---
title: "Art supply brands in New Zealand: Which brands are most popular in search?"
description: "Compare the paint, pencil and marker brands New Zealand artists create with. Share of Search among Posca, Faber-Castell, Winsor & Newton, Copic and Derwent, the art supply brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-art-supply-brands"
publisher: "Brandwave"
---

# Art supply brands in New Zealand: Which brands are most popular in search?

Compare the paint, pencil and marker brands New Zealand artists create with. Share of Search among Posca, Faber-Castell, Winsor & Newton, Copic and Derwent, the art supply brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Art supply brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Posca, 42.1%

## Which brand is most popular in search among art supply brands in New Zealand?

- In August 2026, Posca was the most searched among art supply brands in New Zealand, with an estimated 3.7K branded searches and 42.1% estimated Share of Search within this set.
- Faber-Castell is in 2nd place, 14 percentage points behind at 28.1% Share of Search.
- Across the 11 months ending August 2026, Posca’s estimated Share of Search among art supply brands in New Zealand decreased from 42.7% to 42.1%.
- Across the 11 months ending August 2026, Faber-Castell’s estimated Share of Search among art supply brands in New Zealand decreased from 28.7% to 28.1%.
- Across the 11 months ending August 2026, Winsor & Newton’s estimated Share of Search among art supply brands in New Zealand increased from 9.7% to 15.7%.
- Across the 11 months ending August 2026, Copic’s estimated Share of Search among art supply brands in New Zealand decreased from 11.9% to 9.9%.
- Across the 11 months ending August 2026, Derwent’s estimated Share of Search among art supply brands in New Zealand decreased from 7% to 4.2%.
- Across the 11 months ending August 2026, Posca’s estimated Share of Search among art supply brands in New Zealand peaked at 49.1% in November 2025 and was lowest at 38.2% in January 2026.
- Across the 11 months ending August 2026, Faber-Castell’s estimated Share of Search among art supply brands in New Zealand peaked at 34.8% in January 2026 and was lowest at 23.4% in June 2026.
- Across the 11 months ending August 2026, Winsor & Newton’s estimated Share of Search among art supply brands in New Zealand peaked at 17.6% in June 2026 and was lowest at 8.9% in December 2025.
- Across the 11 months ending August 2026, Copic’s estimated Share of Search among art supply brands in New Zealand peaked at 12.9% in April 2026 and was lowest at 9.1% in July 2026.
- Across the 11 months ending August 2026, Derwent’s estimated Share of Search among art supply brands in New Zealand peaked at 7% in October 2025 and was lowest at 3.1% in June 2026.
- Across the 11 months ending August 2026, Winsor & Newton rose from 4th to 3rd among art supply brands in New Zealand.
- Across the 11 months ending August 2026, Copic fell from 3rd to 4th among art supply brands in New Zealand.

## Compare search popularity between leading brands

- [Posca vs Faber-Castell: compare search popularity](/demand/nz/compare/faber-castell-vs-posca): 42.1% against 28.1% Share of Search.
- [Posca vs Winsor & Newton: compare search popularity](/demand/nz/compare/posca-vs-winsor-and-newton): 42.1% against 15.7% Share of Search.
- [Posca vs Copic: compare search popularity](/demand/nz/compare/copic-vs-posca): 42.1% against 9.9% Share of Search.
- [Posca vs Derwent: compare search popularity](/demand/nz/compare/derwent-vs-posca): 42.1% against 4.2% Share of Search.
- [Faber-Castell vs Winsor & Newton: compare search popularity](/demand/nz/compare/faber-castell-vs-winsor-and-newton): 28.1% against 15.7% Share of Search.
- [Faber-Castell vs Copic: compare search popularity](/demand/nz/compare/copic-vs-faber-castell): 28.1% against 9.9% Share of Search.
- [Faber-Castell vs Derwent: compare search popularity](/demand/nz/compare/derwent-vs-faber-castell): 28.1% against 4.2% Share of Search.
- [Winsor & Newton vs Copic: compare search popularity](/demand/nz/compare/copic-vs-winsor-and-newton): 15.7% against 9.9% Share of Search.
- [Winsor & Newton vs Derwent: compare search popularity](/demand/nz/compare/derwent-vs-winsor-and-newton): 15.7% against 4.2% Share of Search.
- [Copic vs Derwent: compare search popularity](/demand/nz/compare/copic-vs-derwent): 9.9% against 4.2% Share of Search.

## How did search popularity change for New Zealand art supply brands in August 2026?

- In August 2026, Winsor & Newton gained estimated Share of Search among art supply brands in New Zealand, from 13.9% to 15.7%.
- In August 2026, Faber-Castell gained estimated Share of Search among art supply brands in New Zealand, from 26.8% to 28.1%.
- In August 2026, Copic gained estimated Share of Search among art supply brands in New Zealand, from 9.1% to 9.9%.
- In August 2026, Derwent gained estimated Share of Search among art supply brands in New Zealand, from 3.4% to 4.2%.
- In August 2026, Posca lost estimated Share of Search among art supply brands in New Zealand, from 46.8% to 42.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Posca | 42.1% | 3.7K | -15.1% | Posca |
| 2 | Faber-Castell | 28.1% | 2.5K | -1.2% | Faber-Castell |
| 3 | Winsor & Newton | 15.7% | 1.4K | +6.9% | Winsor & Newton |
| 4 | Copic | 9.9% | 870 | +2.4% | Copic |
| 5 | Derwent | 4.2% | 370 | +15.6% | Derwent |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Posca | 2.7K | 42.7% | 1 |
| Oct 2025 | Faber-Castell | 1.8K | 28.7% | 2 |
| Oct 2025 | Copic | 750 | 11.9% | 3 |
| Oct 2025 | Winsor & Newton | 610 | 9.7% | 4 |
| Oct 2025 | Derwent | 440 | 7% | 5 |
| Nov 2025 | Posca | 3.9K | 49.1% | 1 |
| Nov 2025 | Faber-Castell | 2.1K | 26.5% | 2 |
| Nov 2025 | Winsor & Newton | 810 | 10.3% | 3 |
| Nov 2025 | Copic | 760 | 9.7% | 4 |
| Nov 2025 | Derwent | 340 | 4.3% | 5 |
| Dec 2025 | Posca | 4.1K | 49% | 1 |
| Dec 2025 | Faber-Castell | 2.5K | 29.5% | 2 |
| Dec 2025 | Copic | 770 | 9.1% | 3 |
| Dec 2025 | Winsor & Newton | 750 | 8.9% | 4 |
| Dec 2025 | Derwent | 300 | 3.6% | 5 |
| Jan 2026 | Posca | 2.6K | 38.2% | 1 |
| Jan 2026 | Faber-Castell | 2.4K | 34.8% | 2 |
| Jan 2026 | Winsor & Newton | 820 | 12.1% | 3 |
| Jan 2026 | Copic | 670 | 9.9% | 4 |
| Jan 2026 | Derwent | 340 | 5% | 5 |
| Feb 2026 | Posca | 2.8K | 43.4% | 1 |
| Feb 2026 | Faber-Castell | 1.9K | 28.4% | 2 |
| Feb 2026 | Winsor & Newton | 900 | 13.7% | 3 |
| Feb 2026 | Copic | 610 | 9.3% | 4 |
| Feb 2026 | Derwent | 340 | 5.2% | 5 |
| Mar 2026 | Posca | 3.5K | 47.1% | 1 |
| Mar 2026 | Faber-Castell | 1.9K | 25.8% | 2 |
| Mar 2026 | Copic | 870 | 11.8% | 3 |
| Mar 2026 | Winsor & Newton | 760 | 10.3% | 4 |
| Mar 2026 | Derwent | 360 | 4.9% | 5 |
| Apr 2026 | Posca | 3.4K | 43.5% | 1 |
| Apr 2026 | Faber-Castell | 2.1K | 27.1% | 2 |
| Apr 2026 | Copic | 1K | 12.9% | 3 |
| Apr 2026 | Winsor & Newton | 970 | 12.3% | 4 |
| Apr 2026 | Derwent | 330 | 4.2% | 5 |
| May 2026 | Posca | 4K | 45.4% | 1 |
| May 2026 | Faber-Castell | 2.3K | 26.3% | 2 |
| May 2026 | Winsor & Newton | 1.2K | 13.3% | 3 |
| May 2026 | Copic | 1K | 11.7% | 4 |
| May 2026 | Derwent | 290 | 3.3% | 5 |
| Jun 2026 | Posca | 4.4K | 45.9% | 1 |
| Jun 2026 | Faber-Castell | 2.3K | 23.4% | 2 |
| Jun 2026 | Winsor & Newton | 1.7K | 17.6% | 3 |
| Jun 2026 | Copic | 970 | 10% | 4 |
| Jun 2026 | Derwent | 300 | 3.1% | 5 |
| Jul 2026 | Posca | 4.4K | 46.8% | 1 |
| Jul 2026 | Faber-Castell | 2.5K | 26.8% | 2 |
| Jul 2026 | Winsor & Newton | 1.3K | 13.9% | 3 |
| Jul 2026 | Copic | 850 | 9.1% | 4 |
| Jul 2026 | Derwent | 320 | 3.4% | 5 |
| Aug 2026 | Posca | 3.7K | 42.1% | 1 |
| Aug 2026 | Faber-Castell | 2.5K | 28.1% | 2 |
| Aug 2026 | Winsor & Newton | 1.4K | 15.7% | 3 |
| Aug 2026 | Copic | 870 | 9.9% | 4 |
| Aug 2026 | Derwent | 370 | 4.2% | 5 |
| Sep 2026 | Copic | — | — | — |
| Sep 2026 | Derwent | — | — | — |
| Sep 2026 | Faber-Castell | — | — | — |
| Sep 2026 | Posca | — | — | — |
| Sep 2026 | Winsor & Newton | — | — | — |

## What is being compared

- **Copic**: Measured on the search terms “copic”, “copic alcohol markers”, “copic art supplies”, “copic jp”, “copic markers”, “copic near me”, “copic nz”, “copic paint”, “copic pencils”, “copic pens set”, “marker copic ciao” and “marker copic sketch”, summed into one figure.
- **Derwent**: Measured on the search terms “derwent”, “derwent art supplies”, “derwent drawing pencils”, “derwent drawing pencils 72”, “derwent inktense pencils”, “derwent markers”, “derwent paint”, “derwent pastel pencils” and “derwent pencils”, summed into one figure.
- **Faber-Castell**: Measured on the search terms “faber castell”, “faber castell 48 colour pencils”, “faber castell albrecht durer watercolor pencils”, “faber castell art supplies”, “faber castell click pencil”, “faber castell colored pencils”, “faber castell com”, “faber castell connector pens”, “faber castell erasers”, “faber castell felt pens”, “faber castell graphite pencils”, “faber castell markers”, “faber castell near me”, “faber castell nz”, “faber castell online”, “faber castell paint”, “faber castell pen”, “faber castell pencils”, “faber castell pitt artist pen”, “faber castell pitt pastel pencils”, “faber castell polychromos”, “faber castell polychromos colored pencils”, “faber castell polychromos pencils”, “faber castell watercolor pencils”, “fabercastell”, “fabercastell markers”, “fabercastell paint” and “fabercastell pencils”, summed into one figure.
- **Posca**: Measured on the search terms “acrylic markers posca”, “paint pens uni posca”, “pens posca”, “posca”, “posca art supplies”, “posca com”, “posca markers”, “posca near me”, “posca nz”, “posca paint”, “posca paint marker”, “posca paint pens”, “posca pencils”, “posca pens warehouse”, “posca uni pens” and “uni posca markers”, summed into one figure.
- **Winsor & Newton**: Measured on the search terms “designers gouache winsor newton”, “professional watercolor winsor newton”, “winsor & newton”, “winsor & newton markers”, “winsor & newton nz”, “winsor & newton paint”, “winsor & newton pencils”, “winsor and newton cotman watercolor”, “winsor and newton gouache”, “winsor and newton oil”, “winsor and newton watercolor”, “winsor newton”, “winsor newton art supplies”, “winsor newton markers”, “winsor newton paint”, “winsor newton pencils”, “winsor newton water colors”, “winsornewton” and “winsornewton com”, summed into one figure.

- [Copic](/demand/nz/brands/copic)
- [Derwent](/demand/nz/brands/derwent)
- [Faber-Castell](/demand/nz/brands/faber-castell)
- [Posca](/demand/nz/brands/posca)
- [Winsor & Newton](/demand/nz/brands/winsor-and-newton)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among art supply brands in New Zealand?

In August 2026, Posca was the most searched among art supply brands in New Zealand, with an estimated 3.7K branded searches and 42.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Art supply brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-art-supply-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-art-supply-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.