---
title: "Arts and culture festivals in New Zealand: Which brands are most popular in search?"
description: "Compare the arts, film and literary festivals New Zealanders buy tickets for. Share of Search among Whānau Mārama NZ International Film Festival, World of WearableArt, Aotearoa New Zealand Festival of the Arts, CubaDupa, Auckland Writers Festival and Auckland Arts Festival, the arts and culture festivals Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-arts-festivals"
publisher: "Brandwave"
---

# Arts and culture festivals in New Zealand: Which brands are most popular in search?

Compare the arts, film and literary festivals New Zealanders buy tickets for. Share of Search among Whānau Mārama NZ International Film Festival, World of WearableArt, Aotearoa New Zealand Festival of the Arts, CubaDupa, Auckland Writers Festival and Auckland Arts Festival, the arts and culture festivals Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Arts and culture festivals
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Whānau Mārama NZ International Film Festival, 70.9%

## Which brand is most popular in search among arts and culture festivals in New Zealand?

- In August 2026, Whānau Mārama NZ International Film Festival was the most searched among arts and culture festivals in New Zealand, with an estimated 16.6K branded searches and 70.9% estimated Share of Search within this set.
- World of WearableArt is in 2nd place, 49.4 percentage points behind at 21.6% Share of Search.
- Across the 11 months ending August 2026, Whānau Mārama NZ International Film Festival’s estimated Share of Search among arts and culture festivals in New Zealand increased from 12% to 70.9%.
- Across the 11 months ending August 2026, World of WearableArt’s estimated Share of Search among arts and culture festivals in New Zealand decreased from 51.1% to 21.6%.
- Across the 11 months ending August 2026, Aotearoa New Zealand Festival of the Arts’ estimated Share of Search among arts and culture festivals in New Zealand decreased from 14.4% to 3.3%.
- Across the 11 months ending August 2026, CubaDupa’s estimated Share of Search among arts and culture festivals in New Zealand decreased from 7.6% to 1.8%.
- Across the 11 months ending August 2026, Auckland Writers Festival’s estimated Share of Search among arts and culture festivals in New Zealand decreased from 6.1% to 1.3%.
- Across the 11 months ending August 2026, Auckland Arts Festival’s estimated Share of Search among arts and culture festivals in New Zealand decreased from 8.9% to 1.2%.
- Across the 11 months ending August 2026, Whānau Mārama NZ International Film Festival’s estimated Share of Search among arts and culture festivals in New Zealand peaked at 78.3% in July 2026 and was lowest at 2.3% in March 2026.
- Across the 11 months ending August 2026, World of WearableArt’s estimated Share of Search among arts and culture festivals in New Zealand peaked at 51.1% in October 2025 and was lowest at 7.8% in March 2026.
- Across the 11 months ending August 2026, Aotearoa New Zealand Festival of the Arts’ estimated Share of Search among arts and culture festivals in New Zealand peaked at 36.5% in December 2025 and was lowest at 2.7% in March 2026.
- Across the 11 months ending August 2026, CubaDupa’s estimated Share of Search among arts and culture festivals in New Zealand peaked at 57.9% in March 2026 and was lowest at 1% in July 2026.
- Across the 11 months ending August 2026, Auckland Writers Festival’s estimated Share of Search among arts and culture festivals in New Zealand peaked at 54.5% in May 2026 and was lowest at 1.1% in July 2026.
- Across the 11 months ending August 2026, Auckland Arts Festival’s estimated Share of Search among arts and culture festivals in New Zealand peaked at 17.5% in February 2026 and was lowest at 1.2% in August 2026.
- Across the 11 months ending August 2026, Whānau Mārama NZ International Film Festival rose from 3rd to 1st among arts and culture festivals in New Zealand.
- Across the 11 months ending August 2026, World of WearableArt fell from 1st to 2nd among arts and culture festivals in New Zealand.
- Across the 11 months ending August 2026, Aotearoa New Zealand Festival of the Arts fell from 2nd to 3rd among arts and culture festivals in New Zealand.
- Across the 11 months ending August 2026, CubaDupa rose from 5th to 4th among arts and culture festivals in New Zealand.
- Across the 11 months ending August 2026, Auckland Writers Festival rose from 6th to 5th among arts and culture festivals in New Zealand.
- Across the 11 months ending August 2026, Auckland Arts Festival fell from 4th to 6th among arts and culture festivals in New Zealand.

## Compare search popularity between leading brands

- [Whānau Mārama NZ International Film Festival vs World of WearableArt: compare search popularity](/demand/nz/compare/whanau-marama-nz-international-film-festival-vs-world-of-wearableart): 70.9% against 21.6% Share of Search.
- [Whānau Mārama NZ International Film Festival vs Aotearoa New Zealand Festival of the Arts: compare search popularity](/demand/nz/compare/aotearoa-new-zealand-festival-of-the-arts-vs-whanau-marama-nz-international-film-festival): 70.9% against 3.3% Share of Search.
- [World of WearableArt vs Aotearoa New Zealand Festival of the Arts: compare search popularity](/demand/nz/compare/aotearoa-new-zealand-festival-of-the-arts-vs-world-of-wearableart): 21.6% against 3.3% Share of Search.

## How did search popularity change for New Zealand arts and culture festivals in August 2026?

- In August 2026, CubaDupa overtook Auckland Arts Festival to rank 4th among arts and culture festivals in New Zealand, at 1.8%.
- In August 2026, World of WearableArt gained estimated Share of Search among arts and culture festivals in New Zealand, from 15.4% to 21.6%.
- In August 2026, Whānau Mārama NZ International Film Festival lost estimated Share of Search among arts and culture festivals in New Zealand, from 78.3% to 70.9%.
- Estimated monthly branded searches for Auckland Arts Festival in New Zealand fell 53.3% over 11 measured months, from 600 to 280 in August 2026.
- Estimated monthly branded searches for Auckland Writers Festival in New Zealand fell 26.8% over 11 measured months, from 410 to 300 in August 2026.
- Estimated monthly branded searches for Aotearoa New Zealand Festival of the Arts in New Zealand fell 21.6% over 11 measured months, from 970 to 760 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Whānau Mārama NZ International Film Festival | 70.9% | 16.6K | -18.6% | Whānau Mārama NZ International Film Festival |
| 2 | World of WearableArt | 21.6% | 5K | +25.8% | World of WearableArt |
| 3 | Aotearoa New Zealand Festival of the Arts | 3.3% | 760 | +1.3% | Aotearoa New Zealand Festival of the Arts |
| 4 | CubaDupa | 1.8% | 410 | +51.9% | CubaDupa |
| 5 | Auckland Writers Festival | 1.3% | 300 | +3.4% | Auckland Writers Festival |
| 6 | Auckland Arts Festival | 1.2% | 280 | -17.6% | Auckland Arts Festival |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | World of WearableArt | 3.5K | 51.1% | 1 |
| Oct 2025 | Aotearoa New Zealand Festival of the Arts | 970 | 14.4% | 2 |
| Oct 2025 | Whānau Mārama NZ International Film Festival | 810 | 12% | 3 |
| Oct 2025 | Auckland Arts Festival | 600 | 8.9% | 4 |
| Oct 2025 | CubaDupa | 510 | 7.6% | 5 |
| Oct 2025 | Auckland Writers Festival | 410 | 6.1% | 6 |
| Nov 2025 | Aotearoa New Zealand Festival of the Arts | 1.4K | 27.7% | 1 |
| Nov 2025 | World of WearableArt | 1.2K | 23.4% | 2 |
| Nov 2025 | Auckland Arts Festival | 770 | 14.9% | 3 |
| Nov 2025 | CubaDupa | 750 | 14.5% | 4 |
| Nov 2025 | Whānau Mārama NZ International Film Festival | 610 | 11.8% | 5 |
| Nov 2025 | Auckland Writers Festival | 400 | 7.7% | 6 |
| Dec 2025 | Aotearoa New Zealand Festival of the Arts | 1.8K | 36.5% | 1 |
| Dec 2025 | World of WearableArt | 930 | 18.5% | 2 |
| Dec 2025 | Auckland Arts Festival | 780 | 15.5% | 3 |
| Dec 2025 | CubaDupa | 740 | 14.7% | 4 |
| Dec 2025 | Whānau Mārama NZ International Film Festival | 480 | 9.5% | 5 |
| Dec 2025 | Auckland Writers Festival | 270 | 5.4% | 6 |
| Jan 2026 | CubaDupa | 2.5K | 28.1% | 1 |
| Jan 2026 | Aotearoa New Zealand Festival of the Arts | 2K | 23.1% | 2 |
| Jan 2026 | World of WearableArt | 1.6K | 18.5% | 3 |
| Jan 2026 | Auckland Arts Festival | 1.4K | 15.8% | 4 |
| Jan 2026 | Auckland Writers Festival | 640 | 7.3% | 5 |
| Jan 2026 | Whānau Mārama NZ International Film Festival | 640 | 7.3% | 6 |
| Feb 2026 | CubaDupa | 5.5K | 38% | 1 |
| Feb 2026 | World of WearableArt | 2.8K | 19.6% | 2 |
| Feb 2026 | Auckland Arts Festival | 2.5K | 17.5% | 3 |
| Feb 2026 | Aotearoa New Zealand Festival of the Arts | 2K | 13.8% | 4 |
| Feb 2026 | Auckland Writers Festival | 970 | 6.7% | 5 |
| Feb 2026 | Whānau Mārama NZ International Film Festival | 640 | 4.4% | 6 |
| Mar 2026 | CubaDupa | 27.5K | 57.9% | 1 |
| Mar 2026 | Auckland Writers Festival | 7.1K | 15% | 2 |
| Mar 2026 | Auckland Arts Festival | 6.8K | 14.3% | 3 |
| Mar 2026 | World of WearableArt | 3.7K | 7.8% | 4 |
| Mar 2026 | Aotearoa New Zealand Festival of the Arts | 1.3K | 2.7% | 5 |
| Mar 2026 | Whānau Mārama NZ International Film Festival | 1.1K | 2.3% | 6 |
| Apr 2026 | Auckland Writers Festival | 4.7K | 42.3% | 1 |
| Apr 2026 | World of WearableArt | 3.3K | 29.4% | 2 |
| Apr 2026 | Whānau Mārama NZ International Film Festival | 1.1K | 9.8% | 3 |
| Apr 2026 | Aotearoa New Zealand Festival of the Arts | 780 | 7% | 4 |
| Apr 2026 | Auckland Arts Festival | 640 | 5.8% | 5 |
| Apr 2026 | CubaDupa | 630 | 5.7% | 6 |
| May 2026 | Auckland Writers Festival | 8.7K | 54.5% | 1 |
| May 2026 | World of WearableArt | 3.8K | 24% | 2 |
| May 2026 | Whānau Mārama NZ International Film Festival | 2.2K | 13.7% | 3 |
| May 2026 | Aotearoa New Zealand Festival of the Arts | 440 | 2.8% | 4 |
| May 2026 | Auckland Arts Festival | 400 | 2.5% | 5 |
| May 2026 | CubaDupa | 400 | 2.5% | 6 |
| Jun 2026 | Whānau Mārama NZ International Film Festival | 4.2K | 46.7% | 1 |
| Jun 2026 | World of WearableArt | 3.2K | 35% | 2 |
| Jun 2026 | Aotearoa New Zealand Festival of the Arts | 520 | 5.8% | 3 |
| Jun 2026 | Auckland Writers Festival | 460 | 5.1% | 4 |
| Jun 2026 | CubaDupa | 340 | 3.8% | 5 |
| Jun 2026 | Auckland Arts Festival | 330 | 3.7% | 6 |
| Jul 2026 | Whānau Mārama NZ International Film Festival | 20.3K | 78.3% | 1 |
| Jul 2026 | World of WearableArt | 4K | 15.4% | 2 |
| Jul 2026 | Aotearoa New Zealand Festival of the Arts | 750 | 2.9% | 3 |
| Jul 2026 | Auckland Arts Festival | 340 | 1.3% | 4 |
| Jul 2026 | Auckland Writers Festival | 290 | 1.1% | 5 |
| Jul 2026 | CubaDupa | 270 | 1% | 6 |
| Aug 2026 | Whānau Mārama NZ International Film Festival | 16.6K | 70.9% | 1 |
| Aug 2026 | World of WearableArt | 5K | 21.6% | 2 |
| Aug 2026 | Aotearoa New Zealand Festival of the Arts | 760 | 3.3% | 3 |
| Aug 2026 | CubaDupa | 410 | 1.8% | 4 |
| Aug 2026 | Auckland Writers Festival | 300 | 1.3% | 5 |
| Aug 2026 | Auckland Arts Festival | 280 | 1.2% | 6 |
| Sep 2026 | Aotearoa New Zealand Festival of the Arts | — | — | — |
| Sep 2026 | Auckland Arts Festival | — | — | — |
| Sep 2026 | Auckland Writers Festival | — | — | — |
| Sep 2026 | CubaDupa | — | — | — |
| Sep 2026 | Whānau Mārama NZ International Film Festival | — | — | — |
| Sep 2026 | World of WearableArt | — | — | — |

## What is being compared

- **Aotearoa New Zealand Festival of the Arts**: Measured on the search terms “aotearoa new zealand festival of the arts”, “aotearoa nz festival of the arts”, “festival nz” and “nz festival of the arts”, summed into one figure.
- **Auckland Arts Festival**: Measured on the search terms “aaf co nz”, “auckland arts festival”, “auckland arts festival tickets” and “aucklandartsfestival”, summed into one figure.
- **Auckland Writers Festival**: Measured on the search terms “auckland writers festival”, “auckland writers festival online”, “auckland writers festival tickets”, “aucklandwritersfestival” and “writersfestival co nz”, summed into one figure.
- **CubaDupa**: Measured on the search terms “cubadupa”, “cubadupa festival”, “cubadupa near me”, “cubadupa nz” and “cubadupa tickets”, summed into one figure.
- **Whānau Mārama NZ International Film Festival**: Measured on the search terms “film festival nz”, “nziff” and “nziff co nz”, summed into one figure.
- **World of WearableArt**: Measured on the search terms “wearable arts”, “world of wearableart”, “world of wearableart tickets”, “worldofwearableart”, “worldofwearableart com” and “wow show”, summed into one figure.

- [Aotearoa New Zealand Festival of the Arts](/demand/nz/brands/aotearoa-new-zealand-festival-of-the-arts)
- [Auckland Arts Festival](/demand/nz/brands/auckland-arts-festival)
- [Auckland Writers Festival](/demand/nz/brands/auckland-writers-festival)
- [CubaDupa](/demand/nz/brands/cubadupa)
- [Whānau Mārama NZ International Film Festival](/demand/nz/brands/whanau-marama-nz-international-film-festival)
- [World of WearableArt](/demand/nz/brands/world-of-wearableart)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among arts and culture festivals in New Zealand?

In August 2026, Whānau Mārama NZ International Film Festival was the most searched among arts and culture festivals in New Zealand, with an estimated 16.6K branded searches and 70.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Arts and culture festivals in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-arts-festivals

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-arts-festivals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.