rotorua rentals”, “ray white taupo”, “ray white tauranga”, “ray white tauranga rentals”, “ray white timaru”, “ray white timaru rentals”, “ray white wellington”, “ray white wellington nz”, “ray white whakatane”, “ray white whangarei”, “ray white whangarei rentals”, “raywhite”, “raywhite ashburton”, “raywhite christchurch”, “raywhite queenstown”, “raywhite rentals”, “raywhite taupo”, “rwgisborne co nz”, “rwgisborne.co.nz”, “rwinvercargill co nz”, “rwinvercargill.co.nz”, “rwrotorua”, “rwrotorua co nz”, “rwrotorua.co.nz”, “rwtaupo.co.nz”, “rwwhangarei”, “rwwhangarei co nz” and “rwwhangarei.co.nz”, summed into one figure.
- **Total Realty**: Measured on the search terms “total realty”, “total realty ashburton”, “total realty blenheim”, “total realty nz”, “total realty real estate” and “totalrealty”, summed into one figure.

- [Arizto](/demand/nz/brands/arizto)
- [Bayleys](/demand/nz/brands/bayleys)
- [Harcourts](/demand/nz/brands/harcourts)
- [McLeod Real Estate](/demand/nz/brands/mcleod-real-estate)
- [Property Brokers](/demand/nz/brands/property-brokers)
- [Ray White](/demand/nz/brands/ray-white)
- [Total Realty](/demand/nz/brands/total-realty)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ashburton real estate agencies in New Zealand?

In August 2026, Ray White was the most searched among ashburton real estate agencies in New Zealand, with an estimated 63.6K branded searches and 43.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Ashburton real estate agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ashburton-real-estate-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ashburton-real-estate-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.