---
title: "Artisan bakeries and patisseries in New Zealand: Which brands are most popular in search?"
description: "Compare the artisan bakeries, bagel shops and patisseries New Zealanders queue for. Share of Search among The Gateau House, Best Ugly Bagels, Grizzly Baked Goods, Bluebells Cakery, Mor Bakery, Pembroke Patisserie, Daily Bread and Miann, the artisan bakeries and patisseries Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-artisan-bakeries"
publisher: "Brandwave"
---

# Artisan bakeries and patisseries in New Zealand: Which brands are most popular in search?

Compare the artisan bakeries, bagel shops and patisseries New Zealanders queue for. Share of Search among The Gateau House, Best Ugly Bagels, Grizzly Baked Goods, Bluebells Cakery, Mor Bakery, Pembroke Patisserie, Daily Bread and Miann, the artisan bakeries and patisseries Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Artisan bakeries and patisseries
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: The Gateau House, 26.5%

## Which brand is most popular in search among artisan bakeries and patisseries in New Zealand?

- In August 2026, The Gateau House was the most searched among artisan bakeries and patisseries in New Zealand, with an estimated 22.5K branded searches and 26.5% estimated Share of Search within this set.
- Best Ugly Bagels is in 2nd place, 7.5 percentage points behind at 19% Share of Search.
- Across the 11 months ending August 2026, The Gateau House’s estimated Share of Search among artisan bakeries and patisseries in New Zealand decreased from 32.8% to 26.5%.
- Across the 11 months ending August 2026, Bluebells Cakery’s estimated Share of Search among artisan bakeries and patisseries in New Zealand increased from 9.8% to 11.6%.
- Across the 11 months ending August 2026, Mor Bakery’s estimated Share of Search among artisan bakeries and patisseries in New Zealand increased from 7.8% to 9.6%.
- Across the 11 months ending August 2026, Daily Bread’s estimated Share of Search among artisan bakeries and patisseries in New Zealand increased from 5.4% to 6.4%.
- Across the 11 months ending August 2026, Miann’s estimated Share of Search among artisan bakeries and patisseries in New Zealand increased from 3.1% to 4.8%.
- Across the 11 months ending August 2026, The Gateau House’s estimated Share of Search among artisan bakeries and patisseries in New Zealand peaked at 32.8% in October 2025 and was lowest at 21.2% in February 2026.
- Across the 11 months ending August 2026, Best Ugly Bagels’ estimated Share of Search among artisan bakeries and patisseries in New Zealand peaked at 24.8% in January 2026 and was lowest at 18.3% in April 2026.
- Across the 11 months ending August 2026, Grizzly Baked Goods’ estimated Share of Search among artisan bakeries and patisseries in New Zealand peaked at 20.2% in April 2026 and was lowest at 14.3% in October 2025.
- Across the 11 months ending August 2026, Bluebells Cakery’s estimated Share of Search among artisan bakeries and patisseries in New Zealand peaked at 11.9% in June 2026 and was lowest at 7.7% in April 2026.
- Across the 11 months ending August 2026, Mor Bakery’s estimated Share of Search among artisan bakeries and patisseries in New Zealand peaked at 9.9% in July 2026 and was lowest at 6.6% in December 2025.
- Across the 11 months ending August 2026, Pembroke Patisserie’s estimated Share of Search among artisan bakeries and patisseries in New Zealand peaked at 13.6% in February 2026 and was lowest at 6.2% in June 2026.
- Across the 11 months ending August 2026, Daily Bread’s estimated Share of Search among artisan bakeries and patisseries in New Zealand peaked at 7.4% in February 2026 and was lowest at 5.3% in November 2025.
- Across the 11 months ending August 2026, Miann’s estimated Share of Search among artisan bakeries and patisseries in New Zealand peaked at 6.2% in July 2026 and was lowest at 2.3% in February 2026.
- Across the 11 months ending August 2026, Best Ugly Bagels, Grizzly Baked Goods and Pembroke Patisserie held steady: their estimated Share of Search among artisan bakeries and patisseries in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [The Gateau House vs Best Ugly Bagels: compare search popularity](/demand/nz/compare/best-ugly-bagels-vs-the-gateau-house): 26.5% against 19% Share of Search.
- [The Gateau House vs Grizzly Baked Goods: compare search popularity](/demand/nz/compare/grizzly-baked-goods-vs-the-gateau-house): 26.5% against 14.3% Share of Search.
- [The Gateau House vs Bluebells Cakery: compare search popularity](/demand/nz/compare/bluebells-cakery-vs-the-gateau-house): 26.5% against 11.6% Share of Search.
- [The Gateau House vs Mor Bakery: compare search popularity](/demand/nz/compare/mor-bakery-vs-the-gateau-house): 26.5% against 9.6% Share of Search.
- [Best Ugly Bagels vs Grizzly Baked Goods: compare search popularity](/demand/nz/compare/best-ugly-bagels-vs-grizzly-baked-goods): 19% against 14.3% Share of Search.
- [Best Ugly Bagels vs Bluebells Cakery: compare search popularity](/demand/nz/compare/best-ugly-bagels-vs-bluebells-cakery): 19% against 11.6% Share of Search.
- [Best Ugly Bagels vs Mor Bakery: compare search popularity](/demand/nz/compare/best-ugly-bagels-vs-mor-bakery): 19% against 9.6% Share of Search.
- [Grizzly Baked Goods vs Bluebells Cakery: compare search popularity](/demand/nz/compare/bluebells-cakery-vs-grizzly-baked-goods): 14.3% against 11.6% Share of Search.
- [Grizzly Baked Goods vs Mor Bakery: compare search popularity](/demand/nz/compare/grizzly-baked-goods-vs-mor-bakery): 14.3% against 9.6% Share of Search.
- [Bluebells Cakery vs Mor Bakery: compare search popularity](/demand/nz/compare/bluebells-cakery-vs-mor-bakery): 11.6% against 9.6% Share of Search.

## How did search popularity change for New Zealand artisan bakeries and patisseries in August 2026?

- In August 2026, Pembroke Patisserie overtook Daily Bread to rank 6th among artisan bakeries and patisseries in New Zealand, at 7.8%.
- In August 2026, The Gateau House gained estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 22.7% to 26.5%.
- In August 2026, Bluebells Cakery gained estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 10% to 11.6%.
- In August 2026, Grizzly Baked Goods lost estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 18.1% to 14.3%.
- In August 2026, Miann lost estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 6.2% to 4.8%.
- In August 2026, Best Ugly Bagels lost estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 19.7% to 19%.
- Estimated monthly branded searches for Mor Bakery in New Zealand rose 23% over 11 measured months, from 6.6K to 8.1K in August 2026.
- Estimated monthly branded searches for Daily Bread in New Zealand rose 19.2% over 11 measured months, from 4.6K to 5.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | The Gateau House | 26.5% | 22.5K | +20.9% | The Gateau House |
| 2 | Best Ugly Bagels | 19% | 16.1K | -0.2% | Best Ugly Bagels |
| 3 | Grizzly Baked Goods | 14.3% | 12.1K | -18.2% | Grizzly Baked Goods |
| 4 | Bluebells Cakery | 11.6% | 9.8K | +19.9% | Bluebells Cakery |
| 5 | Mor Bakery | 9.6% | 8.1K | +0.1% | Mor Bakery |
| 6 | Pembroke Patisserie | 7.8% | 6.6K | +22.2% | Pembroke Patisserie |
| 7 | Daily Bread | 6.4% | 5.5K | -0.7% | Daily Bread |
| 8 | Miann | 4.8% | 4.1K | -19.0% | Miann |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | The Gateau House | 27.8K | 32.8% | 1 |
| Oct 2025 | Best Ugly Bagels | 16.1K | 19% | 2 |
| Oct 2025 | Grizzly Baked Goods | 12.1K | 14.3% | 3 |
| Oct 2025 | Bluebells Cakery | 8.3K | 9.8% | 4 |
| Oct 2025 | Mor Bakery | 6.6K | 7.8% | 5 |
| Oct 2025 | Pembroke Patisserie | 6.6K | 7.8% | 6 |
| Oct 2025 | Daily Bread | 4.6K | 5.4% | 7 |
| Oct 2025 | Miann | 2.6K | 3.1% | 8 |
| Nov 2025 | The Gateau House | 22.5K | 25.4% | 1 |
| Nov 2025 | Best Ugly Bagels | 19.4K | 21.9% | 2 |
| Nov 2025 | Grizzly Baked Goods | 14.8K | 16.7% | 3 |
| Nov 2025 | Pembroke Patisserie | 9.9K | 11.2% | 4 |
| Nov 2025 | Bluebells Cakery | 8K | 9.1% | 5 |
| Nov 2025 | Mor Bakery | 6.6K | 7.5% | 6 |
| Nov 2025 | Daily Bread | 4.7K | 5.3% | 7 |
| Nov 2025 | Miann | 2.6K | 3% | 8 |
| Dec 2025 | The Gateau House | 27.7K | 27.4% | 1 |
| Dec 2025 | Best Ugly Bagels | 20K | 19.8% | 2 |
| Dec 2025 | Grizzly Baked Goods | 18.1K | 17.9% | 3 |
| Dec 2025 | Pembroke Patisserie | 12.1K | 12% | 4 |
| Dec 2025 | Bluebells Cakery | 8K | 7.9% | 5 |
| Dec 2025 | Mor Bakery | 6.7K | 6.6% | 6 |
| Dec 2025 | Daily Bread | 6K | 5.9% | 7 |
| Dec 2025 | Miann | 2.6K | 2.6% | 8 |
| Jan 2026 | Best Ugly Bagels | 24.2K | 24.8% | 1 |
| Jan 2026 | The Gateau House | 22.9K | 23.6% | 2 |
| Jan 2026 | Grizzly Baked Goods | 14.8K | 15.2% | 3 |
| Jan 2026 | Pembroke Patisserie | 12.1K | 12.4% | 4 |
| Jan 2026 | Bluebells Cakery | 8.1K | 8.4% | 5 |
| Jan 2026 | Mor Bakery | 6.6K | 6.8% | 6 |
| Jan 2026 | Daily Bread | 6K | 6.1% | 7 |
| Jan 2026 | Miann | 2.6K | 2.7% | 8 |
| Feb 2026 | Best Ugly Bagels | 19.7K | 22.2% | 1 |
| Feb 2026 | The Gateau House | 18.8K | 21.2% | 2 |
| Feb 2026 | Grizzly Baked Goods | 14.8K | 16.7% | 3 |
| Feb 2026 | Pembroke Patisserie | 12.1K | 13.6% | 4 |
| Feb 2026 | Bluebells Cakery | 8.2K | 9.2% | 5 |
| Feb 2026 | Mor Bakery | 6.7K | 7.5% | 6 |
| Feb 2026 | Daily Bread | 6.5K | 7.4% | 7 |
| Feb 2026 | Miann | 2.1K | 2.3% | 8 |
| Mar 2026 | The Gateau House | 22.6K | 24.9% | 1 |
| Mar 2026 | Best Ugly Bagels | 19.8K | 21.8% | 2 |
| Mar 2026 | Grizzly Baked Goods | 14.8K | 16.3% | 3 |
| Mar 2026 | Pembroke Patisserie | 9.9K | 10.9% | 4 |
| Mar 2026 | Bluebells Cakery | 8K | 8.8% | 5 |
| Mar 2026 | Mor Bakery | 6.7K | 7.3% | 6 |
| Mar 2026 | Daily Bread | 6.4K | 7% | 7 |
| Mar 2026 | Miann | 2.7K | 3% | 8 |
| Apr 2026 | The Gateau House | 22.6K | 25.2% | 1 |
| Apr 2026 | Grizzly Baked Goods | 18.1K | 20.2% | 2 |
| Apr 2026 | Best Ugly Bagels | 16.4K | 18.3% | 3 |
| Apr 2026 | Pembroke Patisserie | 9.9K | 11.1% | 4 |
| Apr 2026 | Bluebells Cakery | 6.9K | 7.7% | 5 |
| Apr 2026 | Mor Bakery | 6.6K | 7.4% | 6 |
| Apr 2026 | Daily Bread | 6.4K | 7.2% | 7 |
| Apr 2026 | Miann | 2.6K | 2.9% | 8 |
| May 2026 | The Gateau House | 22.7K | 26.7% | 1 |
| May 2026 | Best Ugly Bagels | 16.4K | 19.3% | 2 |
| May 2026 | Grizzly Baked Goods | 14.8K | 17.5% | 3 |
| May 2026 | Bluebells Cakery | 9.9K | 11.7% | 4 |
| May 2026 | Mor Bakery | 6.6K | 7.8% | 5 |
| May 2026 | Daily Bread | 5.9K | 7% | 6 |
| May 2026 | Pembroke Patisserie | 5.4K | 6.4% | 7 |
| May 2026 | Miann | 3.1K | 3.6% | 8 |
| Jun 2026 | The Gateau House | 18.4K | 25.9% | 1 |
| Jun 2026 | Best Ugly Bagels | 13.7K | 19.3% | 2 |
| Jun 2026 | Grizzly Baked Goods | 12.1K | 17.1% | 3 |
| Jun 2026 | Bluebells Cakery | 8.4K | 11.9% | 4 |
| Jun 2026 | Mor Bakery | 5.4K | 7.7% | 5 |
| Jun 2026 | Daily Bread | 5.1K | 7.2% | 6 |
| Jun 2026 | Pembroke Patisserie | 4.4K | 6.2% | 7 |
| Jun 2026 | Miann | 3.3K | 4.7% | 8 |
| Jul 2026 | The Gateau House | 18.6K | 22.7% | 1 |
| Jul 2026 | Best Ugly Bagels | 16.2K | 19.7% | 2 |
| Jul 2026 | Grizzly Baked Goods | 14.8K | 18.1% | 3 |
| Jul 2026 | Bluebells Cakery | 8.2K | 10% | 4 |
| Jul 2026 | Mor Bakery | 8.1K | 9.9% | 5 |
| Jul 2026 | Daily Bread | 5.5K | 6.7% | 6 |
| Jul 2026 | Pembroke Patisserie | 5.4K | 6.6% | 7 |
| Jul 2026 | Miann | 5K | 6.2% | 8 |
| Aug 2026 | The Gateau House | 22.5K | 26.5% | 1 |
| Aug 2026 | Best Ugly Bagels | 16.1K | 19% | 2 |
| Aug 2026 | Grizzly Baked Goods | 12.1K | 14.3% | 3 |
| Aug 2026 | Bluebells Cakery | 9.8K | 11.6% | 4 |
| Aug 2026 | Mor Bakery | 8.1K | 9.6% | 5 |
| Aug 2026 | Pembroke Patisserie | 6.6K | 7.8% | 6 |
| Aug 2026 | Daily Bread | 5.5K | 6.4% | 7 |
| Aug 2026 | Miann | 4.1K | 4.8% | 8 |
| Sep 2026 | Best Ugly Bagels | — | — | — |
| Sep 2026 | Bluebells Cakery | — | — | — |
| Sep 2026 | Daily Bread | — | — | — |
| Sep 2026 | Grizzly Baked Goods | — | — | — |
| Sep 2026 | Miann | — | — | — |
| Sep 2026 | Mor Bakery | — | — | — |
| Sep 2026 | Pembroke Patisserie | — | — | — |
| Sep 2026 | The Gateau House | — | — | — |

## What is being compared

- **Best Ugly Bagels**: Measured on the search terms “best ugly bagels”, “best ugly bagels city works”, “best ugly bagels city works depot”, “best ugly bagels commercial bay”, “best ugly bagels menu”, “best ugly bagels near me”, “best ugly bagels nz” and “bestuglybagels”, summed into one figure.
- **Bluebells Cakery**: Measured on the search terms “bluebells cakery”, “bluebells cakery commercial bay”, “bluebells cakery near me”, “bluebells cakery nz” and “bluebellscakery”, summed into one figure.
- **Daily Bread**: Measured on the search terms “daily bread auckland”, “daily bread bakery”, “daily bread bakery lower hutt”, “daily bread bread”, “daily bread cafe”, “daily bread federal street”, “daily bread lower hutt”, “daily bread near me”, “daily bread nz” and “daily bread sourdough”, summed into one figure.
- **Grizzly Baked Goods**: Measured on the search terms “grizzly baked goods” and “grizzly baked goods near me”, summed into one figure.
- **Miann**: Measured on the search terms “miann”, “miann chocolate”, “miann hot chocolate”, “miann near me”, “miann nz” and “miann patisserie”, summed into one figure.
- **Mor Bakery**: Measured on the search terms “mor bakery”, “mor bakery near me”, “mor bakery nz” and “morbakery”, summed into one figure.
- **Pembroke Patisserie**: Measured on the search terms “pembroke patisserie” and “pembroke patisserie near me”, summed into one figure.
- **The Gateau House**: Measured on the search terms “the gateau house” and “the gateau house near me”, summed into one figure.

- [Best Ugly Bagels](/demand/nz/brands/best-ugly-bagels)
- [Bluebells Cakery](/demand/nz/brands/bluebells-cakery)
- [Daily Bread](/demand/nz/brands/daily-bread)
- [Grizzly Baked Goods](/demand/nz/brands/grizzly-baked-goods)
- [Miann](/demand/nz/brands/miann)
- [Mor Bakery](/demand/nz/brands/mor-bakery)
- [Pembroke Patisserie](/demand/nz/brands/pembroke-patisserie)
- [The Gateau House](/demand/nz/brands/the-gateau-house)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among artisan bakeries and patisseries in New Zealand?

In August 2026, The Gateau House was the most searched among artisan bakeries and patisseries in New Zealand, with an estimated 22.5K branded searches and 26.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Artisan bakeries and patisseries in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-artisan-bakeries

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-artisan-bakeries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.