---
title: "Application monitoring tools in New Zealand: Which brands are most popular in search?"
description: "Compare the error tracking, logging and observability tools New Zealand engineering teams run. Share of Search among Grafana, Datadog, Splunk, New Relic, Dynatrace and Sentry, the application monitoring tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-application-monitoring-tools"
publisher: "Brandwave"
---

# Application monitoring tools in New Zealand: Which brands are most popular in search?

Compare the error tracking, logging and observability tools New Zealand engineering teams run. Share of Search among Grafana, Datadog, Splunk, New Relic, Dynatrace and Sentry, the application monitoring tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Application monitoring tools
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Grafana, 35.7%

## Which brand is most popular in search among application monitoring tools in New Zealand?

- In August 2026, Grafana was the most searched among application monitoring tools in New Zealand, with an estimated 1.1K branded searches and 35.7% estimated Share of Search within this set.
- Datadog is in 2nd place, 8.3 percentage points behind at 27.3% Share of Search.
- Across the 11 months ending August 2026, Grafana’s estimated Share of Search among application monitoring tools in New Zealand increased from 30.1% to 35.7%.
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among application monitoring tools in New Zealand increased from 25.7% to 27.3%.
- Across the 11 months ending August 2026, Splunk’s estimated Share of Search among application monitoring tools in New Zealand decreased from 16.6% to 16%.
- Across the 11 months ending August 2026, New Relic’s estimated Share of Search among application monitoring tools in New Zealand decreased from 16.3% to 9.3%.
- Across the 11 months ending August 2026, Dynatrace’s estimated Share of Search among application monitoring tools in New Zealand increased from 8.5% to 9%.
- Across the 11 months ending August 2026, Grafana’s estimated Share of Search among application monitoring tools in New Zealand peaked at 37.9% in December 2025 and was lowest at 30.1% in October 2025.
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among application monitoring tools in New Zealand peaked at 30% in May 2026 and was lowest at 22.2% in December 2025.
- Across the 11 months ending August 2026, Splunk’s estimated Share of Search among application monitoring tools in New Zealand peaked at 19.5% in April 2026 and was lowest at 16% in August 2026.
- Across the 11 months ending August 2026, New Relic’s estimated Share of Search among application monitoring tools in New Zealand peaked at 16.3% in October 2025 and was lowest at 8.4% in May 2026.
- Across the 11 months ending August 2026, Dynatrace’s estimated Share of Search among application monitoring tools in New Zealand peaked at 9.5% in March 2026 and was lowest at 7.4% in November 2025.
- Across the 11 months ending August 2026, Sentry held steady: its estimated Share of Search among application monitoring tools in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Grafana vs Datadog: compare search popularity](/demand/nz/compare/datadog-vs-grafana): 35.7% against 27.3% Share of Search.
- [Grafana vs Splunk: compare search popularity](/demand/nz/compare/grafana-vs-splunk): 35.7% against 16% Share of Search.
- [Grafana vs New Relic: compare search popularity](/demand/nz/compare/grafana-vs-new-relic): 35.7% against 9.3% Share of Search.
- [Grafana vs Dynatrace: compare search popularity](/demand/nz/compare/dynatrace-vs-grafana): 35.7% against 9% Share of Search.
- [Datadog vs Splunk: compare search popularity](/demand/nz/compare/datadog-vs-splunk): 27.3% against 16% Share of Search.
- [Datadog vs New Relic: compare search popularity](/demand/nz/compare/datadog-vs-new-relic): 27.3% against 9.3% Share of Search.
- [Datadog vs Dynatrace: compare search popularity](/demand/nz/compare/datadog-vs-dynatrace): 27.3% against 9% Share of Search.
- [Splunk vs New Relic: compare search popularity](/demand/nz/compare/new-relic-vs-splunk): 16% against 9.3% Share of Search.
- [Splunk vs Dynatrace: compare search popularity](/demand/nz/compare/dynatrace-vs-splunk): 16% against 9% Share of Search.
- [New Relic vs Dynatrace: compare search popularity](/demand/nz/compare/dynatrace-vs-new-relic): 9.3% against 9% Share of Search.

## How did search popularity change for New Zealand application monitoring tools in August 2026?

- In August 2026, Dynatrace gained estimated Share of Search among application monitoring tools in New Zealand, from 8.3% to 9%.
- In August 2026, Grafana gained estimated Share of Search among application monitoring tools in New Zealand, from 35% to 35.7%.
- In August 2026, Splunk lost estimated Share of Search among application monitoring tools in New Zealand, from 17.2% to 16%.
- In August 2026, New Relic lost estimated Share of Search among application monitoring tools in New Zealand, from 9.9% to 9.3%.
- Estimated monthly branded searches for Sentry in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Grafana | 35.7% | 1.1K | +0.9% | Grafana |
| 2 | Datadog | 27.3% | 820 | 0.0% | Datadog |
| 3 | Splunk | 16% | 480 | -7.7% | Splunk |
| 4 | New Relic | 9.3% | 280 | -6.7% | New Relic |
| 5 | Dynatrace | 9% | 270 | +8.0% | Dynatrace |
| 6 | Sentry | 2.7% | 80 | 0.0% | Sentry |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Grafana | 960 | 30.1% | 1 |
| Oct 2025 | Datadog | 820 | 25.7% | 2 |
| Oct 2025 | Splunk | 530 | 16.6% | 3 |
| Oct 2025 | New Relic | 520 | 16.3% | 4 |
| Oct 2025 | Dynatrace | 270 | 8.5% | 5 |
| Oct 2025 | Sentry | 90 | 2.8% | 6 |
| Nov 2025 | Grafana | 1K | 30.9% | 1 |
| Nov 2025 | Datadog | 830 | 24.6% | 2 |
| Nov 2025 | Splunk | 650 | 19.3% | 3 |
| Nov 2025 | New Relic | 510 | 15.1% | 4 |
| Nov 2025 | Dynatrace | 250 | 7.4% | 5 |
| Nov 2025 | Sentry | 90 | 2.7% | 6 |
| Dec 2025 | Grafana | 940 | 37.9% | 1 |
| Dec 2025 | Datadog | 550 | 22.2% | 2 |
| Dec 2025 | Splunk | 440 | 17.7% | 3 |
| Dec 2025 | New Relic | 280 | 11.3% | 4 |
| Dec 2025 | Dynatrace | 210 | 8.5% | 5 |
| Dec 2025 | Sentry | 60 | 2.4% | 6 |
| Jan 2026 | Grafana | 900 | 34% | 1 |
| Jan 2026 | Datadog | 650 | 24.5% | 2 |
| Jan 2026 | Splunk | 460 | 17.4% | 3 |
| Jan 2026 | New Relic | 360 | 13.6% | 4 |
| Jan 2026 | Dynatrace | 200 | 7.5% | 5 |
| Jan 2026 | Sentry | 80 | 3% | 6 |
| Feb 2026 | Grafana | 910 | 30.3% | 1 |
| Feb 2026 | Datadog | 850 | 28.3% | 2 |
| Feb 2026 | Splunk | 560 | 18.7% | 3 |
| Feb 2026 | New Relic | 360 | 12% | 4 |
| Feb 2026 | Dynatrace | 250 | 8.3% | 5 |
| Feb 2026 | Sentry | 70 | 2.3% | 6 |
| Mar 2026 | Grafana | 1.1K | 32.9% | 1 |
| Mar 2026 | Datadog | 820 | 24.3% | 2 |
| Mar 2026 | Splunk | 610 | 18.1% | 3 |
| Mar 2026 | New Relic | 440 | 13.1% | 4 |
| Mar 2026 | Dynatrace | 320 | 9.5% | 5 |
| Mar 2026 | Sentry | 70 | 2.1% | 6 |
| Apr 2026 | Grafana | 1K | 35.6% | 1 |
| Apr 2026 | Datadog | 680 | 23.3% | 2 |
| Apr 2026 | Splunk | 570 | 19.5% | 3 |
| Apr 2026 | New Relic | 300 | 10.3% | 4 |
| Apr 2026 | Dynatrace | 250 | 8.6% | 5 |
| Apr 2026 | Sentry | 80 | 2.7% | 6 |
| May 2026 | Grafana | 1.1K | 33.4% | 1 |
| May 2026 | Datadog | 970 | 30% | 2 |
| May 2026 | Splunk | 530 | 16.4% | 3 |
| May 2026 | Dynatrace | 300 | 9.3% | 4 |
| May 2026 | New Relic | 270 | 8.4% | 5 |
| May 2026 | Sentry | 80 | 2.5% | 6 |
| Jun 2026 | Grafana | 1.1K | 35.5% | 1 |
| Jun 2026 | Datadog | 820 | 26.7% | 2 |
| Jun 2026 | Splunk | 500 | 16.3% | 3 |
| Jun 2026 | New Relic | 350 | 11.4% | 4 |
| Jun 2026 | Dynatrace | 240 | 7.8% | 5 |
| Jun 2026 | Sentry | 70 | 2.3% | 6 |
| Jul 2026 | Grafana | 1.1K | 35% | 1 |
| Jul 2026 | Datadog | 820 | 27.1% | 2 |
| Jul 2026 | Splunk | 520 | 17.2% | 3 |
| Jul 2026 | New Relic | 300 | 9.9% | 4 |
| Jul 2026 | Dynatrace | 250 | 8.3% | 5 |
| Jul 2026 | Sentry | 80 | 2.6% | 6 |
| Aug 2026 | Grafana | 1.1K | 35.7% | 1 |
| Aug 2026 | Datadog | 820 | 27.3% | 2 |
| Aug 2026 | Splunk | 480 | 16% | 3 |
| Aug 2026 | New Relic | 280 | 9.3% | 4 |
| Aug 2026 | Dynatrace | 270 | 9% | 5 |
| Aug 2026 | Sentry | 80 | 2.7% | 6 |
| Sep 2026 | Datadog | — | — | — |
| Sep 2026 | Dynatrace | — | — | — |
| Sep 2026 | Grafana | — | — | — |
| Sep 2026 | New Relic | — | — | — |
| Sep 2026 | Sentry | — | — | — |
| Sep 2026 | Splunk | — | — | — |

## What is being compared

- **Datadog**: Measured on the search terms “datadog”, “datadog apm”, “datadog cost”, “datadog monitoring”, “datadog nz” and “datadoghq com”, summed into one figure.
- **Dynatrace**: Measured on the search terms “dynatrace”, “dynatrace apm”, “dynatrace com”, “dynatrace monitoring”, “dynatrace near me”, “dynatrace new zealand”, “dynatrace nz” and “dynatrace observability”, summed into one figure.
- **Grafana**: Measured on the search terms “grafana”, “grafana apm”, “grafana com”, “grafana dashboard”, “grafana monitoring”, “grafana observability”, “grafana online” and “prometheus grafana”, summed into one figure.
- **New Relic**: Measured on the search terms “new relic”, “new relic monitoring”, “new relic near me”, “new relic observability”, “newrelic”, “newrelic apm”, “newrelic com”, “newrelic monitoring” and “newrelic observability”, summed into one figure.
- **Sentry**: Measured on the search terms “sentry apm”, “sentry io”, “sentry logging”, “sentry monitoring” and “sentry observability”, summed into one figure.
- **Splunk**: Measured on the search terms “splunk”, “splunk apm”, “splunk com”, “splunk monitoring”, “splunk near me”, “splunk nz”, “splunk observability”, “splunk online” and “splunk siem”, summed into one figure.

- [Datadog](/demand/nz/brands/datadog)
- [Dynatrace](/demand/nz/brands/dynatrace)
- [Grafana](/demand/nz/brands/grafana)
- [New Relic](/demand/nz/brands/new-relic)
- [Sentry](/demand/nz/brands/sentry)
- [Splunk](/demand/nz/brands/splunk)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among application monitoring tools in New Zealand?

In August 2026, Grafana was the most searched among application monitoring tools in New Zealand, with an estimated 1.1K branded searches and 35.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Application monitoring tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-application-monitoring-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-application-monitoring-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.