---
title: "Apple cider brands in New Zealand: Which are searched most?"
description: "Compare the apple cider brands people buy. Share of Search among Monteith's, Zeffer, Peckham's, Somersby, Strongbow, Old Mout and Paynter's Cider, the apple cider brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-apple-cider-brands"
publisher: "Brandwave"
---

# Apple cider brands in New Zealand: Which are searched most?

Compare the apple cider brands people buy. Share of Search among Monteith's, Zeffer, Peckham's, Somersby, Strongbow, Old Mout and Paynter's Cider, the apple cider brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Apple cider brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Monteith's, 52.1%

## Which brand is most popular in search among apple cider brands in New Zealand?

- In September 2026, Monteith's was the most searched among apple cider brands in New Zealand, with an estimated 1.5K branded searches, 52.1% of all searches for the seven we track.
- Zeffer is in 2nd place, 33.5 percentage points behind at 18.7%.
- Across the 12 months ending September 2026, Monteith's’ share of searches among apple cider brands in New Zealand decreased from 58% to 52.1%.
- Across the 12 months ending September 2026, Zeffer’s share of searches among apple cider brands in New Zealand increased from 16% to 18.7%.
- Across the 12 months ending September 2026, Peckham's’ share of searches among apple cider brands in New Zealand increased from 6.8% to 13.7%.
- Across the 12 months ending September 2026, Somersby’s share of searches among apple cider brands in New Zealand decreased from 13.4% to 11.6%.
- Across the 12 months ending September 2026, Old Mout’s share of searches among apple cider brands in New Zealand decreased from 2.3% to 1.1%.
- Across the 12 months ending September 2026, Paynter's Cider’s share of searches among apple cider brands in New Zealand decreased from 2.3% to 1.1%.
- Across the 12 months ending September 2026, Monteith's’ share of searches among apple cider brands in New Zealand peaked at 66.8% in May 2026 and was lowest at 52.1% in September 2026.
- Across the 12 months ending September 2026, Zeffer’s share of searches among apple cider brands in New Zealand peaked at 23.9% in August 2026 and was lowest at 11% in May 2026.
- Across the 12 months ending September 2026, Peckham's’ share of searches among apple cider brands in New Zealand peaked at 15.9% in January 2026 and was lowest at 6.5% in November 2025.
- Across the 12 months ending September 2026, Somersby’s share of searches among apple cider brands in New Zealand peaked at 13.4% in October 2025 and was lowest at 9.1% in January 2026.
- Across the 12 months ending September 2026, Strongbow’s share of searches among apple cider brands in New Zealand peaked at 2.3% in June 2026 and was lowest at 0.88% in February 2026.
- Across the 12 months ending September 2026, Old Mout’s share of searches among apple cider brands in New Zealand peaked at 2.6% in August 2026 and was lowest at 0.93% in November 2025.
- Across the 12 months ending September 2026, Paynter's Cider’s share of searches among apple cider brands in New Zealand peaked at 2.3% in October 2025 and was lowest at 0.75% in August 2026.
- Across the 12 months ending September 2026, Peckham's rose from 4th to 3rd among apple cider brands in New Zealand.
- Across the 12 months ending September 2026, Somersby fell from 3rd to 4th among apple cider brands in New Zealand.
- Across the 12 months ending September 2026, Strongbow rose from 7th to 5th among apple cider brands in New Zealand.
- Across the 12 months ending September 2026, Old Mout fell from 5th to 6th among apple cider brands in New Zealand.
- Across the 12 months ending September 2026, Paynter's Cider fell from 6th to 7th among apple cider brands in New Zealand.

## Top apple cider brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Zeffer appeared every time. Zeffer was recommended most often, coming first in one out of five answers. Monteith's was second, and Peckham's was third. Somersby, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zeffer | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Monteith's | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Peckham's | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Old Mout | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Paynter's Cider | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Somersby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Strongbow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about apple cider brands

- Asked ChatGPT "Which apple cider brand should I buy in New Zealand?": 1. Zeffer, 2. Peckham's
- Asked ChatGPT "What are the best apple cider brands in New Zealand?": 1. Peckham's, 2. Zeffer, 3. Old Mout, 4. Monteith's
- Asked ChatGPT "What's the best apple cider brand in New Zealand for everyday drinking?": 1. Monteith's, 2. Zeffer, 3. Old Mout, 4. Peckham's
- Searched Google, AI Overview "cider brands nz": 1. Monteith's, 2. Old Mout, 3. Zeffer, 4. Peckham's, 5. Paynter's Cider
- Searched Google, AI Overview "apple cider nz": 1. Monteith's, 2. Zeffer, 3. Paynter's Cider

Not named in any answer: Somersby and Strongbow.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Monteith's vs Zeffer: compare search popularity](/demand/nz/compare/monteiths-vs-zeffer): 52.1% against 18.7% Share of Search.
- [Monteith's vs Peckham's: compare search popularity](/demand/nz/compare/monteiths-vs-peckhams-cider): 52.1% against 13.7% Share of Search.
- [Monteith's vs Somersby: compare search popularity](/demand/nz/compare/monteiths-vs-somersby): 52.1% against 11.6% Share of Search.
- [Zeffer vs Peckham's: compare search popularity](/demand/nz/compare/peckhams-cider-vs-zeffer): 18.7% against 13.7% Share of Search.
- [Zeffer vs Somersby: compare search popularity](/demand/nz/compare/somersby-vs-zeffer): 18.7% against 11.6% Share of Search.
- [Peckham's vs Somersby: compare search popularity](/demand/nz/compare/peckhams-cider-vs-somersby): 13.7% against 11.6% Share of Search.

## How did search popularity change for New Zealand apple cider brands in September 2026?

- In September 2026, Peckham's overtook Somersby to rank 3rd among apple cider brands in New Zealand, with 13.7% of the searches.
- In September 2026, Somersby gained share of searches among apple cider brands in New Zealand, from 10.4% to 11.6%.
- In September 2026, Zeffer lost share of searches among apple cider brands in New Zealand, from 23.9% to 18.7%.
- In September 2026, Old Mout lost share of searches among apple cider brands in New Zealand, from 2.6% to 1.1%.
- Monteith's’ share of searches among apple cider brands in New Zealand has lost ground for 3 months in a row, from 62.6% to 52.1% in September 2026.
- In September 2026, Strongbow rose from 6th to 5th among apple cider brands in New Zealand.
- Estimated monthly branded searches for Paynter's Cider in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Monteith's | 52.1% | 1.5K | +5.0% | DB Breweries |
| 2 | Zeffer | 18.7% | 530 | -17.2% | Zeffer |
| 3 | Peckham's | 13.7% | 390 | +85.7% | Peckham's |
| 4 | Somersby | 11.6% | 330 | +17.9% | Somersby |
| 5 | Strongbow | 1.8% | 50 | 0.0% | Strongbow |
| 6 | Old Mout | 1.1% | 30 | -57.1% | DB Breweries |
| 7 | Paynter's Cider | 1.1% | 30 | +50.0% | Paynter's Cider |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Monteith's | 1.8K | 58% | 1 |
| Oct 2025 | Zeffer | 490 | 16% | 2 |
| Oct 2025 | Somersby | 410 | 13.4% | 3 |
| Oct 2025 | Peckham's | 210 | 6.8% | 4 |
| Oct 2025 | Old Mout | 70 | 2.3% | 5 |
| Oct 2025 | Paynter's Cider | 70 | 2.3% | 6 |
| Oct 2025 | Strongbow | 40 | 1.3% | 7 |
| Nov 2025 | Monteith's | 1.8K | 55.9% | 1 |
| Nov 2025 | Zeffer | 750 | 23.3% | 2 |
| Nov 2025 | Somersby | 350 | 10.9% | 3 |
| Nov 2025 | Peckham's | 210 | 6.5% | 4 |
| Nov 2025 | Paynter's Cider | 50 | 1.6% | 5 |
| Nov 2025 | Old Mout | 30 | 0.93% | 6 |
| Nov 2025 | Strongbow | 30 | 0.93% | 7 |
| Dec 2025 | Monteith's | 2.7K | 55% | 1 |
| Dec 2025 | Zeffer | 950 | 19.6% | 2 |
| Dec 2025 | Somersby | 630 | 13% | 3 |
| Dec 2025 | Peckham's | 390 | 8.1% | 4 |
| Dec 2025 | Old Mout | 70 | 1.4% | 5 |
| Dec 2025 | Paynter's Cider | 70 | 1.4% | 6 |
| Dec 2025 | Strongbow | 70 | 1.4% | 7 |
| Jan 2026 | Monteith's | 2.6K | 57.3% | 1 |
| Jan 2026 | Peckham's | 720 | 15.9% | 2 |
| Jan 2026 | Zeffer | 630 | 13.9% | 3 |
| Jan 2026 | Somersby | 410 | 9.1% | 4 |
| Jan 2026 | Old Mout | 70 | 1.5% | 5 |
| Jan 2026 | Paynter's Cider | 50 | 1.1% | 6 |
| Jan 2026 | Strongbow | 50 | 1.1% | 7 |
| Feb 2026 | Monteith's | 2K | 60% | 1 |
| Feb 2026 | Zeffer | 500 | 14.7% | 2 |
| Feb 2026 | Peckham's | 390 | 11.5% | 3 |
| Feb 2026 | Somersby | 340 | 10% | 4 |
| Feb 2026 | Old Mout | 50 | 1.5% | 5 |
| Feb 2026 | Paynter's Cider | 50 | 1.5% | 6 |
| Feb 2026 | Strongbow | 30 | 0.88% | 7 |
| Mar 2026 | Monteith's | 2.1K | 55.9% | 1 |
| Mar 2026 | Zeffer | 610 | 16.5% | 2 |
| Mar 2026 | Peckham's | 480 | 13% | 3 |
| Mar 2026 | Somersby | 410 | 11.1% | 4 |
| Mar 2026 | Strongbow | 50 | 1.4% | 5 |
| Mar 2026 | Old Mout | 40 | 1.1% | 6 |
| Mar 2026 | Paynter's Cider | 40 | 1.1% | 7 |
| Apr 2026 | Monteith's | 1.8K | 57.7% | 1 |
| Apr 2026 | Zeffer | 420 | 13.8% | 2 |
| Apr 2026 | Peckham's | 390 | 12.8% | 3 |
| Apr 2026 | Somersby | 360 | 11.8% | 4 |
| Apr 2026 | Old Mout | 50 | 1.6% | 5 |
| Apr 2026 | Strongbow | 40 | 1.3% | 6 |
| Apr 2026 | Paynter's Cider | 30 | 0.98% | 7 |
| May 2026 | Monteith's | 2.1K | 66.8% | 1 |
| May 2026 | Zeffer | 340 | 11% | 2 |
| May 2026 | Somersby | 330 | 10.6% | 3 |
| May 2026 | Peckham's | 210 | 6.8% | 4 |
| May 2026 | Old Mout | 70 | 2.3% | 5 |
| May 2026 | Strongbow | 50 | 1.6% | 6 |
| May 2026 | Paynter's Cider | 30 | 0.97% | 7 |
| Jun 2026 | Monteith's | 1.4K | 62.6% | 1 |
| Jun 2026 | Zeffer | 340 | 15.3% | 2 |
| Jun 2026 | Somersby | 220 | 9.9% | 3 |
| Jun 2026 | Peckham's | 170 | 7.7% | 4 |
| Jun 2026 | Strongbow | 50 | 2.3% | 5 |
| Jun 2026 | Old Mout | 30 | 1.4% | 6 |
| Jun 2026 | Paynter's Cider | 20 | 0.9% | 7 |
| Jul 2026 | Monteith's | 1.4K | 60.4% | 1 |
| Jul 2026 | Zeffer | 340 | 14.5% | 2 |
| Jul 2026 | Somersby | 280 | 11.9% | 3 |
| Jul 2026 | Peckham's | 210 | 8.9% | 4 |
| Jul 2026 | Old Mout | 40 | 1.7% | 5 |
| Jul 2026 | Strongbow | 40 | 1.7% | 6 |
| Jul 2026 | Paynter's Cider | 20 | 0.85% | 7 |
| Aug 2026 | Monteith's | 1.4K | 52.6% | 1 |
| Aug 2026 | Zeffer | 640 | 23.9% | 2 |
| Aug 2026 | Somersby | 280 | 10.4% | 3 |
| Aug 2026 | Peckham's | 210 | 7.8% | 4 |
| Aug 2026 | Old Mout | 70 | 2.6% | 5 |
| Aug 2026 | Strongbow | 50 | 1.9% | 6 |
| Aug 2026 | Paynter's Cider | 20 | 0.75% | 7 |
| Sep 2026 | Monteith's | 1.5K | 52.1% | 1 |
| Sep 2026 | Zeffer | 530 | 18.7% | 2 |
| Sep 2026 | Peckham's | 390 | 13.7% | 3 |
| Sep 2026 | Somersby | 330 | 11.6% | 4 |
| Sep 2026 | Strongbow | 50 | 1.8% | 5 |
| Sep 2026 | Old Mout | 30 | 1.1% | 6 |
| Sep 2026 | Paynter's Cider | 30 | 1.1% | 7 |

## What is being compared

- **Monteith's**: Measured on the search terms “monteiths”, “monteiths bar”, “monteiths brewing company” and “monteiths golden lager”, summed into one figure.
- **Old Mout**: Measured on the search terms “old mout” and “oldmout”, summed into one figure.
- **Paynter's Cider**: Measured on the search term “paynters cider”.
- **Peckham's**: Measured on the search term “peckhams cider”.
- **Somersby**: Measured on the search terms “somersby” and “somersby blackberry”, summed into one figure.
- **Strongbow**: Measured on the search term “cider strongbow”.
- **Zeffer**: Measured on the search terms “zeffer” and “zeffer apple crumble”, summed into one figure.

- [Monteith's](/demand/nz/brands/monteiths)
- [Old Mout](/demand/nz/brands/old-mout)
- [Paynter's Cider](/demand/nz/brands/paynters-cider)
- [Peckham's](/demand/nz/brands/peckhams-cider)
- [Somersby](/demand/nz/brands/somersby)
- [Strongbow](/demand/nz/brands/strongbow)
- [Zeffer](/demand/nz/brands/zeffer)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among apple cider brands in New Zealand?

In September 2026, Monteith's was the most searched among apple cider brands in New Zealand, with an estimated 1.5K branded searches, 52.1% of all searches for the seven we track.

## Cite this page

Brandwave. "Apple cider brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-apple-cider-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-apple-cider-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.