--- title: "Insomnia vs Postman: Which is searched more in New Zealand?" description: "Is Insomnia or Postman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the API testing tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-api-testing-tools/compare/insomnia-api-vs-postman" publisher: "Brandwave" --- # Insomnia vs Postman: Which is searched more in New Zealand? Is Insomnia or Postman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the API testing tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Insomnia and Postman - **Competitive set**: API testing tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Insomnia Share of Search**: 1.3% - **Postman Share of Search**: 54.4% ## Is Insomnia or Postman more popular in search? - In September 2026, Postman had more branded searches than Insomnia among API testing tools in New Zealand. Postman had about 1,720 branded searches, while Insomnia had 40. Postman made up 54.4% of all API testing tool searches we track, and Insomnia accounted for 1.3%. - Postman was ahead of Insomnia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Insomnia’s share of searches among API testing tools in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 60 to 40. - Across the 12 months ending September 2026, Postman’s share of searches among API testing tools in New Zealand moved from 59.3% to 54.4%, and its estimated monthly branded searches moved from 2.6K to 1.7K. ## Top API testing tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Postman appeared in all five answers. Insomnia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Postman was listed before Insomnia in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Postman | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bruno | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Insomnia | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | SoapUI | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Hoppscotch | 5th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about API testing tools - Asked ChatGPT "Which API testing tool should I use in New Zealand?": 1. Postman, 2. Bruno, 3. Insomnia - Asked ChatGPT "What are the best API testing tools in New Zealand?": 1. Postman, 2. Bruno, 3. Insomnia, 4. SoapUI, 5. Hoppscotch - Asked ChatGPT "What's the best API testing tool in New Zealand for API debugging?": 1. Postman, 2. Bruno, 3. Insomnia, 4. Hoppscotch - Searched Google, AI Overview "best api testing tool": 1. Postman, 2. Bruno, 3. Insomnia - Searched Google, AI Overview "api testing software": 1. Postman, 2. SoapUI, 3. Bruno, 4. Hoppscotch Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand API testing tools in September 2026? - In September 2026, Postman lost share of searches among API testing tools in New Zealand, from 59.1% to 54.4%. - Estimated monthly branded searches for Insomnia in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026. ## Month by month | Month | Insomnia estimated searches | Insomnia Share of Search | Insomnia rank | Postman estimated searches | Postman Share of Search | Postman rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60 | 1.4% | 4 | 2.6K | 59.3% | 1 | | Nov 2025 | 60 | 1.5% | 4 | 2.6K | 63.8% | 1 | | Dec 2025 | 30 | 0.88% | 4 | 1.7K | 49.6% | 1 | | Jan 2026 | 50 | 1.7% | 4 | 1.7K | 60.1% | 1 | | Feb 2026 | 60 | 1.9% | 4 | 2K | 63.4% | 1 | | Mar 2026 | 80 | 1.9% | 4 | 2.6K | 63% | 1 | | Apr 2026 | 80 | 2.3% | 3 | 2K | 57.7% | 1 | | May 2026 | 50 | 1.3% | 4 | 2.1K | 53.9% | 1 | | Jun 2026 | 40 | 1.2% | 4 | 2.1K | 64.1% | 1 | | Jul 2026 | 40 | 1.4% | 4 | 1.8K | 60.6% | 1 | | Aug 2026 | 30 | 0.86% | 4 | 2K | 59.1% | 1 | | Sep 2026 | 40 | 1.3% | 4 | 1.7K | 54.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Insomnia’s and Postman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Insomnia**: Measured on the search terms “insomnia api” and “insomnia rest”, summed into one figure. - **Postman**: Measured on the search terms “dl postman”, “installing postman”, “postman” and “postman web”, summed into one figure. - [Insomnia profile](/demand/nz/brands/insomnia-api) - [Postman profile](/demand/nz/brands/postman) - [All API testing tools in New Zealand](/demand/nz/categories/nz-api-testing-tools): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Insomnia or Postman more popular in search? In September 2026, Postman had more branded searches than Insomnia among API testing tools in New Zealand. Postman had about 1,720 branded searches, while Insomnia had 40. Postman made up 54.4% of all API testing tool searches we track, and Insomnia accounted for 1.3%. ## Cite this page Brandwave. "Insomnia vs Postman: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-api-testing-tools/compare/insomnia-api-vs-postman This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-api-testing-tools/compare/insomnia-api-vs-postman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.