--- title: "Paynter's Cider vs Zeffer: Which is searched more in New Zealand?" description: "Is Paynter's Cider or Zeffer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Apple cider brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-apple-cider-brands/compare/paynters-cider-vs-zeffer" publisher: "Brandwave" --- # Paynter's Cider vs Zeffer: Which is searched more in New Zealand? Is Paynter's Cider or Zeffer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Apple cider brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Paynter's Cider and Zeffer - **Competitive set**: Apple cider brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Paynter's Cider Share of Search**: 1.1% - **Zeffer Share of Search**: 18.7% ## Is Paynter's Cider or Zeffer more popular in search? - In September 2026, Zeffer had more branded searches than Paynter's Cider among apple cider brands in New Zealand. Zeffer had about 530 branded searches, while Paynter's Cider had 30. Zeffer made up 18.7% of all apple cider brand searches we track, and Paynter's Cider accounted for 1.1%. - Zeffer was ahead of Paynter's Cider in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Paynter's Cider’s share of searches among apple cider brands in New Zealand moved from 2.3% to 1.1%, and its estimated monthly branded searches moved from 70 to 30. - Across the 12 months ending September 2026, Zeffer’s share of searches among apple cider brands in New Zealand moved from 16% to 18.7%, and its estimated monthly branded searches moved from 490 to 530. ## Top apple cider brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zeffer appeared in all five answers. Paynter's Cider was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Zeffer was listed before Paynter's Cider in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zeffer | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Monteith's | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Peckham's | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Old Mout | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Paynter's Cider | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Somersby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Strongbow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about apple cider brands - Asked ChatGPT "Which apple cider brand should I buy in New Zealand?": 1. Zeffer, 2. Peckham's - Asked ChatGPT "What are the best apple cider brands in New Zealand?": 1. Peckham's, 2. Zeffer, 3. Old Mout, 4. Monteith's - Asked ChatGPT "What's the best apple cider brand in New Zealand for everyday drinking?": 1. Monteith's, 2. Zeffer, 3. Old Mout, 4. Peckham's - Searched Google, AI Overview "cider brands nz": 1. Monteith's, 2. Old Mout, 3. Zeffer, 4. Peckham's, 5. Paynter's Cider - Searched Google, AI Overview "apple cider nz": 1. Monteith's, 2. Zeffer, 3. Paynter's Cider Not named in any answer: Somersby and Strongbow. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand apple cider brands in September 2026? - In September 2026, Zeffer lost share of searches among apple cider brands in New Zealand, from 23.9% to 18.7%. - Estimated monthly branded searches for Paynter's Cider in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026. ## Month by month | Month | Paynter's Cider estimated searches | Paynter's Cider Share of Search | Paynter's Cider rank | Zeffer estimated searches | Zeffer Share of Search | Zeffer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 2.3% | 6 | 490 | 16% | 2 | | Nov 2025 | 50 | 1.6% | 5 | 750 | 23.3% | 2 | | Dec 2025 | 70 | 1.4% | 6 | 950 | 19.6% | 2 | | Jan 2026 | 50 | 1.1% | 6 | 630 | 13.9% | 3 | | Feb 2026 | 50 | 1.5% | 6 | 500 | 14.7% | 2 | | Mar 2026 | 40 | 1.1% | 7 | 610 | 16.5% | 2 | | Apr 2026 | 30 | 0.98% | 7 | 420 | 13.8% | 2 | | May 2026 | 30 | 0.97% | 7 | 340 | 11% | 2 | | Jun 2026 | 20 | 0.9% | 7 | 340 | 15.3% | 2 | | Jul 2026 | 20 | 0.85% | 7 | 340 | 14.5% | 2 | | Aug 2026 | 20 | 0.75% | 7 | 640 | 23.9% | 2 | | Sep 2026 | 30 | 1.1% | 7 | 530 | 18.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Paynter's Cider’s and Zeffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Paynter's Cider**: Measured on the search term “paynters cider”. - **Zeffer**: Measured on the search terms “zeffer” and “zeffer apple crumble”, summed into one figure. - [Paynter's Cider profile](/demand/nz/brands/paynters-cider) - [Zeffer profile](/demand/nz/brands/zeffer) - [All apple cider brands in New Zealand](/demand/nz/categories/nz-apple-cider-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Paynter's Cider or Zeffer more popular in search? In September 2026, Zeffer had more branded searches than Paynter's Cider among apple cider brands in New Zealand. Zeffer had about 530 branded searches, while Paynter's Cider had 30. Zeffer made up 18.7% of all apple cider brand searches we track, and Paynter's Cider accounted for 1.1%. ## Cite this page Brandwave. "Paynter's Cider vs Zeffer: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-apple-cider-brands/compare/paynters-cider-vs-zeffer This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-apple-cider-brands/compare/paynters-cider-vs-zeffer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.