--- title: "Somersby vs Zeffer: Which is searched more in New Zealand?" description: "Is Somersby or Zeffer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Apple cider brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-apple-cider-brands/compare/somersby-vs-zeffer" publisher: "Brandwave" --- # Somersby vs Zeffer: Which is searched more in New Zealand? Is Somersby or Zeffer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Apple cider brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Somersby and Zeffer - **Competitive set**: Apple cider brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Somersby Share of Search**: 11.6% - **Zeffer Share of Search**: 18.7% ## Is Somersby or Zeffer more popular in search? - In September 2026, Zeffer had more branded searches than Somersby among apple cider brands in New Zealand. Zeffer had about 530 branded searches, while Somersby had 330. Zeffer made up 18.7% of all apple cider brand searches we track, and Somersby accounted for 11.6%. - Zeffer was ahead of Somersby in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Somersby’s share of searches among apple cider brands in New Zealand moved from 13.4% to 11.6%, and its estimated monthly branded searches moved from 410 to 330. - Across the 12 months ending September 2026, Zeffer’s share of searches among apple cider brands in New Zealand moved from 16% to 18.7%, and its estimated monthly branded searches moved from 490 to 530. ## Top apple cider brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zeffer appeared in all five answers. Somersby did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zeffer | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Monteith's | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Peckham's | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Old Mout | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Paynter's Cider | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Somersby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Strongbow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about apple cider brands - Asked ChatGPT "Which apple cider brand should I buy in New Zealand?": 1. Zeffer, 2. Peckham's - Asked ChatGPT "What are the best apple cider brands in New Zealand?": 1. Peckham's, 2. Zeffer, 3. Old Mout, 4. Monteith's - Asked ChatGPT "What's the best apple cider brand in New Zealand for everyday drinking?": 1. Monteith's, 2. Zeffer, 3. Old Mout, 4. Peckham's - Searched Google, AI Overview "cider brands nz": 1. Monteith's, 2. Old Mout, 3. Zeffer, 4. Peckham's, 5. Paynter's Cider - Searched Google, AI Overview "apple cider nz": 1. Monteith's, 2. Zeffer, 3. Paynter's Cider Not named in any answer: Somersby and Strongbow. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand apple cider brands in September 2026? - In September 2026, Peckham's overtook Somersby to rank 3rd among apple cider brands in New Zealand, with 13.7% of the searches. - In September 2026, Somersby gained share of searches among apple cider brands in New Zealand, from 10.4% to 11.6%. - In September 2026, Zeffer lost share of searches among apple cider brands in New Zealand, from 23.9% to 18.7%. ## Month by month | Month | Somersby estimated searches | Somersby Share of Search | Somersby rank | Zeffer estimated searches | Zeffer Share of Search | Zeffer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 410 | 13.4% | 3 | 490 | 16% | 2 | | Nov 2025 | 350 | 10.9% | 3 | 750 | 23.3% | 2 | | Dec 2025 | 630 | 13% | 3 | 950 | 19.6% | 2 | | Jan 2026 | 410 | 9.1% | 4 | 630 | 13.9% | 3 | | Feb 2026 | 340 | 10% | 4 | 500 | 14.7% | 2 | | Mar 2026 | 410 | 11.1% | 4 | 610 | 16.5% | 2 | | Apr 2026 | 360 | 11.8% | 4 | 420 | 13.8% | 2 | | May 2026 | 330 | 10.6% | 3 | 340 | 11% | 2 | | Jun 2026 | 220 | 9.9% | 3 | 340 | 15.3% | 2 | | Jul 2026 | 280 | 11.9% | 3 | 340 | 14.5% | 2 | | Aug 2026 | 280 | 10.4% | 3 | 640 | 23.9% | 2 | | Sep 2026 | 330 | 11.6% | 4 | 530 | 18.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Somersby’s and Zeffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Somersby**: Measured on the search terms “somersby” and “somersby blackberry”, summed into one figure. - **Zeffer**: Measured on the search terms “zeffer” and “zeffer apple crumble”, summed into one figure. - [Somersby profile](/demand/nz/brands/somersby) - [Zeffer profile](/demand/nz/brands/zeffer) - [All apple cider brands in New Zealand](/demand/nz/categories/nz-apple-cider-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Somersby or Zeffer more popular in search? In September 2026, Zeffer had more branded searches than Somersby among apple cider brands in New Zealand. Zeffer had about 530 branded searches, while Somersby had 330. Zeffer made up 18.7% of all apple cider brand searches we track, and Somersby accounted for 11.6%. ## Cite this page Brandwave. "Somersby vs Zeffer: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-apple-cider-brands/compare/somersby-vs-zeffer This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-apple-cider-brands/compare/somersby-vs-zeffer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.