---
title: "Appliance and Electronics Retailers in New Zealand: Share of Search"
description: "Share of Search among Noel Leeming, PB Tech, JB Hi-Fi, Harvey Norman and Smiths City, the appliance and electronics retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-appliance-and-electronics-retailers"
publisher: "Brandwave"
---

# Appliance and Electronics Retailers in New Zealand: Share of Search

Share of Search among Noel Leeming, PB Tech, JB Hi-Fi, Harvey Norman and Smiths City, the appliance and electronics retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: Appliance and Electronics Retailers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Noel Leeming, 29.6%

## Which brand has the highest Share of Search among appliance and electronics retailers in New Zealand?

- Noel Leeming and PB Tech share the highest estimated Share of Search among appliance and electronics retailers in New Zealand, at 29.6% and 29.3% in August 2026.
- Across the 12 months ending August 2026, Noel Leeming’s estimated Share of Search among appliance and electronics retailers in New Zealand increased from 27.8% to 29.6%.
- Across the 12 months ending August 2026, PB Tech’s estimated Share of Search among appliance and electronics retailers in New Zealand increased from 22.5% to 29.3%.
- Across the 12 months ending August 2026, JB Hi-Fi’s estimated Share of Search among appliance and electronics retailers in New Zealand increased from 22.5% to 23.9%.
- Across the 12 months ending August 2026, Harvey Norman’s estimated Share of Search among appliance and electronics retailers in New Zealand decreased from 18.8% to 16.7%.
- Across the 12 months ending August 2026, Smiths City’s estimated Share of Search among appliance and electronics retailers in New Zealand decreased from 8.4% to 0.45%.
- Across the 12 months ending August 2026, Noel Leeming’s estimated Share of Search among appliance and electronics retailers in New Zealand peaked at 30.1% in December 2025 and was lowest at 25.9% in March 2026.
- Across the 12 months ending August 2026, PB Tech’s estimated Share of Search among appliance and electronics retailers in New Zealand peaked at 31.3% in March 2026 and was lowest at 22.5% in September 2025.
- Across the 12 months ending August 2026, JB Hi-Fi’s estimated Share of Search among appliance and electronics retailers in New Zealand peaked at 25.8% in April 2026 and was lowest at 20.9% in March 2026.
- Across the 12 months ending August 2026, Harvey Norman’s estimated Share of Search among appliance and electronics retailers in New Zealand peaked at 22.8% in May 2026 and was lowest at 16.7% in August 2026.
- Across the 12 months ending August 2026, Smiths City’s estimated Share of Search among appliance and electronics retailers in New Zealand peaked at 8.4% in September 2025 and was lowest at 0.24% in June 2026.

## What changed among appliance and electronics retailers in New Zealand?

- Harvey Norman’s estimated Share of Search among appliance and electronics retailers in New Zealand has lost ground for 3 months in a row, from 22.8% to 16.7% in August 2026.
- Estimated monthly branded searches for Smiths City in New Zealand fell 95.9% over 12 measured months, from 92.3K to 3.8K in August 2026.
- Estimated monthly branded searches for JB Hi-Fi in New Zealand fell 18.1% over 12 measured months, from 247K to 203K in August 2026.
- Estimated monthly branded searches for Noel Leeming in New Zealand fell 17.9% over 12 measured months, from 306K to 251K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Noel Leeming | 29.6% | 251K | +0.0% | NOEL LEEMING LIMITED |
| 2 | PB Tech | 29.3% | 248K | 0.0% | PB TECHNOLOGIES LIMITED |
| 3 | JB Hi-Fi | 23.9% | 203K | +0.0% | JB HI-FI GROUP (NZ) LIMITED |
| 4 | Harvey Norman | 16.7% | 142K | -0.3% | HARVEY NORMAN STORES (N.Z.) PTY LTD |
| 5 | Smiths City | 0.45% | 3.8K | +1.1% | SMITHS CITY 2026 LIMITED |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | Noel Leeming | 306K | 27.8% | 1 |
| Sep 2025 | PB Tech | 248K | 22.5% | 2 |
| Sep 2025 | JB Hi-Fi | 247K | 22.5% | 3 |
| Sep 2025 | Harvey Norman | 207K | 18.8% | 4 |
| Sep 2025 | Smiths City | 92.3K | 8.4% | 5 |
| Oct 2025 | Noel Leeming | 306K | 28.5% | 1 |
| Oct 2025 | PB Tech | 303K | 28.3% | 2 |
| Oct 2025 | JB Hi-Fi | 247K | 23.1% | 3 |
| Oct 2025 | Harvey Norman | 209K | 19.5% | 4 |
| Oct 2025 | Smiths City | 6.9K | 0.65% | 5 |
| Nov 2025 | Noel Leeming | 456K | 28.6% | 1 |
| Nov 2025 | PB Tech | 453K | 28.4% | 2 |
| Nov 2025 | JB Hi-Fi | 370K | 23.2% | 3 |
| Nov 2025 | Harvey Norman | 310K | 19.4% | 4 |
| Nov 2025 | Smiths City | 4.6K | 0.29% | 5 |
| Dec 2025 | Noel Leeming | 455K | 30.1% | 1 |
| Dec 2025 | PB Tech | 370K | 24.5% | 2 |
| Dec 2025 | JB Hi-Fi | 370K | 24.5% | 3 |
| Dec 2025 | Harvey Norman | 309K | 20.5% | 4 |
| Dec 2025 | Smiths City | 4.7K | 0.31% | 5 |
| Jan 2026 | Noel Leeming | 307K | 28.6% | 1 |
| Jan 2026 | PB Tech | 304K | 28.3% | 2 |
| Jan 2026 | JB Hi-Fi | 248K | 23.1% | 3 |
| Jan 2026 | Harvey Norman | 210K | 19.6% | 4 |
| Jan 2026 | Smiths City | 3.8K | 0.35% | 5 |
| Feb 2026 | Noel Leeming | 251K | 28.6% | 1 |
| Feb 2026 | PB Tech | 248K | 28.3% | 2 |
| Feb 2026 | JB Hi-Fi | 203K | 23.1% | 3 |
| Feb 2026 | Harvey Norman | 172K | 19.6% | 4 |
| Feb 2026 | Smiths City | 2.5K | 0.29% | 5 |
| Mar 2026 | PB Tech | 303K | 31.3% | 1 |
| Mar 2026 | Noel Leeming | 251K | 25.9% | 2 |
| Mar 2026 | Harvey Norman | 208K | 21.5% | 3 |
| Mar 2026 | JB Hi-Fi | 203K | 20.9% | 4 |
| Mar 2026 | Smiths City | 3.8K | 0.39% | 5 |
| Apr 2026 | Noel Leeming | 250K | 26.2% | 1 |
| Apr 2026 | PB Tech | 248K | 25.9% | 2 |
| Apr 2026 | JB Hi-Fi | 247K | 25.8% | 3 |
| Apr 2026 | Harvey Norman | 208K | 21.7% | 4 |
| Apr 2026 | Smiths City | 3.8K | 0.39% | 5 |
| May 2026 | Noel Leeming | 251K | 27.5% | 1 |
| May 2026 | PB Tech | 248K | 27.2% | 2 |
| May 2026 | Harvey Norman | 208K | 22.8% | 3 |
| May 2026 | JB Hi-Fi | 203K | 22.2% | 4 |
| May 2026 | Smiths City | 2.5K | 0.28% | 5 |
| Jun 2026 | Noel Leeming | 251K | 29.7% | 1 |
| Jun 2026 | PB Tech | 248K | 29.4% | 2 |
| Jun 2026 | JB Hi-Fi | 203K | 24% | 3 |
| Jun 2026 | Harvey Norman | 142K | 16.8% | 4 |
| Jun 2026 | Smiths City | 2K | 0.24% | 5 |
| Jul 2026 | Noel Leeming | 251K | 29.6% | 1 |
| Jul 2026 | PB Tech | 248K | 29.3% | 2 |
| Jul 2026 | JB Hi-Fi | 203K | 23.9% | 3 |
| Jul 2026 | Harvey Norman | 142K | 16.8% | 4 |
| Jul 2026 | Smiths City | 3.8K | 0.44% | 5 |
| Aug 2026 | Noel Leeming | 251K | 29.6% | 1 |
| Aug 2026 | PB Tech | 248K | 29.3% | 2 |
| Aug 2026 | JB Hi-Fi | 203K | 23.9% | 3 |
| Aug 2026 | Harvey Norman | 142K | 16.7% | 4 |
| Aug 2026 | Smiths City | 3.8K | 0.45% | 5 |

## Compare two brands head-to-head

- [Noel Leeming vs PB Tech](/demand/nz/compare/noel-leeming-vs-pb-tech): 29.6% against 29.3% Share of Search.
- [Noel Leeming vs JB Hi-Fi](/demand/nz/compare/jb-hi-fi-vs-noel-leeming): 29.6% against 23.9% Share of Search.
- [Noel Leeming vs Harvey Norman](/demand/nz/compare/harvey-norman-vs-noel-leeming): 29.6% against 16.7% Share of Search.
- [PB Tech vs JB Hi-Fi](/demand/nz/compare/jb-hi-fi-vs-pb-tech): 29.3% against 23.9% Share of Search.
- [PB Tech vs Harvey Norman](/demand/nz/compare/harvey-norman-vs-pb-tech): 29.3% against 16.7% Share of Search.
- [JB Hi-Fi vs Harvey Norman](/demand/nz/compare/harvey-norman-vs-jb-hi-fi): 23.9% against 16.7% Share of Search.

## What is being compared

- **Harvey Norman**: Measured on the search terms “Harvey Norman”, “harvey norman appliances”, “harvey norman beds”, “harvey norman computers”, “harvey norman electronics”, “harvey norman furniture”, “harvey norman furniture store”, “harvey norman laptops”, “harvey norman mattresses” and “harvey norman tvs”, summed into one figure.
- **JB Hi-Fi**: Measured on the search terms “JB Hi Fi”, “jb hi fi appliances”, “jb hi fi computers”, “jb hi fi electronics”, “jb hi fi laptops” and “jb hi fi tvs”, summed into one figure.
- **Noel Leeming**: Measured on the search terms “Noel Leeming”, “noel leeming appliances”, “noel leeming computers”, “noel leeming electronics”, “noel leeming laptops” and “noel leeming tvs”, summed into one figure.
- **PB Tech**: Measured on the search terms “Pb Tech”, “pb tech computers”, “pb tech laptops” and “pb tech tvs”, summed into one figure.
- **Smiths City**: Measured on the search terms “Smiths City”, “smiths city appliances”, “smiths city beds”, “smiths city computers”, “smiths city furniture”, “smiths city laptops”, “smiths city mattresses” and “smiths city tvs”, summed into one figure.

- [Harvey Norman](/demand/nz/brands/harvey-norman)
- [JB Hi-Fi](/demand/nz/brands/jb-hi-fi)
- [Noel Leeming](/demand/nz/brands/noel-leeming)
- [PB Tech](/demand/nz/brands/pb-tech)
- [Smiths City](/demand/nz/brands/smiths-city-2026)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for Harvey Norman, JB Hi-Fi, Noel Leeming, PB Tech and Smiths City using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Appliance and Electronics Retailers in New Zealand: Share of Search". https://gobrandwave.com/demand/nz/categories/nz-appliance-and-electronics-retailers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-appliance-and-electronics-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.