---
title: "API testing tools in New Zealand: Which are searched most?"
description: "Compare services and tools used to test and debug application programming interfaces. Share of Search among Postman, Hoppscotch, SoapUI, Insomnia and Bruno, the API testing tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-api-testing-tools"
publisher: "Brandwave"
---

# API testing tools in New Zealand: Which are searched most?

Compare services and tools used to test and debug application programming interfaces. Share of Search among Postman, Hoppscotch, SoapUI, Insomnia and Bruno, the API testing tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: API testing tools
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Postman, 54.4%

## Which brand is most popular in search among API testing tools in New Zealand?

- In September 2026, Postman was the most searched among API testing tools in New Zealand, with an estimated 1.7K branded searches, 54.4% of all searches for the five we track.
- Hoppscotch is in 2nd place, 13 percentage points behind at 41.5%.
- Across the 12 months ending September 2026, Postman’s share of searches among API testing tools in New Zealand decreased from 59.3% to 54.4%.
- Across the 12 months ending September 2026, Hoppscotch’s share of searches among API testing tools in New Zealand increased from 36.6% to 41.5%.
- Across the 12 months ending September 2026, Postman’s share of searches among API testing tools in New Zealand peaked at 64.1% in June 2026 and was lowest at 49.6% in December 2025.
- Across the 12 months ending September 2026, Hoppscotch’s share of searches among API testing tools in New Zealand peaked at 46.9% in December 2025 and was lowest at 31.3% in February 2026.
- Across the 12 months ending September 2026, SoapUI’s share of searches among API testing tools in New Zealand peaked at 3.1% in July 2026 and was lowest at 2% in April 2026.
- Across the 12 months ending September 2026, Insomnia’s share of searches among API testing tools in New Zealand peaked at 2.3% in April 2026 and was lowest at 0.86% in August 2026.
- Across the 12 months ending September 2026, SoapUI, Insomnia and Bruno held steady: their share of searches among API testing tools in New Zealand each moved less than 0.5 percentage points.

## Top API testing tools in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Postman and Bruno appeared every time. Postman was recommended most often, coming first in every answer. Bruno was second, and Insomnia was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Postman | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Bruno | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Insomnia | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| SoapUI | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Hoppscotch | 5th | 2 of 3 | 1 of 2 | 3 of 5 |

## Every AI answer about API testing tools

- Asked ChatGPT "Which API testing tool should I use in New Zealand?": 1. Postman, 2. Bruno, 3. Insomnia
- Asked ChatGPT "What are the best API testing tools in New Zealand?": 1. Postman, 2. Bruno, 3. Insomnia, 4. SoapUI, 5. Hoppscotch
- Asked ChatGPT "What's the best API testing tool in New Zealand for API debugging?": 1. Postman, 2. Bruno, 3. Insomnia, 4. Hoppscotch
- Searched Google, AI Overview "best api testing tool": 1. Postman, 2. Bruno, 3. Insomnia
- Searched Google, AI Overview "api testing software": 1. Postman, 2. SoapUI, 3. Bruno, 4. Hoppscotch

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Postman vs Hoppscotch: compare search popularity](/demand/nz/compare/hoppscotch-vs-postman): 54.4% against 41.5% Share of Search.
- [Postman vs SoapUI: compare search popularity](/demand/nz/compare/postman-vs-soapui): 54.4% against 2.2% Share of Search.
- [Hoppscotch vs SoapUI: compare search popularity](/demand/nz/compare/hoppscotch-vs-soapui): 41.5% against 2.2% Share of Search.

## How did search popularity change for New Zealand API testing tools in September 2026?

- In September 2026, Hoppscotch gained share of searches among API testing tools in New Zealand, from 37.8% to 41.5%.
- In September 2026, Postman lost share of searches among API testing tools in New Zealand, from 59.1% to 54.4%.
- Estimated monthly branded searches for Bruno in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
- Estimated monthly branded searches for SoapUI in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.
- Estimated monthly branded searches for Insomnia in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Postman | 54.4% | 1.7K | -16.1% | Postman |
| 2 | Hoppscotch | 41.5% | 1.3K | 0.0% | Hoppscotch |
| 3 | SoapUI | 2.2% | 70 | 0.0% | SmartBear |
| 4 | Insomnia | 1.3% | 40 | +33.3% | Insomnia |
| 5 | Bruno | 0.63% | 20 | +100.0% | Bruno |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Postman | 2.6K | 59.3% | 1 |
| Oct 2025 | Hoppscotch | 1.6K | 36.6% | 2 |
| Oct 2025 | SoapUI | 110 | 2.5% | 3 |
| Oct 2025 | Insomnia | 60 | 1.4% | 4 |
| Oct 2025 | Bruno | 10 | 0.23% | 5 |
| Nov 2025 | Postman | 2.6K | 63.8% | 1 |
| Nov 2025 | Hoppscotch | 1.3K | 32% | 2 |
| Nov 2025 | SoapUI | 90 | 2.2% | 3 |
| Nov 2025 | Insomnia | 60 | 1.5% | 4 |
| Nov 2025 | Bruno | 20 | 0.49% | 5 |
| Dec 2025 | Postman | 1.7K | 49.6% | 1 |
| Dec 2025 | Hoppscotch | 1.6K | 46.9% | 2 |
| Dec 2025 | SoapUI | 70 | 2.1% | 3 |
| Dec 2025 | Insomnia | 30 | 0.88% | 4 |
| Dec 2025 | Bruno | 20 | 0.59% | 5 |
| Jan 2026 | Postman | 1.7K | 60.1% | 1 |
| Jan 2026 | Hoppscotch | 1K | 35.3% | 2 |
| Jan 2026 | SoapUI | 70 | 2.4% | 3 |
| Jan 2026 | Insomnia | 50 | 1.7% | 4 |
| Jan 2026 | Bruno | 10 | 0.35% | 5 |
| Feb 2026 | Postman | 2K | 63.4% | 1 |
| Feb 2026 | Hoppscotch | 1K | 31.3% | 2 |
| Feb 2026 | SoapUI | 90 | 2.8% | 3 |
| Feb 2026 | Insomnia | 60 | 1.9% | 4 |
| Feb 2026 | Bruno | 20 | 0.63% | 5 |
| Mar 2026 | Postman | 2.6K | 63% | 1 |
| Mar 2026 | Hoppscotch | 1.3K | 31.9% | 2 |
| Mar 2026 | SoapUI | 90 | 2.2% | 3 |
| Mar 2026 | Insomnia | 80 | 1.9% | 4 |
| Mar 2026 | Bruno | 40 | 0.97% | 5 |
| Apr 2026 | Postman | 2K | 57.7% | 1 |
| Apr 2026 | Hoppscotch | 1.3K | 37.4% | 2 |
| Apr 2026 | Insomnia | 80 | 2.3% | 3 |
| Apr 2026 | SoapUI | 70 | 2% | 4 |
| Apr 2026 | Bruno | 20 | 0.57% | 5 |
| May 2026 | Postman | 2.1K | 53.9% | 1 |
| May 2026 | Hoppscotch | 1.6K | 41.5% | 2 |
| May 2026 | SoapUI | 110 | 2.8% | 3 |
| May 2026 | Insomnia | 50 | 1.3% | 4 |
| May 2026 | Bruno | 20 | 0.52% | 5 |
| Jun 2026 | Postman | 2.1K | 64.1% | 1 |
| Jun 2026 | Hoppscotch | 1K | 31.3% | 2 |
| Jun 2026 | SoapUI | 90 | 2.8% | 3 |
| Jun 2026 | Insomnia | 40 | 1.2% | 4 |
| Jun 2026 | Bruno | 20 | 0.62% | 5 |
| Jul 2026 | Postman | 1.8K | 60.6% | 1 |
| Jul 2026 | Hoppscotch | 1K | 34.6% | 2 |
| Jul 2026 | SoapUI | 90 | 3.1% | 3 |
| Jul 2026 | Insomnia | 40 | 1.4% | 4 |
| Jul 2026 | Bruno | 10 | 0.35% | 5 |
| Aug 2026 | Postman | 2K | 59.1% | 1 |
| Aug 2026 | Hoppscotch | 1.3K | 37.8% | 2 |
| Aug 2026 | SoapUI | 70 | 2% | 3 |
| Aug 2026 | Insomnia | 30 | 0.86% | 4 |
| Aug 2026 | Bruno | 10 | 0.29% | 5 |
| Sep 2026 | Postman | 1.7K | 54.4% | 1 |
| Sep 2026 | Hoppscotch | 1.3K | 41.5% | 2 |
| Sep 2026 | SoapUI | 70 | 2.2% | 3 |
| Sep 2026 | Insomnia | 40 | 1.3% | 4 |
| Sep 2026 | Bruno | 20 | 0.63% | 5 |

## What is being compared

- **Bruno**: Measured on the search term “bruno api client”.
- **Hoppscotch**: Measured on the search terms “hoppscotch” and “hoppscotch io”, summed into one figure.
- **Insomnia**: Measured on the search terms “insomnia api” and “insomnia rest”, summed into one figure.
- **Postman**: Measured on the search terms “dl postman”, “installing postman”, “postman” and “postman web”, summed into one figure.
- **SoapUI**: Measured on the search term “soapui”.

- [Bruno](/demand/nz/brands/bruno-api)
- [Hoppscotch](/demand/nz/brands/hoppscotch)
- [Insomnia](/demand/nz/brands/insomnia-api)
- [Postman](/demand/nz/brands/postman)
- [SoapUI](/demand/nz/brands/soapui)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among API testing tools in New Zealand?

In September 2026, Postman was the most searched among API testing tools in New Zealand, with an estimated 1.7K branded searches, 54.4% of all searches for the five we track.

## Cite this page

Brandwave. "API testing tools in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-api-testing-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-api-testing-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.