--- title: "Somersby vs Strongbow: Which is searched more in New Zealand?" description: "Is Somersby or Strongbow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Apple cider brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-apple-cider-brands/compare/somersby-vs-strongbow" publisher: "Brandwave" --- # Somersby vs Strongbow: Which is searched more in New Zealand? Is Somersby or Strongbow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Apple cider brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Somersby and Strongbow - **Competitive set**: Apple cider brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Somersby Share of Search**: 11.6% - **Strongbow Share of Search**: 1.8% ## Is Somersby or Strongbow more popular in search? - In September 2026, Somersby had more branded searches than Strongbow among apple cider brands in New Zealand. Somersby had about 330 branded searches, while Strongbow had 50. Somersby made up 11.6% of all apple cider brand searches we track, and Strongbow accounted for 1.8%. - Somersby was ahead of Strongbow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Somersby’s share of searches among apple cider brands in New Zealand moved from 13.4% to 11.6%, and its estimated monthly branded searches moved from 410 to 330. - Across the 12 months ending September 2026, Strongbow’s share of searches among apple cider brands in New Zealand moved from 1.3% to 1.8%, and its estimated monthly branded searches moved from 40 to 50. ## Top apple cider brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Somersby nor Strongbow showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zeffer | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Monteith's | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Peckham's | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Old Mout | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Paynter's Cider | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Somersby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Strongbow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about apple cider brands - Asked ChatGPT "Which apple cider brand should I buy in New Zealand?": 1. Zeffer, 2. Peckham's - Asked ChatGPT "What are the best apple cider brands in New Zealand?": 1. Peckham's, 2. Zeffer, 3. Old Mout, 4. Monteith's - Asked ChatGPT "What's the best apple cider brand in New Zealand for everyday drinking?": 1. Monteith's, 2. Zeffer, 3. Old Mout, 4. Peckham's - Searched Google, AI Overview "cider brands nz": 1. Monteith's, 2. Old Mout, 3. Zeffer, 4. Peckham's, 5. Paynter's Cider - Searched Google, AI Overview "apple cider nz": 1. Monteith's, 2. Zeffer, 3. Paynter's Cider Not named in any answer: Somersby and Strongbow. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand apple cider brands in September 2026? - In September 2026, Peckham's overtook Somersby to rank 3rd among apple cider brands in New Zealand, with 13.7% of the searches. - In September 2026, Somersby gained share of searches among apple cider brands in New Zealand, from 10.4% to 11.6%. - In September 2026, Strongbow rose from 6th to 5th among apple cider brands in New Zealand. ## Month by month | Month | Somersby estimated searches | Somersby Share of Search | Somersby rank | Strongbow estimated searches | Strongbow Share of Search | Strongbow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 410 | 13.4% | 3 | 40 | 1.3% | 7 | | Nov 2025 | 350 | 10.9% | 3 | 30 | 0.93% | 7 | | Dec 2025 | 630 | 13% | 3 | 70 | 1.4% | 7 | | Jan 2026 | 410 | 9.1% | 4 | 50 | 1.1% | 7 | | Feb 2026 | 340 | 10% | 4 | 30 | 0.88% | 7 | | Mar 2026 | 410 | 11.1% | 4 | 50 | 1.4% | 5 | | Apr 2026 | 360 | 11.8% | 4 | 40 | 1.3% | 6 | | May 2026 | 330 | 10.6% | 3 | 50 | 1.6% | 6 | | Jun 2026 | 220 | 9.9% | 3 | 50 | 2.3% | 5 | | Jul 2026 | 280 | 11.9% | 3 | 40 | 1.7% | 6 | | Aug 2026 | 280 | 10.4% | 3 | 50 | 1.9% | 6 | | Sep 2026 | 330 | 11.6% | 4 | 50 | 1.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Somersby’s and Strongbow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Somersby**: Measured on the search terms “somersby” and “somersby blackberry”, summed into one figure. - **Strongbow**: Measured on the search term “cider strongbow”. - [Somersby profile](/demand/nz/brands/somersby) - [Strongbow profile](/demand/nz/brands/strongbow) - [All apple cider brands in New Zealand](/demand/nz/categories/nz-apple-cider-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Somersby or Strongbow more popular in search? In September 2026, Somersby had more branded searches than Strongbow among apple cider brands in New Zealand. Somersby had about 330 branded searches, while Strongbow had 50. Somersby made up 11.6% of all apple cider brand searches we track, and Strongbow accounted for 1.8%. ## Cite this page Brandwave. "Somersby vs Strongbow: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-apple-cider-brands/compare/somersby-vs-strongbow This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-apple-cider-brands/compare/somersby-vs-strongbow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.