--- title: "Cliniko vs Fresha: Which is searched more in New Zealand?" description: "Is Cliniko or Fresha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Appointment booking platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-appointment-booking-platforms/compare/cliniko-vs-fresha" publisher: "Brandwave" --- # Cliniko vs Fresha: Which is searched more in New Zealand? Is Cliniko or Fresha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Appointment booking platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cliniko and Fresha - **Competitive set**: Appointment booking platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cliniko Share of Search**: 14.8% - **Fresha Share of Search**: 41.6% ## Is Cliniko or Fresha more popular in search? - In September 2026, Fresha had more branded searches than Cliniko among appointment booking platforms in New Zealand. Fresha had about 4,510 branded searches, while Cliniko had 1,600. Fresha made up 41.6% of all appointment booking platform searches we track, and Cliniko accounted for 14.8%. - Fresha was ahead of Cliniko in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cliniko’s share of searches among appointment booking platforms in New Zealand moved from 16.7% to 14.8%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending September 2026, Fresha’s share of searches among appointment booking platforms in New Zealand moved from 32.1% to 41.6%, and its estimated monthly branded searches moved from 3.6K to 4.5K. ## Top appointment booking platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fresha appeared in all five answers. Cliniko was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fresha was listed before Cliniko in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Timely | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fresha | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Cliniko | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Calendly | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Setmore | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | YouCanBookMe | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | SimplyBook.me | 7th | 3 of 3 | 0 of 2 | 3 of 5 | | Acuity Scheduling | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cal.com | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about appointment booking platforms - Asked ChatGPT "Which appointment booking platform should I use in New Zealand?": 1. Timely, 2. Fresha, 3. Cliniko, 4. Setmore, 5. SimplyBook.me - Asked ChatGPT "What are the best appointment booking platforms in New Zealand?": 1. Timely, 2. Cliniko, 3. Fresha, 4. Setmore, 5. SimplyBook.me - Asked ChatGPT "What's the best appointment booking platform in New Zealand for client appointments?": 1. Timely, 2. Fresha, 3. Calendly, 4. Cliniko, 5. SimplyBook.me - Searched Google, AI Overview "appointment booking software": 1. Calendly, 2. YouCanBookMe, 3. Timely, 4. Fresha, 5. Cliniko - Searched Google, AI Overview "booking software nz": 1. Timely, 2. Fresha, 3. Setmore Not named in any answer: Acuity Scheduling and Cal.com. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand appointment booking platforms in September 2026? - In September 2026, Fresha lost share of searches among appointment booking platforms in New Zealand, from 42.6% to 41.6%. - Estimated monthly branded searches for Cliniko in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | Cliniko estimated searches | Cliniko Share of Search | Cliniko rank | Fresha estimated searches | Fresha Share of Search | Fresha rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 16.7% | 3 | 3.6K | 32.1% | 1 | | Nov 2025 | 1.9K | 18.2% | 3 | 3.6K | 34.7% | 1 | | Dec 2025 | 1.3K | 15.3% | 3 | 3.6K | 43% | 1 | | Jan 2026 | 1.9K | 16.8% | 3 | 4.4K | 39.2% | 1 | | Feb 2026 | 1.9K | 18.6% | 3 | 3.6K | 35.7% | 1 | | Mar 2026 | 1.9K | 15.9% | 3 | 4.4K | 37.1% | 1 | | Apr 2026 | 1.9K | 18.5% | 3 | 3.6K | 35.4% | 1 | | May 2026 | 1.9K | 16.8% | 3 | 4.5K | 39.6% | 1 | | Jun 2026 | 1.9K | 17% | 3 | 4.5K | 40.2% | 1 | | Jul 2026 | 1.6K | 15.1% | 3 | 4.5K | 42.3% | 1 | | Aug 2026 | 1.6K | 14.6% | 3 | 4.7K | 42.6% | 1 | | Sep 2026 | 1.6K | 14.8% | 3 | 4.5K | 41.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Cliniko’s and Fresha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cliniko**: Measured on the search term “cliniko”. - **Fresha**: Measured on the search terms “fresha” and “fresha foods”, summed into one figure. - [Cliniko profile](/demand/nz/brands/cliniko) - [Fresha profile](/demand/nz/brands/fresha) - [All appointment booking platforms in New Zealand](/demand/nz/categories/nz-appointment-booking-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cliniko or Fresha more popular in search? In September 2026, Fresha had more branded searches than Cliniko among appointment booking platforms in New Zealand. Fresha had about 4,510 branded searches, while Cliniko had 1,600. Fresha made up 41.6% of all appointment booking platform searches we track, and Cliniko accounted for 14.8%. ## Cite this page Brandwave. "Cliniko vs Fresha: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-appointment-booking-platforms/compare/cliniko-vs-fresha This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-appointment-booking-platforms/compare/cliniko-vs-fresha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.