---
title: "Applicant tracking systems in New Zealand: Which brands are most popular in search?"
description: "Compare the applicant tracking and recruitment software New Zealand employers and agencies hire with. Share of Search among JobAdder, Teamtailor, Workable, Bullhorn, Greenhouse and Lever, the applicant tracking systems Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-applicant-tracking-systems"
publisher: "Brandwave"
---

# Applicant tracking systems in New Zealand: Which brands are most popular in search?

Compare the applicant tracking and recruitment software New Zealand employers and agencies hire with. Share of Search among JobAdder, Teamtailor, Workable, Bullhorn, Greenhouse and Lever, the applicant tracking systems Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Applicant tracking systems
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: JobAdder, 41.4%

## Which brand is most popular in search among applicant tracking systems in New Zealand?

- In August 2026, JobAdder was the most searched among applicant tracking systems in New Zealand, with an estimated 920 branded searches and 41.4% estimated Share of Search within this set.
- Teamtailor is in 2nd place, 19.4 percentage points behind at 22.1% Share of Search.
- Across the 11 months ending August 2026, JobAdder’s estimated Share of Search among applicant tracking systems in New Zealand decreased from 45.1% to 41.4%.
- Across the 11 months ending August 2026, Teamtailor’s estimated Share of Search among applicant tracking systems in New Zealand increased from 19.4% to 22.1%.
- Across the 11 months ending August 2026, Workable’s estimated Share of Search among applicant tracking systems in New Zealand decreased from 20.4% to 19.4%.
- Across the 11 months ending August 2026, Bullhorn’s estimated Share of Search among applicant tracking systems in New Zealand increased from 13.1% to 14.9%.
- Across the 11 months ending August 2026, Greenhouse’s estimated Share of Search among applicant tracking systems in New Zealand increased from 0.97% to 1.8%.
- Across the 11 months ending August 2026, Lever’s estimated Share of Search among applicant tracking systems in New Zealand decreased from 0.97% to 0.45%.
- Across the 11 months ending August 2026, JobAdder’s estimated Share of Search among applicant tracking systems in New Zealand peaked at 49.8% in June 2026 and was lowest at 36.6% in March 2026.
- Across the 11 months ending August 2026, Teamtailor’s estimated Share of Search among applicant tracking systems in New Zealand peaked at 22.1% in August 2026 and was lowest at 15.9% in June 2026.
- Across the 11 months ending August 2026, Workable’s estimated Share of Search among applicant tracking systems in New Zealand peaked at 23.9% in November 2025 and was lowest at 16.5% in July 2026.
- Across the 11 months ending August 2026, Bullhorn’s estimated Share of Search among applicant tracking systems in New Zealand peaked at 25.8% in March 2026 and was lowest at 9% in April 2026.
- Across the 11 months ending August 2026, Greenhouse’s estimated Share of Search among applicant tracking systems in New Zealand peaked at 2% in April 2026 and was lowest at 0.9% in November 2025.
- Across the 11 months ending August 2026, Teamtailor rose from 3rd to 2nd among applicant tracking systems in New Zealand.
- Across the 11 months ending August 2026, Workable fell from 2nd to 3rd among applicant tracking systems in New Zealand.

## Compare search popularity between leading brands

- [JobAdder vs Teamtailor: compare search popularity](/demand/nz/compare/jobadder-vs-teamtailor): 41.4% against 22.1% Share of Search.
- [JobAdder vs Workable: compare search popularity](/demand/nz/compare/jobadder-vs-workable): 41.4% against 19.4% Share of Search.
- [JobAdder vs Bullhorn: compare search popularity](/demand/nz/compare/bullhorn-vs-jobadder): 41.4% against 14.9% Share of Search.
- [Teamtailor vs Workable: compare search popularity](/demand/nz/compare/teamtailor-vs-workable): 22.1% against 19.4% Share of Search.
- [Teamtailor vs Bullhorn: compare search popularity](/demand/nz/compare/bullhorn-vs-teamtailor): 22.1% against 14.9% Share of Search.
- [Workable vs Bullhorn: compare search popularity](/demand/nz/compare/bullhorn-vs-workable): 19.4% against 14.9% Share of Search.

## How did search popularity change for New Zealand applicant tracking systems in August 2026?

- In August 2026, Teamtailor gained estimated Share of Search among applicant tracking systems in New Zealand, from 18.3% to 22.1%.
- In August 2026, Workable gained estimated Share of Search among applicant tracking systems in New Zealand, from 16.5% to 19.4%.
- In August 2026, JobAdder lost estimated Share of Search among applicant tracking systems in New Zealand, from 48.2% to 41.4%.
- Estimated monthly branded searches for Greenhouse in New Zealand rose 100% over 11 measured months, from 20 to 40 in August 2026.
- Estimated monthly branded searches for Bullhorn in New Zealand rose 22.2% over 11 measured months, from 270 to 330 in August 2026.
- Estimated monthly branded searches for Lever in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | JobAdder | 41.4% | 920 | -12.4% | JobAdder |
| 2 | Teamtailor | 22.1% | 490 | +22.5% | Teamtailor |
| 3 | Workable | 19.4% | 430 | +19.4% | Workable |
| 4 | Bullhorn | 14.9% | 330 | 0.0% | Bullhorn |
| 5 | Greenhouse | 1.8% | 40 | +33.3% | Greenhouse |
| 6 | Lever | 0.45% | 10 | 0.0% | Lever |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | JobAdder | 930 | 45.1% | 1 |
| Oct 2025 | Workable | 420 | 20.4% | 2 |
| Oct 2025 | Teamtailor | 400 | 19.4% | 3 |
| Oct 2025 | Bullhorn | 270 | 13.1% | 4 |
| Oct 2025 | Greenhouse | 20 | 0.97% | 5 |
| Oct 2025 | Lever | 20 | 0.97% | 6 |
| Nov 2025 | JobAdder | 1K | 46.8% | 1 |
| Nov 2025 | Workable | 530 | 23.9% | 2 |
| Nov 2025 | Teamtailor | 400 | 18% | 3 |
| Nov 2025 | Bullhorn | 220 | 9.9% | 4 |
| Nov 2025 | Greenhouse | 20 | 0.9% | 5 |
| Nov 2025 | Lever | 10 | 0.45% | 6 |
| Dec 2025 | JobAdder | 740 | 47.4% | 1 |
| Dec 2025 | Workable | 340 | 21.8% | 2 |
| Dec 2025 | Teamtailor | 270 | 17.3% | 3 |
| Dec 2025 | Bullhorn | 180 | 11.5% | 4 |
| Dec 2025 | Greenhouse | 20 | 1.3% | 5 |
| Dec 2025 | Lever | 10 | 0.64% | 6 |
| Jan 2026 | JobAdder | 750 | 41% | 1 |
| Jan 2026 | Workable | 430 | 23.5% | 2 |
| Jan 2026 | Teamtailor | 330 | 18% | 3 |
| Jan 2026 | Bullhorn | 280 | 15.3% | 4 |
| Jan 2026 | Greenhouse | 20 | 1.1% | 5 |
| Jan 2026 | Lever | 20 | 1.1% | 6 |
| Feb 2026 | JobAdder | 930 | 45.6% | 1 |
| Feb 2026 | Workable | 440 | 21.6% | 2 |
| Feb 2026 | Teamtailor | 400 | 19.6% | 3 |
| Feb 2026 | Bullhorn | 220 | 10.8% | 4 |
| Feb 2026 | Greenhouse | 40 | 2% | 5 |
| Feb 2026 | Lever | 10 | 0.49% | 6 |
| Mar 2026 | JobAdder | 1.1K | 36.6% | 1 |
| Mar 2026 | Bullhorn | 740 | 25.8% | 2 |
| Mar 2026 | Workable | 550 | 19.2% | 3 |
| Mar 2026 | Teamtailor | 490 | 17.1% | 4 |
| Mar 2026 | Greenhouse | 30 | 1% | 5 |
| Mar 2026 | Lever | 10 | 0.35% | 6 |
| Apr 2026 | JobAdder | 920 | 46.2% | 1 |
| Apr 2026 | Workable | 440 | 22.1% | 2 |
| Apr 2026 | Teamtailor | 400 | 20.1% | 3 |
| Apr 2026 | Bullhorn | 180 | 9% | 4 |
| Apr 2026 | Greenhouse | 40 | 2% | 5 |
| Apr 2026 | Lever | 10 | 0.5% | 6 |
| May 2026 | JobAdder | 920 | 44.2% | 1 |
| May 2026 | Workable | 430 | 20.7% | 2 |
| May 2026 | Teamtailor | 400 | 19.2% | 3 |
| May 2026 | Bullhorn | 270 | 13% | 4 |
| May 2026 | Greenhouse | 40 | 1.9% | 5 |
| May 2026 | Lever | 20 | 0.96% | 6 |
| Jun 2026 | JobAdder | 1K | 49.8% | 1 |
| Jun 2026 | Workable | 430 | 20.8% | 2 |
| Jun 2026 | Teamtailor | 330 | 15.9% | 3 |
| Jun 2026 | Bullhorn | 230 | 11.1% | 4 |
| Jun 2026 | Greenhouse | 30 | 1.4% | 5 |
| Jun 2026 | Lever | 20 | 0.97% | 6 |
| Jul 2026 | JobAdder | 1.1K | 48.2% | 1 |
| Jul 2026 | Teamtailor | 400 | 18.3% | 2 |
| Jul 2026 | Workable | 360 | 16.5% | 3 |
| Jul 2026 | Bullhorn | 330 | 15.1% | 4 |
| Jul 2026 | Greenhouse | 30 | 1.4% | 5 |
| Jul 2026 | Lever | 10 | 0.46% | 6 |
| Aug 2026 | JobAdder | 920 | 41.4% | 1 |
| Aug 2026 | Teamtailor | 490 | 22.1% | 2 |
| Aug 2026 | Workable | 430 | 19.4% | 3 |
| Aug 2026 | Bullhorn | 330 | 14.9% | 4 |
| Aug 2026 | Greenhouse | 40 | 1.8% | 5 |
| Aug 2026 | Lever | 10 | 0.45% | 6 |
| Sep 2026 | Bullhorn | — | — | — |
| Sep 2026 | Greenhouse | — | — | — |
| Sep 2026 | JobAdder | — | — | — |
| Sep 2026 | Lever | — | — | — |
| Sep 2026 | Teamtailor | — | — | — |
| Sep 2026 | Workable | — | — | — |

## What is being compared

- **Bullhorn**: Measured on the search terms “bullhorn”, “bullhorn ats”, “bullhorn com” and “bullhorn near me”, summed into one figure.
- **Greenhouse**: Measured on the search terms “greenhouse ats” and “greenhouse recruiting”, summed into one figure.
- **JobAdder**: Measured on the search terms “jobadder”, “jobadder ats”, “jobadder com” and “jobadder nz”, summed into one figure.
- **Lever**: Measured on the search terms “lever ats” and “lever recruiting”, summed into one figure.
- **Teamtailor**: Measured on the search terms “teamtailor”, “teamtailor ats” and “teamtailor near me”, summed into one figure.
- **Workable**: Measured on the search terms “workable”, “workable ats”, “workable com”, “workable near me” and “workable nz”, summed into one figure.

- [Bullhorn](/demand/nz/brands/bullhorn)
- [Greenhouse](/demand/nz/brands/greenhouse)
- [JobAdder](/demand/nz/brands/jobadder)
- [Lever](/demand/nz/brands/lever)
- [Teamtailor](/demand/nz/brands/teamtailor)
- [Workable](/demand/nz/brands/workable)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among applicant tracking systems in New Zealand?

In August 2026, JobAdder was the most searched among applicant tracking systems in New Zealand, with an estimated 920 branded searches and 41.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Applicant tracking systems in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-applicant-tracking-systems

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-applicant-tracking-systems. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
