---
title: "Artisan chocolatiers in New Zealand: Which brands are most popular in search?"
description: "Compare the boutique chocolatiers New Zealanders buy gifts and treats from. Share of Search among Patagonia Chocolates, Devonport Chocolates, Honest Chocolat, Ocho and Hogarth Chocolate, the artisan chocolatiers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-artisan-chocolatiers"
publisher: "Brandwave"
---

# Artisan chocolatiers in New Zealand: Which brands are most popular in search?

Compare the boutique chocolatiers New Zealanders buy gifts and treats from. Share of Search among Patagonia Chocolates, Devonport Chocolates, Honest Chocolat, Ocho and Hogarth Chocolate, the artisan chocolatiers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Artisan chocolatiers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Patagonia Chocolates, 61.1%

## Which brand is most popular in search among artisan chocolatiers in New Zealand?

- In August 2026, Patagonia Chocolates was the most searched among artisan chocolatiers in New Zealand, with an estimated 12.9K branded searches and 61.1% estimated Share of Search within this set.
- Devonport Chocolates is in 2nd place, 34.1 percentage points behind at 27% Share of Search.
- Across the 11 months ending August 2026, Patagonia Chocolates’ estimated Share of Search among artisan chocolatiers in New Zealand decreased from 69.5% to 61.1%.
- Across the 11 months ending August 2026, Devonport Chocolates’ estimated Share of Search among artisan chocolatiers in New Zealand increased from 20% to 27%.
- Across the 11 months ending August 2026, Honest Chocolat’s estimated Share of Search among artisan chocolatiers in New Zealand increased from 7.1% to 7.6%.
- Across the 11 months ending August 2026, Ocho’s estimated Share of Search among artisan chocolatiers in New Zealand increased from 1.4% to 2.3%.
- Across the 11 months ending August 2026, Patagonia Chocolates’ estimated Share of Search among artisan chocolatiers in New Zealand peaked at 73.8% in April 2026 and was lowest at 57.4% in June 2026.
- Across the 11 months ending August 2026, Devonport Chocolates’ estimated Share of Search among artisan chocolatiers in New Zealand peaked at 29.7% in June 2026 and was lowest at 17.3% in April 2026.
- Across the 11 months ending August 2026, Honest Chocolat’s estimated Share of Search among artisan chocolatiers in New Zealand peaked at 10.5% in July 2026 and was lowest at 6.1% in April 2026.
- Across the 11 months ending August 2026, Ocho’s estimated Share of Search among artisan chocolatiers in New Zealand peaked at 2.3% in August 2026 and was lowest at 0.79% in February 2026.
- Across the 11 months ending August 2026, Hogarth Chocolate’s estimated Share of Search among artisan chocolatiers in New Zealand peaked at 3% in June 2026 and was lowest at 1.1% in February 2026.
- Across the 11 months ending August 2026, Ocho rose from 5th to 4th among artisan chocolatiers in New Zealand.
- Across the 11 months ending August 2026, Hogarth Chocolate fell from 4th to 5th among artisan chocolatiers in New Zealand.

## Compare search popularity between leading brands

- [Patagonia Chocolates vs Devonport Chocolates: compare search popularity](/demand/nz/compare/devonport-chocolates-vs-patagonia-chocolates): 61.1% against 27% Share of Search.
- [Patagonia Chocolates vs Honest Chocolat: compare search popularity](/demand/nz/compare/honest-chocolat-vs-patagonia-chocolates): 61.1% against 7.6% Share of Search.
- [Patagonia Chocolates vs Ocho: compare search popularity](/demand/nz/compare/ocho-vs-patagonia-chocolates): 61.1% against 2.3% Share of Search.
- [Patagonia Chocolates vs Hogarth Chocolate: compare search popularity](/demand/nz/compare/hogarth-chocolate-vs-patagonia-chocolates): 61.1% against 2% Share of Search.
- [Devonport Chocolates vs Honest Chocolat: compare search popularity](/demand/nz/compare/devonport-chocolates-vs-honest-chocolat): 27% against 7.6% Share of Search.
- [Devonport Chocolates vs Ocho: compare search popularity](/demand/nz/compare/devonport-chocolates-vs-ocho): 27% against 2.3% Share of Search.
- [Devonport Chocolates vs Hogarth Chocolate: compare search popularity](/demand/nz/compare/devonport-chocolates-vs-hogarth-chocolate): 27% against 2% Share of Search.
- [Honest Chocolat vs Ocho: compare search popularity](/demand/nz/compare/honest-chocolat-vs-ocho): 7.6% against 2.3% Share of Search.
- [Honest Chocolat vs Hogarth Chocolate: compare search popularity](/demand/nz/compare/hogarth-chocolate-vs-honest-chocolat): 7.6% against 2% Share of Search.
- [Ocho vs Hogarth Chocolate: compare search popularity](/demand/nz/compare/hogarth-chocolate-vs-ocho): 2.3% against 2% Share of Search.

## How did search popularity change for New Zealand artisan chocolatiers in August 2026?

- In August 2026, Ocho overtook Hogarth Chocolate to rank 4th among artisan chocolatiers in New Zealand, at 2.3%.
- In August 2026, Devonport Chocolates gained estimated Share of Search among artisan chocolatiers in New Zealand, from 25.5% to 27%.
- In August 2026, Patagonia Chocolates gained estimated Share of Search among artisan chocolatiers in New Zealand, from 59.6% to 61.1%.
- In August 2026, Honest Chocolat lost estimated Share of Search among artisan chocolatiers in New Zealand, from 10.5% to 7.6%.
- In August 2026, Hogarth Chocolate lost estimated Share of Search among artisan chocolatiers in New Zealand, from 2.6% to 2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Patagonia Chocolates | 61.1% | 12.9K | +19.0% | Patagonia Chocolates |
| 2 | Devonport Chocolates | 27% | 5.7K | +22.9% | Devonport Chocolates |
| 3 | Honest Chocolat | 7.6% | 1.6K | -15.7% | Honest Chocolat |
| 4 | Ocho | 2.3% | 480 | +50.0% | Ocho |
| 5 | Hogarth Chocolate | 2% | 430 | -8.5% | Hogarth Chocolate |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Patagonia Chocolates | 15.8K | 69.5% | 1 |
| Oct 2025 | Devonport Chocolates | 4.5K | 20% | 2 |
| Oct 2025 | Honest Chocolat | 1.6K | 7.1% | 3 |
| Oct 2025 | Hogarth Chocolate | 470 | 2.1% | 4 |
| Oct 2025 | Ocho | 320 | 1.4% | 5 |
| Nov 2025 | Patagonia Chocolates | 18.9K | 69.1% | 1 |
| Nov 2025 | Devonport Chocolates | 5.6K | 20.5% | 2 |
| Nov 2025 | Honest Chocolat | 1.9K | 7% | 3 |
| Nov 2025 | Hogarth Chocolate | 600 | 2.2% | 4 |
| Nov 2025 | Ocho | 320 | 1.2% | 5 |
| Dec 2025 | Patagonia Chocolates | 23.2K | 65.8% | 1 |
| Dec 2025 | Devonport Chocolates | 8.4K | 23.9% | 2 |
| Dec 2025 | Honest Chocolat | 2.4K | 6.8% | 3 |
| Dec 2025 | Hogarth Chocolate | 810 | 2.3% | 4 |
| Dec 2025 | Ocho | 390 | 1.1% | 5 |
| Jan 2026 | Patagonia Chocolates | 18.7K | 69.2% | 1 |
| Jan 2026 | Devonport Chocolates | 5.7K | 21.1% | 2 |
| Jan 2026 | Honest Chocolat | 1.9K | 7.1% | 3 |
| Jan 2026 | Hogarth Chocolate | 460 | 1.7% | 4 |
| Jan 2026 | Ocho | 260 | 0.96% | 5 |
| Feb 2026 | Patagonia Chocolates | 22.8K | 69.6% | 1 |
| Feb 2026 | Devonport Chocolates | 6.9K | 21.1% | 2 |
| Feb 2026 | Honest Chocolat | 2.4K | 7.3% | 3 |
| Feb 2026 | Hogarth Chocolate | 370 | 1.1% | 4 |
| Feb 2026 | Ocho | 260 | 0.79% | 5 |
| Mar 2026 | Patagonia Chocolates | 18.9K | 66.1% | 1 |
| Mar 2026 | Devonport Chocolates | 6.9K | 24.2% | 2 |
| Mar 2026 | Honest Chocolat | 1.9K | 6.7% | 3 |
| Mar 2026 | Hogarth Chocolate | 540 | 1.9% | 4 |
| Mar 2026 | Ocho | 320 | 1.1% | 5 |
| Apr 2026 | Patagonia Chocolates | 19.4K | 73.8% | 1 |
| Apr 2026 | Devonport Chocolates | 4.6K | 17.3% | 2 |
| Apr 2026 | Honest Chocolat | 1.6K | 6.1% | 3 |
| Apr 2026 | Hogarth Chocolate | 480 | 1.8% | 4 |
| Apr 2026 | Ocho | 260 | 0.99% | 5 |
| May 2026 | Patagonia Chocolates | 13.5K | 66% | 1 |
| May 2026 | Devonport Chocolates | 4.6K | 22.6% | 2 |
| May 2026 | Honest Chocolat | 1.6K | 7.9% | 3 |
| May 2026 | Hogarth Chocolate | 450 | 2.2% | 4 |
| May 2026 | Ocho | 260 | 1.3% | 5 |
| Jun 2026 | Patagonia Chocolates | 9K | 57.4% | 1 |
| Jun 2026 | Devonport Chocolates | 4.7K | 29.7% | 2 |
| Jun 2026 | Honest Chocolat | 1.3K | 8.3% | 3 |
| Jun 2026 | Hogarth Chocolate | 470 | 3% | 4 |
| Jun 2026 | Ocho | 260 | 1.7% | 5 |
| Jul 2026 | Patagonia Chocolates | 10.8K | 59.6% | 1 |
| Jul 2026 | Devonport Chocolates | 4.6K | 25.5% | 2 |
| Jul 2026 | Honest Chocolat | 1.9K | 10.5% | 3 |
| Jul 2026 | Hogarth Chocolate | 470 | 2.6% | 4 |
| Jul 2026 | Ocho | 320 | 1.8% | 5 |
| Aug 2026 | Patagonia Chocolates | 12.9K | 61.1% | 1 |
| Aug 2026 | Devonport Chocolates | 5.7K | 27% | 2 |
| Aug 2026 | Honest Chocolat | 1.6K | 7.6% | 3 |
| Aug 2026 | Ocho | 480 | 2.3% | 4 |
| Aug 2026 | Hogarth Chocolate | 430 | 2% | 5 |
| Sep 2026 | Devonport Chocolates | — | — | — |
| Sep 2026 | Hogarth Chocolate | — | — | — |
| Sep 2026 | Honest Chocolat | — | — | — |
| Sep 2026 | Ocho | — | — | — |
| Sep 2026 | Patagonia Chocolates | — | — | — |

## What is being compared

- **Devonport Chocolates**: Measured on the search terms “devonport chocolates”, “devonport chocolates near me”, “devonport chocolates nz”, “devonport chocolates online” and “devonportchocolates”, summed into one figure.
- **Hogarth Chocolate**: Measured on the search terms “hogarth chocolate”, “hogarth chocolate makers”, “hogarth chocolate near me”, “hogarth chocolate new zealand” and “hogarth chocolate nz”, summed into one figure.
- **Honest Chocolat**: Measured on the search terms “honest chocolat” and “honest chocolat nz”, summed into one figure.
- **Ocho**: Measured on the search term “ocho chocolate”.
- **Patagonia Chocolates**: Measured on the search terms “patagonia chocolates”, “patagonia chocolates near me”, “patagonia chocolates nz”, “patagoniachocolates” and “patagoniachocolates co nz”, summed into one figure.

- [Devonport Chocolates](/demand/nz/brands/devonport-chocolates)
- [Hogarth Chocolate](/demand/nz/brands/hogarth-chocolate)
- [Honest Chocolat](/demand/nz/brands/honest-chocolat)
- [Ocho](/demand/nz/brands/ocho)
- [Patagonia Chocolates](/demand/nz/brands/patagonia-chocolates)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among artisan chocolatiers in New Zealand?

In August 2026, Patagonia Chocolates was the most searched among artisan chocolatiers in New Zealand, with an estimated 12.9K branded searches and 61.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Artisan chocolatiers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-artisan-chocolatiers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-artisan-chocolatiers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.