---
title: "API development tools in New Zealand: Which brands are most popular in search?"
description: "Compare the API design, testing and documentation tools New Zealand developers use. Share of Search among Postman, Hoppscotch, Swagger, Insomnia and Bruno, the API development tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-api-development-tools"
publisher: "Brandwave"
---

# API development tools in New Zealand: Which brands are most popular in search?

Compare the API design, testing and documentation tools New Zealand developers use. Share of Search among Postman, Hoppscotch, Swagger, Insomnia and Bruno, the API development tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: API development tools
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Postman, 46.9%

## Which brand is most popular in search among API development tools in New Zealand?

- In August 2026, Postman was the most searched among API development tools in New Zealand, with an estimated 2.1K branded searches and 46.9% estimated Share of Search within this set.
- Hoppscotch is in 2nd place, 17.8 percentage points behind at 29.1% Share of Search.
- Across the 11 months ending August 2026, Postman’s estimated Share of Search among API development tools in New Zealand decreased from 50.9% to 46.9%.
- Across the 11 months ending August 2026, Hoppscotch’s estimated Share of Search among API development tools in New Zealand decreased from 30.9% to 29.1%.
- Across the 11 months ending August 2026, Swagger’s estimated Share of Search among API development tools in New Zealand increased from 16.2% to 22.2%.
- Across the 11 months ending August 2026, Postman’s estimated Share of Search among API development tools in New Zealand peaked at 53.4% in February 2026 and was lowest at 40.9% in December 2025.
- Across the 11 months ending August 2026, Hoppscotch’s estimated Share of Search among API development tools in New Zealand peaked at 37.4% in December 2025 and was lowest at 25.2% in February 2026.
- Across the 11 months ending August 2026, Swagger’s estimated Share of Search among API development tools in New Zealand peaked at 22.2% in August 2026 and was lowest at 15.8% in May 2026.
- Across the 11 months ending August 2026, Insomnia’s estimated Share of Search among API development tools in New Zealand peaked at 2.3% in April 2026 and was lowest at 1.1% in August 2026.
- Across the 11 months ending August 2026, Bruno’s estimated Share of Search among API development tools in New Zealand peaked at 1.7% in March 2026 and was lowest at 0.55% in January 2026.
- Across the 11 months ending August 2026, Insomnia and Bruno held steady: their estimated Share of Search among API development tools in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Postman vs Hoppscotch: compare search popularity](/demand/nz/compare/hoppscotch-vs-postman): 46.9% against 29.1% Share of Search.
- [Postman vs Swagger: compare search popularity](/demand/nz/compare/postman-vs-swagger): 46.9% against 22.2% Share of Search.
- [Hoppscotch vs Swagger: compare search popularity](/demand/nz/compare/hoppscotch-vs-swagger): 29.1% against 22.2% Share of Search.

## How did search popularity change for New Zealand API development tools in August 2026?

- In August 2026, Hoppscotch gained estimated Share of Search among API development tools in New Zealand, from 27.3% to 29.1%.
- In August 2026, Swagger gained estimated Share of Search among API development tools in New Zealand, from 21.4% to 22.2%.
- In August 2026, Postman lost estimated Share of Search among API development tools in New Zealand, from 48.7% to 46.9%.
- In August 2026, Insomnia lost estimated Share of Search among API development tools in New Zealand, from 1.6% to 1.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Postman | 46.9% | 2.1K | +17.0% | Postman |
| 2 | Hoppscotch | 29.1% | 1.3K | +29.4% | Hoppscotch |
| 3 | Swagger | 22.2% | 1K | +26.3% | Swagger |
| 4 | Insomnia | 1.1% | 50 | -16.7% | Insomnia |
| 5 | Bruno | 0.66% | 30 | -25.0% | Bruno |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Postman | 2.7K | 50.9% | 1 |
| Oct 2025 | Hoppscotch | 1.6K | 30.9% | 2 |
| Oct 2025 | Swagger | 850 | 16.2% | 3 |
| Oct 2025 | Insomnia | 80 | 1.5% | 4 |
| Oct 2025 | Bruno | 30 | 0.57% | 5 |
| Nov 2025 | Postman | 2.7K | 51.9% | 1 |
| Nov 2025 | Hoppscotch | 1.3K | 25.2% | 2 |
| Nov 2025 | Swagger | 1.1K | 20.5% | 3 |
| Nov 2025 | Insomnia | 80 | 1.6% | 4 |
| Nov 2025 | Bruno | 40 | 0.78% | 5 |
| Dec 2025 | Postman | 1.8K | 40.9% | 1 |
| Dec 2025 | Hoppscotch | 1.6K | 37.4% | 2 |
| Dec 2025 | Swagger | 850 | 19.9% | 3 |
| Dec 2025 | Insomnia | 50 | 1.2% | 4 |
| Dec 2025 | Bruno | 30 | 0.7% | 5 |
| Jan 2026 | Postman | 1.8K | 49.4% | 1 |
| Jan 2026 | Hoppscotch | 1K | 27.9% | 2 |
| Jan 2026 | Swagger | 730 | 20.2% | 3 |
| Jan 2026 | Insomnia | 70 | 1.9% | 4 |
| Jan 2026 | Bruno | 20 | 0.55% | 5 |
| Feb 2026 | Postman | 2.1K | 53.4% | 1 |
| Feb 2026 | Hoppscotch | 1K | 25.2% | 2 |
| Feb 2026 | Swagger | 730 | 18.4% | 3 |
| Feb 2026 | Insomnia | 80 | 2% | 4 |
| Feb 2026 | Bruno | 40 | 1% | 5 |
| Mar 2026 | Postman | 2.7K | 52.4% | 1 |
| Mar 2026 | Hoppscotch | 1.3K | 25.8% | 2 |
| Mar 2026 | Swagger | 920 | 17.9% | 3 |
| Mar 2026 | Insomnia | 110 | 2.1% | 4 |
| Mar 2026 | Bruno | 90 | 1.7% | 5 |
| Apr 2026 | Postman | 2.1K | 48.6% | 1 |
| Apr 2026 | Hoppscotch | 1.3K | 30.8% | 2 |
| Apr 2026 | Swagger | 750 | 17.5% | 3 |
| Apr 2026 | Insomnia | 100 | 2.3% | 4 |
| Apr 2026 | Bruno | 30 | 0.7% | 5 |
| May 2026 | Postman | 2.2K | 46.9% | 1 |
| May 2026 | Hoppscotch | 1.6K | 34.7% | 2 |
| May 2026 | Swagger | 730 | 15.8% | 3 |
| May 2026 | Insomnia | 70 | 1.5% | 4 |
| May 2026 | Bruno | 50 | 1.1% | 5 |
| Jun 2026 | Postman | 2.2K | 53.3% | 1 |
| Jun 2026 | Hoppscotch | 1K | 25.3% | 2 |
| Jun 2026 | Swagger | 770 | 18.9% | 3 |
| Jun 2026 | Bruno | 50 | 1.2% | 4 |
| Jun 2026 | Insomnia | 50 | 1.2% | 5 |
| Jul 2026 | Postman | 1.8K | 48.7% | 1 |
| Jul 2026 | Hoppscotch | 1K | 27.3% | 2 |
| Jul 2026 | Swagger | 800 | 21.4% | 3 |
| Jul 2026 | Insomnia | 60 | 1.6% | 4 |
| Jul 2026 | Bruno | 40 | 1.1% | 5 |
| Aug 2026 | Postman | 2.1K | 46.9% | 1 |
| Aug 2026 | Hoppscotch | 1.3K | 29.1% | 2 |
| Aug 2026 | Swagger | 1K | 22.2% | 3 |
| Aug 2026 | Insomnia | 50 | 1.1% | 4 |
| Aug 2026 | Bruno | 30 | 0.66% | 5 |
| Sep 2026 | Bruno | — | — | — |
| Sep 2026 | Hoppscotch | — | — | — |
| Sep 2026 | Insomnia | — | — | — |
| Sep 2026 | Postman | — | — | — |
| Sep 2026 | Swagger | — | — | — |

## What is being compared

- **Bruno**: Measured on the search terms “bruno api client”, “bruno api docs” and “bruno api testing”, summed into one figure.
- **Hoppscotch**: Measured on the search terms “hoppscotch”, “hoppscotch api client”, “hoppscotch api testing”, “hoppscotch io”, “hoppscotch near me” and “hoppscotch online”, summed into one figure.
- **Insomnia**: Measured on the search terms “insomnia api”, “insomnia api client”, “insomnia api testing” and “insomnia rest”, summed into one figure.
- **Postman**: Measured on the search terms “dl postman”, “installing postman”, “postman”, “postman api client”, “postman api docs”, “postman api testing”, “postman com”, “postman near me”, “postman online” and “postman web”, summed into one figure.
- **Swagger**: Measured on the search terms “swagger”, “swagger api client”, “swagger api docs”, “swagger api testing”, “swagger io”, “swagger near me”, “swagger online” and “swagger ui”, summed into one figure.

- [Bruno](/demand/nz/brands/bruno-api)
- [Hoppscotch](/demand/nz/brands/hoppscotch)
- [Insomnia](/demand/nz/brands/insomnia-api)
- [Postman](/demand/nz/brands/postman)
- [Swagger](/demand/nz/brands/swagger)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among API development tools in New Zealand?

In August 2026, Postman was the most searched among API development tools in New Zealand, with an estimated 2.1K branded searches and 46.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "API development tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-api-development-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-api-development-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.