---
title: "Application error tracking platforms in New Zealand: Which are searched most?"
description: "Compare services and tools used to detect and diagnose application errors. Share of Search among Raygun, Datadog, Rollbar, Airbrake, Sentry and Bugsnag, the application error tracking platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-application-error-tracking-platforms"
publisher: "Brandwave"
---

# Application error tracking platforms in New Zealand: Which are searched most?

Compare services and tools used to detect and diagnose application errors. Share of Search among Raygun, Datadog, Rollbar, Airbrake, Sentry and Bugsnag, the application error tracking platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Application error tracking platforms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Raygun, 91.7%

## Which brand is most popular in search among application error tracking platforms in New Zealand?

- In September 2026, Raygun was the most searched among application error tracking platforms in New Zealand, with an estimated 9.9K branded searches, 91.7% of all searches for the six we track.
- Datadog is in 2nd place, 85 percentage points behind at 6.7%.
- Across the 12 months ending September 2026, Raygun’s share of searches among application error tracking platforms in New Zealand increased from 50.3% to 91.7%.
- Across the 12 months ending September 2026, Datadog’s share of searches among application error tracking platforms in New Zealand decreased from 36.2% to 6.7%.
- Across the 12 months ending September 2026, Rollbar’s share of searches among application error tracking platforms in New Zealand decreased from 4.5% to 0.65%.
- Across the 12 months ending September 2026, Airbrake’s share of searches among application error tracking platforms in New Zealand decreased from 2.5% to 0.37%.
- Across the 12 months ending September 2026, Sentry’s share of searches among application error tracking platforms in New Zealand decreased from 3% to 0.37%.
- Across the 12 months ending September 2026, Bugsnag’s share of searches among application error tracking platforms in New Zealand decreased from 3.5% to 0.28%.
- Across the 12 months ending September 2026, Datadog’s share of searches among application error tracking platforms in New Zealand peaked at 37.9% in February 2026 and was lowest at 6.7% in September 2026.
- Across the 12 months ending September 2026, Rollbar’s share of searches among application error tracking platforms in New Zealand peaked at 5.7% in December 2025 and was lowest at 0.65% in September 2026.
- Across the 12 months ending September 2026, Airbrake’s share of searches among application error tracking platforms in New Zealand peaked at 2.6% in March 2026 and was lowest at 0.37% in September 2026.
- Across the 12 months ending September 2026, Sentry’s share of searches among application error tracking platforms in New Zealand peaked at 3.1% in November 2025 and was lowest at 0.37% in September 2026.
- Across the 12 months ending September 2026, Airbrake rose from 6th to 4th among application error tracking platforms in New Zealand.
- Across the 12 months ending September 2026, Bugsnag fell from 4th to 6th among application error tracking platforms in New Zealand.

## Top application error tracking platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Datadog and Sentry appeared every time. Sentry was recommended most often, coming first in two out of four answers. Datadog was second, and Raygun was third. Airbrake, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sentry | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Datadog | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Raygun | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Bugsnag | 4th | 3 of 3 | 0 of 1 | 3 of 4 |
| Rollbar | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Airbrake | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about application error tracking platforms

- Asked ChatGPT "Which application error tracking platform should I use in New Zealand?": 1. Sentry, 2. Datadog, 3. Bugsnag, 4. Rollbar
- Asked ChatGPT "What are the best application error tracking platforms in New Zealand?": 1. Raygun, 2. Sentry, 3. Bugsnag, 4. Rollbar, 5. Datadog
- Asked ChatGPT "What's the best application error tracking platform in New Zealand for software teams?": 1. Sentry, 2. Raygun, 3. Datadog, 4. Bugsnag
- Searched Google, AI Overview "application monitoring tool": 1. Datadog, 2. Sentry

Not named in any answer: Airbrake.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Raygun vs Datadog: compare search popularity](/demand/nz/compare/datadog-vs-raygun): 91.7% against 6.7% Share of Search.

## How did search popularity change for New Zealand application error tracking platforms in September 2026?

- In September 2026, Raygun gained share of searches among application error tracking platforms in New Zealand, from 71.4% to 91.7%.
- In September 2026, Datadog lost share of searches among application error tracking platforms in New Zealand, from 21.4% to 6.7%.
- In September 2026, Rollbar lost share of searches among application error tracking platforms in New Zealand, from 3.3% to 0.65%.
- In September 2026, Sentry lost share of searches among application error tracking platforms in New Zealand, from 1.5% to 0.37%.
- In September 2026, Bugsnag lost share of searches among application error tracking platforms in New Zealand, from 1.2% to 0.28%.
- In September 2026, Airbrake lost share of searches among application error tracking platforms in New Zealand, from 1.2% to 0.37%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Raygun | 91.7% | 9.9K | +312.5% | Raygun |
| 2 | Datadog | 6.7% | 720 | 0.0% | Datadog |
| 3 | Rollbar | 0.65% | 70 | -36.4% | Rollbar |
| 4 | Airbrake | 0.37% | 40 | 0.0% | Airbrake |
| 5 | Sentry | 0.37% | 40 | -20.0% | Sentry |
| 6 | Bugsnag | 0.28% | 30 | -25.0% | SmartBear |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Raygun | 1K | 50.3% | 1 |
| Oct 2025 | Datadog | 720 | 36.2% | 2 |
| Oct 2025 | Rollbar | 90 | 4.5% | 3 |
| Oct 2025 | Bugsnag | 70 | 3.5% | 4 |
| Oct 2025 | Sentry | 60 | 3% | 5 |
| Oct 2025 | Airbrake | 50 | 2.5% | 6 |
| Nov 2025 | Raygun | 1.3K | 57% | 1 |
| Nov 2025 | Datadog | 720 | 31.6% | 2 |
| Nov 2025 | Rollbar | 90 | 3.9% | 3 |
| Nov 2025 | Bugsnag | 70 | 3.1% | 4 |
| Nov 2025 | Sentry | 70 | 3.1% | 5 |
| Nov 2025 | Airbrake | 30 | 1.3% | 6 |
| Dec 2025 | Raygun | 880 | 56.1% | 1 |
| Dec 2025 | Datadog | 480 | 30.6% | 2 |
| Dec 2025 | Rollbar | 90 | 5.7% | 3 |
| Dec 2025 | Bugsnag | 50 | 3.2% | 4 |
| Dec 2025 | Sentry | 40 | 2.5% | 5 |
| Dec 2025 | Airbrake | 30 | 1.9% | 6 |
| Jan 2026 | Raygun | 1K | 56.2% | 1 |
| Jan 2026 | Datadog | 590 | 33.1% | 2 |
| Jan 2026 | Rollbar | 70 | 3.9% | 3 |
| Jan 2026 | Sentry | 50 | 2.8% | 4 |
| Jan 2026 | Bugsnag | 40 | 2.2% | 5 |
| Jan 2026 | Airbrake | 30 | 1.7% | 6 |
| Feb 2026 | Raygun | 1K | 52.6% | 1 |
| Feb 2026 | Datadog | 720 | 37.9% | 2 |
| Feb 2026 | Rollbar | 90 | 4.7% | 3 |
| Feb 2026 | Sentry | 40 | 2.1% | 4 |
| Feb 2026 | Airbrake | 30 | 1.6% | 5 |
| Feb 2026 | Bugsnag | 20 | 1.1% | 6 |
| Mar 2026 | Raygun | 1K | 51.5% | 1 |
| Mar 2026 | Datadog | 720 | 37.1% | 2 |
| Mar 2026 | Rollbar | 90 | 4.6% | 3 |
| Mar 2026 | Airbrake | 50 | 2.6% | 4 |
| Mar 2026 | Sentry | 50 | 2.6% | 5 |
| Mar 2026 | Bugsnag | 30 | 1.5% | 6 |
| Apr 2026 | Raygun | 1.3K | 61.9% | 1 |
| Apr 2026 | Datadog | 590 | 28.1% | 2 |
| Apr 2026 | Rollbar | 90 | 4.3% | 3 |
| Apr 2026 | Sentry | 50 | 2.4% | 4 |
| Apr 2026 | Airbrake | 40 | 1.9% | 5 |
| Apr 2026 | Bugsnag | 30 | 1.4% | 6 |
| May 2026 | Raygun | 1.3K | 54.6% | 1 |
| May 2026 | Datadog | 880 | 37% | 2 |
| May 2026 | Rollbar | 70 | 2.9% | 3 |
| May 2026 | Sentry | 50 | 2.1% | 4 |
| May 2026 | Airbrake | 40 | 1.7% | 5 |
| May 2026 | Bugsnag | 40 | 1.7% | 6 |
| Jun 2026 | Raygun | 1K | 52.6% | 1 |
| Jun 2026 | Datadog | 720 | 37.9% | 2 |
| Jun 2026 | Rollbar | 70 | 3.7% | 3 |
| Jun 2026 | Sentry | 50 | 2.6% | 4 |
| Jun 2026 | Airbrake | 30 | 1.6% | 5 |
| Jun 2026 | Bugsnag | 30 | 1.6% | 6 |
| Jul 2026 | Raygun | 1K | 51.3% | 1 |
| Jul 2026 | Datadog | 720 | 36.9% | 2 |
| Jul 2026 | Rollbar | 90 | 4.6% | 3 |
| Jul 2026 | Airbrake | 50 | 2.6% | 4 |
| Jul 2026 | Sentry | 50 | 2.6% | 5 |
| Jul 2026 | Bugsnag | 40 | 2.1% | 6 |
| Aug 2026 | Raygun | 2.4K | 71.4% | 1 |
| Aug 2026 | Datadog | 720 | 21.4% | 2 |
| Aug 2026 | Rollbar | 110 | 3.3% | 3 |
| Aug 2026 | Sentry | 50 | 1.5% | 4 |
| Aug 2026 | Airbrake | 40 | 1.2% | 5 |
| Aug 2026 | Bugsnag | 40 | 1.2% | 6 |
| Sep 2026 | Raygun | 9.9K | 91.7% | 1 |
| Sep 2026 | Datadog | 720 | 6.7% | 2 |
| Sep 2026 | Rollbar | 70 | 0.65% | 3 |
| Sep 2026 | Airbrake | 40 | 0.37% | 4 |
| Sep 2026 | Sentry | 40 | 0.37% | 5 |
| Sep 2026 | Bugsnag | 30 | 0.28% | 6 |

## What is being compared

- **Airbrake**: Measured on the search term “airbrake”.
- **Bugsnag**: Measured on the search term “bugsnag”.
- **Datadog**: Measured on the search term “datadog”.
- **Raygun**: Measured on the search term “raygun”.
- **Rollbar**: Measured on the search term “rollbar”.
- **Sentry**: Measured on the search terms “sentry io” and “sentry logging”, summed into one figure.

- [Airbrake](/demand/nz/brands/airbrake)
- [Bugsnag](/demand/nz/brands/bugsnag)
- [Datadog](/demand/nz/brands/datadog)
- [Raygun](/demand/nz/brands/raygun)
- [Rollbar](/demand/nz/brands/rollbar)
- [Sentry](/demand/nz/brands/sentry)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among application error tracking platforms in New Zealand?

In September 2026, Raygun was the most searched among application error tracking platforms in New Zealand, with an estimated 9.9K branded searches, 91.7% of all searches for the six we track.

## Cite this page

Brandwave. "Application error tracking platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-application-error-tracking-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-application-error-tracking-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.